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PODCAST

Purposing

Given - Part of Anthesis

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise

business management

All Episodes

30:08

Driving long-term success in a family owned business...

Purposing ·

2024/09/19

Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense of purpose? More importantly, can the core values that define family businesses be infused throughout an entire organisation, driving culture and long-term success?Today, Becky is joined by Steve Beechey, Group Public Sector Director at the Wates Group.In this conversation, they’ll be discussing how Wates designed, shared and implemented purpose in a

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27:56

Can the creative arts slow down climate change? With...

Purposing ·

2024/09/05

Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tactical. But can the next generation actually use the arts to tackle climate change and help to build more equitable prosperity?Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at the University of Arts London and former Head of Policy for the Deputy Prime Minister.In this conversation, they’ll be discussing how creativity needs

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32:02

How to build corporate reputation through purpose...

Purposing ·

2024/08/22

Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society.But how do you build authentic corporate reputation through purpose and, in turn, create value?Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll

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34:21

When to change your purpose with Chris Jackson, Group...

Purposing ·

2024/08/08

Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all areas of your organisation.But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change your purpose?Today, Becky is joined with Chris Jackson, Group Head of Colleague Experience at Centrica, Leading energy services and solutions provider

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33:33

Translating purpose into meaningful brand impact and...

Purposing ·

2024/07/25

The idea of brand purpose is pretty contested within marketing. Critics are claiming that we’ve reached ‘peak purpose’ and are calling for people in advertising to stop trying to save the world and get back to selling stuff. But is this true, or have we actually reached another level of maturity when it comes to purpose?With consumers more switched on to social change than ever, marketers have a responsibility to create meaningful impact as well as driving sales. But how do you measure meaningful

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01:23

Trailer: Purposing Season 3

Purposing ·

2024/07/25

This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least until it feels like there’s less of a trade off with profit…What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different approach, prioritising purpose as a fundamental driver of organisational performance? And they are thriving.I’m Becky Willan, CEO of Given, back with a 3rd

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30:07

If we don’t fix the market, we won’t fix climate...

Purposing ·

2023/08/01

The science on climate change is clear: the planet is heating at an alarming rate. We’re already at risk of breaching the limits set in the 2015 Paris Agreement. Rapid action is needed to ensure net zero pledges are kept and sustainable practices are implemented across business.No amount of disclosure or engagement will correct the course we’re on if businesses and business leaders don’t fix the fundamental market failures that are driving climate change.Today, Becky Willan is joined by Steve

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32:01

Moving faster, aiming higher, and digging deeper -...

Purposing ·

2023/07/20

The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team - but what are the principles that underpin a credible and impactful advocacy strategy?Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and The Body Shop. Char has a track record of working with sustainable business - co-founding corporate sustainability thinktank VOLANS and later

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28:38

Why systems-thinking is essential for purpose-led...

Purposing ·

2023/07/04

If businesses want to achieve anything more than incremental change which reinforces that system, we need a new way of operating. It’s true that the world is messy and complicated, but if we’re serious about delivering purpose and driving environmental and social change, we need to rewire the system around us so that we can all thrive in the future.When components of a system synchronize on shared aims, purpose can be better achieved. So how can systems thinking benefit people and the planet?In this

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30:58

How Ben & Jerry’s put fearless activism at the core...

Purposing ·

2023/06/20

We need businesses and brands to have a tangible, positive impact on the world. Employees, customers and consumers expect it; they want to see the companies they work for and shop from take a stand on the issues they care about. But when those issues are complex and at times polarising, how does a business take action credibly and consistently, whether playing the role of advocates or activists?To mark World Refugee Day, Becky Willan talks to Jessie Macneil-Brown, Head of Social Mission Europe at

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29:38

How to disrupt an industry through purpose with...

Purposing ·

2023/06/06

Recruitment is a commercially-driven industry where results and commissions keep the wheels turning. Few would expect purpose to be front and centre. But fundamentally, it’s an industry with people at its heart, and people are the drivers of purposeful change. So how can recruitment firms embed and activate purpose to transform their businesses?Today, host Becky Willan speaks to a leader who climbed her company ranks from Graduate Recruiter to CEO. Hayley Still’s journey to the top of Hydrogen Group

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28:21

The good growth story - how purpose, sustainability...

Purposing ·

2023/05/23

Pioneers of purposeful business have been around for decades. Graze is a recent addition rewriting the snacking playbook for healthy people and planet. But what if balancing the needs of society with what's good for profits was required by law for every business?On this episode of Purposing, Becky Willan speaks to healthy snack CEO, Joanna Allen. She joined British supermarket staple Graze in 2020, believing customers shouldn't compromise between taste and nutrition. With this purpose built into

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31:30

How purpose can unite teams and drive impact, with...

Purposing ·

2023/05/10

Having a clear, actionable purpose that acts as a real North Star can help businesses attract and retain talent, build engaged workforces and drive innovation. But what if your starting point is diverse, disparate teams with completely different agendas?Today, host Becky Willan speaks to Cath Possamai, Talent Acquisition Director for Amazon in EMEA. Before arriving in tech, she led recruitment for the British Army as part of a struggling and much-scrutinised partnership with Capita. The two

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27:52

How to unlock profit with purpose - what...

Purposing ·

2023/04/25

Global supply chains and seasonal production gives fashion a big carbon footprint. We’ve heard a lot about this in fast fashion. But in the luxury space, the story is changing. Shoppers are conscious of where products come from, and how they impact the planet and people. But how can companies harness sustainability to drive purpose and growth?Today, host Becky Willan speaks to a Global Director of Sustainable Business reshaping purpose in fashion. Tom Berry has been at FARFETCH for 5 years - a

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01:12

Trailer: Purposing Season 2

Purposing ·

2023/04/25

It might feel like purpose is under attack from the “anti-woke” brigade. But that isn’t stopping leading companies rewiring their businesses around a different set of priorities - making them more sustainable, more inclusive, and, ultimately, more purposeful.Becky Willan, CEO of brand purpose agency Given, is back with a brand new season of Purposing - the podcast that lifts the lid on how to run a truly purpose-driven business.Last season we spoke with leaders from organisations like IKEA, The Body

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27:48

How purpose catalyses growth at the world's most...

Purposing ·

2023/02/01

In the last episode of the first season of the Purposing podcast, Given CEO Becky Willan speaks to Simon Henzell-Thomas, Global Director Climate, Ingka Group (IKEA).The two discuss how purpose can catalyse positive change inside and outside a global organisation, the challenge of sustainable growth, and busting myths about the retail giant. Simon explains how IKEA is shifting to sustainable materials and business models at a scale that’s unimaginable for most companies and lifts the lid on the

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32:48

Bringing environmental and social prosperity through...

Purposing ·

2023/01/18

Rewiring a business around a new set of purpose-driven priorities is a huge undertaking. It can take several years and involve reassessing strategy, culture, innovation, and investment. Companies serious about purpose recognise that every decision either advances or detracts from the role they play in profitably solving problems for people and the planet.In her latest podcast episode, Given CEO Becky Willan spoke with Peter Simpson, CEO of Anglian Water and founding member and co-Chair of the

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36:46

Using purpose to drive growth, challenge inequality &...

Purposing ·

2022/12/07

Even if you’re not familiar with Reckitt, you’ll probably have some of their products in your home, including iconic household brands like Dettol, Finish, Strepsils or Durex. The company exists to “protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.” As you’ll hear in today’s episode, they take this purpose seriously; and are working hard to embed it in every part of the Reckitt culture.The sixth episode of Purposing offers insight into the multinational company’s

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31:27

Making sustainable business transformation the engine...

Purposing ·

2022/11/23

When global fashion brand Tommy Hilfiger combined sustainability, inclusion and innovation in one team with a mission to drive purposeful business transformation,it was essential to embrace new ways of working.In her latest podcast episode, Given CEO Becky Willan spoke with Esther Verburg, Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger Global & PVH Europe, about how their unique approach has transformed what success means for their iconic brand.Listen to

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28:57

Refreshing purpose in one of the original...

Purposing ·

2022/11/09

During 2020’s Covid pandemic, high street retail faced a catastrophe. But the high street legend John Lewis Partnership saw it as an opportunity - to take the time to refresh their purpose and galvanise their 78.000 Partners.Today, Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership, sits down with Given CEO and host Becky Willan to discuss how the Partnership’s Purpose became more vital than ever.Find out about the co-creative strategy used to update and

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