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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

47:15

Neuroscience of Mental Health for Mission Driven...

Wealthy and Well-Known Podcast ·

2025/07/29

Unlock the hidden power of your brain and break free from burnout, imposter syndrome, and limiting beliefs with Dr. Caroline Leaf—world-renowned neuroscientist, bestselling author, and personal brand powerhouse. In this game-changing episode, Dr. Leaf reveals how mission-driven messengers can manage their minds to overcome anxiety, rewire toxic thinking, and show up powerfully in their purpose. Discover the truth about mental health and why your emotions aren’t flaws—but signals. Learn how to decode

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58:46

From Homeless to 9 Figures: Stephen Scoggins-...

Wealthy and Well-Known Podcast ·

2025/07/22

What if hustle was hurting your growth, not helping it? Stephen Scoggins built a nine-figure company, sold it, and now teaches entrepreneurs how to stop being the bottleneck in their own businesses. In this episode, he unpacks the inner friction that keeps even the smartest leaders stuck and the surprising shift that unlocks scale, peace, and purpose. He also gets real about the 5 invisible constraints that quietly hold leaders hostage and how to shift from proving yourself to building something

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47:15

How to Build a Public Seminar Business with Tyler...

Wealthy and Well-Known Podcast ·

2025/07/15

Rory Vaden unpacks one of the most important mindset shifts he’s ever made: peace is the new profit. After working with some of the world’s most recognized personal brands — including billionaires, bestselling authors, and global influencers — Rory shares a sobering truth: money and fame don’t create peace. God does. Whether you’re chasing influence, building a business, or simply trying to find fulfillment, this episode will challenge the very definitions of wealth and success you’ve been taught to

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57:21

Books Don't Sell Themselves: How to Build Influence...

Wealthy and Well-Known Podcast ·

2025/07/08

Most authors stop at writing the book. But what if the book is just the beginning? In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling. They break down: Why small podcasts outperform big shows for book sales The 3 content formats that

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53:35

From Obscurity to Influence: Rory Vaden on the Path...

Wealthy and Well-Known Podcast ·

2025/07/01

In this powerhouse episode of Build, host Stephen Scoggins sits down with Rory Vaden—New York Times bestselling author, co-founder of Brand Builders Group, and a leading voice in the personal brand world—for a raw, in-depth conversation on what it really takes to be wealthy, well-known, and fulfilled. From clarifying your unique message to building a brand on trust instead of trends, Rory unpacks the exact steps mission-driven messengers must take to break through the noise—without selling out. They

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57:25

The Pain That Prepared Our Purpose: The Untold Story...

Wealthy and Well-Known Podcast ·

2025/06/24

In this milestone 600th episode of the Influential Personal Brand Podcast, Rory sits down with his co-author, business partner, and wife—AJ Vaden—for her first-ever author interview. But this isn’t just a book promo. This is the raw, behind-the-scenes story of how Brand Builders Group was born in the ashes of unexpected loss, career heartbreak, and spiritual refinement. AJ vulnerably opens up about being fired from the company she helped build, the moment she realized her identity was misplaced, and

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11:19

3 Hacks to Help You Persevere Through Trials

Wealthy and Well-Known Podcast ·

2025/06/20

Why do some people give up while others rise and keep going? In this episode, Rory Vaden shares three battle-tested mindset hacks that the world’s top achievers use to overcome the impossible—and keep showing up long after others quit. You’ll hear: The #1 mindset shift that ultra-successful people share Why falling in love with the daily grind is the real secret to growth How to turn hard moments into long-term competitive advantage The “Law of the Moat” and how your toughest trials become

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41:58

Scaling 8 and 9 Figure Businesses with Mike and Kass...

Wealthy and Well-Known Podcast ·

2025/06/17

What’s the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They’ve helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they’re opening up like never before about what it really takes to build a

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09:40

Why More Is Not Always Better: The Truth About Vanity...

Wealthy and Well-Known Podcast ·

2025/06/13

We live in a world obsessed with more—more followers, more likes, more views, more subscribers, more clients, more money. But what if more isn’t what you need? What if more is actually costing you peace, clarity, focus… and real results? In this powerful solo episode, AJ Vaden flips the script on one of the most deeply ingrained assumptions in marketing and entrepreneurship: that bigger is always better. Drawing from a recent conversation with long-time friend and marketing leader Lee Pepper, AJ

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43:44

Why Most Marketing Fails (And How Military Strategy...

Wealthy and Well-Known Podcast ·

2025/06/10

In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get. The conversation dives deep into: Why most marketing fails (spoiler: it’s not the tactics) How military frameworks like “Commander’s Intent” translate to corporate

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01:00:08

From Loss to Legacy: How JJ Virgin Reclaimed Her...

Wealthy and Well-Known Podcast ·

2025/06/03

In this episode of the Influential Personal Brand Podcast, Rory sits down with the unstoppable JJ Virgin, a four-time New York Times bestselling author, podcast host with over 20 million downloads, and one of the most recognized names in the health and nutrition world. JJ pulls back the curtain on her incredible journey of resilience, from reclaiming her personal brand after a turbulent business exit to rebuilding her company and even saving her son’s life after a tragic accident. She shares the raw

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18:12

10 things you can do to better manage your marriage...

Wealthy and Well-Known Podcast ·

2025/05/30

What if the systems that make your business thrive could also save your marriage? 💡 In this candid and empowering solo episode, AJ Vaden shares 10 game-changing habits that have helped her and husband Rory Vaden build a business and a marriage that lasts. Drawing from 15 years of lessons in love, leadership, and laundry (yes, really), AJ reveals the practical frameworks they’ve implemented at home—from weekly meetings and shared calendars to house manuals and sex coupons. 💬 Whether you're a

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52:57

From the Brink of Divorce to Empowering Millions: How...

Wealthy and Well-Known Podcast ·

2025/05/27

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11:09

Numbers You Need To Know

Wealthy and Well-Known Podcast ·

2025/05/23

If You Don’t Know Your Numbers, You Don’t Own a Business Too many entrepreneurs are flying blind when it comes to their finances—and it’s costing them big time. In this powerful recap episode, AJ Vaden breaks down the most important lessons from her interview with CPA and bestselling author Greg Crabtree (Simple Numbers) to help you take control of your business with clarity and confidence. You’ll learn: The 3 numbers every business owner must track monthly Why you must separate business and

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55:45

Simplifying Financial Success for Entrepreneurs

Wealthy and Well-Known Podcast ·

2025/05/20

Most entrepreneurs think they understand their numbers — until reality hits. In this eye-opening episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Greg Crabtree, CPA, author of Simple Numbers and Simple Numbers 2.0, and one of the most trusted financial voices in the Entrepreneur’s Organization (EO). Greg breaks down the two most important—and misunderstood—metrics for business owners: Labor Efficiency Ratio (LER) and Contribution Margin. You'll learn how to: Use data, not

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51:18

Transforming Wealth Management for Entrepreneurs

Wealthy and Well-Known Podcast ·

2025/05/13

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01:03:39

How To Grow Your Social Media Following

Wealthy and Well-Known Podcast ·

2025/05/06

How Nick Built a Million Followers by Leading with Heart (Not Hype) In a world obsessed with algorithms, trends, and viral hacks, Nick (aka Nicholas John) proves that authenticity still wins. In this raw and inspiring episode, Rory sits down with the content creator, former model, and self-proclaimed bookworm who went from filming solo in front of a window to building a loyal audience of over a million people—without a single brand deal and without selling out. Nick shares: How he overcame

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08:10

Who First Strategy | Recap

Wealthy and Well-Known Podcast ·

2025/05/02

In this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a “Who First” strategy—focusing on the person you’re trying to serve before anything else. If you're a personal brand, content creator, or mission-driven entrepreneur, this episode will reframe how you think about your audience, your message, and your impact. Learn why platforms,

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55:51

Leveraging Digital Marketing, AI, and Personal Brand...

Wealthy and Well-Known Podcast ·

2025/04/29

In this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Viton Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing,

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12:28

5 Simple Things You Can Do Every Day to Improve Your...

Wealthy and Well-Known Podcast ·

2025/04/25

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