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PODCAST

MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you"re trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan

business

All Episodes

53:05

The Peaceful Pipeline - Effective Marketing for...

MAP IT Marketing ·

2023/07/20

There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett Kat’s been a freelancer, a consultant, and an agency owner. When she started her copywriting agency 3 years ago, she needed a consistent flow of clients to be viable. So she learnt how to make this happen - even with a small audience and an introverted personality. Her primary platform is Linkedin and she’s used it effectively to grow her

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30:36

How Service-Based Businesses Can Target the Nine...

MAP IT Marketing ·

2023/07/13

I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business) So the nine buyer profiles are still worth looking at. There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference? What can you do to warm up someone and are any of them timewasters or are they just misunderstood? I’m covering what each

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43:35

Staying Visible in Your Business Over the Age of 50 -...

MAP IT Marketing ·

2023/07/06

When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband weren’t totally sure the business was going to work. At the very least they would have made a bunch of supplements for themselves! That was back in 2019 and the business is in a very different place today. They now ship across New Zealand and Australia, and are buying ingredients by the tonne. They also now have a team to help support her marketing work, helping her stay as

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17:15

Do You Need a Media Kit and What Do You Put Inside It?

MAP IT Marketing ·

2023/06/29

If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that. In today’s podcast, we explore how to articulate your unique selling proposition, values, and mission within the media kit. We also cover what visual branding elements you need to include to help build your brand identity, and what other accompanying images and logos you need to have to accompany

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49:45

Repurposing Content Super Hacks Using ChatGPT - with...

MAP IT Marketing ·

2023/06/22

I can’t believe that I had no idea ChatGPT was on the horizon a year ago. Now I use it everyday for our business and with my coaching and strategy clients to help them create compelling content What I don’t want them (or you) to do is create crappy generic content. I’ve lost touch of how many landing pages, blogs, websites and posts I’m seeing written with a distinctly AI feel to them. I WELCOME it. The more a small business owner pushes out generic AI content, the more our stuff will shine

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24:37

Emergency Marketing! How to Jumping Selling Action...

MAP IT Marketing ·

2023/06/15

Things are hard out there for many small business owners right now. And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales. If that’s you, or you don’t want that to ever be you, this episode is for you. I want you to be doing two core things at all times in your marketing. Finding a way to get new sales today and.. Laying down foundations to make number one much easier in the future. While we have also

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46:47

How What You Wear Can Attract Your Ideal Clients -...

MAP IT Marketing ·

2023/06/08

If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe. We’ve talked before about home. It is important to have a brand shoot, and wear clothing that reflects your brand in shots. But to really make your brand zing, it will go deeper than that. Developing (or even just identifying) what your style is, and then how to show that in your clothing can help you send a powerful message about who you are, what you

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27:55

Is Your Pricing Telling The Right Story About Your...

MAP IT Marketing ·

2023/06/01

Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling and why you’re the best option at that level of pricing Setting yourself too low and providing a high value product or offer may mean people don’t trust you enough to buy it. Or setting your price high, and now having a brand that can carry your pricing might also become a

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57:00

Shifting The Needle In Your Business - with Sarah...

MAP IT Marketing ·

2023/05/25

Shifting the needle in your business -with Sarah Greener If you feel like your business is taking over your life, the “I’m too busy” refrain is living in your head and you just need to get some peace to sort out your head, this podcast is for you. Sarah Greener works with women (and men who are comfortable in women’s spaces) who are business owners but also managing what she calls the "second shift” of running a home, raising a family, caring for others. Sarah helps these business owners find

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24:24

What is G4 and Why Do I Need To Have It?

MAP IT Marketing ·

2023/05/18

Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best

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54:34

Selling Play with Playful Marketing - with Viv Conway

MAP IT Marketing ·

2023/05/11

After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the podcast. Girls Get Off is a beautifully branded and designed female focussed sex toy brand, designed to provide a range of toys that are more appealing to the female gaze, than to a mans. It can be tricky to use social media to market a sex toy company. Advertising on Facebook and Google is not permitted, and saying the wrong thing in a post can

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24:21

Storytelling for Success: How to Captivate Your...

MAP IT Marketing ·

2023/05/04

I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. But when we think about storytelling we often think of those big, powerful life changing moments of our lives and use these as our stories. And that’s not where the magic is. In this episode we take a look at the power of storytelling. We look at how to choose the right story, why it’s not about you at all (annoying!), and how simple your story can be I also share some

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46:22

Why Brand Photos Need To Be Part of Your Marketing -...

MAP IT Marketing ·

2023/04/27

Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people connect with us and our business Cate Thomas is a third generation photographer who focusses on helping people create their brand photos. Based in the Manawatu, she couples her brand photography with portrait and equine. Today on the MAP IT Marketing

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24:11

The Best Type of Marketing Strategy For Small Businesses

MAP IT Marketing ·

2023/04/20

After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they don’t I don’t hunt around for what other people do, but every now and again I’m sent a strategy from a business owner who has paid thousands for what amounts to a four page document, or a thick array of pretty graphs, or a spreadsheet. None of these have been able to translate into the actions a small business

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49:44

What We Learned From Running A Free Challenge - with...

MAP IT Marketing ·

2023/04/13

I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live. I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my clients to explore any part of content marketing they need, and Sheryl wanted part of her activity to include a challenge. Sheryl’s a weightloss coach, specialising in helping people thrive on a low carb lifestyle. Her challenge was based around sharing photos

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29:15

How To Work Out Why A Customer Needs You

MAP IT Marketing ·

2023/04/06

If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else I was that once! I struggled to really own what I do for my clients. This was a mix of under valuing what I do best, taking my particular skills for granted, being too scared to narrow what I did, and having huge mindset issues around my own value. It was also partly not having

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49:11

Money Mindset Barriers For Women In Business - with...

MAP IT Marketing ·

2023/03/30

What’s actually holding you back from seeing your business succeed the way you wanted to? Have you fallen into the trap of working more, and never seeing growth? Or paying everyone else in your team but not yourself? (I did that once), or just forgotten that it’s ok to make money from a business you own and run? Natalie Coombe is a pricing expert, specialising in working with women in business, paying themselves what they are worth, and growing profitable small businesses. For our 100th

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18:38

Will You Build An Alliance with Me? (Strategic...

MAP IT Marketing ·

2023/03/23

What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one? In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that anyone can use, it’s not based around digital marketing and it can help your business continue to grow effectively. A strategic alliance can help you extend your network, increase the coverage of your marketing and make getting new customers a breeze. The key

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55:04

Getting People to Pick Your Product - with Product...

MAP IT Marketing ·

2023/03/16

When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. Make it something your target market loves, and they’ll even perhaps be shifted from the same old favourite buy, and choose to check out your range instead. Designing packaging is an art, and so much more goes into it than “I love that font, and that’s my favourite colour.” Laura Feavearyear, founder and director of Creative Jam has been

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24:28

Making The Most Out of Your Virtual Assistant

MAP IT Marketing ·

2023/03/09

The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine. I knew I needed one, but actually my head and systems were too much in disarray to make it work. I felt their expectations pulling on me, and when I did brief them, I wasn’t able to get the levels of work I wanted from them. The bad news was it wasn’t their fault. The good news is, I fixed it. We now have a completely remote team that includes a couple of Virtual Assistants and team members who also

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114 results

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