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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

29:33

The Enduring Power of Earned Media with Doug Simon

PR 360 ·

2025/08/13

Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.Key Takeaways:- PR lessons from stand-up comedy- The enduring power of local media- Why AI

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25:29

'Ingest Once, Deliver Everywhere': Mitch Askenas on...

PR 360 ·

2025/08/06

Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.Key Takeaways:- The future of streaming- The future of content modernization- Challengers in providing

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23:09

Best of PR 360: Gini Dietrich of Spin Sucks

PR 360 ·

2025/07/30

On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why

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28:59

Optimizing PR for AI Search with Jackson Wightman of...

PR 360 ·

2025/07/23

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.Key Takeaways:- PR strategies for AI search- Performance-based billing in PR- The importance for

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26:06

Adapting to the New Cybersecurity Paradigm with GRC's...

PR 360 ·

2025/07/16

Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI. Key Takeaways:- Why teamwork is essential for success - The importance of continuous learning- The convergence of

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33:34

The Importance of Diverse AI Ecosystems with Bob...

PR 360 ·

2025/07/09

Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race.Key Takeaways:- The growing world of flag football- The future of the gig economy- The AI arms raceEpisode Timeline:1:50 Captjur Sports'

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27:54

Effective Environmental Communications in a Changing...

PR 360 ·

2025/07/02

Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions

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23:39

Breaking Tech Clients into Mainstream Publications...

PR 360 ·

2025/06/25

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in

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28:20

The Power of Peer-to-Peer Giving with Extra Life's...

PR 360 ·

2025/06/18

Jeff Montegut is the director of Extra Life, a peer-to-peer fundraising program that empowers gamers to support Children's Miracle Network hospitals. Jeff shares Extra Life's inspiring origin story, its impact on children's healthcare, and how the gaming community has rallied to raise over $132 million since its inception. The conversation also delves into the mechanics of peer-to-peer fundraising, the significance of Game Day, and Jeff's personal journey in the nonprofit sector.Key Takeaways:- The

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30:50

Simplifying the Internet of Things with Mark Westlake

PR 360 ·

2025/06/11

Mark Westlake is the founder and CEO of GearBrain, a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap

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28:13

The Fascinating Past and Exciting Future of...

PR 360 ·

2025/06/04

Brad Myers is the Charles M. Geschke Director of the Human-Computer Interaction Institute and Professor in the School of Computer Science at Carnegie Mellon University, with an affiliated faculty appointment in the Software and Societal Systems Department. He’s also the author of a new book, "Pick, Click, Flick! The Story of Interaction Techniques." In this episode, he discusses the importance of usability in design, notable failures in user interface design, and the future of Human-Computer

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31:19

Reimagining the Industrial Marketing Paradigm with...

PR 360 ·

2025/05/28

Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.Key

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29:03

The 5 Elements of Success and Qigong with Craig Cooke

PR 360 ·

2025/05/21

Craig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives.Key Takeaways:- How qigong can help business professionals- Craig's transition from CEO to mentor- The Five Elements of SuccessEpisode

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25:05

The Importance of Mentorship in PR with Tiffany...

PR 360 ·

2025/05/14

Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward.Key Takeaways:- Mentorship is crucial for

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23:15

Connecting Purpose to Growth in PR with Lana McGilvray

PR 360 ·

2025/05/07

Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR.Key Takeaways:- Purpose is essential for brand growth and authenticity- Brands often struggle to define their purpose- The state of

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31:59

The Conflict Between PR and Journalism with Chris...

PR 360 ·

2025/04/30

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.Key

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31:59

AI Content Marketing in the World of Algorithms with...

PR 360 ·

2025/04/23

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.Key Takeaways:- Making sure clients are a good fit- Concerns over AI's accuracy and IP rights- How AI-generated content

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24:51

Leveraging Local Media and Putting the Audience First...

PR 360 ·

2025/04/16

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.Key Takeaways:- The lasting power of local media- Keeping the audience top of mind- How to be prepared for a crisisEpisode

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25:54

Innovative Publishing PR in the Digital Age with...

PR 360 ·

2025/04/09

Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR

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22:14

A Diversified Approach to Affiliate Marketing with...

PR 360 ·

2025/04/02

Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on

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308 results

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