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PODCAST

Brandformance

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

business marketing

All Episodes

30:33

Marketers Are Wasting Money—Here’s the Fix!

Brandformance ·

2025/02/24

In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever...

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33:18

How AI-Driven Experiments are Changing Growth Marketing!

Brandformance ·

2025/02/10

In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-tim...

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36:23

The SECRET to SaaS Growth No One Talks About

Brandformance ·

2025/01/13

In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving Sa...

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39:28

Brand vs. Performance is a LIE! Here's the TRUTH!...

Brandformance ·

2025/01/13

In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing. About the guest:David Herrmann, President of Herrmann Digit...

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37:12

The great debate: Marketing's role in B2B with Bill...

Brandformance ·

2024/09/06

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

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42:18

Lifecycle Marketing: Strategies for effective...

Brandformance ·

2024/08/30

Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How Lifecycle is embedded in everything that Atlassian does.

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39:39

Growing a business without invading privacy with Matt...

Brandformance ·

2024/08/23

Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website.-How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing.

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43:54

Marketing experiments: How to get it right and what...

Brandformance ·

2024/08/16

Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. H...

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33:25

Leadership evolution: The CMO to CRO shift with Sahil...

Brandformance ·

2024/07/12

Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today. Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?

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44:34

Navigating CMO Challenges and AI in Marketing with...

Brandformance ·

2024/07/05

Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing

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44:53

Striking a balance between brand and performance...

Brandformance ·

2024/06/28

Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: Switching careers from engineering to marketing The four eras of marketing How to balance brand and performance, including a behind the scenes of the F1 sponsorship

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48:01

Optimizing your marketing mix with Rand Fishkin...

Brandformance ·

2024/06/21

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.

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33:47

Making an impact with your brand with Sujani Dwarak...

Brandformance ·

2024/06/14

Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing.

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35:31

Longevity in marketing leadership positions with Matt...

Brandformance ·

2024/06/07

Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.How adaptability, mediation, and advocacy helped him during his time at QualiaHis go-to motions for Qualia: thought leadership, events, and customer and community marketing.The comeback of the First Principles Thinking

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39:39

Creativity in modern marketing with Ben Dutter (Power...

Brandformance ·

2024/05/31

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:How he led Power Digital's transformation after his arrival. If 95% of marketing tasks are going to be done by AI.The importance of creativity in m...

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26:52

Behind the scenes of successful events and videos...

Brandformance ·

2024/05/10

Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:What makes an event successfulHow events, content, and video are morphing into one unitWhere AI is having the most impact in video and events

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36:31

Navigating the shifting MarTech landscape with Austin...

Brandformance ·

2024/05/10

Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp, and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:Significant changes in the MarTech landscape Resetting expectations on what is trackable in marketingHow the traditional concept of the Custo...

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33:12

Unconventional brand marketing ideas with Maya Spivak...

Brandformance ·

2024/05/10

Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:Embracing unconventional paths Timing & stage sensitivity for brand investments Hyper-regional out-of-home advertisin...

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36:48

How to add serendipity with diversity in your brand...

Brandformance ·

2024/05/10

Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:The difference between a vendor and a partner when it comes to marketing agenciesSerendipity through diversityA structured process for naming

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30:56

How to make testing fun with Mustafa Ibrahim...

Brandformance ·

2024/05/10

Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa:How different sectors approach marketing scienceAgility over specializationEducating teams about the significance of testing in marketing strategies

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45 results

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