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PODCAST

MEDIASCAPE: Insights From Digital Changemakers

Hosted by Joseph Itaya & Anika Jackson

Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe.MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is

business marketing

All Episodes

32:28

Marketing Without Burnout: A New Agency Model

MEDIASCAPE: Insights From Digital Changemakers ·

2025/05/28

Katie Gray's journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conventional agency structures—where junior marketers get thrust into high-stakes roles prematurely and burnout leads to high turnover—she built Kinetic Marketing Communications as a solution. The secret? A nationwide network of senior-level specialists who collaborate as independent contractors. This approach elimin...

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34:44

Known Better, Done Well: David DeWolf on Transforming...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/05/21

What does it truly mean to be human in an age of artificial intelligence? David DeWolf, founder of KnownWell, offers a refreshingly nuanced perspective on how AI should enhance our humanity rather than diminish it. Having built and sold a 2,500-person digital products company before founding KnownWell in 2023, DeWolf observed a critical gap in how businesses were approaching AI. While many focused solely on advancing the technology or boosting personal productivity, few were addressing how A...

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45:05

Beyond the Binary: Why Your Survey Results Are...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/05/14

When you ask "Mexican food for dinner?" you're engaging in the most basic form of survey methodology—but as Dr. Philip Garland reveals, there's a profound science to questioning that shapes everything from presidential elections to product development. Dr. Garland's remarkable journey began with a personal mission. As a freshman experiencing racism at University of Washington, he abandoned engineering aspirations to study political science and communications, determined to understand how med...

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38:51

Tech Pioneer Elizabeth Bieniek on Why Joy Matters in...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/05/07

Elizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, she reveals how her English degree and outsider perspective became unexpected assets in the tech world. At the heart of our conversation lies a powerful message: technology should connect humans, not separate them. This principle guided Elizabeth's devel...

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39:31

The AI CMO: Humanizing Technology Through Empathetic...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/04/30

When Stephen Sakash began his journey from journalism school to digital marketing, he never imagined he'd be at the forefront of using artificial intelligence to make marketing more human. Yet that's exactly where his path has led him – developing an AI Chief Marketing Officer tool that helps businesses uncover their higher purpose and translate it into emotionally resonant campaigns. At the heart of Sakash's approach is a concept he calls BLISS: Building Love Into Scalable Systems. This fra...

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36:13

Stop Selling Yourself, Start Solving Their Problems

MEDIASCAPE: Insights From Digital Changemakers ·

2025/04/23

What if everything you thought you knew about sales and personal branding was backward? Rob Durant, CEO, US Operations of The Institute for Sales Professionals, challenges conventional wisdom by revealing that successful sales and compelling personal brands aren't actually about you—they're about solving problems for others. Durant's mission to transform the sales profession began with his own experience as a 14-year-old cold caller with no training. Today, his organization provides rigorous...

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41:51

Beyond Google: Rethinking Growth in the Digital Economy

MEDIASCAPE: Insights From Digital Changemakers ·

2025/04/16

Mark Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom. Starting in Philadelphia before moving to San Francisco in 1991, Viale's path from direct mail shops to founding Lab415 wasn't straightforward. His breakthrough came when he taught himself SQL database marketing in the late 90s—a skill most marketers avoided. This te...

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52:48

From Disney to Oracle: One Executive's Wild Ride...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/04/09

Jeffrey Thompson embodies what it means to be a transformational leader in today's rapidly evolving media landscape. With remarkable clarity, he walks us through his journey from being the first Chief Diversity Officer at Disney to spearheading digital strategy at Condé Nast, bringing a unique perspective on navigating massive organizational change amid technological disruption. Thompson's approach to diversity at Disney wasn't simply about representation but about authentic storytelling tha...

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29:52

Global Tech Leadership: Insights from Armenia's...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/04/02

Mariam Chtchyan never planned to enter the tech world. With a linguistics degree and plans to become a teacher, she accidentally found herself in an interview for a tech company when she thought she was applying for a translator position. Today, she's the COO of HackTech, an Armenian software development company that partners with clients across the United States and Europe. This unexpected journey forms the backdrop of our fascinating conversation about navigating career transitions, buildi...

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37:51

Behind the Curtain: How Advanced AI Agents Transform...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/03/26

What happens when a seasoned digital marketer embraces AI not just as a tool, but as a foundational part of their entire business operation? Justin Lane of Adalane Media Group pulls back the curtain on his agency's remarkable AI transformation in this eye-opening conversation. Justin reveals how he's built a sophisticated system of custom AI agents that have fundamentally changed his marketing approach. "I fire up a new agent for everything I do," he explains, detailing how he trains special...

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36:07

Vulnerability Is Your Superpower: Authentic...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/03/19

What if the secret to digital success isn't just about who you know, but how authentically you connect with them? Greg Wasserman reveals his powerful philosophy—"Life is about time and relationships. You have no clue where one conversation is going to lead"—that has guided his journey from traditional media sales through Yahoo and CBS to becoming a respected voice in the podcasting industry. This conversation delves deep into the often-misunderstood world of podcast monetization, challenging...

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39:31

Question Everything: How Anatoly Kvitnitsky's "AI or...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/03/12

The battle between beneficial AI innovation and malicious exploitation is intensifying daily. Anatoly Kvitnitsky, USC Marshall alum and founder of AI or Not, takes us deep into this crucial conflict where digital trust hangs in the balance. Drawing from his extensive background in fintech, venture capital, and fraud prevention, Kvitnitsky created a company with a deceptively simple name but profoundly important mission: distinguishing between human-created and AI-generated content. What bega...

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38:49

Navigating Neurodiversity in the Digital Age with...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/03/05

Jimmy Clare, the digital changemaker behind Crazy Fitness Guy, shares his inspiring journey from overcoming early challenges with autism and a nonverbal learning disorder to becoming a prominent advocate and influencer. We dive into Jimmy's unique perspective on the intersection of autism and fitness, and how his personal experiences shape his advocacy. His passion for technology and media, nurtured by his family, has led him to create a platform that champions health and wellness without jud...

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38:23

Unlocking Digital Accessibility and Public Speaking...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/02/26

Curious about the key to unlocking the potential of digital accessibility and effective public speaking? Join us as we sit down with Cam Beaudoin, a digital accessibility guru who has transformed his career from a web developer to an influential thought leader. Cam shares his intriguing journey from IT to becoming a "Rainmaker," someone who naturally attracts attention and business by showcasing company strengths. Listen in to learn about Cam's experiences at IBM, where he discovered his pass...

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37:04

From Atari to AI: Jonmar's Vision for the Future

MEDIASCAPE: Insights From Digital Changemakers ·

2025/02/19

What if early coding challenges in the '80s could illuminate today's AI complexities? Join us for a fascinating conversation with digital innovator Jonmar, a pioneer who has crafted over 100 apps, including five global chart-toppers. From tapping out code on an Atari to leading digital breakthroughs at Nike and Savage Apps, Jonmar shares his journey with us, reflecting on the universal appeal of creating digital experiences that captivate audiences worldwide. Discover how his unique blend of ...

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36:48

AI-Driven Strategies in Modern Marketing: Insights...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/02/13

Join us for an enlightening conversation with Guillaume Dumortier of Maestrix.AI as he unveils his journey from traditional marketing to the forefront of AI-driven strategies. Guillaume shares how he transformed his marketing approach from the early days of Google AdWords to today's sophisticated, data-driven methodologies. Discover the growth marketing fit framework, which emphasizes the seamless integration of marketing with product development, audience engagement, positioning, and convers...

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34:02

Digital Twins and the Next Frontier in Health...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/02/05

What if you could take control of your healthcare future and navigate the complexities of AI and digital breakthroughs with confidence? Join us as we sit down with Jim St Clair, a leading figure in AI and health technology, to unravel his remarkable journey from the military to the cutting-edge world of AI in healthcare. Jim shares how his experiences during the Clinton administration and his work with health tech startups have shaped his approach to integrating AI in healthcare, emphasizing ...

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42:26

AI Evolution and Business Transformation with...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/01/29

Get ready to explore the groundbreaking evolution of artificial intelligence with our special guest, Scott Hebner, a principal analyst at SiliconANGLE and theCUBE. Scott's journey from IBM engineering to becoming a pivotal voice in AI analysis provides a fascinating backdrop to our conversation. We navigate through the transformative tech cycles he's witnessed, from the internet and cloud computing to the rapid advancements of AI today. Scott shares his insights on how AI is reshaping industr...

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30:12

Shyam Balsé's Vision for TV's Future: Navigating...

MEDIASCAPE: Insights From Digital Changemakers ·

2025/01/22

What if the TV industry as we know it is on the verge of a revolutionary shift? Join us for an eye-opening conversation with Shyam Balsé, the acclaimed producer behind ABC's "Extreme Makeover: Home Edition." With his rich background, from an internship at National Geographic to honing his skills at USC's graduate film program, Shyam offers a compelling narrative on adapting to the digital disruption fueled by the rise of streaming platforms like Disney Plus, Apple TV, and more. Listen in to g...

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29:21

Empowering Minds with AI: Insights from Jeremy Gu

MEDIASCAPE: Insights From Digital Changemakers ·

2025/01/15

What happens when a data scientist with a passion for teaching steps into the world of education technology? Join us as we uncover the remarkable journey of Jeremy Gu, a dynamic figure whose career spans data science and statistics roles at titans like Uber and AWS, to impactful teaching positions at the University of San Francisco and Stanford. Jeremy's story is a testament to the power of bridging academia and industry, and he shares his insights on how storytelling in data science can demy...

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87 results

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