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PODCAST

Talk Copy to Me | Content + Copywriting Podcast

Talk Copy to Me is your go-to resource for transforming your business"s message into meaningful connections and measurable results. Whether you"re diving into SEO, crafting website copy that converts, or building your brand"s story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who"s helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty

business marketing

All Episodes

25:03

5 Experts on the Website Mistakes Driving Clients Away

Talk Copy to Me | Content + Copywriting Podcast ·

2025/03/18

Are you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing navigation to poor calls-to-action, these seemingly small issues create major barriers between you and potential clients who are ready to work with you. You'll discover practical fixes for navigation nightmares, content confusion, and conversion killers. Whether y...

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29:01

Your Website Is Working Against You: Here's How

Talk Copy to Me | Content + Copywriting Podcast ·

2025/03/13

Could your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs. In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, in...

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25:39

5 Essential Strategy Questions I Ask of All My Clients

Talk Copy to Me | Content + Copywriting Podcast ·

2025/03/06

Tired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach...

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26:01

What Happens in a Strategy Session?

Talk Copy to Me | Content + Copywriting Podcast ·

2025/02/26

Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time. __________________________________________ EPISODE 153. Read the show notes and view the full transcript here: https:...

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18:50

Three Ways to Get Strategic in Your Business

Talk Copy to Me | Content + Copywriting Podcast ·

2025/02/18

Ever notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now. __________________________________________ EPISODE 152. Read the show notes and view the full transcript here: https://erinollila.com/strategic-...

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22:56

The Audit Advantage: Why Review Comes Before...

Talk Copy to Me | Content + Copywriting Podcast ·

2025/02/11

Think you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing aud...

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23:12

Why Strategy Needs to Come Before Copy, Content, SEO,...

Talk Copy to Me | Content + Copywriting Podcast ·

2025/02/04

Tired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work. __________________________________________ EPISODE 150. Rea...

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25:59

2025 Business Goals: Systems, Strategy, and...

Talk Copy to Me | Content + Copywriting Podcast ·

2025/01/31

Following yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects. This isn't just about setting ambitious goals for myself and my business. It's about cre...

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35:00

What Actually Happened in My Business in 2024

Talk Copy to Me | Content + Copywriting Podcast ·

2025/01/30

Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).You'l...

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24:07

Marketing Predictions for 2025: 8 Experts Share...

Talk Copy to Me | Content + Copywriting Podcast ·

2025/01/29

Picture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.You'll discover why building authentic connections is more crucial than ever, how to...

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27:25

Breaking Up with Bad Marketing: 7 Tactics to Leave in...

Talk Copy to Me | Content + Copywriting Podcast ·

2025/01/28

Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authe...

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23:56

Defy Popular Marketing: Why Authenticity Outperforms...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/12/19

"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to plea...

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24:24

Is a Holiday Marketing Campaign Right for Your Business?

Talk Copy to Me | Content + Copywriting Podcast ·

2024/12/12

Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart deci...

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18:34

How to Use a Brand Messaging Guide (So It Doesn't...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/12/03

Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF i...

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22:05

What is an Editorial Style Guide? (And Why You Need One)

Talk Copy to Me | Content + Copywriting Podcast ·

2024/11/27

Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic...

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27:39

How to Elevator Pitch Yourself (and Your Business!)...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/11/19

Ever freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of killing them.You'll learn how to build a flexible elevator pitch framework that adapts to different situations and audiences. And, you may also ...

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23:56

Why Your Business Needs More Than One Ideal Client...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/11/13

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll...

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39:00

The Importance of Mission, Vision, and Value...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/11/05

Ever feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase ...

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20:55

A Sneak Peek Into the Brand Messaging Kit I Create...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/10/29

A brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.Want to ...

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44:37

Crafting Your Brand's Voice: Building Powerful...

Talk Copy to Me | Content + Copywriting Podcast ·

2024/10/22

Ever found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo o...

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66 results

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