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PODCAST

THE CEO"s WING WOMAN®

THE CEO"s WING WOMAN® with your host, Olivia Jenkins, is a podcast created to inspire, empower and educate women on all things business. This includes episodes on marketing, mindset, leadership, how to"s, and more.

business entrepreneurship

All Episodes

1:09

Feel the Fear, Do It Anyway

THE CEO"s WING WOMAN® ·

2025/07/14

In this empowering mini-episode, Olivia shares one piece of advice every entrepreneur needs to hear: Feel the fear and do it anyway. Whether you're just starting out or scaling to your next level, fear is inevitable—but courage is a choice. Olivia reveals how simple daily reminders can shift your mindset, helping you take bold action and move closer to your business dreams. Tune in for a powerful mindset reset that will fuel your next brave step.

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1:35

From Market Fit to Optimised Sales

THE CEO"s WING WOMAN® ·

2025/07/07

Before you build a beautiful website, launch email flows, or design your dream packaging—pause. In this episode, Olivia shares the critical first step that many entrepreneurs overlook: validating product-to-market fit. She walks through why asking friends and family isn’t enough, and what research you really need to do to confirm demand. Plus, once your offer is validated, Olivia outlines how to create an optimised shopping experience across your website, email, and social channels. This is the

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1:29

Stop Writing Vague Vision Statements

THE CEO"s WING WOMAN® ·

2025/06/30

A powerful vision statement should do more than sound inspiring—it should be future-focused, measurable, and impossible to misinterpret. In this mini episode, Olivia breaks down the three most common mistakes business owners make with their vision statements and shares practical tips to make yours crystal clear and goal-driven. If your current vision feels fluffy or abstract, this episode will help you sharpen it into something you can actually work toward—and achieve.

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2:01

Your Outsourced Marketing Dream Team

THE CEO"s WING WOMAN® ·

2025/06/23

Strategy comes first—and execution follows seamlessly. In this episode, Olivia reveals how OJC functions as a white-glove outsourced marketing department for visionary CEOs. With a dozen specialists working in sync across every marketing discipline and Olivia at the helm of strategy, clients don’t just get a team—they get results. If you’re tired of being passed off to clueless account managers and want elite, hands-on support, this episode is your peek behind the curtain.

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1:31

UVP vs. USP: What's the Difference?

THE CEO"s WING WOMAN® ·

2025/06/16

Think UVP and USP are interchangeable? Think again. In this bite-sized episode, Olivia breaks down the critical difference between your Unique Value Proposition (UVP) and Unique Selling Proposition (USP)—and why confusing the two could cost you conversions. Learn how to clarify your UVP to connect with your ideal customer and how to sharpen your USP to stand out from the competition. A must-listen for anyone refining their brand message.

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1:22

Marketing or Sales Problem? Here's How to Tell

THE CEO"s WING WOMAN® ·

2025/06/09

In this quick-hit mini episode, Olivia breaks down one of the most common points of confusion for business owners: is it a sales problem or a marketing problem? You'll learn how to spot the difference by identifying key signs—like what it means if you have plenty of leads but no conversions, or if you’re struggling to attract attention in the first place. If you’re ready to stop guessing and start solving, this one’s a must-listen.

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2:15

3 Pillars of Cult-Like Brand Success

THE CEO"s WING WOMAN® ·

2025/06/02

What separates top 1% businesses from those that fade into the background? It all comes down to three core elements:🔥 A Bulletproof Business—Built on solid foundations that stand the test of time.💎 An Iconic Brand—Positioned as the go-to authority in its industry.⚡ A Magnetic Leader—A visionary CEO who drives the brand’s success.When you combine these three elements, you create a brand that doesn’t just succeed—it achieves cult-like status. This is the Strategic CEO Framework™ in action.In this

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1:38

Fix Your Leads or Fix Your Sales?

THE CEO"s WING WOMAN® ·

2025/05/26

Is it a leads problem — or a sales problem? In this episode of The CEO’s Wing Woman®, Olivia breaks down the key differences between marketing and sales — and how to diagnose what’s actually holding your growth back.You’ll learn: The signs of a messaging or marketing strategy issue How to tell when sales (not leads) are the bottleneck Why great marketing without conversion is just expensive noiseThis is your go-to diagnostic tool if you’ve ever said, “I’m doing all the right things, but the

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1:28

Know Your Customer, Nail Your Marketing

THE CEO"s WING WOMAN® ·

2025/05/19

You can't market what you don't deeply understand. In this episode of The CEO’s Wing Woman®, Olivia breaks down the must-have process every CEO needs to master: knowing your customer inside and out.When your buyer personas are dialled in, your messaging becomes magnetic — because you're speaking directly to your ideal customer’s pain points, motivations, dreams, and fears.Tune in to learn how to move beyond surface-level demographics and into the psychology that actually drives conversions. If you

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1:36

Vision, Mission, Values: Your Business GPS

THE CEO"s WING WOMAN® ·

2025/05/12

In this episode of The CEO’s Wing Woman®, Olivia dives into the non-negotiables every ambitious female CEO must define: your vision, mission, and values.Your vision is your North Star — the bold, aspirational future you’re building toward over the next decade. Your mission is what fuels the journey right now. And your values? They’re the moral compass guiding every decision you make in business.Whether you're refining your strategy or starting from scratch, this episode will help you create

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2:02

Autopilot Operations = CEO Freedom

THE CEO"s WING WOMAN® ·

2025/05/05

The ultimate goal for every visionary CEO? Building a business that thrives without their constant involvement. Yet, so many entrepreneurs struggle to step back, feeling tied to every decision.In this episode, we discuss:🔹 Why autopilot operations are the key to sustainable business growth.🔹 The biggest mistake CEOs make—staying too involved in the day-to-day.🔹 How to create systems and processes that allow your team to operate independently.🔹 The mindset shift needed to move from operator to

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1:56

Focus on The Who, Not Just The How

THE CEO"s WING WOMAN® ·

2025/04/28

Scaling beyond seven figures isn’t just about working harder—it’s about who you have on your team. If you want to reach eight figures and beyond, you need a top 1% team that brings expertise, strategy, and high performance to the table.In this episode, we discuss:🏆 Why A-players will accelerate your business growth faster than anything else.⚡ The difference between a startup mindset and a scale-up mindset when hiring.🔑 How to shift from thinking about how to thinking about who.🚀 The power of

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1:53

Strategy First, Execution Second: OJC's Winning Formula

THE CEO"s WING WOMAN® ·

2025/04/21

Some businesses spend too much time planning. Others dive headfirst into execution without a clear direction. The secret to long-term success? Mastering both.At OJC, we believe in the Strategy First, Execution Second approach—a method that ensures every decision is intentional, every move calculated. In this episode, we explore:🔹 The biggest mistake CEOs make when executing too soon.🔹 Why most businesses only get strategy OR execution right—but not both.🔹 The Strategic CEO Framework™ and how it

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2:01

Why Strategy Beats Hustle Every Time

THE CEO"s WING WOMAN® ·

2025/04/14

Success in business isn’t just about having a great idea or working harder—it’s about getting the balance right between strategy and execution. The Strategic CEO Method was developed to help business owners move from scattered action to intentional, high-impact growth.In this episode, we dive into:🧠 Why strategy must come first before execution.⚡ The common mistake of focusing too much on planning vs. doing (or vice versa).📈 How top 10% CEOs master both elements to scale efficiently.🎯 A simple

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60:46

Why Most CEOs Fail to Perform – And How One Tiny...

THE CEO"s WING WOMAN® ·

2025/04/07

What if the key to high performance isn’t doing more — but doing less, strategically?In this episode of The CEO’s Wing Woman® Podcast, I’m joined by my incredible client Claire Jackson, Chief Habits Officer at The Habit Lab, to unpack the surprising reason so many CEOs struggle to sustain success. Claire shares her expert insights on behaviour design, habit formation, and how small, intentional shifts in your daily routine can drive massive results.Drawing on nearly 20 years of experience in

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2:10

Why Your Intangible Assets Are Worth Millions

THE CEO"s WING WOMAN® ·

2025/03/31

Your business isn’t just about revenue and profit margins. True value comes from brand equity—the intangible assets that set you apart. While most entrepreneurs focus on immediate growth, the real wealth lies in building a brand that stands the test of time.In this episode, we explore:💡 Why brand strength is just as important as financials.💡 How trademarks, IP, and unique positioning increase long-term business value.💡 The overlooked aspect of brand protection that can make or break your

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1:58

The Mindset You Need to Scale Your Business

THE CEO"s WING WOMAN® ·

2025/03/24

Your mindset determines your success. As your business grows, the way you think, lead, and make decisions has to evolve too. In this episode, we break down the CEO mindset shifts that separate thriving entrepreneurs from those who stay stuck.🔹 Early-stage business owners—how to stay consistent and committed, even when results aren’t immediate.🔹 Scaling CEOs—why leadership confidence is just as important as strategy.🔹 The key to making fast, effective decisions (without second-guessing

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57:26

Why High-Achieving Women Feel Lost in the Bedroom...

THE CEO"s WING WOMAN® ·

2025/03/17

High-achieving women are wired for success—they dominate in business, lead with authority, and make things happen. But when it comes to intimacy and relationships, many feel lost, disconnected, or stuck in their own heads.In this episode of The CEO’s Wingwoman Podcast, I sit down with Courtney Nolan, Australia’s go-to relationship and intimacy coach for high-performing women, to talk about:✔️ Why so many ambitious women struggle with intimacy (and why it’s more common than you think) ✔️ How personal

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1:36

The #1 Trait of High-Performing CEOs

THE CEO"s WING WOMAN® ·

2025/03/10

What separates successful CEOs from those who stay stuck? Speed of implementation. The most successful business leaders don’t just plan—they execute fast. In this episode, we dive into the power of implementation velocity and why action-takers always outperform perfectionists.What we cover:✔️ Why quick execution leads to better business results (even if it’s not perfect).✔️ The common trait among high-performing consulting clients that accelerates success.✔️ How to overcome the trap of overthinking

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1:54

Your Strategy is Only as Good as This

THE CEO"s WING WOMAN® ·

2025/03/03

A great strategy isn't just about having a plan—it’s about ensuring everyone in your business understands it. If your team isn’t aligned, even the best strategy will fall flat. In this episode, we dive into the importance of clear, effective communication in making your strategy work.You’ll discover:✔️ Why a strategy is only as strong as your ability to articulate it.✔️ How to align your team so everyone is working toward the same goal.✔️ The dangers of keeping your strategy trapped in your head—and

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64 results

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