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PODCAST

Marketing Masterclasses

Engage Video Group

Welcome to Marketing Masterclasses, powered by Engage Video Group. This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing? Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with

business marketing

All Episodes

00:49:09

Marketing Masterclass with Google's Head of UK...

Marketing Masterclasses ·

2025/08/14

What’s the story? And how do we bring it to life in a way that truly connects with people?It’s the question that’s guided Laurian Clemence through 17+ years at Google, drawing on her journalism roots and passion for leadership to shape the narratives behind some of its most iconic products, from Pixel to Gemini, Search to Android.In this episode, we dive into:How Google’s culture has evolved and what makes it workLessons in leadership and developing qualities to support teamsThe art of crafting

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00:56:25

Marketing Masterclass with the Head of Brand at Urban...

Marketing Masterclasses ·

2025/08/11

“Just be lekker, and the world will be lekker.”Urban Gym Group's Head of Brand, Ryk Benade, shares his career journey, lessons in creativity, and how brands can stay relevant in a digital-first world.Tune in for insights on building culture, leading with impact, and thriving in the modern marketing era.

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00:43:03

Marketing Masterclass with Sofia Hernandez, TikTok’s...

Marketing Masterclasses ·

2025/08/07

Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?

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00:30:07

Marketing Masterclass with Juliette Rowlett, Senior...

Marketing Masterclasses ·

2025/08/04

How do you build an international marketing career and stay true to yourself along the way?Juliette Rowlett, a proud South African and global marketing leader at brands like Unilever and the LEGO Group, generously shares:Her journey from Durban to leading global shopper strategiesWhy “the bravest thing you can do is be yourself”How to embrace discomfort, build relationships, and grow your career abroadThis episode is packed with advice for marketers ready to take on the world and do it with

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00:47:39

Marketing Masterclass with Beatrice Cornacchia,...

Marketing Masterclasses ·

2025/07/31

At Cannes Lions, Jon sat down with Beatrice Cornacchia, Executive VP of Marketing & Communications APEMEA at Mastercard, to talk about her extraordinary 35-year journey building one of the world’s most iconic brands.This episode is full of nuggets of wisdom from Beatrice. Here are just three to whet your appetite:Never take a shortcut. Dream big and go after it.Marketing is a science but the magic comes when you layer creativity on top.Be the boss of yourself. You are the only boss that you can

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00:43:23

Marketing Masterclass with Khensani Nobanda, Group...

Marketing Masterclasses ·

2025/07/28

Ambition isn’t arrogance. It’s clarity.Khensani Nobanda, Group Executive for Marketing & Corporate Affairs at Nedbank, shares her journey from FMCG giant to banking powerhouse. Discover how she’s building Africa’s best marketing team, driving bold creative work, and why authenticity is her ultimate leadership superpower.A must-listen for marketers and leaders ready to play bigger.

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01:01:08

Marketing Masterclass with Georg Gruber, Nando's...

Marketing Masterclasses ·

2025/07/24

We sat down with Georg Gruber, Chairman of Nando’s Grocery International, to find out what it takes to turn a local favourite into a global sensation.From his early days at Procter & Gamble and Cadbury & Schweppes to his current mission of bringing Nando’s fiery PERi-PERi flavours to homes around the world, Georg’s career is packed with lessons in leadership, brand-building, and bold thinking.In this episode, Georg shares the highs, the challenges, and why purpose is at the heart of

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00:25:21

Marketing Masterclass with Arjoon Bose, Global CMO &...

Marketing Masterclasses ·

2025/07/22

Pressure is a privilege.Arjoon Bose, Global CMO & Digital Officer at Bel Group (ex-L’Oréal, ex-General Mills), shares the story of his unconventional rise in marketing, from selling shampoo on Mumbai trains to leading global brands across beauty and food.In this episode:Why marketing must lean into culture and creativity to stay relevantThe new 3Ps shaping the future: personalisation, precision & paceHow Arjoon balances purpose and performance in the age of AIIf you’re ready to rethink what

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00:41:01

Marketing Masterclass with Ocado Retail's Kristen Joseph

Marketing Masterclasses ·

2025/07/21

In this episode, Kristen Joseph sits down with Jamie and Nicole for a thoughtful conversation on bold creativity and human-led storytelling in content marketing.From Zimbabwe to South Africa to London, Kristen shares lessons on embracing change, simplifying complexity, and crafting stories that truly connect with audiences. She reflects on why curiosity, authenticity, and adaptability are key to thriving in a fast-paced industry.This episode is for you if you are a content creator, marketer, or

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00:43:05

Marketing Masterclass with Zoe Mason, Category...

Marketing Masterclasses ·

2025/07/17

Staying innovative in one of the world’s most competitive categories is not a choice, it’s a non-negotiable.In this inspiring conversation with Zoe Mason, Category Manager for Nestlé Confectionery, Nicole and Jamie dive into Zoe's career journey, what makes her tick, and the lessons she’s learnt about finding the sweet spot between creativity and commercial impact.Listen now to learn more about what it takes to make your mark in a fast-moving industry.

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00:46:18

Marketing Masterclass with Danielle Delport,...

Marketing Masterclasses ·

2025/07/15

What does it take to build trust and deliver truly meaningful client experiences in private banking?Danielle Delport, Financial Services Marketing Strategist, joins Kele and Loren to share how empathy, curiosity, and intentionality have shaped her marketing journey.From navigating high-stakes environments to creating personalised, human-centred campaigns, Danielle unpacks the lessons that have helped her thrive in a complex and fast-changing industry.

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00:51:50

Marketing Masterclass with Cassie Jaganyi, Uber's...

Marketing Masterclasses ·

2025/07/10

In this episode, Cassie Jaganyi joins Nicole and Jamie for an open conversation on the power of purpose-led storytelling in global communications. Cassie reflects on her journey from Procter & Gamble to Uber, sharing lessons on building narratives that connect brands to culture and drive real impact. She also unpacks why curiosity, empathy, and clarity are essential for communicators navigating complex, fast-changing markets.A must-listen for marketers, communicators, and leaders shaping stories

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00:46:38

Marketing Masterclass with Athini Qwede, Global Media...

Marketing Masterclasses ·

2025/07/08

Athini Qwede joins Nicole and Jamie for a candid and inspiring conversation about ambition, resilience, and navigating the ever-changing media landscape.With over a decade of experience driving results for global brands across EMEA and the UK, Athini shares her journey from building her career in South Africa to working on high-profile accounts in London. She reflects on the power of stepping outside your comfort zone, turning failure into growth, and staying relentlessly curious in a fast-paced

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00:37:55

Marketing Masterclass with Alexandra Illiashova,...

Marketing Masterclasses ·

2025/07/03

Recorded beachside at Cannes Lions, Alexandra Illiashova, Head of Integrated Brand Communications at Danone Benelux, joins Declan Hollywood for a refreshing and candid conversation about creativity, ambition, and navigating the fast pace of modern marketing.From launching a business on live TV to leading brand strategy at scale, Alexandra reflects on the power of standing out, surrounding yourself with aspiration, and embracing the thrill—and challenge—of constant innovation.An energising episode

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00:57:58

Marketing Masterclass with Tsakane Mtenjane,...

Marketing Masterclasses ·

2025/07/02

In this episode, Tsakane Mtenjane joins Lara Harper for a compelling conversation on leadership, influence, and navigating the evolving marketing landscape. Tsakane shares powerful reflections on staying curious, embracing humility as you rise through the ranks, and why integrity and courageous conversations are non-negotiables in leadership.From leveraging influencer marketing with purpose to putting the brand, not the individual, at the center of the story, this episode is packed with clarity,

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00:33:50

Marketing Masterclass with Laurens Griep, Heineken's...

Marketing Masterclasses ·

2025/07/01

In this special Cannes Lions episode, Laurens Griep, Global Digital Manager at Heineken, joins Declan Hollywood to explore the evolving intersection of technology and creativity. Laurens shares why, despite advancements in data and targeting, it's still great ideas that win hearts—and how brands that master both will lead the future.He also unpacks the thinking behind Heineken’s new social planning tool, the “Hei” app, designed to solve a simple yet universal insight: planning a night out often

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00:36:27

Marketing Masterclass with Trix van der Vleuten, The...

Marketing Masterclasses ·

2025/06/27

In this episode, Trix van der Vleuten, CMO of The Social Hub and author of "Made for President," joins Jon Ratcliffe to share her remarkable journey from rejecting the commercial world to becoming a transformative marketing leader across global brands like KFC, Google's Nest, Kraft Heinz, and SAP Miller.Trix reveals how every great brand story emerges from a founder's frustration with the world, and how she rediscovered KFC's authentic narrative through the powerful

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00:29:39

Marketing Masterclass with Xanthe Wells, Pinterest's...

Marketing Masterclasses ·

2025/06/19

In this episode, Xanthe Wells, VP of Global Creative at Pinterest's House of Creative, joins Declan Hollywood to share her remarkable journey from Google's award-winning creative leadership to driving Pinterest's creative transformation.Xanthe reveals how she's led Pinterest's brand evolution to connect with Gen Z like never before, comparing the platform's three-dimensional creative potential to Disney's immersive brand experience. With over 15 years of creative

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00:37:00

Marketing Masterclass with Nedbank's Senior Media...

Marketing Masterclasses ·

2025/06/11

"Make time for people because you never know when you'll need them." — Cheryl ManentsaIn this episode, hosts Loren Westoby and Emma Heard are joined by Cheryl Manentsa — a dynamic force in marketing and a fierce advocate for representation, mentorship, and creativity in the industry. With a career shaped not by singular moments of inspiration but by deep, consistent relationships, Cheryl brings a grounded and authentic perspective to what it means to lead, learn, and grow.Together,

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00:36:57

Marketing Masterclass with Lego's Global Marketing...

Marketing Masterclasses ·

2025/06/11

"Marketing is the voice of the customer. That will never leave me." — Susan AlbrightIn this episode, host Declan Hollywood speaks with Susan Albright — a purpose-driven marketing leader whose career spans tech giants and playful innovators like The LEGO Group. With a deep belief in customer-first thinking, Susan shares how one unexpected piece of advice rerouted her entire path — and ultimately led her to roles where purpose and creativity could truly thrive.They explore the power of

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100 results

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