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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

31:49

#181: The Email Glow-Up You Didn’t Know You Needed

Duo On Air Podcast ·

2025/08/11

In today’s episode, we’re walking you through nine easy, impactful tips to make your emails a “must open” for your audience. From naming your newsletter to designing it so it looks and feels on brand, writing like you’re talking to one person, and creating subject lines that stop the scroll... we’re sharing the tweaks that make the biggest difference. Whether you’re starting from scratch or just ready for a refresh, these changes will help you stand out in the inbox and actually get people excited

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32:21

#180: SEO Right Now: What’s Actually Going On

Duo On Air Podcast ·

2025/08/04

Feeling overwhelmed by all the SEO news floating around? In today’s episode, we’re breaking down what’s actually happening with search right now... from Google’s latest update to Instagram content showing up in search results. We’ll cover the rise of AI Overviews (and what they mean for your traffic), explain multimodal SEO, and walk through what you really need to focus on as a business owner. No fear-mongering, just helpful info to help you show up and stay visible online.Episode Show Notes:

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34:27

#179: How to Take (& Give) Feedback for Design

Duo On Air Podcast ·

2025/07/28

Feedback can be tricky... especially when it comes to something as personal as design. In today’s episode, we’re sharing how to give and receive feedback that actually moves a project forward. Whether you’re a designer or a client (or both), we’ll walk through common mistakes, how to keep feedback aligned with strategy, and ways to make revisions feel collaborative instead of combative. If you’ve ever heard “make it pop” and wanted to scream, this one’s for you.Episode Show Notes:

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30:16

#178: 3 Website Pages That Deserve More Love

Duo On Air Podcast ·

2025/07/21

Think your homepage is doing all the heavy lifting? In this episode, we’re shining a spotlight on the three most overlooked pages on your website, the ones that are quietly pulling serious weight behind the scenes. We’ll break down how to elevate your Contact Page, About Page, and Final CTA Page so they’re not just filling space but actually converting browsers into buyers. From strategic copy shifts to sneaky design updates, these pages are more powerful than you think, and we’re sharing how to

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21:07

#177: What Kind of Party Would Your Brand Throw?...

Duo On Air Podcast ·

2025/07/14

Ever wonder what kind of party your brand would throw? In today’s episode, we’re helping you step into your brand’s personality in the most fun way possible. We’ll walk you through a creative exercise to imagine everything from your brand’s signature cocktail to the guest list (and yes, even the playlist). Because branding isn’t just about colors and fonts... it’s about how you make people feel. You’ll learn how each party detail connects back to your offers, your audience, your website, and your

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23:05

#176: The Most Important Thing You Can Do For Your Blogs

Duo On Air Podcast ·

2025/07/07

Think your blog needs more keywords or longer paragraphs to rank? Not quite. In today’s episode, we’re breaking down the real secret to better blog performance: making your content skimmable. We’re talking short paragraphs, bolded text, clear headlines, and formatting that feels like a breeze to read. Because here’s the truth: no one is reading every word, and Google knows it. When your blog is easy to skim, it keeps people engaged, shows up better in search (and AI tools!), and actually drives more

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12:01

#175: Fireworks, freedom and flair! Court’s Obsession...

Duo On Air Podcast ·

2025/07/04

Think Court loves Halloween? You should see her in July. In today’s episode, we’re talking all about Court’s true obsession — the Fourth of July. From a week’s worth of star-spangled outfits to the newly invented “boom basket” for Mila, it’s full-on freedom flair around here. We’re sharing the story behind her love for the holiday, why the decor usually takes a back seat (but not the sparkly headbands), and how lake week has become the ultimate mid-year reset. If you’re craving a peek behind the

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28:53

#174: You’re Not Confusing, Your Navigation Is

Duo On Air Podcast ·

2025/06/30

Ever land on your website and feel totally lost? In today’s episode, we’re talking all about UX (user experience) and why your site might not be converting the way you hoped. We’re breaking down what good navigation really looks like, the biggest mistakes we see (like too many menu options or cutesy buttons that confuse more than they convert), and how to create a clear, easy path for your audience to follow. From quick 10-second tests to offer mapping and SEO layering, you’ll learn exactly how to

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36:32

#173: What To Know Before Your First Hire

Duo On Air Podcast ·

2025/06/16

Thinking about hiring for the first time? In this episode, we’re breaking down what you really need to know before bringing someone onto your team—whether it’s a contractor, employee, or something in between. We’ll walk through how to know if you’re ready, the systems to build beforehand, and the common mistakes to avoid (yep, we’ve made a few!). If your business is growing and you're craving more support, this episode is your hiring prep guide.Episode Show Notes:

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30:56

#172: Are You Giving Away Too Much Free Stuff?

Duo On Air Podcast ·

2025/06/09

Ever caught yourself thinking, “Am I giving away too much for free?” In this episode, we’re unpacking the fear behind sharing your expertise for free and flipping the script on what “free” really does for your brand. From trust-building to burnout boundaries, we’ll help you find the balance between generosity and protecting your energy without gatekeeping your magic. If you’ve ever wondered how much is too much or felt a little sting when people take your tips but don’t buy, this one’s for you

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42:59

#171: Why the Habit Advice You’ve Heard Isn’t Working...

Duo On Air Podcast ·

2025/06/02

Ever feel like you’re bad at habits? Same—until we met Alessia. In this episode, we’re unpacking why most habit advice wasn’t made with women (or moms or entrepreneurs) in mind—and how to build routines that actually work with your energy, not against it. If you’ve ever started a new routine only to “fall off” and beat yourself up... this is the reframe you’ve been waiting for. Let’s ditch the discipline shame and start designing habits that support the life (and business) you’re building.Alessia

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56:20

Website Shame, DIY Fixes & Glow-Up Signs— Let’s Talk...

Duo On Air Podcast ·

2025/05/18

We hear this all the time from our clients: ‘My website just doesn’t feel like me anymore.’ Maybe you’ve outgrown it. Maybe you cringe a little every time you have to drop the link. Or maybe you're just not in a place to hire the best designer on the block—and that’s okay. We’ve been there too. So today, we’re talking about what to do when your site doesn’t reflect the business you’ve built (or the one you’re becoming). Whether you’ve DIY’d your website, you’re due for a glow-up, or you’re just not

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46:50

#169: Why Delegating Is the Secret to Scaling Your Biz

Duo On Air Podcast ·

2025/05/12

In today’s episode, we’re getting real about the one thing that helped us scale our business without burning out: delegation. We’re sharing how we went from doing all the things to building a team of six—and why letting go was the best decision we ever made. Whether you’re just getting started or knee-deep in hustle mode, this episode will help you shift your mindset, identify what to delegate, and take the first step toward more freedom, creativity, and growth. Because you don’t have to do it all

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46:16

#168: Your Non-Cringe Guide to LinkedIn Marketing...

Duo On Air Podcast ·

2025/05/05

If you’ve ever logged into LinkedIn and felt overwhelmed by cold pitches, connection requests with sales notes, or just that general ick feeling—you’re not alone. That’s not the kind of LinkedIn energy we’re about. So today, we’re chatting with LinkedIn marketing expert Diane Marie B., who’s here to help us flip that script. This episode is all about using LinkedIn to build genuine connections, grow your audience organically, and yes—even drive leads—without acting like a robot. Let’s get into

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30:42

#167: Semrush vs. Ubersuggest: Which Is Better?

Duo On Air Podcast ·

2025/04/28

Choosing the right SEO tool can feel overwhelming—especially when different platforms give you different numbers. In this episode, we’re comparing Semrush vs. Ubersuggest—breaking down the pros, cons, features, and which one is best depending on your business goals. Whether you’re brand new to SEO or ready to nerd out with deep-dive data, we’ll help you pick the tool that fits you. Plus, we’re sharing why it’s not about finding the “perfect” tool—it’s about finding the one that helps you stay

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26:30

#166: All About Abbey (birthday week—ask anything!)

Duo On Air Podcast ·

2025/04/21

It’s birthday week for Abbey! In this fun and totally unfiltered episode, we’re flipping the script and answering your questions—all about life behind the scenes. From childhood dreams and wild adventures to garden plans and salty vs. sweet debates, nothing’s off limits. If you’ve ever wondered what Abbey would tell her younger self or what she really misses about agency life… this one’s for you. Grab your coffee and come celebrate with us!Episode Show Notes:

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52:11

#165: Creative Ways to Use Video (That Isn't TikTok)

Duo On Air Podcast ·

2025/04/14

Think video is just for social media influencers? Think again. In this episode, we’re sharing creative, impactful ways to use video as a service provider—from onboarding and proposals to tutorials, project reveals, and even celebration moments. Whether you want to save time, deepen client connection, or just simplify your process, video can do it all. Plus, we’re sharing our favorite tool (Tella!) that makes creating beautiful, branded videos easier than ever—no fancy tech required. Ready to make

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41:41

#164: The Science of Memorable Taglines

Duo On Air Podcast ·

2025/04/07

Some taglines are forgettable… others stick in your head for years. In this episode, we’re diving into the science behind what makes a tagline truly memorable—and how you can create one for your brand. From psychology to wordplay, we’re sharing why big brands like Nike and Apple nailed it, plus simple steps to craft a tagline that’s catchy, clear, and completely on-brand. Whether you’re rebranding or building from scratch, this episode will help you stand out with a tagline that actually

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43:54

#163: Why You Need a Red Flag List as a Service Provider

Duo On Air Podcast ·

2025/03/31

Ever wish you could spot a difficult client before they sign the contract? In this episode, we’re talking all about creating your own Red Flag List as a service provider—and why it’s one of the smartest things you can do for your business. From vague visions to boundary-pushers, we’re sharing the signs to look out for, how to protect your energy, and how to start attracting more dream clients (yes, there’s a Green Flag List too!). If you’ve ever thought, “This client isn’t it,”—this one’s for

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33:05

#162: How Long Does SEO Really Take?

Duo On Air Podcast ·

2025/03/24

Ever wondered how long SEO actually takes? In this episode, we’re answering one of the most common questions we get—from quick wins in just a few weeks to the long game that takes 6+ months. We’re breaking down what real SEO success looks like, why it varies so much, and how to know where your website fits. Whether you’re just starting out or wondering why your efforts haven’t paid off (yet!), this episode is full of honest insights, realistic timelines, and encouragement to stay the course. Because

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202 results

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