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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

36:32

#173: What To Know Before Your First Hire

Duo On Air Podcast ·

2025/06/16

Thinking about hiring for the first time? In this episode, we’re breaking down what you really need to know before bringing someone onto your team—whether it’s a contractor, employee, or something in between. We’ll walk through how to know if you’re ready, the systems to build beforehand, and the common mistakes to avoid (yep, we’ve made a few!). If your business is growing and you're craving more support, this episode is your hiring prep guide.Episode Show Notes:

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30:56

#172: Are You Giving Away Too Much Free Stuff?

Duo On Air Podcast ·

2025/06/09

Ever caught yourself thinking, “Am I giving away too much for free?” In this episode, we’re unpacking the fear behind sharing your expertise for free and flipping the script on what “free” really does for your brand. From trust-building to burnout boundaries, we’ll help you find the balance between generosity and protecting your energy without gatekeeping your magic. If you’ve ever wondered how much is too much or felt a little sting when people take your tips but don’t buy, this one’s for you

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42:59

#171: Why the Habit Advice You’ve Heard Isn’t Working...

Duo On Air Podcast ·

2025/06/02

Ever feel like you’re bad at habits? Same—until we met Alessia. In this episode, we’re unpacking why most habit advice wasn’t made with women (or moms or entrepreneurs) in mind—and how to build routines that actually work with your energy, not against it. If you’ve ever started a new routine only to “fall off” and beat yourself up... this is the reframe you’ve been waiting for. Let’s ditch the discipline shame and start designing habits that support the life (and business) you’re building.Alessia

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56:20

Website Shame, DIY Fixes & Glow-Up Signs— Let’s Talk...

Duo On Air Podcast ·

2025/05/18

We hear this all the time from our clients: ‘My website just doesn’t feel like me anymore.’ Maybe you’ve outgrown it. Maybe you cringe a little every time you have to drop the link. Or maybe you're just not in a place to hire the best designer on the block—and that’s okay. We’ve been there too. So today, we’re talking about what to do when your site doesn’t reflect the business you’ve built (or the one you’re becoming). Whether you’ve DIY’d your website, you’re due for a glow-up, or you’re just not

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46:50

#169: Why Delegating Is the Secret to Scaling Your Biz

Duo On Air Podcast ·

2025/05/12

In today’s episode, we’re getting real about the one thing that helped us scale our business without burning out: delegation. We’re sharing how we went from doing all the things to building a team of six—and why letting go was the best decision we ever made. Whether you’re just getting started or knee-deep in hustle mode, this episode will help you shift your mindset, identify what to delegate, and take the first step toward more freedom, creativity, and growth. Because you don’t have to do it all

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46:16

#168: Your Non-Cringe Guide to LinkedIn Marketing...

Duo On Air Podcast ·

2025/05/05

If you’ve ever logged into LinkedIn and felt overwhelmed by cold pitches, connection requests with sales notes, or just that general ick feeling—you’re not alone. That’s not the kind of LinkedIn energy we’re about. So today, we’re chatting with LinkedIn marketing expert Diane Marie B., who’s here to help us flip that script. This episode is all about using LinkedIn to build genuine connections, grow your audience organically, and yes—even drive leads—without acting like a robot. Let’s get into

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30:42

#167: Semrush vs. Ubersuggest: Which Is Better?

Duo On Air Podcast ·

2025/04/28

Choosing the right SEO tool can feel overwhelming—especially when different platforms give you different numbers. In this episode, we’re comparing Semrush vs. Ubersuggest—breaking down the pros, cons, features, and which one is best depending on your business goals. Whether you’re brand new to SEO or ready to nerd out with deep-dive data, we’ll help you pick the tool that fits you. Plus, we’re sharing why it’s not about finding the “perfect” tool—it’s about finding the one that helps you stay

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26:30

#166: All About Abbey (birthday week—ask anything!)

Duo On Air Podcast ·

2025/04/21

It’s birthday week for Abbey! In this fun and totally unfiltered episode, we’re flipping the script and answering your questions—all about life behind the scenes. From childhood dreams and wild adventures to garden plans and salty vs. sweet debates, nothing’s off limits. If you’ve ever wondered what Abbey would tell her younger self or what she really misses about agency life… this one’s for you. Grab your coffee and come celebrate with us!Episode Show Notes:

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52:11

#165: Creative Ways to Use Video (That Isn't TikTok)

Duo On Air Podcast ·

2025/04/14

Think video is just for social media influencers? Think again. In this episode, we’re sharing creative, impactful ways to use video as a service provider—from onboarding and proposals to tutorials, project reveals, and even celebration moments. Whether you want to save time, deepen client connection, or just simplify your process, video can do it all. Plus, we’re sharing our favorite tool (Tella!) that makes creating beautiful, branded videos easier than ever—no fancy tech required. Ready to make

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41:41

#164: The Science of Memorable Taglines

Duo On Air Podcast ·

2025/04/07

Some taglines are forgettable… others stick in your head for years. In this episode, we’re diving into the science behind what makes a tagline truly memorable—and how you can create one for your brand. From psychology to wordplay, we’re sharing why big brands like Nike and Apple nailed it, plus simple steps to craft a tagline that’s catchy, clear, and completely on-brand. Whether you’re rebranding or building from scratch, this episode will help you stand out with a tagline that actually

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43:54

#163: Why You Need a Red Flag List as a Service Provider

Duo On Air Podcast ·

2025/03/31

Ever wish you could spot a difficult client before they sign the contract? In this episode, we’re talking all about creating your own Red Flag List as a service provider—and why it’s one of the smartest things you can do for your business. From vague visions to boundary-pushers, we’re sharing the signs to look out for, how to protect your energy, and how to start attracting more dream clients (yes, there’s a Green Flag List too!). If you’ve ever thought, “This client isn’t it,”—this one’s for

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33:05

#162: How Long Does SEO Really Take?

Duo On Air Podcast ·

2025/03/24

Ever wondered how long SEO actually takes? In this episode, we’re answering one of the most common questions we get—from quick wins in just a few weeks to the long game that takes 6+ months. We’re breaking down what real SEO success looks like, why it varies so much, and how to know where your website fits. Whether you’re just starting out or wondering why your efforts haven’t paid off (yet!), this episode is full of honest insights, realistic timelines, and encouragement to stay the course. Because

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20:16

#161: The Biggest SEO Mistakes Small Businesses Make

Duo On Air Podcast ·

2025/03/17

Think you’re doing SEO right? You might be making some surprisingly common mistakes that are keeping your website invisible. In this episode, we’re breaking down the biggest SEO mistakes small businesses make—like vague homepage copy, outdated blog posts, and missed internal linking opportunities. Plus, we’re sharing quick fixes so you can start improving your rankings today.Bonus: We’re also hosting a FREE live webinar to help you get found online! If you’re listening after the fact, don’t

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24:49

#160: Why Most Websites Get Zero Traffic and How to...

Duo On Air Podcast ·

2025/03/10

Wondering why your website isn’t getting any traffic? In today’s episode, we’re breaking down why 90% of websites get zero traffic from Google—and how to make sure yours isn’t one of them. From building a solid keyword strategy and optimizing your site structure to creating quality, search-friendly content, we’ll share practical tips to help you boost your website visibility. Plus, get the details on our upcoming free live webinar where we’re sharing 5 real ways to get found online. Tune in and

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32:41

#159: How We Plan Social Media Content for Duo...

Duo On Air Podcast ·

2025/03/03

Ever feel like social media content planning is way more complicated than it needs to be? In this episode, we’re pulling back the curtain on how we plan content each month at Duo Collective. From our go-to Content CEO Days and favorite tools for saving inspiration to how we map out our entire month (and avoid the “What should we post today?” panic), we’re sharing the exact process that keeps us consistent and stress-free. Tune in for practical tips, behind-the-scenes insights, and a fresh take on

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48:25

#158: The Realities of Motherhood and Running a Business

Duo On Air Podcast ·

2025/02/24

Motherhood and entrepreneurship—two full-time jobs, one wild ride. In this episode, we’re getting real about the challenges, wins, and lessons learned from juggling business and babies. From navigating shifting schedules and setting boundaries to embracing flexibility (and asking for help!), we’re sharing what’s worked for us and why giving yourself grace is key. If you’ve ever struggled to “turn it off” or felt the pressure to do it all, this one’s for you. Let’s talk about the real side of being a

en

42:30

#157: The Secret to Consistent Website Updates:...

Duo On Air Podcast ·

2025/02/17

Keeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates—Website Working Days. Learn how setting aside dedicated time to refresh content, fix outdated info, and improve SEO can keep your site working for you. Plus, we’ll share tips on making website updates more fun and manageable (hint: coffee shops and checklists included!). Tune in to make website maintenance a habit, not a headache! Episode Show Notes:

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39:40

#156: Color Theory & Why It’s Important

Duo On Air Podcast ·

2025/02/10

Ever wonder why certain brands just feel right? It’s all about color theory! In this episode, we’re diving into how color influences perception, evokes emotions, and plays a critical role in branding. From the psychology behind different colors to real-world brand examples, we’ll help you understand how to choose the perfect colors for your business. Episode Show Notes: https://duocollective.com/blog/color-theoryLinks Mentioned in This Episode:#150

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37:09

#155: How to Choose the Perfect Quiz Topic for Your...

Duo On Air Podcast ·

2025/02/03

Want to create an online quiz but not sure where to start? In this episode, we’re breaking down how to choose the perfect quiz topic for your business. From brainstorming ideas that attract the right audience to aligning your quiz with your offers, we’ll walk you through the key questions to ask and proven topic types that perform well. Whether you're looking to generate leads, segment your audience, or just add a fun touch to your marketing, this episode will help you get started with

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29:53

#154: The Q1 Meetings & Time Blocks You Need On Your...

Duo On Air Podcast ·

2025/01/27

Struggling to stay organized and productive? In this episode, we’re sharing the key Q1 meetings and time blocks you need to have on your calendar. From goal-setting and financial planning to content batching and team check-ins, these meetings will help you stay aligned, focused, and ahead of the game. Whether you’re running a team or flying solo, these tips will ensure you’re setting the tone for a successful and intentional year. Let’s get those calendars ready!Episode Show Notes:

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194 results

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