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PODCAST

FreeDive Podcast

Seapoint Digital

Welcome to the FreeDive Podcast, your go-to source for all things digital marketing!Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of digital marketing. From SEO strategies and social media trends to the latest in AI and video marketing, we cover it all.Brought to you by Seapoint Digital, a leading digital marketing agency, our podcast offers valuable insights and practical tips that have propelled us to success in the industry. Whether you"re a

business marketing

All Episodes

48:28

The Art of After: Returning to Life after Loss

FreeDive Podcast ·

2025/03/18

Grief doesn’t come with a guidebook, and returning to work after loss can feel like stepping into a world that has kept moving without you. In this deeply personal episode of the FreeDive Podcast, we open up about the experience of navigating life, work, and creativity after losing loved ones to cancer. As part of the Podcasthon, we’re honored to support the American Cancer Society—a cause that’s especially meaningful to us. Through raw conversations, personal stories, and even some much-need...

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24:55

Balderdash: Marketing Edition

FreeDive Podcast ·

2025/01/14

In this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that marketing doesn't always have to be serious.Let's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Eve...

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17:34

5 Social Media Mistakes That Are Hurting Your Growth

FreeDive Podcast ·

2025/01/07

New year, new social strategy! This month on Social Savvy with Kristy, we’re uncovering the 5 sneaky mistakes that could be sabotaging your social media growth—and how to fix them.From turning engagement into a two-way street to making your content strategy actually work for you, we’re sharing practical tips to kick off 2025 with confidence.If you’re ready to leave bad habits behind and embrace a smarter, more effective social media game plan, this episode is your must-listen guide!Let's conn...

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6:25

Signing Off: A Year in Review and What’s Next

FreeDive Podcast ·

2024/12/24

We’re off for the rest of the year, but we’re here to say a big thank you to everyone who has supported the FreeDive Podcast and to share a glimpse of what’s coming in 2025. Don’t forget to tune in next week for our end-of-the-year blooper reel—a hilarious wrap-up of our behind-the-scenes moments!Special Thanks To:Guests:Kerri StrubleTina GammonChristina GarnettNathan NokesAlisa MeredithKyle FigueroaKayla Sue RobertsInternal Team:Anna BaglienDan LalDeb McGranaghanKevin BurnsMark SilvermanMadd...

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47:01

Marketing, Memes, and Musk: Bill and Anna's Year-End...

FreeDive Podcast ·

2024/12/17

In the final episode of 2024, Bill and Anna take the helm for a hilarious and heartfelt year-end review. From their favorite marketing trends and pop culture moments to bold predictions for 2025, this episode is packed with insights, laughs, and a touch of nostalgia.🎙️ Highlights include:The rise of independent e-commerce and the pushback against Amazon.Exploring new ad platforms like Reddit and the surprising revival of HTML5 ads.Generational slang, pop culture debates, and the endless

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39:37

What 9 Years of Matterport Taught Us: Kristy's Inside...

FreeDive Podcast ·

2024/12/10

In this special anniversary episode of the FreeDive Podcast, we celebrate nine incredible years of offering Matterport services at Seapoint Digital. Guest host Anna sits down with Matterport technician Kristy to explore the joys, challenges, and transformative power of this cutting-edge technology.🔑 What to Expect in This Episode:What IS Matterport? Kristy breaks down the ins and outs of Matterport cameras and virtual tours.A Look Back: Hear Kristy’s personal journey, from nervous beginnings

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39:26

TikTok Starter Pack: Business Basics and Pro Tricks

FreeDive Podcast ·

2024/12/03

You asked, we listened! In this month’s Social Savvy with Kristy, we’re diving into TikTok—the app everyone’s talking about, but not everyone gets. If you’ve ever wondered:How do I keep my favorite TikToks organized like a pro?Can my friends see all the weird stuff I’ve commented on?Why does TikTok think I’d like this random video?We’ve got you covered! This episode is perfect for TikTok newbies, hesitant brands, or anyone who’s avoided downloading the app thinking it’s “just for Gen Z.” Kris...

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5:07

Taking Five: A (Spotify) Wrap & FreeDive Updates

FreeDive Podcast ·

2024/11/26

We’re taking a quick pause this week, but don’t worry—we’ve got a few updates to share! 🎉 In this 5-minute video, Kristy reflects on past episodes, dives into some FreeDive news, and gets you pumped for the season of Spotify Wrapped!Thank you, as always, for being part of the FreeDive community. Stay tuned for more content next week, and don’t forget to share your favorite podcast moments from this year in the comments below! 👇Let's connect! Send us a message and say hi.But wait! Explore a

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35:07

2025 Marketing: How AI and Political Influence Will...

FreeDive Podcast ·

2024/11/19

In this episode of the FreeDive podcast, Kristy and Bill dive into the politics of marketing and share their bold predictions for 2025. From the growing influence of AI on content creation and marketing strategy to the evolving roles of influencer marketing and cancel culture, they explore how cultural shifts and technological advancements are shaping the industry’s future.Plus, the team delivers plenty of laughs with some of the quirkiest moments yet:The wild internet saga of Peanut the squi...

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25:03

Account-Ability: Mastering Account Management and...

FreeDive Podcast ·

2024/11/12

In this episode of the FreeDive Podcast, we’re joined by Anna Baglien, one of Seapoint Digital’s talented account managers and a longtime friend of the show! Anna shares her journey into account management, a role often defined by wearing multiple hats and seamlessly meeting clients’ needs.Kristy and Anna dive into the unique challenges of account management, from mastering organization and adaptability to honing people skills and navigating the unexpected.Whether you're curious about the beh...

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35:23

Intro to LinkedIn: Make Your Profile Shine & Connect...

FreeDive Podcast ·

2024/11/05

Curious about what makes a LinkedIn profile truly pop? In this month’s Social Savvy with Kristy, we’re diving into the essentials of crafting a LinkedIn presence that stands out, engages, and sets the stage for meaningful connections.From the perfect profile picture and headline that tells your story, to writing content that resonates in your industry, Kristy guides you step-by-step through creating a profile that’s not just impressive but impactful. Plus, we’re going beyond the basics to sha...

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41:15

Next Level: Kayla Sue Roberts on Gaming & Social...

FreeDive Podcast ·

2024/10/29

In this episode of the FreeDive podcast, we’re joined by Kayla Sue Roberts, a social media marketer with a passion for gaming and influencer marketing. From her start as a marketing coordinator during the pandemic to freelancing with top clients in the gaming and eSports world, Kayla has built her career with resilience, grit, and a keen eye for trends. She shares the story of her journey, highlighting lessons learned from hands-on experience and her natural talent for sales honed in corporat...

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41:32

Change for the Better? Our Honest Take on Agents of...

FreeDive Podcast ·

2024/10/22

Today we're breaking down our experience at the 2024 Agents of Change conference. From standout sessions on rethinking the customer journey to using AI for content and video marketing, we dive into our favorite moments. Hear our take on John Jantsch’s insights about shifting from the outdated sales funnel to his fresh approach on building trust and referrals.Plus, we geek out over Lou Bortone and AI-powered video tools after his stellar demo-packed session that showcased tools like Descript, ...

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43:40

AI Impact: Kristy & Bill on ChatGPT's Politics and...

FreeDive Podcast ·

2024/10/15

In this episode of the FreeDive Podcast, Kristy and Bill dive headfirst into the ever-evolving world of artificial intelligence, with a focus on ChatGPT. From playful experiments with Bill’s AI voice companion, Echo, to deep discussions on AI’s influence in art, photography, and even politics, no topic is off-limits. They explore how AI is shaping the future—from creative industries to the psychology of young people using face filters. Tune in for a fun yet thought-provoking convers...

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18:00

Bridging Content and Product: Alisa Meredith's...

FreeDive Podcast ·

2024/10/08

Ever wonder how a content marketer becomes a product marketing powerhouse?In this episode, we sit down with Alisa Meredith, a seasoned marketing professional with over 20 years of experience in content strategy and product marketing.Alisa shares her journey from running a marketing agency to creating and leading a production unit at Tailwind and refining her project management skills at Semrush. Along the way, she opens up about the challenges she’s faced, offers advice for young women enteri...

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28:09

Watch Your Tone: Mastering Social Media Copy for...

FreeDive Podcast ·

2024/10/01

Ever wondered why your one-size-fits-all social media posts aren't hitting the mark? Spoiler alert: it’s all about tone! In our third installment of Social Savvy with Kristy, we dive into the art of tailoring your caption copy to fit each platform’s unique vibe. From LinkedIn’s professional polish to TikTok’s casual fun, we’re covering it all.Join us as we break down the dos and don'ts of social media copywriting and share expert tips for boosting engagement on LinkedIn, Instagram, Facebook, ...

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48:12

Mic Check: Lessons from Podcasting with Kristy and Kevin

FreeDive Podcast ·

2024/09/24

In this lighthearted episode of the FreeDive podcast, Kevin takes the host's seat to interview Kristy about her journey in launching and growing a podcast—a journey he's been a fan of every step of the way. With over 20 episodes under her belt, Kristy shares her candid reflections on staying authentic, the challenges of creating content, and the surprising lessons learned along the way.To demonstrate the importance of storytelling, Kevin and Kristy share some of their own: from Flintstone vit...

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29:59

Ad Evolution: Mark Silverman’s Insights on Modern...

FreeDive Podcast ·

2024/09/17

In this episode of the FreeDive Podcast, Deb and Kristy dive deep with Mark Silverman, Senior Vice President of Client Services at Seapoint Digital, to explore the evolution of marketing and advertising. Mark discusses his passion for finding what sets a client apart in a crowded marketplace and shares his insights on the major shifts shaping the industry today, including the power of big data and the impact of digital platforms in creating personalized, targeted campaigns.Mark also explains ...

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36:14

The Art of Sustainable Agency Growth with Bill and Kevin

FreeDive Podcast ·

2024/09/10

In this lively episode of FreeDive, Bill takes over hosting duties and welcomes Kevin for his podcast debut! Kevin flips the script, putting Bill on the spot about running an agency with purpose, and diving deep into what it takes to grow responsibly in today’s fast-paced digital landscape. Discover how to scale your agency without losing your sanity, your team, or your unique vision! And stay tuned until the end, when Kevin fields questions from the team and puts Bill in the hot seat wi...

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32:35

Social Savvy with Kristy, Part 2: Picking the Perfect...

FreeDive Podcast ·

2024/09/03

In Part 2 of our "Social Savvy with Kristy" series, host Kristy dives into the world of social media platforms, helping you determine which one is the best fit for your business. Whether you're just starting out or looking to expand your digital presence, this episode is packed with essential insights.Kristy begins by guiding you through three crucial questions: What is your goal? Who is your ideal customer? Who are you as a brand? With these answers in mind, she explores the unique features ...

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59 results

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