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PODCAST

The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time

Phil Hayes-St Clair

Struggling to grow your business despite trying every strategy? This podcast helps sales and marketing leaders build systems to secure high-value partnerships that unlock business growth, and reclaim time. Here’s what you’ll gain: • Identify where your partnership strategy is falling short and fix it. • Learn how to grow resilient revenue with distribution and supply chain partnerships. • Unlock innovations with product collaborations that can transform your industry. With 20+ years of experience

business marketing

All Episodes

12:27

122. The unlikely link between partnerships,...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/19

What if your greatest competitor could become your most valuable partner?Fiona de Jong, lawyer-turned-sport-leader-turned-nation-branding-strategist, reveals how collaboration—across countries, sectors, and departments—creates unprecedented growth. From waxing skis with Norwegians to uniting CEOs to define Australia’s global identity, this episode is a masterclass in modern partnerships.Discover how competition and collaboration can (and must) coexistLearn the overlooked leadership skill that

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07:30

121. What great partnerships actually look like

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/17

Could you easily describe what a great partnership looks like?If you can’t describe what “great” looks like, you can’t measure it. And if you can’t measure it, you can’t scale it.In this solo episode, you’ll learn:What high-performing partnerships should look and feel like at 6 months and 2 yearsThe 9 observable, testable, and time-bound qualities of great partnershipsWhy resilience, not reliance, is the true sign of partnership strengthHow to avoid the “logo swap trap” and focus on value that

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08:15

120. What most leaders miss about trust and growth

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/12

What if your leadership brand was your greatest growth asset?In this episode, Laura Barnard shares a game-changing framework: the Spectrum of Leadership Empowerment (SLE). It bridges psychology, branding, and purpose into one tool.Discover how to identify your intrinsic leadership motivationLearn how trust and prior relationships drive partnership successGain tactics to activate your leadership brand publiclyStart thinking of yourself not just as a leader—but as a message others can follow. Listen

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35:39

119. The unseen skill that grows partnerships and...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/11

What if every growth deal you closed started with giving instead of asking?Scott Kelly, founder of Black Dog Venture Partners, joins Phil to share his hard-won lessons from three decades in deal-making—from Wall Street to startup boardrooms. If you’ve ever wondered why some partnerships thrive while others implode, this episode is a masterclass in the art of going first, building trust, and playing the long game.You’ll walk away with:A battle-tested framework for vetting potential partners (and

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10:47

118. How to structure partnerships for growth using...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/10

Are your partnerships built on belief—or proof?Too many growth partnerships start with optimism and end in regret. Why? Because belief systems don’t hold up under board-level scrutiny or leadership changes.Here’s how to make yours bulletproof:Anchor every deal in two measurable benefits, not just one.Use the four calculations - Revenue, Access, Cost Savings, Risk Reduction - to audit every partnership.Prioritize consumption over appearances because logos don't pay bills, usage does.If you're serious

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11:09

117. The hidden leverage in partnerships that no one...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/03

What if the next trillion-dollar company isn’t in AI... but in waste?Most leaders overlook the eight sectors that keep the world moving: freight, water, power, waste, packaging, laundry, cement, and buses. But when they fail, everything fails.In this episode, discover how infrastructure partnerships are:Turning waste, emissions, and power strain into revenue streamsPre-locking supply and compliance advantages through collaborationReframing “unsexy” sectors as strategic growth enginesListen now to

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53:21

116. Part 2: Why the world's top podcast company...

The Partnership Playbook: Unlock Business Growth,... ·

2025/09/01

What if your biggest growth lever wasn’t a new product, ad campaign, or market — but a partnership?Too many leaders treat partnerships like PR stunts or one-off transactions. Christiana Brenton has built a career proving the opposite: that genuine, long-term partnerships are a growth engine that compounds over years.In this episode, you’ll learn:The “one plus one equals three” mindset that makes partnerships scale.How to build a high-performance partnerships team that thrives on curiosity.Why saying

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05:27

115. What building E! Entertainment taught Larry...

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/29

What if your next $100M partnership just needed the right insight?Larry Namer co-founded E! with $2.5M after more than 100 rejections. Here’s what you’ll learn in this episode:How movie trailers became a proof-of-concept for E!’s business modelWhy rejection can be the best market validatorHow to turn underfunding into a competitive advantageIf you're building anything with partnerships or ambition, this episode is for you.🎧 Tap in and rethink how you grow.New episodes Monday, Wednesday and

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01:08:25

Part 1: Why the world's top podcast company declined...

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/25

What if your revenue playbook was slowing your growth?Most sales teams push harder. Christiana Brenton thinks differently, starting with curiosity, empathy, and humility. From scaling Flight Studio to rejecting a $100M offer, this conversation flips traditional thinking on partnerships and performance.You’ll learn:How curiosity and care outperform brute-force tactics in salesThe “first principles” mindset behind Flight Studio’s exponential growthWhy long-term trust beats short-term wins and how to

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07:31

113. How to navigate partnerships and power without...

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/23

Why do good people avoid politics—and what’s the cost?If you’ve ever felt like politics in the workplace are beneath you, or just a distraction from “real work,” this conversation will challenge—and elevate—your thinking. Because politics isn’t the game. It’s the field it’s played on.In this episode:Learn the 3 stages of political maturity—and how to level up.Discover why ignoring politics is a growth limiter, not a virtue.Reframe politics as the fuel for partnerships, power, and progress.Listen to

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08:05

112. How to the PGA builds 30-year partnerships

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/18

What if writing a check is the worst way to start a partnership?Too many brands think dollars are the only door to open but true growth partnerships go deeper. In this episode, Luke Reissman from the PGA of America shares how tech, inclusion, and mission alignment are redefining what successful partnerships look like in sport and beyond.You’ll learn:How to assess partners beyond revenue potentialWhy storytelling beats exposure in long-term dealsThe surprising driver behind golf’s pandemic-proof

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36:11

111. How to Build Trust-Based Partnerships Using the...

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/11

What if “winning” a deal meant giving more than you take?Rob Matzkin built and exited companies across 20+ industries and his greatest advantage was knowing how to build trust before entering a deal.In this episode learn:How to use the “Give 11” rule to build referable partnershipsWhy cooking for 50 people became Rob’s best growth strategyHow to spot (and fix) partnerships before they failJoin us for a masterclass in trust-led growth, purpose-first business, and partnership clarity.New episodes

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10:13

110. How a global LinkedIn movement started without a...

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/09

What happens when a grassroots movement grows faster than the platform it supports?Anna McAfee helped co-create LinkedIn Local, an initiative that organically scaled to over 1,000 cities and 96 countries—without formal LinkedIn endorsement. But when it came time to align with the platform... things didn’t go as expected.Learn how to spark platform-native movements that spread globally.Understand why legal missteps can quietly erode community momentum.Discover how to protect your idea and values—even

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29:41

109. RE-RELEASE: Your meetings might be killing momentum

The Partnership Playbook: Unlock Business Growth,... ·

2025/08/04

What if the way you run meetings could make or break your Partnerships?Dr. Steven Rogelberg, the world’s leading expert on meetings, shares how intentionality, the stewardship mindset, and smarter meeting strategies can drive better business outcomes, stronger relationships, and greater collaboration. In this episode learn: ✅ How to make every meeting count and strengthen your Partnerships.✅ Why most people overestimate their ability to run effective meetings.✅ Practical ways to avoid meeting

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09:10

108. Reviving stalled partnership deals: How to...

The Partnership Playbook: Unlock Business Growth,... ·

2025/07/29

Ever had a deal stall at the finish line and wondered—what just happened?You're not alone. High-stakes partnerships often unravel at the 11th hour,” where clarity fades, champions go quiet, and momentum vanishes. This episode dives into why promising deals stall and how to revive them using strategic, actionable frameworks.Discover how to gain a game-changing perspective with the “Negotiator’s Lens” and see past surface-level friction.Learn to apply the IDEAL+ framework to realign intent, build

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28:54

107. How partnering with regulators might be your...

The Partnership Playbook: Unlock Business Growth,... ·

2025/07/25

What if the most feared industry held the key to the cleanest, cheapest energy?In this episode, Caroline Cochran reveals how Oklo is reinventing nuclear—from powering with waste to designing reactors as community assets. She breaks down how partnering with regulators, not fighting them, is a 10x growth mindset move.Learn how fast reactors can use 97% of the energy conventional plants throw away.Discover why Siemens and Oklo’s collaboration could unlock scalable energy for AI and beyond.Get a rare

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55:51

106: RE-RELEASE: How the fighter pilot mindset can...

The Partnership Playbook: Unlock Business Growth,... ·

2025/07/23

What if business growth happens in the same way fighter pilots train?In this episode you'll learn:The Fighter Pilot Mindset: Learn how intentionality and debriefing create clarity and maximise outcomes in any environment.Partnership Dynamics: Discover why true partnerships thrive on mutual giving, shared goals, and radical transparency.Debrief to Win: Implement structured reviews to bridge the gap between expectations and results—essential for scaling businesses or partnerships.Connect with my guest

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08:28

105. How to Build Partnerships That Actually Fuel Growth

The Partnership Playbook: Unlock Business Growth,... ·

2025/07/18

Why do some partnerships fuel growth—and others fall flat?In a world full of noise and digital distraction, building meaningful relationships is harder than ever. But what if the secret to sustained happiness and success isn’t more strategy—but deeper connection?Learn why “social fitness” is the most underrated growth muscle in business and life.Hear how war veterans and Gen Z face different challenges but need the same relational skills.Discover a practical mindset shift that transforms how you

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07:44

104. Why Your Pitch Isn't Closing the Partnership Deal

The Partnership Playbook: Unlock Business Growth,... ·

2025/07/17

What if the real close doesn’t happen in the room… but in a meeting you’re not even invited to?In this episode you’ll learn:How to make your internal champion your secret weaponWhy clarity, not charisma, is the key to internal buy-inThe exact 4 tools to help your champion close the deal without youIf you want to win the deal even when you’re not in the room, this one’s for you. Listen now and turn your champion into a closer.New episodes Monday, Wednesday and Friday.More from Phil Hayes-St

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01:11:33

103: RE-RELEASE: How psychology influences...

The Partnership Playbook: Unlock Business Growth,... ·

2025/07/14

What is the psychology behind high-performance partnerships? In this episode Dr. Julie Gurner covers:The Power of Reinvention: Discover why the ability to reinvent yourself and your business is critical for long-term success.Building High-Trust Partnerships: Understand how creatingpartnershipsbased on trust and shared goals can exponentially grow your business.Managing Stress for Better Decision-Making: Gain valuable insights into how leaders can reframe stress to enhance decision-making and inspire

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108 results

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