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PODCAST

Business Muscle

Business Muscle Podcast

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come

business entrepreneurship

All Episodes

19:32

99. Zero Dollar Marketing Strategies

Business Muscle ·

2025/06/09

Trying to grow your business but don’t have the budget for ads? We’ve got you. In this episode, we’re talking all about how to land your first clients without spending a single dollar on marketing. From sliding into DMs the right way to getting creative with social media and tapping into your community, we’re sharing the scrappy, real-world strategies that actually work.If you’re just getting started, bootstrapping your way through, or tired of throwing money at things that aren’t moving the needle,

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22:54

98. Why I closed a fitness studio that I loved

Business Muscle ·

2025/05/26

In this episode, we’re getting real about Elise’s decision to close the Beverly Sweat Fixx studio—and how it came down to a tough, numbers-driven call. Even with an amazing community of clients and a lot of love for the space, the data was telling a different story. Elise shares how rising costs, inconsistent traffic, and performance that didn’t match up to other locations made it clear that something had to change. It wasn’t about the vibe or the people—it was purely a business decision based on

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12:43

97. The Phone system that changed the game for us

Business Muscle ·

2025/05/19

In this episode, we’re chatting about why we love using OpenPhone in our businesses. It has made managing client communication so much easier—no more missing phone calls, losing track of missed calls, or feeling tied to our personal numbers. We’ve been able to set up auto-replies, share a team inbox, and keep everything organized without the chaos. Plus, the voicemail, call recording, and integrations make it feel like we’ve leveled up how we communicate with our clients. It’s one of those tools we

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01:02:50

96. REPLAY Mike Sjogren: Building a short term rental...

Business Muscle ·

2025/05/12

Today we are replaying one of our favorite episodes with Mike Sjogren ! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today!Mike is the go to guy for all things short term rentals with over 90k followers on instagram, his own short term rental mastermind program which has helped

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20:14

95. LESSONS WE’VE LEARNED AS BUSINESS COACHES

Business Muscle ·

2025/05/05

In this episode, we're sharing the biggest lessons we've learned from coaching other business owners. One thing we know for sure? Clarity beats everything. Whether you're choosing your next offer, marketing direction, or business model, having a clear vision and message makes every decision easier and more impactful. We also talk about how you're never truly stuck — pivots, changes, and new directions are all part of the process.We dive into the power of investing in the right support and how it can

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59:59

94. REPLAY Esther Tetreault : Trillium Brewing Company

Business Muscle ·

2025/04/28

Replaying one of our favorite interviews today! In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and around Boston! Trillium's growth encompasses not only beer, but restaurants, beer gardens, farms, and

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20:08

93. Spring clean your business

Business Muscle ·

2025/04/21

In this episode, we're diving into our business “spring cleaning” checklist! From refreshing your website copy and social media bio to decluttering your inbox and reviewing what’s truly moving the needle (hello, 80/20 rule!), we’re covering simple but powerful ways to reset and refocus. Whether you're a solo entrepreneur or leading a team, this is your reminder to clear the clutter and make space for what actually matters. A few intentional updates can create more clarity, boost productivity, and

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42:52

92. Lauren Rich- Backyard Boston

Business Muscle ·

2025/04/07

We are so excited for this week’s episode with Lauren Rich, co-owner of Backyard Boston! Lauren joins us to share her journey of transforming an outdoor fitness community into a thriving business with multiple locations across the city. From launching their first space in South Bay in 2022 to opening The Yahd in 2023, Lauren and her partners have taken bold risks to redefine the fitness scene in Boston. Now, they’re preparing for their biggest move yet—bringing both concepts under one roof in Fort

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01:46:50

91. REPLAY - Meaghan St. Marc, owner of Rev’d Indoor...

Business Muscle ·

2025/03/31

On today’s episode, we are replaying one of our most popular episodes as we chat with Meaghan St. Marc, owner of Rev’d Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev’d from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand.She tells us about everything from the early days, standing outside of grocery stores just trying to get any clients in, to scaling to 6

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20:57

90. PREPARING FOR THE ENTREPRENEUR’S MATERNITY LEAVE

Business Muscle ·

2025/03/24

Ariel is 38 weeks pregnant! In this episode, we dive into the behind-the-scenes of preparing for maternity leave as an entrepreneur. We’re talking all about the mindset shifts and logistical strategies to make this transition as smooth as possible. We chat about how to delegate responsibilities with confidence, strengthen your team’s sales processes, and create a structure that allows the business to thrive in your absence. Whether you’re a founder stepping away for the first time or simply looking

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53:06

89. RESHARE: “It’s Already In You” Podcast

Business Muscle ·

2025/03/17

RESHARE: “It’s Already In You” PodcastToday we’re bringing in an incredible replay from the It’s Already In You Podcast with Jenine Wright and Liz Morrison! As guests on this health and wellness podcast, we chatted about pelvic floor health, pregnancy, postpartum recovery, and how to move through different seasons of life with strength and confidence. We discuss training during pregnancy, the importance of pelvic floor awareness, and how postpartum recovery is about so much more than just “bouncing

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39:42

88. Matt Shiver : How to create a successful online...

Business Muscle ·

2025/03/10

On this episode of the Business Muscle Podcast, we’re excited to welcome Dr. Matt Shiver, a seasoned online coach and business consultant. Matt’s journey began in 2015, coaching competitive weightlifting and powerlifting athletes while studying Physical Therapy at Duke. Recognizing the potential of online business, Matt shifted gears to create the 'Coach’s Growth Accelerator,' helping other coaches scale their businesses, achieve financial freedom, and make a lasting impact.Matt dives into the

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11:48

87. DITCHING LIMITING BELIEFS IN MOTHERHOOD & BUSINESS

Business Muscle ·

2025/03/03

Too often, we let other people’s self-limiting beliefs dictate what we think is possible for ourselves. Whether it’s the idea that pregnancy will slow you down, that motherhood means putting your dreams on hold, or that starting a business is too risky, these are just stories—ones you don’t have to accept. In this episode, we’re breaking down why other people’s fears and doubts have nothing to do with you and how to separate their mindset from your own. You get to decide what’s possible, and the

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40:16

86. Rachel Sommers-Ash: Creating Intoxicated Cosmetics

Business Muscle ·

2025/02/24

Today, we are chatting with Rachel Sommers-Ash, founder of Intoxicated Cosmetics, a groundbreaking venom-based skincare brand featured in Forbes, VOGUE, and BoxyCharm. Rachel shares her journey from the initial "aha moment" to building her brand, overcoming challenges in a male-dominated industry, and navigating personal hurdles. She discusses how her background as an esthetician helped shape her innovative products and how she adapted during the pandemic to thrive.Rachel also opens up about the

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18:47

85. LEAVING THE CORPORATE PT WORLD: ARIEL’S STORY

Business Muscle ·

2025/02/17

In this episode, Ariel shares her journey from feeling unfulfilled in her corporate PT job to creating a business she truly loves. Frustrated by the limitations of insurance-based care and unable to find a job that aligned with her passion, she decided to take matters into her own hands.Ariel breaks down the steps she took to start her own practice, the mindset shifts that made the transition easier than expected, and why she believes more PTs should consider entrepreneurship. She also opens up

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54:34

84. Jenine Wright: Building Fit Life

Business Muscle ·

2025/02/10

In this episode, we sit down with Jenine Wright, the founder of Fit Life to discuss the rollercoaster journey of building a business from the ground up. With a background in Exercise Science and a commitment to holistic health, Jenine shares the lessons learned from balancing family life, navigating the ups and downs of entrepreneurship, and staying true to a mission of helping people live healthier, better lives.We also dive into the impressive growth of Fit Life, from starting with just three team

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39:49

83. Small Business Growth: Digital Marketing Secrets...

Business Muscle ·

2025/02/03

JEREMY DUPONTIn this episode, we’re joined by Jeremy Dupont, co-founder of Patch and former owner of Ripple Physical Therapy. After losing his job during COVID, Jeremy founded Ripple in January 2021, transforming it from a solo practice with 30+ patients per week into a seven-figure business with two locations and a team of seven PTs. His passion for marketing and technology played a crucial role in Ripple’s success, fueling his decision to exit the business in 2024 and focus full-time on Patch,

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12:03

82. What numbers to know in your business in 2025

Business Muscle ·

2025/01/27

In this episode, we break down the key performance indicators (KPIs) you need to track for a successful 2025! We start with customer retention, discussing how maintaining loyal clients can significantly impact your business's growth and stability. Next, we explore lifetime value, helping you understand how much each customer contributes to your bottom line over time.We also dive into the importance of monitoring overhead and expenses, ensuring you keep costs in check while maximizing profitability

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30:05

81. Blending Passion and Purpose: Ariana Grabus on...

Business Muscle ·

2025/01/20

In this episode, we’re excited to welcome Ariana Grabus, the owner of Sblended, a health-focused smoothie and nutrition shop serving the Beverly community and beyond. Ariana shares her journey from growing up in Beverly and Manchester-by-the-Sea to discovering her passion for health and wellness while attending Salve Regina University in Newport, Rhode Island. With a background in marketing and business administration, as well as over three years of experience as a health coach, Ariana has dedicated

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10:12

80. 3 Steps to Launch Your Business

Business Muscle ·

2025/01/13

Ready to launch your business?In this episode, we explore the crucial first steps of starting your own business! Opening a business may seem scary, but when you break it down into simple steps, it becomes much more doable. Today we chat about validating your idea through market research, and understanding your ideal customer. We discuss the importance of testing demand, and how this can save you time and money.We then focus on building a solid foundation, covering essentials like choosing the right

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120 results

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