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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

37:33

How to show up better in local search results with...

The Recipe For SEO Success Show ·

2025/03/11

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I’m chatting with a Local SEO expert about the latest advice, so stay Tooned. Tune in to learn: What local SEO is, and how it differs from normal organic SEO How

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09:58

How long does it really take for SEO to work? (TOON TIP)

The Recipe For SEO Success Show ·

2025/03/04

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious search engine rankings soar. Let's get stuck in. Listen to all the tip episodes Freebies: Free

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20:56

Women in SEO with Georgia Tan (NEWBIE)

The Recipe For SEO Success Show ·

2025/02/25

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It’s great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go. I still see articles featuring the top 100 SEOS and nearly all of

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08:05

Understanding E.E.A.T. (TOON TIP)

The Recipe For SEO Success Show ·

2025/02/18

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity and authority in the digital landscape. She emphasized the need for content to reflect firsthand

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10:17

How to rank in Google AI Overviews (TOON TIP)

The Recipe For SEO Success Show ·

2025/01/28

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course Join the Misfits Entrepreneur Facebook group Sign up for the Recipe for

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35:21

Ecommerce SEO in 2025 with Louis Smith (NEWBIE)

The Recipe For SEO Success Show ·

2025/01/23

Keeping your customers click-happy What does the future of ecommerce look like? Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find out. Tune in to learn: What has changed in ecommerce over the last year What technical aspects you should learn What Google Shopping is How Google

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12:51

How to use ChatGPT for SEO (TOON TIP)

The Recipe For SEO Success Show ·

2025/01/14

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I say human-like, text based on the input it receives. It's a valuable tool, we love it, and lots of people are using it for SEO. Now, I want to give you

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38:38

SEO Predictions for 2025 with Brogan Renshaw (NEWBIE)

The Recipe For SEO Success Show ·

2025/01/07

What’s important to Google this year So it’s been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influence SEO? Do the old methods still work? Today I’m joined by one of my favourite SEO’s to talk through our predictions for the coming year. Tune in to

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03:33

We're back

The Recipe For SEO Success Show ·

2025/01/06

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent

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0:43

Toon Update: Podcast on pause

The Recipe For SEO Success Show ·

2024/04/29

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for listening. I wish you all well. Thank you. Freebies: Free online training: Increase your website traffic

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31:10

Why your products don’t rank on Google with Patrick...

The Recipe For SEO Success Show ·

2024/04/02

How to make your ecommerce store stand out with SEO Do you struggle to get your products to rank high on the search engine results pages? Last year we went through how you can improve user experience on site with Louis Smith. And today we’ll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all. Tune in to learn: How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the

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07:52

Can you focus your SEO on just one page? (TOON TIP)

The Recipe For SEO Success Show ·

2024/03/19

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today I’m answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough. Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and

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25:24

REALITY SEO: Jane Fonti: How I doubled organic...

The Recipe For SEO Success Show ·

2024/03/05

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We’ll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced along the way. Head to the episode

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10:28

EASY ECOMMERCE SEO: 5 focuses for 2024 (TOON TIP)

The Recipe For SEO Success Show ·

2024/02/20

Today is a tip episode, we’re going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024. I’m gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in. Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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47:52

How to be a better marketer in 2024 with Rand Fishkin...

The Recipe For SEO Success Show ·

2024/02/06

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start? How do we really know who our audience is, what they’re talking about and how to reach them? Can we use data and

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11:21

SEO for new websites; the first steps (TOON TIP)

The Recipe For SEO Success Show ·

2024/01/16

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the

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40:43

SEO Predictions for 2024 with Kate Toon and Cyrus...

The Recipe For SEO Success Show ·

2024/01/02

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What’s coming down the pipe? And what is old hat? Today I’m joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We’re going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can

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28:37

Easy SEO testing tactics: How to get better results...

The Recipe For SEO Success Show ·

2023/11/21

Taking testing one step at a time Do you ever wonder how effective your site’s SEO is? You’ve put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing. But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what’s nicer? Making money! Today we’re going to look at some tests you can run on your SEO to make sure it’s all ticking along, and what needs some work. Tune in

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10:13

4 most common website issues (TOON TIP)

The Recipe For SEO Success Show ·

2023/11/07

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they’re 100% jargon and gobbledegook free. Today we’re going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

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22:15

REALITY SEO: Elisha de Jonge: Getting Google on board...

The Recipe For SEO Success Show ·

2023/10/24

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I’ll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We’ll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she’s faced

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