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PODCAST

Simplified Marketing | Marketing Strategies for Financial Professionals

If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button. This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you). I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.

business marketing

All Episodes

13:07

42. What’s Actually Working on LinkedIn Right Now...

Simplified Marketing | Marketing Strategies for... ·

2025/05/14

LinkedIn can feel like the “suit and tie” of social platforms—stiff, slow, and not made for financial pros trying to simplify things. But what if I told you, it’s actually one of the best platforms to grow your visibility as an Accoutant, CPA or CFO.In this episode, I break down: ✨ What Metricool’s 2025 study uncovered about LinkedIn ✨ Why financial content is getting clicks and engagement ✨ The post types that are working right now (and how to use them) ✨ Easy poll ideas to boost visibility

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08:02

41. How to Make Time for Marketing

Simplified Marketing | Marketing Strategies for... ·

2025/05/07

Marketing can feel like just one more thing—especially when you’re deep in client work, juggling family life, or just plain exhausted. If marketing is always last on your list, this episode will help you breathe a little easier.In this episode, I chat about: ✨ Why marketing feels overwhelming (and why it’s not your fault) ✨ How to simplify without sacrificing strategy ✨ Why you don’t need to be on every platform ✨ 6 practical tips to save time and stay visible ✨ How to plan your

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10:52

40. Bringing Personality into Your Marketing

Simplified Marketing | Marketing Strategies for... ·

2025/04/30

Marketing can feel overly polished, overly stiff, and—let’s be real—just not like you. If you’ve been hiding behind your logo, stuck in corporate-style content, or unsure how to show more of your personality without oversharing, this episode is for you.In this episode, I chat about: ✨ Why hiding behind professional content might be holding you back ✨ How to bring more of you into your brand without feeling “too much” ✨ A simple 80/20 formula to help your content connect and convert ✨ How to weave

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12:10

39. How to Know If Your Marketing Is Actually Working...

Simplified Marketing | Marketing Strategies for... ·

2025/04/23

Marketing can feel like shouting into the void—especially when you're doing all the “right” things, but nothing seems to click. If you’ve ever wondered, “Is this even working?”—this episode is for you.In this episode, I chat about: ✨ Why your marketing might not be getting results (even if you're being consistent) ✨ The TAP method: a simple framework to help you test, analyze, and pivot your marketing ✨ Why likes and comments don’t tell the whole story (and what actually matters) ✨ How to

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10:35

38. How to Repurpose Content Without Sounding Repetitive

Simplified Marketing | Marketing Strategies for... ·

2025/04/16

Marketing can feel like a never-ending to-do list—especially for financial professionals juggling deadlines, client calls, and everything in between. If you've ever second-guessed repeating yourself or felt pressure to constantly create new content, this episode is a must-listen.In this episode, I chat about: Why repeating yourself in your content is actually a smart strategy How repurposing saves time and builds trust How to shift your mindset from “I'm being repetitive” to “I’m being

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27:32

37. 3 Marketing Mistakes Financial Pros Keep Making...

Simplified Marketing | Marketing Strategies for... ·

2025/04/09

Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or getting caught up in engagement pods, this episode is the tough love (with lots of heart!) you didn’t know you needed.In this episode, I chat about: What "ready-made" content is and how it’s hurting your credibility Why blending in with generic templates makes you forgettable The client

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17:57

36. Strategic Scrolling vs Mindless Scrolling

Simplified Marketing | Marketing Strategies for... ·

2025/04/02

Are you mindlessly scrolling your way into burnout?Social media is practically inescapable—and while it can be a powerful tool for connection and business, it can also quietly become a major drain on your time, energy, and mental health. In this episode, I get real about the difference between mindless scrolling and strategic scrolling—and how to reclaim your time without abandoning the platforms that support your business. In this episode, I chat about: ✨ The sneaky way social media keeps

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12:14

35. How to Never Run Out of Content Ideas

Simplified Marketing | Marketing Strategies for... ·

2025/03/26

Feeling stuck when it comes to creating content? You’re not alone.Even as a marketer, I’ve had those days where my brain just says “nope” and creativity runs dry. But here’s the truth: if you’re in the financial industry—whether you're a CPA, accountant, or CFO—you are never actually out of content ideas. You just need to know where to look. In this episode, I chat about: The real reason you're not out of ideas—you’re just mentally drained How to create a simple “content hub” to capture your

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17:58

34. Resetting the Way I Show Up on Social Media

Simplified Marketing | Marketing Strategies for... ·

2025/03/19

Social media can feel draining—especially when you're caught in a cycle of endless content creation, mindless scrolling, and feeling like you're not seeing results. If you're feeling overwhelmed or exhausted by social media, it's time for a reset.In this episode, I chat about: Why I had to reset my approach to social media in 2025 The biggest mistake business owners make when scrolling social media Why posting every day isn’t the key to success—and what is How to separate personal and business

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13:28

33. Fall Back in Love with Your Marketing

Simplified Marketing | Marketing Strategies for... ·

2025/03/12

Marketing can often feel like a chore—especially for financial professionals who already have a lot on their plate. If you've been feeling burnt out, overwhelmed, or stuck in a repetitive cycle, this episode is for you.In this episode, I chat about: Why marketing feels redundant and how to break the cycle The surprising stats that show your audience isn’t seeing everything you post Why comparison is killing your joy—and what to do instead How to simplify your strategy so you don’t have to post

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17:14

32. Reset Your Marketing: Email Marketing

Simplified Marketing | Marketing Strategies for... ·

2025/03/05

Email marketing remains one of the most powerful ways to connect with your audience, but if your emails aren’t getting engagement, it might be time for a reset. In this episode, I chat about: Why resetting your email marketing is crucial for 2025 Conducting an email marketing audit to boost engagement Optimizing lead magnets for better conversions Updating nurture sequences to align with your audience's needs Cleaning up your email list for better deliverability Evaluating your email provider

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18:56

31. Reset Your Marketing: Social Media

Simplified Marketing | Marketing Strategies for... ·

2025/02/26

Social media can feel overwhelming with countless platforms, trends, and opinions, but in this episode, I simplify the process by helping you reset your social media presence. Learn how to conduct a social media audit, analyze your analytics, and make strategic adjustments that work for your financial business. In this episode, I chat about: Resetting Your Social Media Presence Conducting a Social Media Audit Analyzing Your Analytics for Better Engagement Strategic Adjustments for Instagram and

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15:22

30. Reset Your Marketing: Strategy

Simplified Marketing | Marketing Strategies for... ·

2025/02/19

Marketing shouldn’t feel overwhelming or like a never-ending cycle of stress—especially if you’re already balancing the demands of your financial business. In this episode, I’m kicking off the Reset Your Marketing series to help you refine your strategy, align it with your business goals, and create a plan that works for you in 2025. In this episode, I chat about: Why You Need a Marketing Strategy How to Audit Your Current Strategy Building a Strategy That Works Analyzing and Adjusting Your

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12:53

29. From Chaos to Clarity: Organizing Your Content

Simplified Marketing | Marketing Strategies for... ·

2025/02/12

Marketing shouldn’t feel like a never-ending game of catch-up—especially if you’re already overwhelmed with client work. In this episode, I’m breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress.In this episode, I chat about: The Content Hub Method: A simple system to organize all your marketing content in one place. Why Marketing Feels Overwhelming: And how to shift from chaos to

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13:27

28. My Word of the Year: Reset

Simplified Marketing | Marketing Strategies for... ·

2025/02/05

After a busy year, it’s time to step back, reflect, and hit the reset button. This episode is all about embracing a fresh start and setting yourself up for success in 2025. If you've been feeling overwhelmed or stretched thin, this conversation will help you simplify, refocus, and move forward with clarity.Resetting doesn’t mean starting over—it means refining what’s working, letting go of what’s not, and making space for something even better. In this episode, I’ll share how I’m approaching my

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15:03

27. Social Media Changes You Need to Know: January...

Simplified Marketing | Marketing Strategies for... ·

2025/01/29

After over a month away I’m finally back and so excited to catch up with you all. This episode is jam-packed with all the latest social media updates for January 2025. From Instagram’s new grid format to Threads’ scheduling capabilities, every platform is shaking things up—and I’m here to simplify it for you.If keeping up with these changes feels overwhelming, don’t worry—I’ve got you covered. In this episode, I break down the highlights, share actionable insights, and offer tips to help you

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15:58

26. How to Prep Your Marketing for Tax Season

Simplified Marketing | Marketing Strategies for... ·

2024/12/04

This week, I’m wrapping up the year with tips to help tax professionals prepare their marketing for tax season.Tax season can be overwhelming, and marketing often gets pushed to the back burner. But taking a break can lead to disengaged audiences and a tougher time rebuilding momentum later. This episode is all about how to stay consistent—even when you’re busy—by planning ahead. In this episode, I chat about: Why consistency in marketing matters during tax season The ripple effect of

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34:03

25. How to Prioritize Activities and Increase Focus...

Simplified Marketing | Marketing Strategies for... ·

2024/11/27

Focus and prioritization are essential skills for professionals and business owners who juggle multiple responsibilities. Identifying what’s truly important and dedicating time to it can be transformative for productivity and well-being.In this episode, I chat with Diana Alt, an executive coach and career growth strategist, about how to prioritize activities and increase focus in both life and business. In this episode we chat about: Diana’s Journey from Technology to Executive Coaching The

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09:42

24. Inside My First Big Event: Highlights from FinCon

Simplified Marketing | Marketing Strategies for... ·

2024/11/20

This week, I’m sharing my experience attending FinCon 2024—a conference for financial creators in Atlanta, Georgia. From connecting with like-minded professionals to reflecting on my goals as a financial marketer, this episode gives you a behind-the-scenes look at my first in-person conference experience.In this episode, I chat about: Why I Attended FinCon The Amazing Conference App Navigating the First Day Jitters What I Loved About FinCon Challenges and Lessons Learned Book a Free

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33:05

23. Networking, Branding, and Building Trust with...

Simplified Marketing | Marketing Strategies for... ·

2024/11/13

Personal branding and networking are essential tools for professionals to grow and sustain their businesses. Authenticity, storytelling, and consistency are key to building a brand that resonates with audiences and stands out in competitive industries.In this episode, I chat with Toni Brown, founder of Sky Media Group, who shares her expertise on the importance of personal branding and effective networking strategies. In this episode we chat about: Toni’s Journey from Corporate America to

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63 results

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