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PODCAST

Enterprising Minds

Dave Dougherty, Ruthi Corcoran, Alex Pokorny

Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation.Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing practical

business marketing

All Episodes

42:25

Ep 48 - Onboarding in 2025: Real Talk About Remote...

Enterprising Minds ·

2025/03/21

In Episode 48 of Enterprising Minds, we tackle a pressing workplace challenge: effectively onboarding and engaging entry-level employees in an increasingly remote corporate environment. As we approach our 50th episode milestone, we share insights and tips in a coffee talk-style discussion featuring hosts Ruthi Corcoran, Alex Pokorny, and Dave Dougherty. Key topics include the shift toward remote work since 2020, strategies for fostering a welcoming culture, and practical advice for new...

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45:02

Ep 47 - AI vs. Search Engines: Who Wins the Battle...

Enterprising Minds ·

2025/02/25

In this episode of Enterprise Mind, Alex, Dave, and Ruthie dive deep into the evolving landscape of search engines, AI tools, and SEO strategies. They explore the claim that AI search will reduce traditional search engine volume by 25% by 2026, discussing whether AI-powered tools will surpass Google in providing personalized, useful results. The conversation covers the growing challenge of findability, the impact of data privacy laws on search accuracy, and the limitations of keyword-based queries

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47:41

Ep 46 - The Future of Work: AI’s Impact on Jobs,...

Enterprising Minds ·

2025/02/05

Happy New Year! In this episode of Enterprising Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny dive into AI’s evolving role in digital marketing and its ripple effects on job roles. They explore AI-driven automation, the rise of generalist marketers, the impact of AI on corporate versus small business strategies, and how AI is changing content creation, research, and campaign execution. The discussion also covers ethical considerations, AI’s effect on job seekers, and how businesses

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35:04

Ep 45 - From Music to Marketing: The Power of...

Enterprising Minds ·

2024/12/10

In this episode of Enterprising Minds, hosts Alex and Dave delve into a reflective discussion on the influences that have shaped their thoughts and strategies in business and marketing. Drawing from his past in the music and guitar world, Dave discusses the idea of openly acknowledging one's influences—a practice he wishes marketers and business professionals would adopt more readily. Alex shares his experiences and challenges in finding useful business literature and the importance of

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46:34

Ep 44 - The Evolution of Digital Strategy: Then and Now

Enterprising Minds ·

2024/11/26

In this episode of Enterprising Minds, join Dave and Alex as they explore the evolution of digital strategies over the last 15 years. They delve into the significant shifts in email marketing, the emergence of specialized marketing roles, and the balance between advanced tools and user-friendly systems. The discussion highlights the transition from traditional advertising to intricate digital campaigns, the influence of platform changes on marketing strategies, and the complexities introduced by

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34:28

Ep 43 - Is Freelancing Worth It in 2025? The AI...

Enterprising Minds ·

2024/11/12

In the latest episode of Enterprising Minds, Dave and Alex discuss the potential and challenges of going freelance in the digital marketing landscape with a focus on SEO and the impact of AI. They explore the benefits and pitfalls of becoming a freelancer in late 2024 to early 2025, how AI is reshaping SEO and content creation, and the nuances of sustaining a freelance career amidst technological advancements. The conversation also delves into the evolving importance of in-person networking and

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27:30

Ep 42 - AI Agents and Gaming: The Next Level of...

Enterprising Minds ·

2024/10/29

In this episode of Enterprising Minds, Alex Pokorny, Ruth Corcoran, and Dave Dougherty dive deep into opportunities LLMs and AI provide to the gaming and business landscapes. They explore how the accelerating AI development could bring NPCs to life with dynamic dialogues and intricate storylines. Ruth dives into the art of world-building and rule-based creativity in games like Magic the Gathering, Witcher, and Skyrim, and discusses AI's impact on narrative-driven games. Learn about the new AI

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45:45

Ep 41 - Crisis, Commerce, and Creativity: Business...

Enterprising Minds ·

2024/10/15

Welcome to the latest episode of Enterprising Minds! Join our hosts for a dynamic rapid-fire episode where they tackle a variety of business challenges. From helping a traditional retail store transition to online sales, responding to a luxury hotel chain's reputation crisis, to finding strategies for an e-commerce fashion retailer facing tough competition, this episode is packed with actionable advice. Tune in for insights, guerrilla marketing tips, and more to inspire your entrepreneurial

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38:48

Ep 40 - Work From Home and Company Culture

Enterprising Minds ·

2024/10/01

In this episode of Enterprise of Minds, Alex, Ruthie, and Dave explore the future of work, focusing on recent news about Amazon's decision to end remote and hybrid work for its corporate employees. The discussion covers the productivity impacts of remote vs. in-office work, the cultural dynamics of communication and collaboration, and personal experiences with both modes of work. The team debates the benefits and drawbacks of hybrid work, including considerations for employee well-being,

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51:10

Ep 39 - What Works? Revisiting Marketing Revisiting...

Enterprising Minds ·

2024/08/27

In this episode of Enterprising Minds, Alex and Dave explore the intricacies of modern marketing strategies. We begin with Alex's surprising example of an effective email campaign from Valvoline and why it works so well. We then broadened the discussion to Dave's question on launching a new business today versus when they started their careers. We delve into SEO, paid search, and display ads, and examine how different marketing tactics like customer service insights, social media, and

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39:57

Ep 38 - AI Fails and Evaluating AI Tools: Insights

Enterprising Minds ·

2024/08/13

In the latest episode of Enterprising Minds, hosts Alex Pokorny and Dave Dougherty delve into an in-depth discussion about various AI tools and their effectiveness. Alex shares his recent experiment where he tested 30 data points using different AI models, highlighting the challenges and limitations he faced. The conversation touches on the issues of prompt engineering, data accuracy, and the practical applications of AI in both small businesses and enterprise settings. They also share personal

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41:28

Ep 37 - Exploring OpenAI's Search GPT and Zero-Click...

Enterprising Minds ·

2024/07/30

Join Dave Dougherty and Ruthi Corcoran in Episode 37 of Enterprise Minds as they explore the latest trends in AI and digital marketing. From a light-hearted discussion on pastry preferences to a deep dive into OpenAI's SearchGPT, the duo covers topics ranging from user trust to content creation strategies. Reflecting on Rand Fishkin's insights on evolving content strategies addressing the relevance of zero-click content, they analyze the role of AI in shaping the future of content

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49:14

Ep 36 - Adapting to Change: Digital Marketing's Rapid...

Enterprising Minds ·

2024/07/12

Join Dave Dougherty and Alex Pokorny in Episode 36 of Enterprising Minds as they discuss the major changes that have shaped the digital marketing industry in recent years. They cover the evolution of social media algorithms, the transition to Google Analytics 4, the impact of AI on marketing practices, and the latest Google search changes. Plus, they provide practical tips for improving CTAs and share their thoughts on the future of AI in marketing.Join the conversation by subscribing to

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13:20

Ep 35 - Behind the Scenes Part 3: Editing to AI: The...

Enterprising Minds ·

2024/07/05

In the final behind-the-scenes episode, Dave Dougherty unveils the post-production secrets that transform Enterprising Minds from good to exceptional. This episode highlights the innovative use of AI for content repurposing and promotion, alongside strategies for efficient content management and social media optimization. Featuring tools like Canva for design and Opus clip for video snippets, it offers a treasure trove of insights for content creators and fans alike. Discover the role of technology

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41:04

Ep 34 - Mastering Audience Targeting: Insights &...

Enterprising Minds ·

2024/06/21

Welcome to the latest episode of Enterprising Minds! In this episode, we dive deep into audience targeting—defining audiences, gaining insights, and effectively targeting them. Join the discussion as we explore the evolution of marketing, the impact of AI, and practical strategies for both B2B and B2C sectors. From analyzing keyword data to developing personas and using tools like SparkToro, this conversation is packed with valuable insights for anyone looking to improve their audience targeting and

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25:19

Episode 33 - Behind the Scenes Part 2 - Video Editing...

Enterprising Minds ·

2024/06/07

In this second episode of the behind-the-scenes series, Dave explores the processes involved in video editing and transcription for the Enterprising Minds podcast and video episodes. He discusses the challenges of content creation while balancing day jobs and family life, emphasizing the tools and software that make their production process efficient and affordable. Dave demonstrates the use of Final Cut Pro for video editing and introduces Descript for transcription and video editing, highlighting

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56:50

Ep 32 - AI Developments and Future Implications:...

Enterprising Minds ·

2024/05/24

In this episode, we dive into the latest advancements in artificial intelligence from industry leaders like OpenAI, Google, and Microsoft. Join hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny as they explore the exciting updates and their implications for digital marketing, workplace productivity, and everyday life. We discuss OpenAI’s new features, including real-time voice interaction and mobile integration, as well as highlights from Google IO 2023, focusing on AI’s ability to understand

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45:57

Ep 31 - Navigating Change Without Burning Out:...

Enterprising Minds ·

2024/05/10

In this episode of Enterprising Minds, Alex, Ruthi, and Dave tackle the complexities of change management and the critical challenge of avoiding burnout. They delve into effective strategies for maintaining creativity and motivation during significant changes and offer personal anecdotes alongside expert advice on managing both personal and team burnout. Learn how to recognize the signs of burnout, engage in activities that restore joy, and the profound impact that daily routines can have on your

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25:24

Ep 30 - AI, Leadership, and the Future of Team...

Enterprising Minds ·

2024/04/26

In this episode of Enterprising Minds, the conversation delves into the evolving role of leadership in the age of artificial intelligence (AI). The discussion is sparked by insights from a Harvard Business Review article titled Leading in the Flow from the January-February 2024 edition, proposing five core energies leaders can tap into: purpose, wisdom, growth, love, and self-realization. Alex, Ruthi, and Dave explore the balance between technical skills and soft skills in management, the impact of

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42:46

Ep 29 - Embracing AI in the Workplace: Challenges and...

Enterprising Minds ·

2024/04/12

In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the potential impact of artificial intelligence (AI) on marketing jobs, inspired by conversations and a notable quote from Sam Altman suggesting that advanced AI could handle 95% of tasks currently done by marketers, consultancies, and creatives. The discussion covers the implications of this shift, how jobs in marketing might evolve rather than disappear, and how businesses across various sizes might be affected differently. The

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