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PODCAST

TOP SHOP by Paul Donahue

Hello and welcome to the Topshop, where we convert your automotive dreams into digital realities! This is your pitstop for all things automotive SEO, where we arm you with expert insights, industry secrets and game-changing strategies that put you in the pole position on Google’s racetrack. Why? Because we believe every automotive business deserves to be seen by the right people, at the right time. And you know what they say, ’The best place to hide a dead body is the second page of Google.’ We’re

leisure automotive

All Episodes

28:45

Bryan Riske, U.S. Sales Director at NeoTek, on...

TOP SHOP by Paul Donahue ·

2025/04/25

What do Costco batteries and NeoTek rotors have in common? Private labeling power. In this episode, Bryan Riske, U.S. Sales Director at NeoTek, explains how one of the largest rotor manufacturers in the world has been quietly producing high-quality parts for major brands you already know—and now, they’re stepping into the spotlight.From launching their own branded rotors to expanding global operations with a groundbreaking AI-powered facility in Vietnam, NeoTek is changing how shops source and

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33:47

How to Win with Local Service Ads: A Step-by-Step...

TOP SHOP by Paul Donahue ·

2025/04/25

If you own an auto repair shop, Local Service Ads (LSAs), also known as Google Guaranteed, can generate high-quality leads at a lower cost than traditional Google Ads. This training session will break down everything you need to know about LSAs, including background checks, maximizing booking rates, and automating review generation. Learn how to get your business to the top of Google search results and only pay for actual leads. Sign up for our Local Service Ads training to get more high-quality

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35:38

Melissa Keller, Director of the Mid-Atlantic Auto...

TOP SHOP by Paul Donahue ·

2025/04/24

Are you leveraging all the resources available to the auto repair industry? Melissa Keller, Director of the Mid-Atlantic Auto Care Alliance, shares how joining a regional auto care alliance can help shop owners access top-tier training, navigate legislative changes, and build strong industry connections. With ongoing challenges like technician shortages and evolving vehicle technology, being part of a supportive network is more critical than ever. Learn how alliances like MACA, NWACA, and FLACA

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45:58

Matt Hall and Dan Beaumont of ASE on Technician...

TOP SHOP by Paul Donahue ·

2025/04/23

Auto repair shops rely on skilled technicians, but how do you ensure your team is among the best? Matt Hall and Dan Beaumont of ASE share insights on how ASE certification improves technician performance, reduces comebacks, and helps retain top talent. With a growing technician shortage, certification and ongoing training are more important than ever. Learn how ASE is evolving to meet industry demands and how shop owners can use certification to build a stronger, more efficient team. Ensure your

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37:57

John Dixon, Training Manager at Standard Motor...

TOP SHOP by Paul Donahue ·

2025/04/21

In the fast-paced world of auto repair technology, ongoing technician training is essential for success. John Dixon, Training Manager at Standard Motor Products, with almost 30 years of industry experience, emphasizes the importance of continuous learning, ASE accreditation, and hands-on training to stay competitive. Discover how investing in professional development programs can equip your team with the skills to master new automotive systems, enhance diagnostic accuracy, boost repair efficiency,

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37:40

Drew Jablonowski, Technical Training Expert at Garage...

TOP SHOP by Paul Donahue ·

2025/04/21

Auto repair technology is evolving fast—are your technicians keeping up? Drew Jablonowski of Garage Gurus shares how expert training, on-site workshops, and online learning help techs master ADAS, EVs, diagnostics, and more. Investing in technician training boosts your auto shop's efficiency and customer satisfaction. Enhanced skills lead to accurate repairs, saving time and money while building trust and loyalty. This results in repeat business and referrals, driving growth and

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29:17

How to Optimize Your Website for Maximum Conversion...

TOP SHOP by Paul Donahue ·

2025/04/08

Is your website turning visitors into customers, or are you missing opportunities? Many auto repair shops invest in marketing but struggle with conversions due to poor website design. In this webinar, we’ll break down the key factors that drive higher conversion rates—optimizing design, refining lead follow-up, and leveraging automation.Learn how authenticity, social proof, and strategic tools can help your shop stand out, build trust, and secure more bookings. Whether you're looking to boost

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36:21

Build Your 2025 Auto Repair Marketing Plan for Success.

TOP SHOP by Paul Donahue ·

2025/04/08

Are you ready to take your auto repair shop to new heights in 2025? In this powerful workshop, Paul Donahue shares expert insights on how to set clear revenue goals, track essential KPIs, and build a marketing plan that drives real results. Learn how to generate more high-quality leads, increase your conversion rates, and make smart budget decisions that fuel long-term growth. Don’t leave your shop’s growth to chance—start planning now for a profitable and scalable 2025. Listen to the full

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13:21

The 2025 SEO Formula: How Auto Repair Shops Can...

TOP SHOP by Paul Donahue ·

2025/03/21

SEO is changing fast—are you keeping up? In this workshop, we break down the 2025 SEO Formula explicitly designed for auto repair shops looking to rank higher, generate more leads, and boost revenue.With over 500 Google algorithm changes in 2024 alone, staying ahead requires the right strategies. Learn how to optimize your website, create high-ranking content, and leverage link-building to dominate search results. Don't miss this session if you're looking to boost your online presence and attract

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31:28

Frank Casale, Vice President of Flo Dynamics, on...

TOP SHOP by Paul Donahue ·

2025/03/06

Fluid maintenance is a key revenue driver for auto repair shops, but are you using the best tools for the job? Frank Casale, Vice President of Flo Dynamics, shares how advanced fluid exchange machines are helping shops improve efficiency, maximize profitability, and prepare for the future of vehicle maintenance.With decades of industry experience, Frank discusses why proper fluid exchange matters, how electric vehicles are changing service needs, and why investing in high-quality equipment can

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45:29

Tom Mettner, National Sales Director at Phoenix...

TOP SHOP by Paul Donahue ·

2025/03/04

Brake failures happen more often than you think—and the culprit is often hidden contamination. Tom Mettner, National Sales Director at Phoenix Systems, breaks down the science behind brake fluid maintenance and why shops must rethink their approach to testing and service intervals. With decades of experience managing high-volume shops and working with top automotive brands, Tom shares how neglected brake fluid corrodes internal components leads to costly ABS failures, and impacts vehicle safety

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54:20

Industry Leadership & Shop Success: Insights from...

TOP SHOP by Paul Donahue ·

2025/03/04

What does it take to thrive in the auto repair industry for nearly 50 years? In this episode, Bret Fadely, VP of the Mid-Atlantic Auto Care Alliance and owner of Fadely’s Auto Masters, shares his journey from growing up in the family business to leading industry initiatives that support shop owners. With decades of experience, Bret discusses the evolution of auto repair, the challenges of hiring skilled technicians, and the recent unification of service organizations to strengthen advocacy,

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11:01

Interview with Steven Dreyfus, President of ANSED...

TOP SHOP by Paul Donahue ·

2025/02/19

Auto repair shop owners, are you using the best diagnostic tools to increase accuracy and efficiency? In this episode, Steven Dreyfus, President of ANSED Diagnostic Solutions, shares how their innovative diagnostic solutions are changing the game for auto repair shops.From advanced five-gas analyzers to digital pressure testers, ANSED Diagnostic Solutions provides groundbreaking tools that offer more precise results and help shop owners build trust with customers. With digital records of tests,

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10:58

Interview with Andrew Jablonowski, Technical Training...

TOP SHOP by Paul Donahue ·

2025/02/19

The auto industry is evolving fast, and technicians need top-tier training to stay ahead. Andrew Jablonowski of Garage Gurus shares how their hands-on and online programs help techs master ADAS, EVs, diagnostics, and more. Discover how investing in proper training leads to fewer comebacks, happier customers, and a stronger shop. #AndrewJablonownski #AutoRepair #TechnicianTraining #GarageGurus #EVTraining #ADAS #IndustryStandards #PaulDonahue #AdvancedDigitalAutomotiveGroup

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07:38

Sam Negandhi, Industry Expert at Integrated Supply...

TOP SHOP by Paul Donahue ·

2025/02/18

How can auto repair shops stay ahead despite supply chain disruptions? Sam Negandhi of Integrated Supply Network shares how strategic partnerships, stocked warehouses, and innovative programs like Easy Garage and Tech Retention are helping independent repair shops secure quality tools and retain skilled technicians. Learn how these solutions can give your shop a competitive edge. #SamNegandhi #AutoRepair #TechRetention #SupplyChainSolutions #EasyGarage #AutoIndustry #PaulDonahue

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12:45

Interview with Tom Mettner, National Sales...

TOP SHOP by Paul Donahue ·

2025/02/14

How do industry standards impact your shop’s credibility and customer trust? Tom Mettner, National Sales Representative at Phoenix Systems, shares how MAP guidelines and innovative brake fluid testing are setting new benchmarks in the automotive industry.Discover how these advancements can help auto repair shops improve service recommendations and customer confidence. #TomMettner #AutoRepair #PhoenixSystems #MAPGuidelines #BrakeFluidTesting #IndustryStandards #PaulDonahue

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11:32

Interview with Steven Schaeber, Technical Editor &...

TOP SHOP by Paul Donahue ·

2025/02/13

Auto repair shop owners, is your team certified for AC service? In this episode, Steven Schaeber, Technical Editor and Manager of Service Training at MACS, explains why EPA Section 609 certification is a must-have for anyone working with refrigerants in the automotive industry. For decades, MACS has been the industry leader in mobile air conditioning service, training, and certification. With over 1.3 million technicians certified, they provide essential training and compliance solutions to ensure

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14:56

Interview with Frank Casale, Director of Sales &...

TOP SHOP by Paul Donahue ·

2025/02/12

Maximizing Shop Efficiency with Proper Fluid Maintenance Auto repair shop owners, are you optimizing fluid maintenance for peak performance? In this episode, we sit down with Frank Casale, Director of Sales & Marketing at Flo- Dynamics, to explore how the right equipment and maintenance strategies can extend vehicle lifespan, improve efficiency, and increase customer trust. Learn how industry-leading solutions are helping shops streamline services, reduce downtime, and boost profitability

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15:50

Interview with Matt Haugh, Senior Director,...

TOP SHOP by Paul Donahue ·

2025/02/12

Auto repair shop owners, this is an episode you won’t want to miss. Matt Haugh, Senior Director, Credential Testing Programs of ASE, joins us to discuss the real impact of ASE certification on technician retention, shop credibility, and customer trust. Studies show that ASE-certified technicians stay at shops longer, experience fewer comebacks, and contribute to higher parts and labor sales. If you're looking to build a stronger, more reliable team and elevate your shop’s reputation, this

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07:26

Interview with Jeff Cox, Senior Director at AMRA/MAP,...

TOP SHOP by Paul Donahue ·

2025/02/10

How can auto repair shops build trust and stand out in a competitive industry? Jeff Cox, Senior Director at AMRA/MAP, explains how the Motorist Assurance Program (MAP) helps shops establish transparency, maintain consistent service recommendations, and enhance customer confidence. Discover why MAP membership is a powerful tool for growing your shop’s reputation and credibility. Don't miss this insightful conversation. #AutoRepair #IndustryStandards #AMRAMAP #CustomerTrust #AutoShopSuccess

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105 results

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