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PODCAST

The WP Minute+

For long-form interviews, news, and commentary about the WordPress ecosystem. This is the companion show to The WP Minute, your favorite 5-minutes of WordPress news every week.

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All Episodes

54:52

User Error or Poor Design?

The WP Minute+ ·

2025/08/11

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss various challenges and responsibilities in the WordPress development space, including user error, software design, and the importance of client education. They explore innovative business ideas, the valuation of agencies, and the impact of

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55:09

Ethics and Pricing for WordPress Agencies

The WP Minute+ ·

2025/08/04

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss the complexities of pricing, client relationships, and ethics in agency work. They explore the balance between offering expertise and competing with cheaper alternatives, the importance of discipline and motivation in business, and the

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44:58

Better Agency Workflows with Greyd

The WP Minute+ ·

2025/07/28

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt is joined by Sandra Kurze to discuss the unique offerings of Greyd, a comprehensive suite of tools designed for web agencies and enterprises. They review the challenges of enterprise projects, the importance of pricing and value in WordPress tools, and how

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48:58

Navigating Client Relationships

The WP Minute+ ·

2025/07/21

In this episode of The WP Minute+ Podcast, Toby and Kurt discuss the complexities of client relationships, particularly focusing on handling refunds, emotional intelligence in communication, and the importance of setting boundaries. They explore the dynamics of good versus bad clients, the impact of personal relationships on business, and the evolving landscape of pricing strategies in agency work. The conversation also touches on the integration of AI tools in agency processes and the fear

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38:07

Content Creators: Fleeing AI or Fighting Back?

The WP Minute+ ·

2025/07/14

In this episode of The WP Minute+ podcast, Matt is joined by veteran writer Maddy Osman to discuss the evolving landscape of content creation in the age of AI. Maddy shares her journey, including her recent book and course launch, and reflects on the impact of AI on writing and content marketing. They explore the balance between leveraging AI tools and maintaining human creativity, the importance of personal experiences in writing, and the need for businesses to adapt to changing audience

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43:22

Navigating AI in WordPress Agencies

The WP Minute+ ·

2025/07/07

In this episode of The WP Minute+ podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of integrating AI into agency work, the challenges of managing client expectations, and the importance of effective project management. They explore the importance of clear communication with clients and the financial aspects of running an agency.The guys emphasize the importance of agency owners setting boundaries, managing client relationships, and recognizing when to delegate tasks to

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37:59

Managing WordPress Agency Projects

The WP Minute+ ·

2025/06/30

In this episode of The WP Minute+ Podcast, Kurt and Toby look at the practical and emotional challenges of managing WordPress agency projects. From sales pitfalls to client relationship dynamics and infrastructure transitions, the conversation is packed with firsthand lessons and agency wisdom.Toby kicks off the discussion with a cautionary tale about losing a major deal due to poor energy and overexposure to meetings, a common struggle in client-driven work. Kurt emphasizes the importance

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56:19

The FAIR Package Manager for WordPress

The WP Minute+ ·

2025/06/23

In this episode of The WP Minute+, I sit down with Carrie Dils and Karim Marucchi to talk through FAIR—short for Federated and Independent Repositories—a new package management project launched under the Linux Foundation. If you're in the WordPress space and wondering what FAIR is, why it matters, and how it might change the plugin and theme ecosystem, this is the episode for you.Carrie, one of FAIR’s elected co-chairs, walks us through the technical architecture and vision for FAIR,

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43:40

What’s Disappearing from WordPress?

The WP Minute+ ·

2025/06/16

In this episode of The WP Minute+, Kurt and Toby explore the shifting landscape of WordPress, sparked by Toby’s visit to a no-code meetup in Minneapolis. They discuss the rise of non-technical entrepreneurs building functional businesses with no-code tools and how that approach compares to the traditional WordPress ethos of craftsmanship, responsibility, and long-term support. They reflect on the decline of accountability in some corners of tech, where lifetime deals and fast-money SaaS

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39:25

When 'Easy' WordPress Gets Tough for Clients

The WP Minute+ ·

2025/06/09

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of The WP Minute+ podcast, Kurt and Toby dive into the common misconception that WordPress (and websites in general) should be “easy.” They share stories about custom-coded nightmares, misunderstood AI-generated solutions, and the tricky line between client expectations and developer realities. The conversation touches on the perils of overpromising simplicity in web development and the challenges freelancers face

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73:51

Mary Hubbard & Matt Mullenweg WordCamp EU 2025...

The WP Minute+ ·

2025/06/07

This is the recording between Matt Mullenweg and Mary Hubbard on stage at WordCamp Europe 2025. They covered everything from regulation in the EU, the FAIR package manager announcement, and new education pathways, to what’s next for WordPress core and the ecosystem. The session started with Mary interviewing Matt, followed by a live Q&A with the audience, tackling concerns from longtime contributors, organizers, and first-time attendees alike.Matt opened with thoughts on the European

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47:07

Blueprints, Burnout, and Better Clients

The WP Minute+ ·

2025/06/02

Say thanks and learn more about our podcast sponsor Omnisend. In this insightful episode of The WP Minute+, Kurt and Toby dive deep into the business mechanics behind running a WordPress-based web agency. They explore the power of blueprints: predefined, productized service packages to streamline work, deliver consistent results, and increase profitability. Rather than reinventing the wheel for every client, creating reusable setups lets agencies charge more for less effort while offering

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47:57

Emotionally Unemployable: Agency Life with Kurt and Toby

The WP Minute+ ·

2025/05/26

Say thanks and learn more about our podcast sponsor Omnisend. In this candid and wide-ranging episode, Kurt von Ahnen and Toby Cryns reflect on the unique ups and downs of running a small WordPress agency. From their early days coding in HTML and building Flash websites to managing client rosters, teams, and productized services, the hosts explore the joys and hard-won lessons of agency life. One major theme: the freedom (and chaos) of living and working on their own terms. Both hosts share

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48:11

Freemius: Growing Beyond WordPress

The WP Minute+ ·

2025/05/19

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt welcomes Vova Feldman, the founder and CEO of Freemius, to discuss how the company is expanding beyond its roots in the WordPress ecosystem. Vova shares how Freemius has evolved over the past few years, from supporting WordPress plugin and theme developers to rebranding as a full-service sales and monetization platform for all software makers, including SaaS and apps. The shift is

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43:16

Reinventing Himself From Agency Owner to Productized...

The WP Minute+ ·

2025/05/12

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to sell his agency and pursue a new venture focused on streamlined,

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25:34

An Inside Look at StellarSites

The WP Minute+ ·

2025/05/05

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+, Matt sits down with Matt Cromwell to discuss the newly launched StellarSites, a major initiative from StellarWP that repositions the brand as a direct-to-customer platform provider. Designed to compete with modern website builders while preserving the flexibility of WordPress, StellarSites bundles the best of StellarWP’s tools, including Kadence WP, SolidWP, GiveWP, LearnDash, The Events

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48:37

Evolution of a WordPress Agency

The WP Minute+ ·

2025/04/28

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt speaks with Ross Johnson, founder of 3.7 Designs, about what it’s like to run a WordPress agency for nearly 20 years. Ross shares the lessons learned from starting his agency in the early 2000s, evolving from general web design to custom WordPress development, and ultimately shifting toward modern workflows with block-based builders and recurring revenue models.The conversation

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29:24

Leading Through Change and Conflict

The WP Minute+ ·

2025/04/21

Say thanks and learn more about our podcast sponsor Omnisend. In this powerful WP Minute+ episode, Matt hosts Angela Jin, a seasoned WordPress community leader and now a leadership coach, to discuss how business owners and freelancers can lead through times of change and conflict. Drawing from her years at Automattic and her current work in leadership development, Angela shares why conflict and change are not only inevitable but also essential forces that shape outstanding leadership.Angela

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39:13

Inside Woo

The WP Minute+ ·

2025/04/14

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by James Kemp, Core Product Manager at WooCommerce and long-time WordPress entrepreneur, to take a behind-the-scenes look at the WooCommerce ecosystem. James shares his journey from building Magento integrations and utility plugins to founding IconicWP, which was later acquired by StellarWP. Now at WooCommerce, James is focused on improving core product experiences and

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49:06

Two Decades Running A WordPress Agency

The WP Minute+ ·

2025/04/07

Say thanks and learn more about our podcast sponsor Omnisend. On this episode of the WP Minute+ Podcast, Matt chats with Toby Cryns, founder of Minneapolis-based agency The Mighty Mo!, about what it’s like to run a WordPress agency for 20 years. From building sites in Flash before pivoting to WordPress after Steve Jobs’ infamous “Flash is dead” moment, Toby reflects on the evolution of the web industry, the rise of page builders, and the growing influence of AI on development and client

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132 results

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