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PODCAST

Ready, Set, Paid Ads

Mary-Anne Amies

Do not spend another cent on paid advertising, until you listen to this Podcast! Welcome to Ready, Set, Paid Ads, the podcast that helps business owners and marketing professionals to take back control of their Facebook, Instagram, TikTok and Google ads! I’m your host - Mary-Anne Amies founder of award winning Digital Marketing Agency, Wise Up Marketing. With a career in marketing spanning more than two decades, I am a passionate mentor, coach and speaker, who is dedicated to helping business

business entrepreneurship

All Episodes

24:40

The Creative Refresh: How to Stop Your Ads From...

Ready, Set, Paid Ads ·

2025/05/28

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle. We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and using AI tools to ideate and create new content efficiently. Practical

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11:48

Ads Hacks: 5 Power Phrases That Make Your CTA Convert

Ready, Set, Paid Ads ·

2025/05/21

In this episode of Ready Set Paid Ads, we introduce the new 'Ad Hacks' series featuring practical, 10-minute episodes focused on actionable advertising tips.The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than audience targeting or creative content. By using clear, actionable, emotionally engaging, and timely CTAs, you can better guide your audience and

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22:12

The 5 Key Metrics Every Paid Ads Marketer Should Know

Ready, Set, Paid Ads ·

2025/05/14

In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is explained in detail, including how to calculate them and why they are crucial for understanding and optimizing your campaigns. The episode also touches on the importance of

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34:21

Do You Ads? With Emma Lovell

Ready, Set, Paid Ads ·

2025/05/07

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats.Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focuses - especially when there are campaigns competing for the same air space! This is an honest and

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28:36

Part 2: Ready to Roll Out Paid Ads Funnels

Ready, Set, Paid Ads ·

2025/04/30

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build awareness, generate leads, and convert at launch. Lastly, we discuss a

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44:46

Do You Ads? With Denise Duffield-Thomas

Ready, Set, Paid Ads ·

2025/04/23

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversation also explores the impact of cultural and familial money memories, the advantages of new technologies

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17:05

Part 1: Funnels 101 How Paid Ads Actually Lead to Sales

Ready, Set, Paid Ads ·

2025/04/16

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especially in the context of paid ads, and offers insights into creating a seamless customer journey. Listeners

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45:39

Do You Ads? With Ashley Boston

Ready, Set, Paid Ads ·

2025/04/09

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads.We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You'll hear Ashley's thoughts on the role of creative strategy, the integration of AI in ads, and the need for a holistic approach to digital marketing, encompassing organic growth, email

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21:37

Essentials to Know Before Launching a Paid Ad Campaign

Ready, Set, Paid Ads ·

2025/04/02

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign. We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page. Additionally, we discuss budget sustainability and the importance of not relying on ads to fix broader business issues. The episode aims to equip listeners with the knowledge to set

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35:03

Do You Ads? Angela Pickett

Ready, Set, Paid Ads ·

2025/03/26

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads.Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure, and relationship building in sales copy. The conversation dives into the necessity of aligning ad copy with landing pages, testing various elements

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16:29

Google Ads for Beginners: 5 Easy Wins to Save Money &...

Ready, Set, Paid Ads ·

2025/03/19

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website.We dive into the technical aspects of Google Ads, often overlooked due to its less aesthetic-driven nature. Key topics include the importance of the search terms report, the role of ad extensions, and the significance of continual optimisation. By

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37:33

Do You Ads? With Shannon Stone

Ready, Set, Paid Ads ·

2025/03/12

Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business? Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can optimise their marketing ecosystem before pouring money into paid strategies. We discuss the importance of data, pricing strategies, customer retention, and why small tweaks can make a massive impact on

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21:21

What Platform Should You Be Running Ads On?

Ready, Set, Paid Ads ·

2025/03/05

When it comes to paid advertising, not all platforms are created equal. In this episode, we break down the best ad platforms for small businesses, helping you decide where to invest your budget for maximum results.We explore Facebook & Instagram Ads, TikTok Ads, Google Ads, YouTube Ads, and LinkedIn Ads, highlighting which business types thrive on each platform. Whether you're running an e-commerce store, a service-based business, or a personal brand, we give real-world examples to guide your

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39:54

Do You Ads? With Nataleigh Elzein

Ready, Set, Paid Ads ·

2025/02/26

In this episode of Ready, Set, Paid Ads, I sit down with Nataleigh Elzein from Pinch Studios to talk about the big mistake so many businesses make—thinking paid ads are the magic solution to their sales problems. Spoiler: they’re not!Nataleigh brings her expertise in holistic marketing, sales processes, and systems to explain why marketing and sales need to work together (instead of in silos), and why businesses get burned when they dive into ads without the right foundations in place. We cover

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29:52

The Rise of AI-Driven Campaigns – Should Small...

Ready, Set, Paid Ads ·

2025/02/19

Get ready to unpack the complexities and frustrations of AI-powered ad campaigns in this episode of Ready, Set, Paid Ads. We are being told more and more to "leave it to the platform" and in this episode we look at the benefits of letting AI optimise your campaigns and make adjustments, versus the drawbacks of limited lack transparency. I dive in to Meta's Advantage Plus and Google's Performance Max to discuss the challenges of not knowing where your brand is being served, who is seeing your

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34:37

Do You Ads? With Whitney Keir

Ready, Set, Paid Ads ·

2025/02/12

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead generation, the effectiveness of lead magnets, and the importance of being familiar with ad platforms like Ads Manager. We dive into the pitfalls of boosting posts without clear strategy and the value of

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15:33

Organic & Paid: The Ultimate Social Media Power Couple

Ready, Set, Paid Ads ·

2025/02/05

In this episode of Ready, Set, Paid Ads, we explore how Organic & Paid are The Ultimate Social Media Power Couple! We explore how paid ads can be transformative for your business, but they can't succeed fully without a solid organic foundation. Diving into why a strong organic presence can help refine audience targeting and content effectiveness for paid campaigns, and how paid ads can, in turn, boost organic visibility and engagement. Packed with real-world examples that highlight the

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33:17

Do You Ads? With Bel Irvine

Ready, Set, Paid Ads ·

2025/01/29

In this episode of Ready, Set, Paid Ads, I'm joined by Google Ads specialist Bel Irvine. Bel shares her journey from initially disliking Google Ads to becoming a dedicated expert in the field. She explains the nuances of managing ad campaigns, addresses common misconceptions, and emphasises the importance of assessing the viability of Google Ads for different businesses. Throughout the conversation, Bel highlights the importance of having good digital assets, understanding key business metrics,

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29:10

Run effective, low-cost ad campaigns on Google and Meta

Ready, Set, Paid Ads ·

2025/01/22

Paid ads can feel out of reach for small businesses, but they don't have to be. In this episode of Ready, Set, Paid Ads, we dive into actionable strategies for running effective, low-cost campaigns on both Google and Meta. Learn how to: Master Google Ads on a budget: Discover keyword research tactics, campaign types, and optimisation strategies to maximise your ROI without overspending. Avoid common pitfalls like Google Ads Express and learn the power of negative keywords. Unlock Meta's potential

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19:52

Wrap, Review and Learn from your 2024 Ad Campaigns

Ready, Set, Paid Ads ·

2025/01/12

As we start a new year, let's reflect on your advertising efforts. In this episode of Ready, Set, Paid Ads we’ll delve into a comprehensive 2024 ad audit.We’ll start by analysing your campaign performance. Did your campaigns deliver the desired results? Which ones were top performers? Where did you see room for improvement? By breaking down your campaigns, you can identify strengths and weaknesses to inform your future strategies. Next, we’ll examine your platform setup. Are you leveraging all the

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