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PODCAST

Open Market

Joe Zappa & Eric Franchi

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O"Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

business marketing

All Episodes

48:05

Mobian CEO Jonah Goodhart on Another Bite at the...

Open Market ·

2025/07/09

Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).

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40:04

Big Happy CEO Jonathan Frohlinger on Building a...

Open Market ·

2025/07/02

Big Happy CEO Jonathan Frohlinger joins Eric Franchi and Joe Zappa to discuss how he got a mobile creative tech business off the ground, learnings in GTM and hiring from his agency days, and what an adtech moat looks like in the AI era. Plus, Jon shares some news: Big Happy's expansion from mobile to DOOH.

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23:21

Duration Media CEO Andy Batkin on a Hybrid Approach...

Open Market ·

2025/06/25

Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.

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21:45

How AI Disruption Will Affect Advertising Jobs and...

Open Market ·

2025/06/18

First, Eric shares a prediction from Anthropic's CEO on AI-fueled labor disruption and examines how that will affect jobs in advertising, media, and adtech. Then, Joe shares his critique of romanticizing the open web and clarifies three things adtech companies should be thinking about when considering the future of the open web: what consumers want, what advertisers want, and websites vs CTV, audio, and DOOH.

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24:42

Are Ads or Micropayments the Future of the Open...

Open Market ·

2025/06/11

Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally, Joe reveals what animal Sharp Pen would be.

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28:08

LUMA Recap and the 4 Big Advertising Trends

Open Market ·

2025/06/04

Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.

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38:07

SWYM Messaging Workshop with CEO Ravi Patel

Open Market ·

2025/05/28

Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now) 3.0. Plus, Joe tries to find out what Ravi and Eric need to stop wasting their money on (to little avail).

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29:35

Retail Media Messaging Workshop with Kevel CEO James...

Open Market ·

2025/05/21

Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape, and what the space will look like in five years. Also, Eric and Joe do a deep dive on Kevel's story, and the three workshop the company's messaging in real-time.

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26:55

How to Turn Your Value Prop into a Story

Open Market ·

2025/05/14

Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into a company's circle. Also, Joe and Eric cover how to optimize for a team of smart folks who make complicated things simple, the value of playing long-term games with long-term people, and the emerging alternative to college.

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38:52

Is It POSSIBLE for Jeff Green to Crush it on LinkedIn?

Open Market ·

2025/05/07

Eric Franchi and Joe Zappa discuss POSSIBLE joining the ranks of adtech’s tentpole events, how many brands were there, the two ways to approach events (spontaneous connections or maniacal planning), brand-startup connections, and Joe Zawadzki’s recognizable floppy hair. Plus, Joe analyzes The Trade Desk CEO Jeff Green’s LinkedIn presence and explains how he’d approach it differently.

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32:40

The Next $1B Commerce Media Business with PayPal Ads...

Open Market ·

2025/04/30

Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.

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30:19

From Brand Safety to Suitability with Michael Bishop...

Open Market ·

2025/04/23

OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael drops the term "poststructuralist" on the pod, a philosophical allusion for the ages.

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48:44

AI, Work Productivity Gaps, and Customer Experience...

Open Market ·

2025/04/16

Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business building, the hot sectors of adtech, and how LLMs will change the customer experience. Plus, Soren is now a car guy, and Joe presses Eric on the dark secrets of VC secret society.

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48:31

The OpenAI Ad Opportunity, Second-Time Founders, and...

Open Market ·

2025/04/09

OpenAI says it won’t build an ad business. Joe and Eric say it will — and it’ll be massive. Plus, how AI is boosting margins, why adtech disproportionately rewards second-time founders, and what Eric’s Enneagram type reveals.

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41:56

AI for the Open Web and Product-Market Fit Is Like...

Open Market ·

2025/04/02

Eric dons his professorial glasses and trots out his most sumptuous-sounding microphone to hold office hours as he and Joe discuss the performance TV thesis' equivalent for the open web, how Joe can work with early-stage startup founders, and how you know you have product-market fit (hint: it's like porn).

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41:57

A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb

Open Market ·

2025/03/26

Matt Newcomb, head of Azerion in the US, UK, and APAC, joins Eric Franchi and Joe Zappa to dive deep into mergers and acquisitions. They discuss how the CEO can maximize a company's chances of a favorable exit, integration best practices, what will drive adtech M&A over the next couple of years, and war stories. Joe promises to visit Eric in his nursing home and shares what it's like to record a pod with not one but two handsome devils.

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28:33

Practical Takeaways from the Scope3 AI and Aperiam...

Open Market ·

2025/03/19

Eric and Joe discuss the three things you need to do to maximize the impact of a product launch or press announcement by analyzing the success of two launches last week: Scope3's AI products and Aperiam 2.0. Plus, Eric can't sit with Joe at lunch, and Eric is hoarding modernist wooden elephants.

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36:58

Reply Guy to "CTV for SMBs" Founder with Streamr CEO...

Open Market ·

2025/03/12

Streamr CEO Jonathan Moffie joins Eric Franchi and Joe Zappa to discuss AppLovin's success, the performance TV opportunity, making streaming accessible to SMB advertisers, and returning to his natural role as a reply guy, be it on Brooklyn Nets or adtech Twitter.

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41:35

Creating Shareholder Value with Marpipe CEO Dan Pantelo

Open Market ·

2025/03/05

Marpipe founder and CEO Dan Pantelo joins Eric Franchi and Joe Zappa on the pod to talk about bringing his company back from a near-collapse during the Silicon Valley Bank crash, rejecting an acquisition offer, discovering product-market fit, and dynamic product ads' contribution to the future of performance advertising.

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39:00

Measuring B2B Marketing with Octane11 CEO Dan Rosenberg

Open Market ·

2025/02/26

Octane11 CEO Dan Rosenberg joins Eric Franchi and Joe Zappa to discuss B2B marketing measurement, lessons from MediaMath, and differentiating from other data/measurement companies.

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78 results

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