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PODCAST

Visual Storytelling

Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.

arts visual arts

All Episodes

00:03:32

Multiple Images: A Secret Ingredient to a Captivating...

Visual Storytelling ·

2025/01/16

Welcome to the visual storytelling podcast. Let’s discuss a secret ingredient to a captivating presentation.Did you know that in today's visual-centric world, presenting multiple images is key to capturing your audience's attention? Gone are the days of relying on a single image to convey your entire message. Sharing multiple images allows you to paint a more comprehensive picture and tell a more engaging story. In this episode I share 5 examples why presenting multiple images is a

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00:03:02

Thank You

Visual Storytelling ·

2025/01/10

Happy New Year and Welcome to the Visual Storytelling podcast.If this is the first time you’re hearing this podcast, welcome, and if you’re returning, welcome back. I wanted to start this year’s podcast by saying thank-you. Thank you to all of you who have listened to the episodes, even if it’s just the one, and to those who follow the visual storytelling podcast, you are all amazing and I thank you for your support. Social Handles Threads - GaryFernon X - GaryFernon Li -

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00:07:34

The Power of Negative Space: How Businesses Can...

Visual Storytelling ·

2024/12/12

Welcome to the Visual Storytelling podcast. Lets discuss the power of negative space in a photograph and how businesses can harness it.In the world of photography, negative space plays a crucial role in creating balanced and visually appealing images. Negative space, the area surrounding the main subject of a photo, can be a powerful tool not just for photographers but also for businesses looking to enhance their visual marketing strategies. By understanding and monopolising negative space

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00:05:58

Investing In Photography: A Crucial Business Move

Visual Storytelling ·

2024/12/05

Welcome to the Visual Storytelling podcast. Investing in photography is a crucial business move. Here’s why.In the rapidly evolving landscape of digital marketing and online presence, the saying "a picture is worth a thousand words" has never been more relevant. As businesses strive to capture the attention of their target audience, investing in professional photography has become a key strategy for success. The Power of Visual Storytelling In an era dominated by visual content, the impact of

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00:05:26

Illuminating Moments

Visual Storytelling ·

2024/11/28

Welcome to the Visual Storytelling podcast. Let’s discuss the Art of Creative Lighting in Documentary and Lifestyle Photography.In the world of documentary and lifestyle photography, mastering the art of creative lighting is akin to becoming a visual storyteller. It goes beyond simply capturing scenes; it involves understanding the nuances of light to enhance the narrative and evoke emotions. Let's delve into the importance of the art of seeing, the ability to recognise unfolding moments, and the

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00:03:39

The Difference Between Colour Correction and Colour...

Visual Storytelling ·

2024/11/21

Welcome to the Visual Storytelling podcast. Let’s discuss the differences between colour correction and colour grading.Colour correction and colour grading are crucial processes in enhancing the visual appeal of both photographs and videos, but they serve distinct purposes in the realm of visual media. I discuss this in more detail during this episode. If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual

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00:04:21

How To Achieve A Shallow Depth of Field

Visual Storytelling ·

2024/11/14

To achieve a shallow depth of field in your photographs and create that beautiful background blur (bokeh) effect, follow these steps:1. Use a Wide Aperture. 2. Use a Large Sensor Camera. 3. Get Closer to Your Subject. 4. Use a Telephoto Lens. 5. Increase the Focal Length. 6. Focus on the Subject. 7. Lower ISO and Use a Tripod. 8. Use ND Filters. 9. Shoot in Aperture Priority or Manual Mode. 10. Experiment and Practice. Remember that the exact settings and techniques may vary depending on your

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00:03:52

How Lighting Can Be Used To Enhance The Texture In...

Visual Storytelling ·

2024/11/07

Using lighting to enhance texture in your photographs can add depth and visual interest to your images. Here are some techniques to achieve this:1. Side Lighting. 2. Directional Light. 3. Diffused Light. 4. Backlighting. 5. Texture as the Subject. 6. Macro Photography. 7. Use Shadows and Highlights. 8. Fill Flash. 9. Experiment with Angles. 10. Post-Processing. Remember that the type of texture, lighting conditions, and your creative intent will all influence how you use lighting to enhance

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00:03:16

The Benefits of Using A Particular Focal Length Lens...

Visual Storytelling ·

2024/10/30

In a previous episode I discussed which lens is best for portrait photography and spoke about common portrait lenses. In this episode focus more on the actual focal lengths.The choice of focal length lens for shooting portraits can significantly impact the look and feel of the final image. Lets look at some differences as well as benefits of using different focal lengths: 1. Wide-Angle Lens (24mm to 35mm). 2. Standard/Normal Lens (50mm). 3. Short Telephoto Lens (85mm to 135mm). 4. Medium

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00:05:13

What Are The Differences Between Video Production,...

Visual Storytelling ·

2024/10/24

Video production, photography, and filmmaking are related but distinct disciplines. Here are some key differences between them. 1. Medium. 2. Time-Based vs. Still. 3. Storytelling. 4. Equipment and Techniques. 5. Editing and Post-Production. 6. Artistic Expression. While these three fields share some common techniques and principles, they serve different purposes and require distinct skill sets and equipment. Depending on the project's goals and the desired outcome, one may choose video

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00:03:18

What Causes Photos To Be Blurry

Visual Storytelling ·

2024/10/17

Welcome to the Visual Storytelling podcast. Let’s discuss what causes photos to be blurry.Photos can be blurry due to various reasons: 1. Camera Shake. 2. Low Light. 3. Auto-Focus Errors. 4. Motion Blur. 5. Shutter Speed. 6. Lens Quality. 7. Depth of Field. 8. ISO Settings. 9. Aperture Size. 10. Camera Settings. 11. Vibration or Wind. 12. Subject Movement. 13. Dirty Sensor. 14. Lens Stabilisation. 15. Improper Focusing Technique. 16. Software Processing. 17. Optical Aberrations. 18. Long

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00:04:35

What Is The Best Lens For Taking Portraits On An...

Visual Storytelling ·

2024/10/10

Welcome to the Visual Storytelling podcast. Let’s discuss the best lens for taking portraits on an APS-C sensor camera.Today’s episode comes by way of a question I was asked, so I thought I would provide my answer on the podcast as I’m sure the person asking the question, is probably not the only person wondering the same thing. I love answering your photography related questions, so if you have anything you would like answered or discussed, then ask away and I’ll do my utmost to provide you with

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00:03:29

The Benefits of Short Video Clips To Promote Your...

Visual Storytelling ·

2024/10/03

Welcome to the Visual Storytelling podcast. Let’s discuss some benefits of short video clips to promote your business or product.Short video clips can be highly effective for promoting your business or product for several reasons: 1. Attention-grabbing. 2. Concise storytelling. 3. Increased engagement. 4. Mobile-friendly. 5. Shareability. 6. Brand personality. 7. Cost-effective. 8. Analytics and feedback. 9. Call to action. 10. Versatility. In summary, short video clips offer a powerful way to

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00:06:12

11 Ways To Overcome Common Challenges in Low-Light...

Visual Storytelling ·

2024/09/26

Welcome to the Visual Storytelling podcast. In this episode I discuss how to overcome the following 11 challenges when photographing in low-light.1. Use a Fast Lens. 2. Increase ISO. 3. Use a Tripod. 4. Longer Shutter Speed. 5. Image Stabilisation. 6. Shoot in RAW. 7. Manual Focus. 8. External Lighting. 9. Bracketing. 10. Noise Reduction; and 11. Practice. I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space and

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00:04:49

The Differences Between A Smartphone and An SLR...

Visual Storytelling ·

2024/08/15

Welcome to the Visual Storytelling podcast. Let’s discuss the differences between a smartphone and a SLR.In a world where video and photography is so accessible now due to the technology within our smartphones, I thought I’d share the differences between using a phone and a DSLR. Smartphones and SLR cameras differ in terms of image quality and cost in several ways. In this episode I discuss, 1. Image Quality 2. Cost 3. Portability 4. Specialised Features; and 5. Purpose I’m looking to have more

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00:04:53

What Are The Common Uses Of Corporate Photography?

Visual Storytelling ·

2024/08/08

Welcome to the Visual Storytelling podcast. Let’s discuss the common uses of corporate photography.Corporate photography serves various purposes in the business world. Whether you’re a photographer, a business owner, or the creative director for your company, here are some of the uses good photography has: 1. Branding 2. Marketing and Advertising 3. Public Relations 4. Internal Communication 5. Recruitment 6. Documentation 7. Website and Social Media 8. Product Photography 9. Annual Reports 10

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00:03:09

Which Len’s Is Best For Portrait Photography

Visual Storytelling ·

2024/08/01

Welcome to the Visual Storytelling podcast. Let’s discuss which lens is best for portrait photography.Common portrait lens choices include: 1. 85mm f/1.8 or f/1.4: Great for headshots and portraits, providing a flattering perspective and creamy bokeh. 2. 50mm f/1.8 or f/1.4: Versatile and often more budget-friendly, suitable for full-body or environmental portraits. 3. 35mm f/1.8 or f/1.4: Wider angle, ideal for environmental portraits and capturing more of the surroundings. I love answering

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01:17:22

I Talk Drones with Billy Haynes of Miru Visuals

Visual Storytelling ·

2024/07/10

Welcome to the Visual Storytelling podcast. In today’s episode I have something a little different lined up for you as I sit down with Billy Haynes of Miru Visuals and discuss drones, and how they can be used for business. So, if you’re thinking of incorporating drone footage into your portfolio, then you’re going to want to listen to what Billy has to say.I genuinely could have chatted all day on this topic, which leads me on to my question, “would you like to hear more conversations from

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00:03:22

Understand These Simple Composition Tips

Visual Storytelling ·

2024/06/27

Welcome to the Visual Storytelling podcast. Let’s discuss some simple composition tricks to help improve your photography.Here are some simple composition tips to help you take stunning photos: 1. Rule of Thirds. 2. Leading Lines. 3. Framing. 4. Symmetry and Patterns. 5. Depth and Layers. 6. Perspective and Angles. 7. Minimalism. 8. Use of Colour. 9. Rule of Odds. 10. Negative Space. Remember that these tips are guidelines, and breaking them creatively can also result in striking images

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00:03:46

How Photography Be Used As A Tool For Social Change...

Visual Storytelling ·

2024/06/20

Welcome to the Visual Storytelling podcast. Let’s discuss how photography can be used for social change and awareness. Photography can be a powerful tool for social change and awareness in several ways: 1. Documenting Injustice. 2. Raising Awareness. 3. Advocacy. 4. Humanising Stories. 5. Historical Record. 6. Promoting Positive Change. 7. Challenging Stereotypes. 8. Art as Activism. 9. Aiding Disaster Response. 10. Environmental Conservation. In summary, photography can be a potent tool for

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