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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

04:45

Checkout Fields You Can Drop | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/12

If you want to watch customers vanish in real time, force them to fill out a long, clunky checkout form. Every extra field is like a speed bump on the way to your money. Shoppers are ready to buy, but if you make them work for it, they’ll bounce faster than a kid on a trampoline. Your job is to make checkout so smooth that a customer can complete it with one eye closed and the other holding a taco.

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04:05

Stop Hiding Where You Are | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/11

Here’s a secret that shouldn’t be a secret: people trust stores that look like they actually exist. Yet so many sellers try to act like they’re shipping out of a high-tech mystery facility in the clouds. Newsflash: customers aren’t impressed by mystery. They’re impressed by proof you’re real.

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05:03

Readable Fonts and Contrast | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/11

Half the internet looks like it was designed by people who think eyesight is optional. Tiny gray text on a slightly lighter gray background, fonts so delicate they could blow away in a breeze, and product pages that feel like they’re trying to hide the information from you. It’s like playing “Where’s Waldo” with your checkout button.

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04:17

Keyboard Friendly Product Pages | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/11

Most sellers obsess over their product photos, fine-tune every sentence in their descriptions, and waste days trying to outsmart Google. But here’s what too many forget: if your website can’t be navigated with a keyboard, you’re quietly flushing sales down the drain.

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07:43

What Wholesalers Really Want | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/04

New sellers love to imagine wholesale as a velvet rope club where you stroll in, smile, and start scooping up products at giveaway prices. Cute story. Real wholesalers aren’t waiting for random dreamers to lighten their inventory. They’re running real businesses with guardrails, paperwork, and a long memory for who wastes their time.

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07:58

Automated Order Updates | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/10/04

Want to watch perfectly good customers turn into skeptics at Olympic speed? Keep them guessing about their order. Silence after “Place Order” makes people rethink everything, including whether you even exist. The cure isn’t complicated or glamorous. It’s automated order updates.

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04:28

Get a Google Business Listing | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/04

Running an online store from home doesn’t mean you’ve got to stay locked in the basement like some weirdo running a hamster cult. A Google Business Profile is one of those tools that makes you look like an actual business instead of a random stranger with a PayPal button.

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04:52

Scheduling Content Cross-Channel | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/10/04

If you’re posting to your blog, Facebook, Instagram, or email list whenever you feel like it, you’re basically a kid throwing spaghetti at the wall and hoping it sticks. That’s fine if this is your weekend hobby, but if you actually want sales and traffic, you need a better plan.

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05:44

Alt Text That Works | Chris Malta's EBiz Insider Podcast

Chris Malta"s EBiz Insider Podcast ·

2025/10/03

Most sellers treat alt text like that weird broccoli side dish you push around your plate to make it look like you ate some. They slap in “image1” just to shut the system up and keep moving. That harmless little box isn’t harmless at all. It’s quietly draining traffic, sales, and trust.

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04:08

Exit Intent Email Capture | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/27

Picture this: a shopper is seconds away from bailing. The mouse slides toward the top corner, the phone thumb heads for the close button, and your sale is about to disappear. Then - bam - you show a slick little message that says, “Want a deal before you go?” That’s exit-intent email capture. No smoke and mirrors, just a polite move that can turn a lost sale into a paying customer.

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04:01

Smart Local Pickup | Chris Malta's EBiz Insider Podcast

Chris Malta"s EBiz Insider Podcast ·

2025/09/27

Local pickup sounds easy: order online, grab it at the shop, skip the shipping drama. But plenty of stores still manage to make it feel like a scavenger hunt. If you run a physical shop and sell online, this is your chance to look like a genius.

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04:22

Using Real Visual Swatches | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/27

Online shoppers hate surprises. A tiny label that says “navy” or “oak finish” tells them almost nothing. Is that navy closer to midnight blue or cheap ballpoint ink? Is the oak a warm honey tone or the color of an old picnic table? Real visual swatches - clear, clickable images of every option - show customers the truth so they buy with confidence and you stop drowning in returns.

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04:57

Show Shipping Costs Early | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/27

Few things tank a sale faster than a mystery shipping fee that pops up at the very end of checkout. Customers sail through your product pages ready to buy, then a surprise charge smacks them in the face and they slam that tab shut like a cat bolting from a vacuum.

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05:18

Q & A Sections Build Trust | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/27

Ever land on a product page and feel like you’re solving a crossword puzzle just to figure out what you’re buying? Your customers feel the same pain. If they can’t get answers about size, fit, compatibility, or shipping right on the spot, they’re gone. Not in a minute. Not in thirty seconds. Gone instantly. And when they vanish, they usually pop up at your competitor’s site and spend their money there instead.

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04:24

Local Reviews Build Credibility | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/20

You run a real store in a real neighborhood. People can walk in, smell the coffee, or kick the tires. But guess what? Nobody shows up cold anymore. They grab their phone, type “best [your product] near me,” and read what the locals say. If you’re rocking three stale reviews from 2019, you might as well hang a sign that says “Don’t bother.”

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03:53

Built-In Comparison Tools | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/20

Ever watch a shopper open twenty tabs like a caffeinated squirrel? They’re trying to compare specs, prices, and features while you sit there watching a sale slip away. If your store makes people hop all over the internet just to figure out which widget is better, you’re basically telling them to buy somewhere else. A built-in comparison tool keeps them on your turf and gets them to the checkout button before the coffee wears off.

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05:26

Product Demo Media | Chris Malta's EBiz Insider Podcast

Chris Malta"s EBiz Insider Podcast ·

2025/09/20

Most products don’t need a demo video. A coffee mug? Nope. A lamp? Please. Even a fancy desk chair doesn’t need a Hollywood production to show somebody how to sit down. If a product ships with a decent instruction sheet or is obvious the second you see it, shoppers already know what to do. Only a tiny handful of “what the heck is this thing” gadgets deserve a full-on demo on the product page. This isn’t about being flashy. It’s about helping the rare customer who’s still scratching their head after

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04:17

Supplier Communication Etiquette | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/20

Most new ecommerce sellers treat wholesalers like customer service reps. They send sloppy emails, ask a dozen rookie questions, and then wonder why suppliers don’t take them seriously. The truth is, the way you communicate with suppliers can make or break your business. You can have the right paperwork and the right products, but if you sound like a clown when you reach out, doors close fast.

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03:41

Smart Low Inventory Alerts | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/09/20

There’s nothing like the 3 a.m. panic when you realize your best seller just sold out and you didn’t even see it coming. That’s ecommerce whiplash. Customers are clicking “buy,” you’re half asleep, and suddenly the product that pays the bills is gone. Want to avoid that gut punch? Get smart low-inventory alerts working for you.

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04:57

Following MAP Policies | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/09/14

Minimum Advertised Price sounds like something cooked up by a committee of lawyers to keep you awake at night. And honestly, it kind of is. MAP, Minimum Advertised Price, is the lowest price a brand lets you advertise their product for. Not sell it for. Advertise it for. That tiny difference is where new sellers get flattened like a squirrel in rush hour.

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278 results