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PODCAST

Selling Intelligence (formerly Selling the Cloud)

Mark Petruzzi, KK Anderson

Selling Intelligence is the evolution of Selling the Cloud and designed for revenue leaders who are navigating the AI era.Hosted by Mark Petruzzi and Kristin "KK" Anderson, the show brings candid conversations with C-suite leaders across sales, marketing, and customer success on how AI is reshaping the way companies grow, sell, and compete.From agentic GTM strategies to AI-powered pipeline and revenue execution, each episode focuses on what’s actually working and how leaders are turning

business management

All Episodes

00:59:24

Ep. 101 – Unlocking AI’s Potential: Mastering the Art...

Selling Intelligence (formerly Selling the Cloud) ·

2025/11/11

In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of Collective[i], for a lively and practical discussion on how AI is reshaping the art of selling.The conversation dives deep into what separates average sales teams from AI-empowered ones—and it’s not the tech itself. It’s the thinking. The panel explores how smarter questions, better hypotheses, and trust-driven

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00:22:34

Ep. 100 – Leading and Scaling Revenue Organizations...

Selling Intelligence (formerly Selling the Cloud) ·

2025/11/04

In Part 2 of our conversation with Neil Graham, Chief Revenue Officer at Disqo, we dive deeper into how modern CROs must rethink their org design, marketing execution, and AI integration strategies to stay competitive in 2025 and beyond. Neil shares why curiosity, humility, and bias for action are now non-negotiables; and how his team is operationalizing those values inside a flat, fast-moving GTM system. From building AI-generated deal strategy sessions to deploying 24/7 agents on the website,

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00:19:14

Ep. 99 – Leading and Scaling Revenue Organizations...

Selling Intelligence (formerly Selling the Cloud) ·

2025/10/28

In this episode of Selling the Cloud, we’re joined by Neil Graham, Chief Revenue Officer at Disqo and a seasoned revenue leader whose career spans Salesforce, Siebel, Jive, and Telem. Neil shares a ground-level view of what it takes to lead, scale, and modernize revenue organizations in an era where traditional sales playbooks are no longer enough.From breaking out of funnel-stage rigidity to building flat organizations that prioritize curiosity, Neil walks through the changes CROs must embrace to

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00:20:24

Ep. 98 – Driving Symbiotic Outcomes in High-Stakes...

Selling Intelligence (formerly Selling the Cloud) ·

2025/10/21

In Part 2 of our conversation with Josh Hoffman, we explore the leadership mindset required to thrive in moments of high-pressure change, like mergers, long enterprise cycles, and AI-driven disruption.Josh shares how sales teams can stay grounded in customer value, build trust through co-created plans, and lead with consistency; regardless of who owns the company or what the logo says. We also talk about the real-world impact of AI on sales effectiveness, onboarding, and go-to-market

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00:22:21

Ep. 97 – Driving Symbiotic Outcomes in High-Stakes...

Selling Intelligence (formerly Selling the Cloud) ·

2025/10/14

In this episode of Selling the Cloud, we sit down with Josh Hoffman, a seasoned go-to-market leader who has guided sales transformations at Dell, Avaya, Poly, Datto, and now ControlCase. Known for his “sell-with” philosophy, Josh shares what it really means to drive symbiotic outcomes, where sellers, partners, and customers win together.He unpacks lessons from decades of leading in high-stakes environments, including mergers, market pivots, and rapid scale, and makes the case for consistency,

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00:20:10

Ep. 96 – Scaling Sales with Value Intelligence with...

Selling Intelligence (formerly Selling the Cloud) ·

2025/10/07

In Part 2 of our conversation with Max Elster, Co-Founder and CEO of Minoa, we go deeper into how sales teams are actually operationalizing outcome-based selling; at scale.Max shares how revenue teams at companies like Vanta are moving beyond founder-led, feature-centric narratives, and building scalable, repeatable playbooks rooted in customer outcomes, business impact, and data-backed storytelling. Whether you’re leading a 10-person sales team or a 1,000-person GTM org, this conversation will

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00:24:15

Ep. 95 – Scaling Sales with Value Intelligence with...

Selling Intelligence (formerly Selling the Cloud) ·

2025/09/30

In this episode of Selling the Cloud, Max Elster, Co-Founder and CEO of Minoa, joins co-hosts Mark Petruzzi and KK Anderson to explore what B2B revenue leaders often miss: a clear, consistent understanding of why they win.Max introduces the concept of a Value Intelligence Layer, a data-driven framework that links discovery, business cases, and outcomes into a single narrative that everyone from SDRs to CROs can use. Drawing from years of experience across SaaS and enterprise sales, Max shares how

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00:21:18

Ep. 94 – Reinventing Growth in a Commoditized Market...

Selling Intelligence (formerly Selling the Cloud) ·

2025/09/23

In Part 2 of our conversation with Steve Smith, Chief Revenue Officer at Live Oak Fiber, we go deeper into how his team is scaling with both agility and authenticity—blending AI, community engagement, and a customer-first mindset to win in a highly commoditized telecom market.Steve unpacks what it really means to lead with transparency, build a culture that thrives across residential and B2B markets, and design a sales engine that delivers personalized value at scale. From t-shirt cannons to

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00:19:36

Ep. 93 – Reinventing Growth in a Commoditized Market...

Selling Intelligence (formerly Selling the Cloud) ·

2025/09/16

In this episode of Selling the Cloud, Steve Smith, Chief Revenue Officer at Live Oak Fiber, joins co-hosts Mark Petruzzi and KK Anderson to share what it really takes to stand out in a commoditized market. Drawing from 25+ years of telecom and GTM leadership, Steve reveals how Live Oak is building a “fiercely local” go-to-market model powered by customer obsession, simplicity, and a people-first sales culture.From recruiting talent outside the industry to treating broadband like a luxury retail

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00:15:52

Ep. 92 – Building Tech-Enabled Revenue Teams with...

Selling Intelligence (formerly Selling the Cloud) ·

2025/09/09

In Part 2 of this Selling the Cloud episode, Jamie Wilkinson, CEO of Smart4Cloud.ai, continues his insightful conversation with Mark Petruzzi and KK Anderson on how today’s revenue teams must evolve beyond job specs and tech stacks.From building integrated, cross-functional orgs to navigating partner ecosystems, Jamie breaks down how human-centered leadership and honest business assessment unlock true scalability. He also shares the key attributes that define top sales leaders and how to spot

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00:23:16

Ep. 91 – Building Tech-Enabled Revenue Teams with...

Selling Intelligence (formerly Selling the Cloud) ·

2025/09/02

In this episode of Selling the Cloud, Jamie Wilkinson, CEO of Smart4Cloud.ai, joins Mark Petruzzi and KK Anderson to explore how the best revenue organizations combine technical talent and sales leadership to create scalable, high-impact GTM engines. With 25 years of experience in both technical talent strategy and revenue organization design, Jamie breaks down how CROs and CEOs can avoid siloed growth models by integrating sales and technical infrastructure, especially in today’s AI-powered

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01:09:15

Ep. 90 – Breaking the CRM Mindset – Why AI and Agile...

Selling Intelligence (formerly Selling the Cloud) ·

2025/08/27

In this episode of Selling the Cloud, Stephen Messer, co-founder of Collective[i] and LinkShare, shares a bold and timely vision for the future of sales—one that trades CRM inefficiencies, seller churn, and impersonal cadences for AI-powered intelligence, real buyer relationships, and a return to value-based growth.Stephen unpacks how Collective[i] is building the world’s first economic foundation model for B2B sales—a neural network that learns from billions in live market signals and transforms

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00:19:13

Ep. 89 – Living Interfaces, AI Agents, and the Future...

Selling Intelligence (formerly Selling the Cloud) ·

2025/08/19

In Part 2 of this Selling the Cloud conversation, Josh Payne dives deeper into the future of AI-first growth teams, and how CoFrame is helping B2B orgs replace legacy handoffs and static workflows with continuously learning, automated systems.Josh shares how teams are deploying AI to automate experimentation, generate code, and even shape strategy in real time. He outlines what it takes to build with AI in production (not just in prompts), how roles like “growth engineer” are evolving, and why

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00:29:42

Ep. 88 – Living Interfaces, AI Agents, and the Future...

Selling Intelligence (formerly Selling the Cloud) ·

2025/08/13

In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by building adaptive, AI-powered interfaces that test, learn, and optimize in real time. He also unpacks how his team partnered with OpenAI to create a

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00:22:45

Ep. 87 – Aligning Sales and Product to Drive Revenue...

Selling Intelligence (formerly Selling the Cloud) ·

2025/08/06

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint

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00:33:12

Ep. 86 – Aligning Sales and Product to Drive Revenue...

Selling Intelligence (formerly Selling the Cloud) ·

2025/07/30

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint

en

00:56:22

Ep. 85 – Mastering Sales with AI: The First Move...

Selling Intelligence (formerly Selling the Cloud) ·

2025/07/25

This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets.Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in real sales orgs: leadership alignment, data readiness, and daily execution. This is your first step toward modern, adaptive selling—driven by signal, not

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00:38:24

Ep. 84 – Breaking the CRM Mindset: Why AI and Agile...

Selling Intelligence (formerly Selling the Cloud) ·

2025/07/16

In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments.Stephen and the hosts explore what’s broken in forecasting, why reactive CRM systems create risk, and how the modern seller’s mindset needs to evolve in a world where speed, adaptability, and

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00:31:38

Ep. 83 – Breaking the CRM Mindset: Why AI and Agile...

Selling Intelligence (formerly Selling the Cloud) ·

2025/07/09

In this episode, Stephen Messer shares how he built LinkShare into a $500M company, the lessons learned from scaling, and his insights on venture building and long-term thinking.

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00:23:12

Ep. 82 – Fixing Flawed ABM Programs and Moving...

Selling Intelligence (formerly Selling the Cloud) ·

2025/07/02

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how B2B revenue teams can fix flawed ABM programs by aligning Sales and Marketing, redefining their ICP, and focusing on personalized account experiences that drive real enterprise growth.

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121 results

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