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PODCAST

Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS

business management

All Episodes

00:19:13

Ep. 89 – Living Interfaces, AI Agents, and the Future...

Selling the Cloud ·

2025/08/19

In Part 2 of this Selling the Cloud conversation, Josh Payne dives deeper into the future of AI-first growth teams, and how CoFrame is helping B2B orgs replace legacy handoffs and static workflows with continuously learning, automated systems.Josh shares how teams are deploying AI to automate experimentation, generate code, and even shape strategy in real time. He outlines what it takes to build with AI in production (not just in prompts), how roles like “growth engineer” are evolving, and why

en

00:29:42

Ep. 88 – Living Interfaces, AI Agents, and the Future...

Selling the Cloud ·

2025/08/13

In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by building adaptive, AI-powered interfaces that test, learn, and optimize in real time. He also unpacks how his team partnered with OpenAI to create a

en

00:22:45

Ep. 87 – Aligning Sales and Product to Drive Revenue...

Selling the Cloud ·

2025/08/06

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission.Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint

en

00:33:12

Ep. 86 – Aligning Sales and Product to Drive Revenue...

Selling the Cloud ·

2025/07/30

In this episode of Selling the Cloud, Mike Milburn—former Chief Customer Officer at Salesforce and founding team member of Service Cloud—joins Mark Petruzzi and KK Anderson for a masterclass in aligning product and sales teams around a shared go-to-market mission. Drawing from his 15+ years at Salesforce, Mike shares hard-won frameworks for building product roadmaps that sales can actually sell, developing trust between CROs and CPOs, and scaling alignment across growth stages. This is a blueprint

en

00:56:22

Ep. 85 – Mastering Sales with AI: The First Move...

Selling the Cloud ·

2025/07/25

This special episode kicks off our Mastering Sales with AI series with a candid, high-impact discussion on how revenue leaders can move beyond AI buzzwords and actually apply intelligent selling strategies—especially in volatile markets.Stephen Messer and Paul Melchiorre join Mark Petruzzi to break down the hard truths about what makes AI work in real sales orgs: leadership alignment, data readiness, and daily execution. This is your first step toward modern, adaptive selling—driven by signal, not

en

00:38:24

Ep. 84 – Breaking the CRM Mindset: Why AI and Agile...

Selling the Cloud ·

2025/07/16

In Part 2 of this Selling the Cloud conversation, Stephen Messer, Co-Founder of Collective[i], continues to challenge the status quo of sales technology and leadership—this time focusing on how GTM teams can embrace AI, real-time data, and agile principles to navigate today’s complex buying environments.Stephen and the hosts explore what’s broken in forecasting, why reactive CRM systems create risk, and how the modern seller’s mindset needs to evolve in a world where speed, adaptability, and

en

00:31:38

Ep. 83 – Breaking the CRM Mindset: Why AI and Agile...

Selling the Cloud ·

2025/07/09

In this episode, Stephen Messer shares how he built LinkShare into a $500M company, the lessons learned from scaling, and his insights on venture building and long-term thinking.

en

00:23:12

Ep. 82 – Fixing Flawed ABM Programs and Moving...

Selling the Cloud ·

2025/07/02

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how B2B revenue teams can fix flawed ABM programs by aligning Sales and Marketing, redefining their ICP, and focusing on personalized account experiences that drive real enterprise growth.

en

00:31:21

Ep. 81 – Fixing Flawed ABM Programs and Moving...

Selling the Cloud ·

2025/06/25

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how revenue teams can rebuild ABM strategies around account relevance, strategic ICPs, and full-funnel alignment to win and expand enterprise deals.

en

00:16:25

Ep. 80 – Turning Customer Success into a Revenue...

Selling the Cloud ·

2025/06/18

In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how his team uses AI, segmentation, and cross-functional alignment to scale Customer Success, predict churn, and drive expansion; all while keeping the human touch.

en

00:20:47

Ep. 79 – Turning Customer Success into a Revenue...

Selling the Cloud ·

2025/06/11

In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how B2B SaaS companies can turn Customer Success into a scalable revenue engine using AI, segmentation, and cross-functional alignment.

en

00:17:46

Ep. 78 - Why CEOs Should Rethink Revenue Leadership:...

Selling the Cloud ·

2025/06/06

In this episode, Cathy Minter shares why unifying sales, marketing, and customer success under a Chief Revenue Officer is critical for scaling revenue in today’s fast-changing market.

en

00:25:33

Why CEOs Should Rethink Revenue Leadership: A...

Selling the Cloud ·

2025/05/28

This episode explores why modern companies need a unified CRO model, how AI is reshaping revenue leadership, and what traits today’s CROs must master to drive sustainable, scalable growth.

en

00:27:24

Systemizing Sales for Predictable Growth with David...

Selling the Cloud ·

2025/05/21

In Part 2 of our conversation with David Fastuca, we explore how top sales teams avoid AI misfires, rebuild brand trust, and create performance-driven cultures that scale.

en

00:21:45

Systemizing Sales for Predictable Growth with David...

Selling the Cloud ·

2025/05/14

In this episode, David Fastuca shares how B2B companies can ditch chaos, build a systemized sales engine, and leverage AI to drive predictable, scalable revenue without spamming.

en

00:54:49

Selling Through Uncertainty: How Top Sellers with AI...

Selling the Cloud ·

2025/05/07

Stephen Messer joins Selling the Cloud to reveal why traditional sales playbooks fail in volatile markets—and how AI-driven insights are helping top teams adapt and win.

en

00:30:39

Hiring Grit: How to Build a High-Performance Sales...

Selling the Cloud ·

2025/04/30

In this episode, Doug Brown shares practical strategies for building a scalable sales process, measuring what matters, leading with purpose, and embracing AI to stay ahead in a rapidly evolving market.

en

00:22:33

Hiring Grit: How to Build a High-Performance Sales...

Selling the Cloud ·

2025/04/23

In this episode, Doug Brown shares a proven framework for building high-performance sales teams by hiring for mindset, measuring the will to sell, and leveraging data-driven assessments to reduce risk and increase results.

en

00:15:58

Selling the Experience: Building Global Sales Teams...

Selling the Cloud ·

2025/04/16

In this episode, Gene Guhne shares hard-earned leadership insights on building trust, driving accountability, and leading global sales teams through complexity.

en

00:19:19

Selling the Experience: Building Global Sales Teams...

Selling the Cloud ·

2025/04/09

In this episode, Gene Guhne, SVP of Global Sales at Sabre Hospitality, shares how to lead high-performing international sales teams by building trust, embracing emotional intelligence, and shifting from transactional selling to personalized, experience-driven growth.

en

109 results

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