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PODCAST

Selling the Cloud

Mark Petruzzi, KK Anderson, Paul Melchiorre

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS

business management

All Episodes

00:31:38

Ep. 83 – Breaking the CRM Mindset: Why AI and Agile...

Selling the Cloud ·

2025/07/09

In this episode, Stephen Messer shares how he built LinkShare into a $500M company, the lessons learned from scaling, and his insights on venture building and long-term thinking.

en

00:23:12

Ep. 82 – Fixing Flawed ABM Programs and Moving...

Selling the Cloud ·

2025/07/02

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how B2B revenue teams can fix flawed ABM programs by aligning Sales and Marketing, redefining their ICP, and focusing on personalized account experiences that drive real enterprise growth.

en

00:31:21

Ep. 81 – Fixing Flawed ABM Programs and Moving...

Selling the Cloud ·

2025/06/25

In this episode of Selling the Cloud, Kristina Jaramillo, President of Personal ABM, shares how revenue teams can rebuild ABM strategies around account relevance, strategic ICPs, and full-funnel alignment to win and expand enterprise deals.

en

00:16:25

Ep. 80 – Turning Customer Success into a Revenue...

Selling the Cloud ·

2025/06/18

In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how his team uses AI, segmentation, and cross-functional alignment to scale Customer Success, predict churn, and drive expansion; all while keeping the human touch.

en

00:20:47

Ep. 79 – Turning Customer Success into a Revenue...

Selling the Cloud ·

2025/06/11

In this episode of Selling the Cloud, Jack Zimnavoda, Head of Customer Success at Insightful, shares how B2B SaaS companies can turn Customer Success into a scalable revenue engine using AI, segmentation, and cross-functional alignment.

en

00:17:46

Ep. 78 - Why CEOs Should Rethink Revenue Leadership:...

Selling the Cloud ·

2025/06/06

In this episode, Cathy Minter shares why unifying sales, marketing, and customer success under a Chief Revenue Officer is critical for scaling revenue in today’s fast-changing market.

en

00:25:33

Why CEOs Should Rethink Revenue Leadership: A...

Selling the Cloud ·

2025/05/28

This episode explores why modern companies need a unified CRO model, how AI is reshaping revenue leadership, and what traits today’s CROs must master to drive sustainable, scalable growth.

en

00:27:24

Systemizing Sales for Predictable Growth with David...

Selling the Cloud ·

2025/05/21

In Part 2 of our conversation with David Fastuca, we explore how top sales teams avoid AI misfires, rebuild brand trust, and create performance-driven cultures that scale.

en

00:21:45

Systemizing Sales for Predictable Growth with David...

Selling the Cloud ·

2025/05/14

In this episode, David Fastuca shares how B2B companies can ditch chaos, build a systemized sales engine, and leverage AI to drive predictable, scalable revenue without spamming.

en

00:54:49

Selling Through Uncertainty: How Top Sellers with AI...

Selling the Cloud ·

2025/05/07

Stephen Messer joins Selling the Cloud to reveal why traditional sales playbooks fail in volatile markets—and how AI-driven insights are helping top teams adapt and win.

en

00:30:39

Hiring Grit: How to Build a High-Performance Sales...

Selling the Cloud ·

2025/04/30

In this episode, Doug Brown shares practical strategies for building a scalable sales process, measuring what matters, leading with purpose, and embracing AI to stay ahead in a rapidly evolving market.

en

00:22:33

Hiring Grit: How to Build a High-Performance Sales...

Selling the Cloud ·

2025/04/23

In this episode, Doug Brown shares a proven framework for building high-performance sales teams by hiring for mindset, measuring the will to sell, and leveraging data-driven assessments to reduce risk and increase results.

en

00:15:58

Selling the Experience: Building Global Sales Teams...

Selling the Cloud ·

2025/04/16

In this episode, Gene Guhne shares hard-earned leadership insights on building trust, driving accountability, and leading global sales teams through complexity.

en

00:19:19

Selling the Experience: Building Global Sales Teams...

Selling the Cloud ·

2025/04/09

In this episode, Gene Guhne, SVP of Global Sales at Sabre Hospitality, shares how to lead high-performing international sales teams by building trust, embracing emotional intelligence, and shifting from transactional selling to personalized, experience-driven growth.

en

00:24:07

How AI is Revolutionizing Digital Marketing & Content...

Selling the Cloud ·

2025/04/02

In this episode, performance marketing expert Taylor Frame reveals how AI is transforming paid media, personalization, and profitability—while breaking down the tactics that actually work across the customer journey.

en

00:23:19

How AI is Revolutionizing Digital Marketing & Content...

Selling the Cloud ·

2025/03/26

In this episode, Taylor Frame, CRO of Best Practice Media, shares how AI is reshaping digital marketing—from automating workflows and uncovering customer insights to crafting high-converting content and streamlining go-to-market strategies.

en

00:25:26

AI vs. Traditional Sales: Why Orchestration is the...

Selling the Cloud ·

2025/03/19

In this episode of Selling the Cloud, Jonathan Kvarfordt breaks down the next evolution of AI in sales—moving from simple automation to full orchestration. We explore how AI is reshaping CRM, unlocking hidden data, and redefining the role of sales teams. If you’re not running hard with AI, you’re already falling behind.

en

00:25:09

AI vs. Traditional Sales: Why Orchestration is the...

Selling the Cloud ·

2025/03/12

In this episode, Jonathan Kvarfordt unpacks how AI is revolutionizing sales by surfacing hidden data, orchestrating workflows, and challenging the role of traditional CRMs, offering a glimpse into the future of AI-driven revenue growth.

en

00:42:48

The Future of AI in Sales: Elevating Human Connection...

Selling the Cloud ·

2025/03/05

In this episode, Ioanna Onasi, CEO of Dextego, explores how AI is transforming sales by enhancing soft skills, optimizing go-to-market execution, and enabling sales teams to build stronger, more strategic relationships—without losing the human touch.

en

00:55:27

Sales & Strategy: Frank Cespedes on Fixing the...

Selling the Cloud ·

2025/02/26

Harvard Business School’s Frank Cespedes joins Selling the Cloud to reveal why most companies fail to align sales with strategy, how sales leaders can become true business strategists, and why financial literacy and AI-driven insights are the keys to modern B2B success.

en

103 results

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