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PODCAST

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).🍪 We"re here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin" that dough - see the pun there?)🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to

business marketing

All Episodes

63:52

217. Baking it Down - Video Marketing for Local Small...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/24

Send us a text 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the Facebook platform would now be categorized as Reels, thus shutting the door on horizontal videos (* Lives are

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61:16

216. Baking it Down - Take a Stab at a Cookie Collab

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/17

Send us a text 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab, and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast and newsletter walking you through the Collab 101 basics so you can get the most from the easy-to-join Instagram cookie collab. Long story....

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65:51

215. Baking it Down - AI-AI-Oh Yes

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/10

Send us a text 🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI. In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, and it won't be leaving anytime soon. If you're a late adopter to this new tech, you're not totally alone, but we predict (hot take) that the

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68:43

214. Baking it Down - Pivot Pivot Pivot

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/03

Send us a text 🔄 Pivot Pivot Pivot - What to change when nothing's working. In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot, 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working. 🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it's just not working? Here are some things to attempt before you start screaming into the void. See - sometimes we might be doing "all t...

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73:43

213. Baking it Down - Hit the Breaks

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/27

Send us a text 🛑 Hit the Breaks - How to take big bakery breaks. In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks, we cover the fact of life that just sometimes, along your business journey, you need to take a big break. If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's really hard to stop and start marketing when funnels are long and competition is well, competitive. However, the beauty of being your ...

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83:58

212. Baking it Down - Admin Hours

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/20

Send us a text ⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks. In this week's Baking it Down Podcast - Episode 212 - Admin Hour, we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business. "Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect of your business - social media, bake prep, customer management, and inbox management - the four frameworks we cover this week. By spending...

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86:13

211. Baking it Down - Luxury Refunds

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/13

Send us a text ↩️ Luxury Refunds - Refunds are a business strategy. In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds, Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds. 🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make it right - and typically that will be through a refund. Per the twin, we can't claim 💰 "luxury brand and thus luxury pricing," but claim 😭 "...

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115:42

210. Baking it Down - How to Sell in Community Groups

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/08

Send us a text 💸 Selling in Community Groups - Turn groups into lead gen powerhouses. In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups, we are talking about the same topic we presented this past Tuesday at What's Popping Con (a convention for Cake Poppers). This content is all available on our website by clicking this button - it's a lot of info and free templates, so click here to snag that stuff while it's still posted. If you're already thinking, "There

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54:18

209. Baking it Down - Half It then Half It

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/29

Send us a text 🤏 Half It then Half It - Make goals small and then smaller. In this week's Baking it Down Podcast - Episode 209 - Half It Then Half It, we cover a topic Heather saw on the Diary of a CEO podcast with Dr. Alok Kanojia on goal setting. The concept is pretty basic - set a goal. Then take that goal and half it. Then take that half and half it again. You're now left with only 25% of that goal. And guess what? That 25% is much more doable than the big, massive, overly sized goa...

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72:33

208. Baking it Down - Multi-Holiday Showdown

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/22

Send us a text 🥊 Multi-Holiday Showdown - How to tackle multiple holidays. In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown, we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. Do you tackle all of them to maximize sales? Or will that dilute your offerings too much and you'll sell out of nothing but be stuck with

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61:25

207. Baking it Down - Nobody Likes a Party Planner

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/15

Send us a text 💡 No One Likes a - Party planner (ideas without execution). 💩 A forced a play on words from "no one likes a party pooper" - but in this case, we're focusing on 🧠 "ideas guy" who love to plan and fail to launch. These folks talk up "the next great thing," and yet the idea never exits the ol' cranium to make it to market. 🗺️ Having a plan is good - but too much of a good thing, and you've got either a perfectionist or a serial starter, but you definitely 🚫 don't have a viable

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94:39

206. Baking it Down - Expound then Expand

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/08

Send us a text 💳 Expound then Expand - Plan before your purchase. In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er... TwinToes?). It's easy to get ✨shiny object✨ syndrome when you check out the Best Bakes threads in the Sugar Cookie Marketing Group thinking,

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92:25

205. Baking it Down - Top User Submitted Marketing Tips

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/01

Send us a text 🪄 Top Marketing Tips - Submitted by group members in March. In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marketing tips were so good, we thought we'd feature a few on this week's podcast! The layout of this newsletter will look a little different sin...

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78:57

204. Baking it Down - In the Market for Farmers Markets

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/25

Send us a text 🥦 In the Market for Markets - How to scope out the ideal vendor setup. In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line. 🥕 1. Is the market marketing itself? Markets are businesses too - and as a marketing podcast, what would we be if we didn't say the ideal market is well... marketing.

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82:27

203. Baking it Down - Reasons to Start a Blog

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/18

Send us a text ✍️ Reasons 2 Start a Blog - The SEO, content, and reach benefits. In this week's Baking it Down Podcast - Episode 203 - Reasons to Start a Blog, continuing on with our "lessons in websites," I wanted to talk about blogs. I know - we're all about websites when it comes to online sales - but does your website have a blog? 😅 "Uh, twins - what could I possibly blog about? Reasons people should give me their money in exchange for cookies??" Well - kinda, yeah. You see - websi...

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77:12

202. Baking it Down - Calling All Actions

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/12

Send us a text 🔊 Calling All Actions - What are CTA’s and how to use them. In this week's Baking it Down Podcast - Episode 202 - Calling All Actions, we wanted to talk about a digital marketing buzzword that'll increase your bottom line - and it's stupid simple. 📞 CTAs - otherwise known as Call To Actions - typically seen as buttons on a website's home page. These lil' buttons tell your users what you want them to do. And they're direct too - no beatin' about the bush when you've got next

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69:27

201. Baking it Down - Value over Price

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/04

Send us a text 💰 Value over Price - How to stand out in saturation. In this week's Baking it Down Podcast - Episode 201 - Value Over Price, Corrie happened upon a "bomb pop Facebook Live" - and from a marketing standpoint, it's a fascinating business model. It's a multi-level business model - but that's not what the podcast is focused on. The concept is this: the seller pre-sells 5 bath bombs for $20 a piece - bundle price of $100. Once purchased, she reveals what the bath bomb hides - ...

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69:06

200. Baking it Down - Bu-cee's

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/25

Send us a text 🦫 Buc-ee's - A beaver’s marketing lessons. In this week's Baking it Down Podcast - Episode 200 - Buc-ee's, Corrie and I took in all that the beaver gas station had to offer in our quick trip down to Nashville, TN this weekend. If you've not been to the roadside bathroom stalls of your dreams yet (aka Buc-ee's Fuel Stops), you're missing out - it's... I don't know that words adequately describe what a Buc-ee's truly is - but I'll say it's fantastic and overwhelmingly so. Which

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75:04

199. Baking it Down - Are Your Sale Slow Right Now?

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/18

Send us a text 🧐 Are Your Sales Slow? - Here’s how to shift that mindset. For this week's Baking it Down Podcast - Episode 199 - Are Your Sales Slow Right Now?, we wanted to cover the question that pops up every post-Valentine's Day rush... the nagging feeling that your business feels slow and leads are down. What gives? 😢 Why does that one baker post that this was their best Vday yet and yet you're nowhere near their "units sold" number? 😓 Is your business dying? 😖 Are you losing your

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83:18

198. Baking it Down - Weather with Heather (and Corrie)

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/02/12

Send us a text ❄️ Weather with Heather (and Corrie) - Weather policies 101. This week's Baking it Down Podcast - Episode 198 - Weather with Heather (and Corrie), we talk about the very reason why the Baking it Down Podcast was a day late this week - ❄️ bad weather. 🌪️ They say the only job you can guess wrong every time and still be employed is being a weatherman - 😭 and that's what makes weather events and cookie pick-ups a match made in refund hell. So - how to predict the unpredicta...

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