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PODCAST

Baking it Down with Sugar Cookie Marketing 🍪

Heather and Corrie Miracle

👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).🍪 We"re here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin" that dough - see the pun there?)🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to

business marketing

All Episodes

83:28

223. Baking it Down - Business Victim Mindset

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/08/05

Send us a text 💀 Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset, we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched. Conversely, 📊 the end of the slowest month begins the uptick of our busy season - but that's not the point of today's podcast. We're focusing on the "hanging up of the apro...

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79:29

222. Baking it Down - Return of the Twith

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/07/29

Send us a text 👀 Reach Ain’t Errythang - Focus on metrics that make money. In this week's Baking it Down Podcast - Episode 222 - Return of the Twith, the twin is BACK in business, and she means business with this week's topic: reach isn't everything. We played a clip from marketer David Glu, who lists how your audience's interactions might signal what your content isn't doing for them. 📈 Low Likes = Your content isn't relatable📉 Low Comments = Your content isn't thought-provoking 📈 Low ...

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93:40

221. Baking it Down - Money Talks with the Miracles

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/07/22

Send us a text 💵 Money Talks With the (older) Miracles. In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles, Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com. Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a sales pitch; that said, I do use the app (and pay full price - what happened to sibling hookups?!), and we're g...

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80:20

220. Baking it Down - Ope, It's Amy!

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/07/15

Send us a text 👋 Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! 💥 Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted ...

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80:49

219. Baking it Down - C is for Cancer

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/07/08

Send us a text 🤒 C is for Cancer - A health update. In this week's Baking it Down Podcast - Episode 219 - C is for Cancer, we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, Heather). Today's podcast was a departure from our typical marketing content. It's a way to raise awareness that cancer doesn't judge, it doesn't

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80:48

218. Baking it Down - The First Ever Mid-Summer...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/07/01

Send us a text 🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale. In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale, we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025. This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin' by so fast). 🤑 1. The Details This is our first-ever Mid-Summer Membership Sale - typically, we run a B...

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63:52

217. Baking it Down - Video Marketing for Local Small...

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/24

Send us a text 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the Facebook platform would now be categorized as Reels, thus shutting the door on horizontal videos (* Lives are

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61:16

216. Baking it Down - Take a Stab at a Cookie Collab

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/17

Send us a text 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab, and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast and newsletter walking you through the Collab 101 basics so you can get the most from the easy-to-join Instagram cookie collab. Long story....

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65:51

215. Baking it Down - AI-AI-Oh Yes

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/10

Send us a text 🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI. In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, and it won't be leaving anytime soon. If you're a late adopter to this new tech, you're not totally alone, but we predict (hot take) that the

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68:43

214. Baking it Down - Pivot Pivot Pivot

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/06/03

Send us a text 🔄 Pivot Pivot Pivot - What to change when nothing's working. In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot, 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working. 🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it's just not working? Here are some things to attempt before you start screaming into the void. See - sometimes we might be doing "all t...

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73:43

213. Baking it Down - Hit the Breaks

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/27

Send us a text 🛑 Hit the Breaks - How to take big bakery breaks. In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks, we cover the fact of life that just sometimes, along your business journey, you need to take a big break. If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's really hard to stop and start marketing when funnels are long and competition is well, competitive. However, the beauty of being your ...

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83:58

212. Baking it Down - Admin Hours

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/20

Send us a text ⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks. In this week's Baking it Down Podcast - Episode 212 - Admin Hour, we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business. "Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect of your business - social media, bake prep, customer management, and inbox management - the four frameworks we cover this week. By spending...

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86:13

211. Baking it Down - Luxury Refunds

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/13

Send us a text ↩️ Luxury Refunds - Refunds are a business strategy. In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds, Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds. 🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make it right - and typically that will be through a refund. Per the twin, we can't claim 💰 "luxury brand and thus luxury pricing," but claim 😭 "...

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115:42

210. Baking it Down - How to Sell in Community Groups

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/05/08

Send us a text 💸 Selling in Community Groups - Turn groups into lead gen powerhouses. In this week's Baking it Down Podcast - Episode 210 - Selling in Community Groups, we are talking about the same topic we presented this past Tuesday at What's Popping Con (a convention for Cake Poppers). This content is all available on our website by clicking this button - it's a lot of info and free templates, so click here to snag that stuff while it's still posted. If you're already thinking, "There

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54:18

209. Baking it Down - Half It then Half It

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/29

Send us a text 🤏 Half It then Half It - Make goals small and then smaller. In this week's Baking it Down Podcast - Episode 209 - Half It Then Half It, we cover a topic Heather saw on the Diary of a CEO podcast with Dr. Alok Kanojia on goal setting. The concept is pretty basic - set a goal. Then take that goal and half it. Then take that half and half it again. You're now left with only 25% of that goal. And guess what? That 25% is much more doable than the big, massive, overly sized goa...

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72:33

208. Baking it Down - Multi-Holiday Showdown

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/22

Send us a text 🥊 Multi-Holiday Showdown - How to tackle multiple holidays. In this week's Baking it Down Podcast - Episode 208 - Multi-Holiday Showdown, we wanted to talk about the scourge of Q2 holiday line-ups. With these non-heavy-hitting baker holidays falling mid-month and/or on top of each other, it makes for a confusing marketing strategy. Do you tackle all of them to maximize sales? Or will that dilute your offerings too much and you'll sell out of nothing but be stuck with

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61:25

207. Baking it Down - Nobody Likes a Party Planner

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/15

Send us a text 💡 No One Likes a - Party planner (ideas without execution). 💩 A forced a play on words from "no one likes a party pooper" - but in this case, we're focusing on 🧠 "ideas guy" who love to plan and fail to launch. These folks talk up "the next great thing," and yet the idea never exits the ol' cranium to make it to market. 🗺️ Having a plan is good - but too much of a good thing, and you've got either a perfectionist or a serial starter, but you definitely 🚫 don't have a viable

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94:39

206. Baking it Down - Expound then Expand

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/08

Send us a text 💳 Expound then Expand - Plan before your purchase. In this week's Baking it Down Podcast - Episode 206 - Expound then Expand, Corrie wanted to come to the altar with her confession of packaging purchases. Yeah - we're talkin' to the "overconsumption cookier" this week, 👣💥 and it'll step on some toesies (starting with Twin2's... er... TwinToes?). It's easy to get ✨shiny object✨ syndrome when you check out the Best Bakes threads in the Sugar Cookie Marketing Group thinking,

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92:25

205. Baking it Down - Top User Submitted Marketing Tips

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/04/01

Send us a text 🪄 Top Marketing Tips - Submitted by group members in March. In this week's Baking it Down Podcast - Episode 205 - Top User Submitted Marketing Tips, we challenged the Sugar Cookie Marketing Group in March to make more posts - and 4 winners would be chosen to join The Cookie College on our tab (I'll announce those soon). But the marketing tips were so good, we thought we'd feature a few on this week's podcast! The layout of this newsletter will look a little different sin...

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78:57

204. Baking it Down - In the Market for Farmers Markets

Baking it Down with Sugar Cookie Marketing 🍪 ·

2025/03/25

Send us a text 🥦 In the Market for Markets - How to scope out the ideal vendor setup. In this week's Baking it Down Podcast - Episode 204 - In the Market for Markets, Corrie wanted to talk about the 5 tips to help you source a strategic farmer's market (or recurring vendor event) relationship that bolsters that bottom line. 🥕 1. Is the market marketing itself? Markets are businesses too - and as a marketing podcast, what would we be if we didn't say the ideal market is well... marketing.

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