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PODCAST

Thrive in Fashion Buying and Merchandising

Elisabeth Mac Hale

This podcast "Thrive in Fashion" is your ultimate guide to navigating the dynamic world of FASHION BUYING & MERCHANDISING. Hosted by Elisabeth Mac Hale, a seasoned fashion buyer and industry consultant, this podcast is designed for aspiring buyers, fashion graduates & boutique owners, passionate about the fashion business. Each episode explores different aspects of fashion buying, from trend analysis and product development to retail strategy. Elisabeth shares her wealth of experience,

arts fashion & beauty

All Episodes

00:17:45

Ep 16 How fashion buyers and merchandisers forecast...

Thrive in Fashion Buying and Merchandising ·

2024/09/06

This episode explores the topic of forecasting demand and predicting future trends in fashion buying. Discover how fashion buyers and merchandisers blend art and science, intuition and data, to ensure the right products are available at the right time. We'll delve into market research, sales data analysis, trend spotting, and the role of fashion forecasting agencies. Learn how collaboration with designers and suppliers, monitoring competitors, and leveraging technology play a crucial role in

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00:13:55

Ep 15 How to Analyze Your Retail Sales Performance

Thrive in Fashion Buying and Merchandising ·

2024/08/27

In this episode , we delve into the essential process of analyzing retail sales performance. Elisabeth guides listeners through a comprehensive review of past season performances to inform and enhance future product ranges. The episode covers the importance of weekly sales review meetings, conducting a thorough post-season analysis, and reviewing sales and stock levels from Open-to-Buy (OTB) reports. Additionally, we discuss the significance of monitoring competitors and market trends to refine

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00:19:55

Ep 14 Tips & best practice when developing products...

Thrive in Fashion Buying and Merchandising ·

2024/08/20

This episode explores the benefits of working directly with manufacturers to develop apparel products from concept to delivery. There are many advantages of bypassing agencies and buying houses, such as cost efficiency, direct communication, and enhanced customization. However, direct relationships also come with potential pitfalls, including quality control challenges, risk management issues, and logistical complexities.Elisabeth shares valuable insights into anticipating and managing these

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00:18:22

Ep 13 Mastering OTB: What is it and Why is it...

Thrive in Fashion Buying and Merchandising ·

2024/08/12

In this episode of Elisabeth talks all about the Open-to-Buy (OTB) – a critical component of effective inventory management in retail. We explain the importance of OTB, highlighting how it ensures optimal stock levels, prevents overspending, and can reduce markdowns when used and monitored correctly. Elisabeth breaks down how OTB works, discussing the significance of understanding your inventory turnover, reading your financial numbers, and tracking and adjusting your plan regularly. She also

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00:14:04

Ep 12 The 5 Soft Skills a Fashion Buyer should...

Thrive in Fashion Buying and Merchandising ·

2024/07/29

This episode shares fives crucial soft skills every fashion buyer needs to thrive in the fast-paced, competitive world of fashion. From building confidence and mastering public speaking to presenting effectively and developing empathy, Elisabeth talks about the importance of these skills and provide practical tips for honing them. Join and Listen in to uncover the strategies and actions that can help you excel in your fashion buying career and drive your team and organization towards success.

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00:17:35

Ep 11 Maximise Your Sales & Profitibility with...

Thrive in Fashion Buying and Merchandising ·

2024/07/21

In this episode of "Thrive in Fashion," host Elisabeth Mac Hale talks about the process of range planning, an important aspect of fashion buying to ensures your product mix aligns with market demands and maximizes profitability. Learn how to develop comprehensive range plans that balance styles, colors, sizes, and price points. Discover the importance of integrating sales data, trend forecasting, and market positioning into your strategy. Whether you're a seasoned buyer or new to the

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00:10:04

Ep 10 How to use your sales data to make better...

Thrive in Fashion Buying and Merchandising ·

2024/07/15

In this episode of "Thrive in Fashion," host Elisabeth Mac Hale delves into the critical process of analyzing retail sales performance to drive better decision-making in fashion buying. Discover how to leverage sales data, stock levels, and key performance indicators (KPIs) to create informed and strategic product ranges. Elisabeth shares expert insights on conducting pre-season planning, weekly sales reviews, and post-season analyses, ensuring that you stay ahead in the fast-paced

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00:15:50

Ep 09 Simplifying Your Product Development Process...

Thrive in Fashion Buying and Merchandising ·

2024/07/07

In this episode of "Thrive in Fashion," Elisabeth Mac Hale dives into the intricate process of developing private label products while working directly with overseas factories. From initial design and sampling to price negotiation, order confirmation, production, and delivery, Elisabeth shares invaluable strategies to streamline your product development process. Learn how to prepare comprehensive design briefs, provide detailed feedback on samples, and effectively manage the production

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00:13:20

Ep 08 Debunking 5 Myths Versus The Realities of...

Thrive in Fashion Buying and Merchandising ·

2024/06/30

This week's episode talks about the common misconceptions about fashion buying. Often seen as a glamorous role filled with fashion shows and endless shopping trips, the reality is far more complex and demanding. From budget constraints to strategic planning, Elisabeth shares her firsthand experiences and insights as a development fashion buyer. Discover what it truly takes to succeed in this dynamic and multifaceted industry. Tune in to learn the real story behind the job and gain a deeper

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00:17:05

Ep 07 The Importance of Fabric Knowledge for Fashion...

Thrive in Fashion Buying and Merchandising ·

2024/06/22

If you are a development buyer or designer, fabric knowledge is a necessity. In the latest episode of the Thrive in Fashion Podcast, I explain why having a strong understanding of fabrics is crucial for fashion buyers and how it impacts their role.In this episode, learn: ✨ How fabric training can make you more effective as a buyer and enhance your product development. ✨ Why you need to know about fabrics to ensure product quality, cost efficiency, and compliance. ✨ Common problems that arise from

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00:07:23

Ep 06 How Cultural and Social Trends Impact Fashion...

Thrive in Fashion Buying and Merchandising ·

2024/06/17

In this episode, Elisabeth explores how cultural and social trends influence the decision making process.As a fashion buyer, Elisabeth emphasizes the importance of staying ahead in an ever-evolving landscape, where each purchase contributes not just to sales but also to brand elevation and customer loyalty. Using the role of the fashion buyer from the perspective of a trend forecaster, Elisabeth discusses the blend of intuition and data analytics necessary to curate collections that are both

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00:14:57

Ep 05 The Metrics used to Measure a Fashion Buyer's...

Thrive in Fashion Buying and Merchandising ·

2024/06/10

In this episode of "Thrive in Fashion," host Elisabeth MacHale dives deep into the metrics and skills that define a successful fashion buyer. With over 25 years of industry experience, Elisabeth breaks down the metrics that every fashion buyer must understand and master to excel in their career.From sales performance and inventory management to market knowledge and trend forecasting and how to translate consumer trends into profitable buying decisions. Elisabeth also highlights the

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00:12:54

Ep 04 Ten Key Steps When Building a Fashion Range

Thrive in Fashion Buying and Merchandising ·

2024/06/03

This episode is packed with practical advice on building a well-balanced fashion range, identifying trends, and making informed decisions that resonate with customers. On the "Thrive in Fashion" podcast this week , host Elisabeth Mac Hale delves into the process of range planning and developing seasonal collections. Elisabeth shares valuable insights on how to keep the customer front and center throughout every stage of fashion buying and product development. Elisabeth emphasizes the

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00:10:29

Ep 03 The Key Skills a Fashion Buyer Must Have

Thrive in Fashion Buying and Merchandising ·

2024/05/26

Welcome to another episode of "Thrive in Fashion"! Today, Elisabeth explains more about the multifaceted role of a fashion buyer, debunking the myths and revealing the true nature of this challenging yet rewarding profession. Throughout her career, Elisabeth has often been asked about the glamorous perceptions of fashion buying. In this episode, she sets the record straight, explaining why resilience, stamina, and determination are as crucial as a love for fashion. From anticipating

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00:11:29

Ep 02 The difference between Branded vs. Development...

Thrive in Fashion Buying and Merchandising ·

2024/05/26

Welcome to another exciting episode of "Thrive in Fashion"! This episode is about the difference in the skillset for the roles of branded fashion buyers and development fashion buyers. Join Elisabeth Mac Hale as she explains the responsibilities, necessary skill sets, and market sector differences between these two positions in the fashion industry. Elisabeth, a seasoned fashion buyer and founder of The Design Directive, shares her expert insights on what it truly means to be a fashion

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00:10:59

Ep 01 How I started my Fashion Buying career

Thrive in Fashion Buying and Merchandising ·

2024/05/26

Welcome to the first episode of "Thrive in Fashion" with Elisabeth Mac Hale! In this episode, Elisabeth talks about her journey from creating outfits for her dolls as a young girl to becoming a seasoned fashion buyer and consultant in the Middle East. Elisabeth is the founder of The Design Directive, a fashion business consultancy and the creator of "Thrive in Fashion" an online course in FASHION BUYING & MERCHANDISING. Listen in as Elisabeth describes her early passion for

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