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PODCAST

The Guiding Brands Podcast

The Guiding Brands Podcast hosted by Chief Guide Karen Vick is for small business owners who want to learn more about how to use marketing to grow their businesses. Each episode offers practical tips, strategies, and insights from Karen and guests that will help you take your business to the next level. Whether you"re just starting out or looking to improve your marketing efforts, The Guiding Brands Podcast is the go-to resource for small business owners looking to succeed. Join us as we explore the

business marketing

All Episodes

00:50:56

Hopeful Marketing: Transforming Websites with Robert...

The Guiding Brands Podcast ·

2024/02/08

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed "forever hope dealer," shares his insights and experiences surrounding marketing, the power of storytelling, and the impact of AI on businesses. He also delves into his work with the StoryBrand framework and highlights the transformational shifts experienced by his clients through their website

en

00:07:49

Building Your Website: Why DIY Isn't Always The Best...

The Guiding Brands Podcast ·

2023/12/08

Recently, I heard a business owner suggest DIY website building for a group of new small business owners. In this episode, I share why building your website yourself (DIY) isn't the same for everyone and why this advice should not be taken lightly. --- Send in a voice message: https://podcasters.spotify.com/pod/show/guidingbrands/message

en

01:06:35

The Brand Strategy Expedition: Charting Your Course...

The Guiding Brands Podcast ·

2023/06/13

A conversation with Elizabeth Andersen of Counterpart Strategies. In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her work. Follow Elizabeth at: Instagram: https://www.instagram.com/counterpart.strategies/ LinkedIn: https://www.linkedin.com/in/andersenbeth/ Website: https://www.counterpartstrategies.com/ 🎙️ The Guiding

en

00:52:46

The Power of Influence: How Your Reputation Shapes...

The Guiding Brands Podcast ·

2023/05/05

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG: The #1 Strategy of High-Performance Brands. Follow Steven Sued at: https://instagram.com/chappe.studio or https://instagram.com/steven.suede

en

00:09:02

Beyond the Logo: Understanding the True Definition of...

The Guiding Brands Podcast ·

2023/04/07

In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF HIGH-PERFORMANCE BRANDS. You can learn more about ZAG here: https://www.martyneumeier.com/zag Watch this interview with the best-selling author titled, The Biggest Mistake (you're probably making) with Your Brand here:

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00:18:26

Are we there yet?: How to measure the effectiveness...

The Guiding Brands Podcast ·

2023/03/31

In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how what you track should be linked to your SMARTER goals (listen to episode 1 to learn all about setting SMARTER goals). Services mentioned in this episode included the following: Google Analytics Google Business Profile WordPress Plugin - Monster Insights Bright

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00:17:54

Know your people: How to identify your ideal customer

The Guiding Brands Podcast ·

2023/03/14

In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of knowing who to market to and how to identify your ideal customer. Today, you should walk away with the following: An understanding of why going through this exercise of identifying your ideal customer is critical to your marketing. Practical steps you can take immediately to

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00:12:17

Turning wishes to Gold: How to set and achieve...

The Guiding Brands Podcast ·

2023/03/07

Many small business owners struggle to create marketing goals to help them achieve their overall marketing goals. In today's episode, Karen Vick will share how small business owners and their marketers can create SMARTER goals that will help guide their marketing efforts. Karen believes having SMARTER goals is essential to growing your business. As was discussed in episode one, clear goals will provide a good foundation for successful marketing. Learn a proven tactic for creating all your goals, not

en

00:15:33

From Goals to Gains: 3 Foundational Marketing...

The Guiding Brands Podcast ·

2023/02/28

3 fundamental strategies for marketing your small business Today, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to established companies at every growth stage. If you have been in business for a while, you will get helpful reminders of strategies you may have overlooked or need re-evaluating. For example, your customer base has changed, or you have introduced new products or services to your

en

00:00:46

Introducing The Guiding Brands Podcast

The Guiding Brands Podcast ·

2023/02/12

Are you a local service-based small business owner looking for help with your marketing? You're in the right place! Every week starting February 28, 2023 award winning marketer, Karen Vick will share practical tips, strategies, and insights on the latest trends, best practices, and success stories in small business marketing. Whether you're new to business or looking to improve your marketing efforts, The Guiding Brands Podcast will have something for you. Join us by subscribing today. --- Send

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30 results

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