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PODCAST

The Intentional Fundraiser Podcast

Welcome to The Intentional Fundraiser Podcast. I"m your host, Tammy Zonker, and I"m thrilled you"re here. I"ve spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a

business non-profit

All Episodes

16:27

Overcoming the Top 7 Major Gift Fundraising Hurdles

The Intentional Fundraiser Podcast ·

2025/04/22

Are major gifts feeling out of reach?Here's how to tackle the toughest major gift fundraising challenges! 🚀Feeling like you’re chasing ghosts instead of donors? I know that struggle all too well. After nearly 30 years in fundraising, I’ve seen firsthand how major gift officers, development directors, executive directors, and board members pour heart and soul into donor outreach—only to hit walls of silence, “ghosting,” and stalled relationships.But here’s the good news: you don’t have to stay

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14:13

Intentional Storytelling: Empowering Patients,...

The Intentional Fundraiser Podcast ·

2025/04/18

Have you ever felt the goosebumps when a grateful patient shares how your organization changed their life? 💙Those stories don’t just move us—they move mountains for our missions. But inviting patients and families to share their journeys? That’s a delicate dance between inspiration and sensitivity.In this week’s episode of The Intentional Fundraiser podcast, I open up about what I’ve learned (sometimes the hard way!) after nearly 30 years in major gifts and nonprofit leadership. I’ll share

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43:58

Be Courageous: Insights from AFP Global Chair Roger Ali

The Intentional Fundraiser Podcast ·

2025/04/08

Have you ever felt the weight of navigating donor relationships, balancing mission integrity, and leading with courage in the nonprofit sector? I know I have. It’s not always easy, but conversations like the one I had with Roger Ali, AFP Global Board Chair, remind me why we do this work. 🌟Roger’s journey from a Chamberlain Scholar to a global leader is nothing short of inspiring. He shared powerful lessons about standing firm in your values—even when it’s hard—and embracing collaboration to create

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09:06

The Power of a Team-First Culture in Major Gift Success

The Intentional Fundraiser Podcast ·

2025/04/01

Have you ever seen two fundraisers accidentally approach the same donor with conflicting proposals?I have—and let me tell you, it wasn’t pretty. 😬It’s a moment I’ll never forget because it taught me one of the most important lessons in my career:fundraising isn’t a solo sport.In this week’s episode ofThe Intentional Fundraiser, I’m sharing how embracing a team-first culture can transform your major gifts program. 💡 From personal stories (like that donor mix-up) to actionable strategies, we’ll

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46:58

From Burnout to Balance: Lessons from Kishshana Palmer

The Intentional Fundraiser Podcast ·

2025/03/26

Is your work running you instead of the other way around?Here's how to break free from the busyness trap...I’ve certainly been there, and so has Kishshana Palmer, the powerhouse author ofBusy is a Four-Letter Word. In our recent conversation onThe Intentional Fundraiser podcast, Kishshana shared stories that hit home—like the moment her daughter told her, “You don’t have to monetize everything you’re good at.” 💡 That was her wake-up call to rethink how she approached work and life.This episode

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53:06

Navigating Stakeholder Expectations and Building...

The Intentional Fundraiser Podcast ·

2025/03/18

Feeling pressure to hit fundraising goals while trying to build lasting donor relationships?I’ve been there too. It’s like walking a tightrope—balancing board expectations, donor engagement, and strategic goals without losing sight of your nonprofit’s mission. 🎯In my recent conversation with Cherian Koshy on#TheIntentionalFundraiserPodcast, we dove into the heart of these challenges. Cherian shared game-changing insights on how curiosity can transform stakeholder relationships, why ROI isn’t just

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50:17

What Separates Great Nonprofits from Those that Struggle

The Intentional Fundraiser Podcast ·

2025/03/11

Feeling ike your #nonprofit is stuck in a cycle of “just getting by”? In my recent conversation with Alan Clayton, author ofGreat Fundraising Organizations: Why and How the World's Best Charities Excel at Raising Money, we explored what separates great fundraising organizations from those that struggle. Spoiler alert: it’s not just about having a great mission or a big budget—it’s about intentionality, leadership, and alignment.Alan shared stories that gave me goosebumps, like how St. Labre Indian

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12:48

Leveraging Digital Strategies for Major Gift Cultivation

The Intentional Fundraiser Podcast ·

2025/03/04

Leveraging Digital Strategies for Major Gift CultivationHow do you make a major donor feel truly connected... without ever meeting face-to-face? 💻🤝In this episode, I'm taking you on a journey through the digital frontier of fundraising. I remember a donor who used to frame my handwritten notes? Now she's all about personalized video updates! It's a brave new world out there, folks, and I'm here to guide you through it.From virtual events that feel intimate to social media strategies that deepen

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16:24

Supercharge Your Capital Campaign with Challenge Gifts

The Intentional Fundraiser Podcast ·

2025/02/25

Imagine a small arts org, struggling to hit their targets. Then BAM! 💥 A $100k challenge gift comes in, and suddenly we're not just meeting goals - we're smashing them!Want to know how we turned that mountain into a molehill? 🏔️➡️🐜I'm spilling all the tea on challenge gifts - the fundraising superpower you didn't know you needed. 🦸‍♀️💰Ready to transform your next campaign from "meh" to "AMAZING"? 🎉👉 Listen now.#TheIntentionalFundraiser #NonprofitSuccess #ChallengeGifts

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11:59

Your Roadmap to Major Gift Success

The Intentional Fundraiser Podcast ·

2025/02/18

In my latest episode of The Intentional Fundraiser podcast, I talk about building a major gift program that can transform your nonprofit's financial landscape. 🍵💰Picture this: You're standing at the base of a mountain, your organization's most ambitious goals looming at the peak. Seems impossible to reach, right? Wrong! I'll show you how to build a bridge that'll take you straight to the top. 🏔️🌉Here's the million-dollar question (pun intended 😉): What could your nonprofit achieve if you had a

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11:08

5 Strategies that Work for Mastering Major Donor...

The Intentional Fundraiser Podcast ·

2025/02/11

🌟 What if I told you one conversation could unlock a transformational gift for your nonprofit?I’ve sat across from donors who seemed untouchable—until a simple, personalized video led to a six-figure gift. 🎥💸 Sound like magic? It’s not. It’s strategy.Here’s the truth: "major donors aren’t ATMs." They’re partners waiting to fall in love with your mission. But how do you bridge the gap between “Hi, nice to meet you” and “Here’s my life-changing gift”?I’ll share the exact moment a donor looked me in

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11:29

The Silent Revolution of Anonymous Giving

The Intentional Fundraiser Podcast ·

2025/02/04

In my latest episode of The Intentional Fundraiser, I dive deep into a trend that's quietly reshaping philanthropy — the Silent Revolution of Anonymous Giving. Imagine receiving a six-figure donation, only to discover it comes from 'Anonymous.' Exciting, right? But how do we express gratitude and demonstrate impact when we can’t even name our benefactor? 🤔I share a story from my time working with a mid-size organization in Detroit that faced this very challenge. Their initial joy turned to

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53:12

How "Thank You" Can Transform Your Fundraising

The Intentional Fundraiser Podcast ·

2025/01/28

I just had the most incredible conversation with Lisa Sargent, the gratitude expert of fundraising! 🙌You know that warm, fuzzy feeling you get when someone genuinely appreciates you? Well, imagine if we could bottle that feeling and use it to transform our donor relationships! 💖 That's exactly what Lisa and I explored in our chat about her new book, "Thankology."Did you know that a simple "thank you" could potentially increase donations by $450,000? 🤯 Or that expressing gratitude actually lights

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18:40

The Power of Preparation: Keys to Launching a...

The Intentional Fundraiser Podcast ·

2025/01/15

Overwhelmed at the prospect of launching a capital or comprehensive campaign for your nonprofit?As someone who's been in the fundraising trenches for years, I remember the mix of excitement and sheer terror that came with my first capital campaign. But here's the good news: with the right preparation and strategies, you can turn that apprehension into confidence and success.In this episode, I share with you the key insights I've gained from my experiences and the lessons I've learned along the way

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50:30

The Power of Conversational Fundraising: Strategies...

The Intentional Fundraiser Podcast ·

2024/11/20

🎙️ Ever felt that pit in your stomach before asking for a major gift? I've been there too! 😅In my latest chat with Kent Stroman, founder of The Asking Academy, you'll discover how to transform those anxiety-inducing donor meetings into genuine, enjoyable conversations.Want to know the secret behind asking heart questions that unlock donor stories? 🗝️ Or how about the perfect timing for "the ask" that'll revolutionize your approach? 🕰️Curious about how one new executive director overcame her

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45:04

Building a Movement of Charitable Living Through...

The Intentional Fundraiser Podcast ·

2024/11/12

🎙️ I recently had an awesome conversation with Dana Snyder, author ofThe Monthly Giving Mastermind, and wow, can it change your perspective on monthly giving programs?! 🤯Dana shared a powerful framework that could revolutionize how we approach donor engagement and financial stability. From treating monthly giving as a product to building a community of supporters, her insights are pure gold for any nonprofit.But here's the million-dollar question: Are you ready to tap into the power of the

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01:02:10

Beyond the Ask: How Relationship Fundraising Can...

The Intentional Fundraiser Podcast ·

2024/11/05

Ever wondered why donors leave faster than we can acquire them? 😓I recently had the privilege of chatting with the brilliant Ken Burnett, the father of relationship fundraising, about his newest book, "Relationship Fundraising, Third Edition. And let me tell you, it was eye-opening! 👀Ken shared a story about Marjorie, a loyal donor who valued her annual conversations with her favorite charity more than the convenience of automated giving. It made me wonder: are we sometimes so focused on

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49:50

Insights from the 2024 State of Capital Campaigns...

The Intentional Fundraiser Podcast ·

2024/10/29

🚀 Feeling hesitant about launching a capital campaign? I've got some eye-opening news for you!In my latest chat with Stephen Shattuck from Capital Campaign Pro, we dived deep into the2024 State of Capital Campaigns Benchmark Report. What they uncovered might surprise you - especially if you're leading a smaller nonprofit! 💪Did you know that 96% of organizations considered their campaigns successful, regardless of hitting their exact goal? And here's a shocker: small organizations often

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54:08

From Stress to Success: Transforming Your Fundraising...

The Intentional Fundraiser Podcast ·

2024/10/22

Ever felt like you're wearing a mask in your fundraising role? I have. In my recent chat withMallory Erickson, we pulled back the curtain on the real struggles and triumphs of nonprofit professionals. From battling burnout to embracing alignment, we dove deep into the heart of what makes fundraising both challenging and rewarding. Mallory shared several practical strategies that we can implement immediately:Cultivate curiosity:When faced with resistance or fear, get curious about where those

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55:15

How Donors Feel About the Use of AI in Fundraising

The Intentional Fundraiser Podcast ·

2024/10/15

🤯 Mind blown! I just had the most incredible conversation with AI fundraising experts Nathan Chappell and Cherian Koshy. Ever wonder what donors really think about AI in fundraising? 🤔 These two brilliant minds joined forces to conduct groundbreaking research, "Donor Perceptions of AI: Key Findings," and the results are eye-opening! From transparency concerns to the surprising comfort levels with AI-driven solicitations, this episode is packed with insights that will reshape how we approach

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