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PODCAST

Evernest Property Management Show

Matthew Whitaker and Spencer Sutton

If you"re a property manager looking to scale your business beyond 300, 500, or even 1,000 doors, you"ve come to the right place. You might be asking - Is it worth it? How do I do it? Where do I find the money? What about the people? Trust us, we"ve made every mistake you can think of...then we made some up. Listen in as we describe what worked and what didn"t on our journey from 300 to 3,000 houses.

business entrepreneurship

All Episodes

18:01

Episode 173: Set Bigger Goals, Close More Doors: The...

Evernest Property Management Show ·

2025/12/08

2026 is on the horizon - are you ready to accomplish your goals? Spencer discusses how to set yourself up for a productive year and build fulfilling targets in this episode of The Evernest Property Management Show. You'll learn: Why you're the hardest person to negotiate with How not feeling worthy of accomplishing your goals is slowing down your success The importance of vision when setting your direction =================================== Connect with Matt, Spencer, and Gray at Evernest:

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48:37

Episode 172: From 0 to 600 Doors: How Jen Ruelens...

Evernest Property Management Show ·

2025/12/01

Want more owners, better leads, and shorter sales cycles? In this episode, Spencer sits down with Jen Ruelens to unpack the five major reasons you need to start creating video content now—or risk getting left behind. Reach out to Jen and learn more via https://holditwithpmjen.com You'll learn: How to leverage the know–like–trust framework to boost your business The most efficient method to leverage video content and fix operational issues How to convert repetitive calls into links that generate

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45:59

Episode 171: People Don't Hire a Website... They Hire...

Evernest Property Management Show ·

2025/11/24

In this episode, Spencer Sutton sits down with Mark Ainley, co-founder of GC Realty & Development and host of the Straight Up Chicago Investor Podcast, to discuss how video, content, and authenticity build invaluable trust in today's market. You'll learn: How to build a local brand through storytelling Which data and metrics matter for growth (and what doesn't) Why your personality is the most powerful marketing tool at your disposal Masterful ways to leverage AI to improve your business, from

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32:14

Episode 170: The 5 Reasons You Need to Create Video...

Evernest Property Management Show ·

2025/11/17

How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management. You'll learn: The five reasons why you need to be creating video content (and how to get started) How to generate trust via human anchors Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT How storytelling can help your BDMs close more deals with higher conversion

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39:48

Episode 169: How to Turn LinkedIn Into a Lead Machine...

Evernest Property Management Show ·

2025/11/10

Former Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help from Lucas? Reach out to him on LinkedIn. You'll learn: How to build a content strategy that evolves with your business Whether you have to be an influencer to score clients through social media (hint: no - and we make it so much easier!) The secret behind

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24:07

Episode 168: The #1 Lead Magnet Every Property...

Evernest Property Management Show ·

2025/11/03

In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients. You'll learn: The best lead magnets in property management How to leverage email sequencing to convert more leads Why the fortune is in your follow up The difference between a marketing-qualified lead and a sales-qualified lead =================================== Connect with Matt, Spencer, and Gray at Evernest: Evernest.co Link: Connect

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36:31

Episode 167: The Secret to Ranking #1 as a Property...

Evernest Property Management Show ·

2025/10/27

How do you establish an online presence that wins clients? Kayleen vonSchondorf, Director of Marketing at Everrnest, sat down with Spencer Sutton to reveal marketing strategies that property managers need to land more leads, strengthen their brand, and convert clients. You'll learn: What kind of information your website should include to boost your number of qualified leads The importance of building trust through your marketing efforts (and how to do it) How to leverage your industry's pain points

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36:37

Episode 166: How AI Is Doubling Efficiency and...

Evernest Property Management Show ·

2025/10/20

AI is everywhere - including in property management. But will it replace property managers? Jay Berube, Founder of BetterWho, explains how he leverages AI for property management success in his 3,000+ door business. Reach out to Jay by visiting BetterWho.com or emailing jay@betterwho.com. You'll learn: Which tools boost efficiency and maximize your profit potential If AI will replace property managers How to create master prompts for your business Why you should think of your long-term success like

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51:15

Episode 165: The Trap of Tying Your Self-Worth to...

Evernest Property Management Show ·

2025/10/13

Are you using your business to meet your emotional needs? Successful investor Mark Brower is here to tell you how that approach will sabotage your growth and what to do instead. You'll learn: How to determine if your self-worth is tied too closely to your professional success (and how that desperation could ruin your progress) Why it's better to tackle one painful situation head-on instead of living with papercuts day in, day out How to avoid moving the goal posts on your dreams so you can continue

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17:20

Episode 164: What Most New Leaders Get Wrong (and How...

Evernest Property Management Show ·

2025/10/06

What does it take to become a leader who makes an impact? Where do most newbies stumble, and how can you recover? In this episode, Spencer Sutton shares his insights as Evernest's VP of Marketing through the lens of the book, Leader Shift. You'll learn: What makes a true leader (and why falling short will cost you in the long run) How humility fuels growth The three price points of leadership Why you should embrace struggle to evolve in your career How to become a leader worth following

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33:02

Episode 163: Here’s How Leaders Retain Top Talent

Evernest Property Management Show ·

2025/09/29

How well your employees' personalities mesh is among the most underrated aspects of scaling your property management business. That's why Spencer Sutton sat down with Matt White, an Executive Advisor at Culture Index. Culture Index lays out the potential of each employee's personality, allowing companies like Evernest to match each employee's unique strengths to the demands of every role. Reach out to Matt White on LinkedIn for more details. You'll learn: Why success doesn't come down to the work

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23:40

Episode 162: From Investor to Institution: Level Up...

Evernest Property Management Show ·

2025/09/22

In this episode, Spencer Sutton shares a detailed roadmap to institutionalize your real estate investor clients and set yourself apart as a growth-focused industry asset. You'll Learn: How to help your clients form a portfolio-based investment strategy to amplify their efforts (and their need for your services) Why a good rehab based on market data and comps is worth the time and money How to uplevel your strategic mindset to become an invaluable consultant The easiest way to lose your clients (and

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39:17

Episode 161: Leasing and Fraud: Everything Property...

Evernest Property Management Show ·

2025/09/15

In this episode of The Evernest Property Management Show, Evernest's Director of Leasing, Brett Drevlow, joins Spencer Sutton and Matthew Whitaker for an in-depth conversation on what's required to lease rental properties in 2025. Brett highlights the importance of overcoming tenant objections, building trust, and using data-driven pricing strategies. His leasing team handles ~350-400 move-ins monthly, communicating mainly via phone and strategically handing off leads through stages from contact

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50:45

Episode 160: Can AI Replace Property Managers? (Bryan...

Evernest Property Management Show ·

2025/09/08

In this episode, Spencer and Matthew sit down with longtime friend and property management veteran Bryan Jenkins, now President of Gentone Property Management. Bryan brings more than 25 years of experience in the industry, from his early days managing corporate housing for Honda executives in Birmingham to building and selling a regional property management company, leading institutional operations at PURE, and now expanding Genstone’s multi-service real estate ecosystem. Bryan shares his journey,

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34:42

Episode 159: How This PM Company Keeps Churn Low...

Evernest Property Management Show ·

2025/09/01

In this episode of The Evernest Property Management Show, host Spencer Sutton interviews Jeremy Tallman and Scott Hallberg of T&H Realty Services to learn how these brothers-in-law have kept their rental property owner churn below 15% while managing 1,200 doors. Looking for one-stop shop property management services in Indiana? Get in touch with T&H Realty Services today. You'll learn: Why churn has become such a big problem in the industry How prioritizing the renewal process has expanded T&H

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35:08

Episode 158: The Six Brutal Truths of Growing Your...

Evernest Property Management Show ·

2025/08/25

In this episode, Spencer Sutton reveals the six brutal truths that he's learned from growing teams so that you can avoid making critical leadership mistakes that could destroy your property management business. You'll learn: Why you're the hardest direct report to manage What the Circle of Insanity is - and how to regain control How to develop discipline Why lifting up the rock and looking at the squiggly things sets your team up for success The understated power of leading with your vision first

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44:21

Episode 157: The Hidden Cost of Maintenance (Every...

Evernest Property Management Show ·

2025/08/18

Matthew and Gray sit down with Ray Hespen (Property Meld) to unpack why, in today’s market, maintenance execution is one of the biggest levers for NOI. Ray shares fresh data showing how specific maintenance behaviors statistically change renewal rates, why the first 90 days are make-or-break, and how coordinators armed with benchmarks can talk to owners with confidence. We hit alignment of PM/owner incentives, proactive budgeting, and where insurance + AI are taking maintenance next. What you’ll

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32:38

Episode 156: Churn, Profit Margins, & Exit Plans:...

Evernest Property Management Show ·

2025/08/11

In this episode of The Evernest Property Management Show, CEO of ProfitCoach Brad Johnson returns to share industry secrets that every property manager should know. Have additional questions? Reach out to Profit Coach on their website or Brad on LinkedIn. You'll Learn: The two most difficult transitions all PMs face when trying to scale How to avoid becoming a business bottleneck Why a gradual transition from being hands-on with every owner to passing issues to your employees works best The

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34:23

Episode 155: We've Bought 30+ Property Management...

Evernest Property Management Show ·

2025/08/04

In this episode, Evernest heavyweights Matthew Whitaker, Spencer Sutton, and Gray Hall discuss the biggest lessons they’ve learned from acquiring more than 30 companies. From unexpected challenges during integration to building the right team and managing owner expectations, this conversation dives deep into what it really takes to grow a business through acquisition. You'll Learn: Why an acquisition can feel less exciting and more like buying work - and why it's still worthwhile How building

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47:34

Episode 154: Here's Where Property Management...

Evernest Property Management Show ·

2025/07/28

In this episode of The Evernest Property Management Show, hosts Spencer Sutton and Matthew Whitaker chat with Brad Johnson, CEO of Profit Coach. Their conversation delves into the importance of having a solid financial foundation for property management companies, exploring financial performance, revenue generation, and the significance of ancillary services. Brad shares his unique journey into property management, emphasizing the need for clarity in financial goals and the common pitfalls many

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