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PODCAST

Marketing People Love

Jacques Spitzer

Welcome to "Marketing People Love"! If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world. Guests include top global brand strategists, marketers, CMOs and CEOs ... How do they get inspired to create their best advertising? Who do they look to in order to grow and learn? And what advice to they have for people – like you - hungry to

business marketing

All Episodes

45:35

Taking a Bite Out of the Dog Food Market w/ Jinx's...

Marketing People Love ·

2023/12/01

Welcome to Marketing People Love, I'm your host Jacques Spitzer, and today I have the cat's meow.... Or in this case, I guess you'd say the dog's woof, I'm not sure if that's a saying, but I have Terri, the co -founder and CEO of Jinx. She's so talented and so smart, you'll be hearing how they took this pet food brand that started as direct -to -consumer and has moved into nationwide retail at over 5 ,500 locations. Terri

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38:58

Pump by Pump Changing the World w/ Soapbox CEO David...

Marketing People Love ·

2023/11/02

If you care about mission driven brands, his story will inspire you. Soapbox has an incredible mission. They've been around for 13 years now and they are actively not only selling incredible products to people, but have this mission behind them where they are distributing soap and hygiene products around the world and have incredible partners that are creating a real difference every single day. He will share his learning lessons every step of the way, whether it was developing his first packaging

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42:04

Marketing Shouldn't Stink w/ Pourri Founder Suzy Batiz

Marketing People Love ·

2023/09/13

“HOLY SH&%!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking. Transformation is the common thread that runs throughout Suzy’s life and her companies, whether she's transforming literal crap into a pleasant-smelling experience with Poo~Pourri or people’s lives with her growing personal brand. Suzy is a revolutionary

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42:31

Scaling YouTube to the Moon w/ Special Guest Brett Curry

Marketing People Love ·

2023/08/07

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on

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47:45

Cracking YouTube & TV w/ Chris Ratterman @ Shady Rays

Marketing People Love ·

2023/07/18

Shady Rays has been killing it. And it's future is so bright, you might need sunglasses for this episode... The good news is, Shady Rays has all the sunglasses and snow goggles you might need. Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales. He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok, YouTube and

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43:33

Luxury & UGC Don’t Mix w/ Matt @ Lomi

Marketing People Love ·

2023/06/20

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today. Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a brand on

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08:21

The Dirty Little Secret About Competition

Marketing People Love ·

2023/05/23

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad? I am coming to learn that it’s not good for us when others fail. It hurts the entire perception of the category. This is me exploring what it looks like to be focused on winning more than seeing others lose,

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15:10

Welcome To The Sauciety with Ian Blair @ Laundry...

Marketing People Love ·

2023/05/09

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair, the co-founder of Laundry Sauce for part 2 of our chat. He is doing away with detergent, introducing to the world The Sauce. They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand. And

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17:22

Welcome To The Sauciety with Ian Blair @ Laundry...

Marketing People Love ·

2023/05/02

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair, the co-founder of Laundry Sauce. He is doing away with detergent, introducing to the world The Sauce. They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand. And we're gonna talk a little bit

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13:00

Sipping on Success with Simple Modern’s Mike Beckham...

Marketing People Love ·

2023/04/25

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their

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25:00

Sipping on Success with Simple Modern’s Mike Beckham...

Marketing People Love ·

2023/04/18

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their

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18:13

Marketing Is A Strip Tease with Ryan McKenzie @ Tru...

Marketing People Love ·

2023/04/11

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years? Welcome back to Marketing People Love! I’m your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame. From plastic surprise eggs to

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21:58

Marketing Is A Strip Tease with Ryan McKenzie @ Tru...

Marketing People Love ·

2023/04/06

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years? Welcome to Marketing People Love! I’m your host Jacques Spitzer, and today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame. From plastic surprise eggs to laundry and now the

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16:51

Not So Ugly Truths with Evan Mendelsohn @ Tipsy Elves...

Marketing People Love ·

2023/03/14

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two of my interview with Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays,

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17:31

Not So Ugly Truths with Evan Mendelsohn @ Tipsy Elves...

Marketing People Love ·

2023/03/07

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their top

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24:34

Intimate Art of Underwear Sales w/ Jens Nicolaysen @...

Marketing People Love ·

2023/02/28

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today part two of my conversation with a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time. We're going to talk about the role

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16:31

Creating Is Scary

Marketing People Love ·

2023/02/28

Today I'm doing something a little different on Marketing People Love, by sharing a conversation with my wife that gave me some incredible insight into the journey brands go on to grow and find their identity. It can be scary, but so rewarding!

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16:15

Intimate Art of Underwear Sales w/ Jens Nicolaysen @...

Marketing People Love ·

2023/02/21

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I have a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time. We're going to talk about the role that humor plays in their brand

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22:20

Smells Like Success w/ Sergio Tache @ Dossier [Pt 2]

Marketing People Love ·

2023/02/14

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me for the conclusion to our conversation. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views. So get ready to fall in

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14:44

Smells Like Success w/ Sergio Tache @ Dossier [Pt 1]

Marketing People Love ·

2023/02/07

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. And today, I smell good. That's because I have Sergio Tache from Dossier joining me. Dossier has exploded onto the scene over the last few years as an affordable alternative to designer sets. And they have viral content creators evangelizing their product all over the Internet. And a YouTube campaign that we did together that has scaled to tens of millions of views. So get ready to fall in love with smelling good. Sergio, Welcome to

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