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PODCAST

Designed for the Creative Mind™

Your designs are beautiful, but you"re struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren"t happy with the performance of your interior design business, are tired of trading your

arts design

All Episodes

15:48

S5 Ep 186 Why Your Dream Clients Don’t Know You Exist...

Designed for the Creative Mind™ ·

2025/07/21

Hey, hey, hey y’all! We’re back with Part 3 of our “Booked by Accident vs. Booked by Design” series—and today we’re tackling something that stings a little... but only for a second. You know that feeling when someone tells you there’s food in your teeth? Yeah. It’s kind of like that. Awkward for a moment, but ultimately a gift. Because once you know, you can fix it. Same goes for today’s topic: Why your dream clients don’t know you exist… yet (and yes, that “yet” is doing some heavy lifting)

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23:33

S5 Ep 185 Booked by Accident? It’s Time to Get...

Designed for the Creative Mind™ ·

2025/07/14

Hey friend—this episode is for you if you’ve ever had a dry inbox and wondered, Where the heck are my dream clients?I’ve been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos. In this episode, I’m pulling back the curtain on what I call being “booked by accident”—when your leads are inconsistent, your clients are sometimes not the right fit, and

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14:43

S5 Ep184 If You Build It, They Still May Not Come

Designed for the Creative Mind™ ·

2025/06/30

Welcome back to Design for the Creative Mind, the podcast where we get real about what it actually takes to build a beautiful and profitable interior design business. In this episode, Michelle kicks off a brand-new series called Booked by Accident vs. Booked by Design—a must-listen if you’ve ever wondered why your dream clients still aren’t showing up, even though you’re doing “all the right things.” Michelle unpacks what’s really going on in today’s economy and why relying on referrals, a pretty

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14:07

S4 Ep. 183 The Ghost of Marketing Past

Designed for the Creative Mind™ ·

2025/06/23

Babe, let’s get real — leads are slow right now. The inbox is quiet, the DMs are empty, and that “just post a pretty picture” strategy? It’s not cutting it anymore. But here’s the kicker: what’s haunting your business might not be the algorithm. It’s probably the marketing you didn’t do six months ago. In this episode, we’re talking about: The hidden cost of inconsistent marketing (and how it creates feast or famine cycles) Why marketing should be a rhythm, not a reaction What happens when

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19:30

S3 Ep. 182 The Truth About Trade Pricing

Designed for the Creative Mind™ ·

2025/06/16

Have you ever had a client hit you with, “You get that for how much?” If so, you’re not alone — and today we’re talking about one of the most common (and most avoidable) pricing mistakes in interior design: oversharing your trade pricing. In this episode, I break down why being too open about your pricing creates confusion, resentment, and profit erosion — and how you can confidently communicate your value without overexplaining or apologizing for making a profit. Here’s what you’ll learn: Why

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18:02

S3 Ep. 181 The DIY Designer Syndrome

Designed for the Creative Mind™ ·

2025/06/09

Ever feel like you’re wearing all the hats in your interior design business and still answering client texts at 8 PM about grout colors? You might be stuck in what I call DIY Designer Syndrome: a mix of perfectionism, people-pleasing, and a dash of martyrdom that has you doing everything yourself. In this episode, I’m sharing how this mindset hurts your business (and your life), why “being busy” is not a badge of honor, and how to start building healthier boundaries and systems that actually

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21:37

S3 Ep.180 The Contract Catastrophe

Designed for the Creative Mind™ ·

2025/06/02

Hey friend, welcome back to Design for the Creative Mind! I'm so glad you're here. If you’re new around here, this season is all about Rookie Mistakes & Real Talk—a behind-the-scenes look at the most common missteps interior designers make in business (and how to bounce back when you make one). In today’s episode, I’m sharing a hard lesson I learned the painful way—what happens when you don’t have a strong contract… or worse, when you do and you don’t enforce it. If you’ve ever had a client

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18:20

S3 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous

Designed for the Creative Mind™ ·

2025/05/26

Today’s episode is one that’s coming straight from the heart (and maybe a little from the edge of a breakdown). We’re talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it’s on brand with our new Bake House theme, but also because when you’re fried and flaking apart at the seams, it’s not just burnout, babe. That’s

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18:20

S3 Ep. 179 Burnout Bakeout: When Hustle Turns Hazardous

Designed for the Creative Mind™ ·

2025/05/19

Today’s episode is one that’s coming straight from the heart (and maybe a little from the edge of a breakdown). We’re talking burnout—not the cute kind that gets fixed with a latte and a nap, but the crispy, crunchy, why-did-I-say-yes-to-this kind of burnout that so many interior designers are quietly dealing with. I'm calling it Burnout Bake Out—yes, it’s on brand with our new Bake House theme, but also because when you’re fried and flaking apart at the seams, it’s not just burnout, babe. That’s

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15:26

S3 Ep. 178 Time Trap: Charging By the Hour

Designed for the Creative Mind™ ·

2025/05/12

Hey there, welcome back to Designed for the Creative Mind! Today we’re diving into a topic that hits way too close to home for so many designers — the dreaded “time trap”. Yep, I’m talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit.If you've ever stayed up late trying to remember how long that third round of tile edits took… this episode is for you. What we’re talking about in this episode: Why charging by the

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7:00

S3 Ep. 177 Spolier: I Burned the Old Recipe

Designed for the Creative Mind™ ·

2025/05/12

Hey y’all, welcome back toDesign for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today’s episode is a big one because I’m giving you a behind-the-scenes look at some major changes we’ve been cooking up. I’m thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (Design for the Creative Mind), everything else now lives under a new and very on-theme umbrella:

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15:27

S3 Ep. 178 Time Trap: Charging By the Hour

Designed for the Creative Mind™ ·

2025/05/12

Hey there, welcome back to Designed for the Creative Mind! Today we’re diving into a topic that hits way too close to home for so many designers — the dreaded “time trap”. Yep, I’m talking about hourly billing and the never-ending stress of tracking every bathroom break like you're auditioning for TaskRabbit. If you've ever stayed up late trying to remember how long that third round of tile edits took… this episode is for you. What we’re talking about in this episode: Why charging by the hour

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07:01

S3 Ep. 177 Spolier: I Burned the Old Recipe

Designed for the Creative Mind™ ·

2025/05/12

Hey y’all, welcome back to Design for the Creative Mind — the podcast where we dive into the business side of interior design with strategy, heart, and zero fluff. Today’s episode is a big one because I’m giving you a behind-the-scenes look at some major changes we’ve been cooking up. I’m thrilled to share that my coaching platform has officially rebranded! While the podcast will keep its name (Design for the Creative Mind), everything else now lives under a new and very on-theme umbrella: The

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21:52

Ep. 176 Retail Rookie - Why Shopping Like a Client...

Designed for the Creative Mind™ ·

2025/05/05

Hey, hey, hey – welcome back to Design for the Creative Mind! This season, we’re talking all about rookie mistakes and real talk – the stuff that’s keeping so many talented designers stuck. And today? We’re hitting a big one: shopping retail.Yep. I’m talking about that habit of ordering from Pottery Barn, HomeGoods, or West Elm, skipping your trade vendors, and sending clients links instead of curated presentations. Sound familiar? I get it. I’ve been there myself—and I’ve coached

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48:34

Ep. 175 BONUS: Following What You Love, Finding...

Designed for the Creative Mind™ ·

2025/05/01

Sure! Here's a set of conversational, first-person podcast shownotes based on your transcript:Hey, hey! Welcome back to The Designed for the Creative Mind podcast. I'm Michelle Lynne, and y’all are in for a treat today. I sat down with the incredibly talented Bekah Hernandez, the founder and principal ofRebekah Nicole Interiors here in the Dallas-Fort Worth area—and this conversation is such a gem, especially if you're in the early years of growing your interior design business. Bekah

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17:32

S3 Ep.174 The People Pleaser's Predicament: Why...

Designed for the Creative Mind™ ·

2025/04/28

Hey y’all, welcome back to the Designed for the Creative Mind Podcast! I’m so glad you're here. We’re kicking off a brand new season: Rookie Mistakes and Real Talk — where I’m mixing up business blunders and behind-the-scenes truths from running an interior design firm.Today’s episode is for every designer who’s ever said “yes” when they really wanted to scream “oh hell no” — and then paid the price for it. We're diving into the sneaky ways people pleasing shows up in client

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39:38

S3 Ep.173 Social Media That Sells: Turning Your...

Designed for the Creative Mind™ ·

2025/03/31

Hey there, welcome back to the podcast designed for creative minds and interior designers like you. You’re already a pro at creating stunning spaces, but let’s talk about your Instagram. If your content isn’t attracting the right clients and turning them into paying customers, we’ve got a problem.That’s why I’m so excited to bring on Angelyn Harrell today. She’s the co-owner of Next Chapter Social, a marketing agency that helps business owners grow through organic social media strategies

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28:07

S3 Ep.172 Email Lists And Why They Matter

Designed for the Creative Mind™ ·

2025/03/24

Hey, it’s Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I’m diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it’s a game-changer for your interior design business. If you’ve ever felt like you’re screaming into the social media void, this episode is for you.I’m sharing why your email list is your most powerful asset, how to build it, and why you need to stop

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49:04

S3 Ep.171 Advantage of Identity Marketing with...

Designed for the Creative Mind™ ·

2025/03/17

Welcome back to the podcast designed for the creative mind! Today, we’re diving into the world of marketing—but not in the way you might expect. If marketing has ever felt salesy, sleazy, or just overwhelming, this conversation is for you. I’m joined by Veronica Romney, a certified master marketer, keynote speaker, podcast host, and author with over 17 years of experience shaping marketing strategies for some of the biggest brands.Her book, Identity Marketing, completely shifts the way we

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18:48

S3 Ep.170 How to Market Your Interior Design Services...

Designed for the Creative Mind™ ·

2025/03/10

Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we’re diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I’m so glad you’re here. Because building a business by design doesn’t happen by accident. Let’s get started! What We Cover in This Episode: Why not having a portfolio isn’t the roadblock you

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