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PODCAST

Align Your True North

Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all without sacrificing what matters most? If so, Align Your True North is the podcast for you. Each week, we dive deep into the topics that matter most to purpose-driven leaders, from automating workflows

business marketing

All Episodes

07:11

EP 207 Say Goodbye to Hourly Rates: How to Command...

Align Your True North ·

2024/12/17

Are you trapped in the hourly rate hustle, trading your time for money? Brooke Elder dives into a transformative approach that helps operations professionals break free from this costly mindset. Discover how to shift from hourly billing to outcome-based pricing, enabling you to command higher rates and deliver real value to your clients. Brooke shares a success story of a client who transitioned from charging $35 an hour to securing $5,000 monthly clients by focusing on the results they provide

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10:35

EP 206 Transform Your Social Media into a Client Magnet!

Align Your True North ·

2024/12/12

If you're eager to attract high-ticket clients, this podcast dives deep into the strategies that can make that happen. Brooke Elder shares a proven framework for creating social media content that focuses on client needs, shifting from a self-centered approach to one that highlights the problems you can solve and the outcomes you deliver. By adopting an "arrows out" marketing strategy, you can effectively communicate how your services benefit your clients. Brooke emphasizes the importance of

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18:06

EP 205: How to Start Your VA Business: Alyssa Avant's...

Align Your True North ·

2024/11/12

Are you considering a career as a virtual assistant (VA) or looking to scale your existing VA business? Alyssa Avant joins Brooke Elder to share her journey from starting her business 17 years ago to launching her own VA agency just recently. They discuss the importance of identifying your marketable skills and the value of niching down to connect with your ideal clients. Alyssa emphasizes the significance of creating standard operating procedures (SOPs) to streamline operations and enhance

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12:10

EP 204 The Secret to Crushing Imposter Syndrome and...

Align Your True North ·

2024/11/05

Feeling like an imposter in your own business? You're not alone, and it's a sign that you're on the path to growth. Brooke Elder dives deep into the concept of imposter syndrome, sharing insights on how to recognize it and strategies to overcome it. With practical tips like keeping a brag book to remind you of your achievements, and encouraging you to take that next step despite your fears, Brooke empowers you to push past self-doubt. Embrace the discomfort of up-leveling your life and business, and

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19:40

EP 203 Building an Agency: Jade Smith Shares Her...

Align Your True North ·

2024/10/29

Jade Smith shares her inspiring journey from a project management role in the film industry to becoming a successful entrepreneur and certified Dubsado specialist. She emphasizes the importance of finding a niche that aligns with personal passions, highlighting how her initial role as a general virtual assistant evolved into a focus on systems and automation. Jade discusses the challenges and successes she encountered while building her agency, Misses Smith Assist, and the significance of

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22:54

EP 202: From Corporate to Freedom: Teagan Hintze’s...

Align Your True North ·

2024/10/22

Teagan Hintze shares her inspiring journey from the corporate world to entrepreneurship, emphasizing the importance of self-belief and adaptability in overcoming challenges. After facing a demotion while managing the demands of new motherhood, she took a leap of faith to create her own business, which has now flourished for nearly a decade. Teagan’s mission goes beyond her success; she is dedicated to empowering other women, especially single moms, to find their own paths in the virtual assistant

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08:29

EP 172 Final Episode

Align Your True North ·

2021/12/28

Final Episode

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22:55

EP 171 Choosing the Right MLM company

Align Your True North ·

2021/12/21

Choosing the Right MLM company “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.” Zane Gray So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to look for.

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16:44

EP 169 Building a Personal Brand is easier than you...

Align Your True North ·

2021/12/07

Building a Personal Brand is easier than you think “A personal brand is so much more than trying to sell yourself.” Tacie Avedikian In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding. Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing field she started doing

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14:16

EP 168 How to Cold Message People Properly

Align Your True North ·

2021/11/30

How to Cold Message People Properly “Create real relationships rather than just copy and paste and spam people. ” Brooke Elder Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy. After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people

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30:02

EP 167 So You Want to Start A Side Hustle

Align Your True North ·

2021/11/23

So You Want to Start A Side Hustle “Find the people who have the lifestyle that you want and really tap into how they think.” Craig Clickner Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough

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20:17

EP 166 Get your Calendar FULL of Booked Parties

Align Your True North ·

2021/11/16

Get your Calendar FULL of Booked Parties “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.” Janet Parks Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people. Janet is super passionate about teaching people to get out of that fear factor

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14:43

EP 165 How to Reach out to Influencers to Join Your Team

Align Your True North ·

2021/11/09

How to Reach out to Influencers to Join Your Team “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.” Brooke Elder Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media. It’s easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let's think about this as a business, how

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21:50

EP 164 Overcoming your own expectations to Find Success

Align Your True North ·

2021/11/02

Overcoming your own expectations to Find Success “ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.” Kelly Cable When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business.

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18:12

EP 163 Your Business must change in this...

Align Your True North ·

2021/10/26

Your Business must change in this ever-changing environment “ If you really want to scale and grow beyond your initial reach, you really need to think outside the box . ” Sherell Slaise With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot. Social gatherings and home parties are tactics of the past

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15:02

EP 162 How to promote your new business without being...

Align Your True North ·

2021/10/19

How to promote your new business without being spammy “No one goes on Social Media to be sold to.” Brooke Elder Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!! When you first starting a network marketing business you are so excited and can’t wait to tell everyone about the amazing products and the great opportunities. If you aren’t careful it is easy to overload on

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19:46

EP 161 Serving Over Selling to reach a 6 Figure Business

Align Your True North ·

2021/10/12

Serving Over Selling to reach a 6 Figure Business “It doesn't matter what you sell, if you're serving first, you'll sell it. ” Heather Burns In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions - serving authentically instead of just pushing a product. Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there was a difference

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24:52

EP 160 Overcoming the Anxiety of "Getting Your Name...

Align Your True North ·

2021/10/05

Overcoming the Anxiety of "Getting Your Name Out There" “The thing to remember is that your anxiety is always lying to you. ” Stephaine Lora Bearce In Podcast 160 Brooke addresses a topic that is so needed in network marketing, because the biggest thing that she sees people struggle with is confidence in themselves and talking themselves out of doing things like stepping out of their comfort zone. Today she has a conversation with Stephaine Lora Bearce, who is an Anxiety & Empowerment Coach

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15:27

EP 159 Stop Playing Small in Your Business

Align Your True North ·

2021/09/28

Stop Playing Small in Your Business “Spam belongs in your cupboard and not on Social Media.” Brooke Elder In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically! The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who's with me?” That is not how you build a business. If you're

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31:47

EP 158 Procrastination and Productivity

Align Your True North ·

2021/09/21

Procrastination and Productivity “Done is better than perfect.” Brooke Elder What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. Over the years Sophie developed a passion for doing things that are really

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126 results

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