PODCAST

Gingernut Marketing

Phil Birss

https://www.elephantdigital.co.uk/

business management & marketing

All Episodes

17:27

Hottest book review | The ONE Thing by Gary Keller |...

Gingernut Marketing ·

2020/01/14

How can you achieve extraordinary results in any part of your life? Simple - you just find your ONE thing. In this first episode of the new decade Phil reviews his favourite book of 2019 - The ONE Thing by Gary Keller and Jay Papasan. Phil explores some of the concepts of the book, including the '6 lies', how to find and focus on the most important things, the importance of asking great questions, the art of mastery and the four thieves of our time and energy. If you enjoyed the podcast then please

29:25

Scale-up Marketing | Interview with Max Hoppy | Ep. #44

Gingernut Marketing ·

2019/11/03

Interview with Max Hoppy from Bind Agency talking entrepreneurship, startups, scale-ups, marketing, life working at Google and a whole heap more. So much value to be found in this conversation. Key takeaways include: - The importance of raising seed capital early during the start-up phase - Use growth hacking techniques which definitely will NOT scale to get a deeper understanding of your customer or market - Your key growth goal should be to find 100 customers who will love and fight for your

15:20

How to get your ideas to spread | Purple Cows | Ep. #43

Gingernut Marketing ·

2019/10/27

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. In this final part of his Online Symposium guest talk Phil explores how you can get your ideas to spread, the benefits of creating a purple cow and how to find the Otaku in your products and services. Be different. Be remarkable! Watch Seth's talk here

10:18

Paying It Forward | Authentic Networking | Ep. #42

Gingernut Marketing ·

2019/10/25

Spur of the moment podcast from Phil as he reflects on the importance of 'paying it forward' and authenticity in business. After meeting someone today who immediately demonstrated these principles in their first meeting, Phil challenges his own thoughts, motivations and approach to business and networking. If you enjoyed the podcast then please spread the word by leaving a review on iTunes! Comments and feedback are very welcome via Phil's LinkedIn or Twitter pages.

09:37

Starting With The Why (Simon Sinek) | Ep. #41

Gingernut Marketing ·

2019/10/21

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers. In this 2nd part of his Online Symposium guest talk Phil explores how you can use this model to open up a new realm of possibilities for building the brand of your business or organisation. Watch Simon's Sinek's talk here

09:50

Brand Storytelling (LIVE) | Ep. #40

Gingernut Marketing ·

2019/10/07

How good are you are you at telling a story? How good are at telling the story of your business. Every story begins with a character who wants or needs something. In movies like StarWars, we identify with the hero at the start of the movie and, within minutes, the audience knows what they want. Phil believes that storytelling is a key component in crafting a compelling narrative about your business or organisation that will drive customer action. Phil reflect on a specific model by Donald Miller in

16:32

Digital Transformation in 2019 (LIVE) | Ep. #39

Gingernut Marketing ·

2019/09/24

Phil returns after an extended summer break to discuss his passion for leadership in the age of digital. Whether you are a marketeer aspiring to join the senior leadership team, or a business owner looking to develop your digital marketing skills, Phil shares his top 5 tips for developing your digital leadership skills in 2019. #1 - Educate yourself on digital and leadership#2 - Understand that digital leadership is about inspiring change within your business or organisation#3 - Integrate your

13:38

Leadership in a Digital Age | Ep. #38

Gingernut Marketing ·

2019/07/20

How can leaders deliver growth in a digital age? How do marketers create a digitally-focused marketing strategy? With an ever-shifting technological landscape, the business world must learn to adapt and overcome if it is to survive and thrive in this new world of digital. In this podcast Phil explores the four evolutions of marketing over the last 100 years, starting with the 'product-centric' (marketing 1.0) era of the early-mid 20th century, through to the digitally-fused (marketing 4.0) world we

12:54

Pushing through the tough times | Ep. #37

Gingernut Marketing ·

2019/06/23

As we move through our personal and professional lives we all come across times when things get tough and the road ahead seems fraught with pain and challenges. In this podcast Phil shares his own emotional journey of discovery, exploring three simple techniques that could help you find balance in your life, and give you some tools to push through the tough times. Step #1 - Start with small wins and build up to the big challenges. Step #2 - Share your challenges with friends and family to lighten

31:16

LinkedIn - The New Superpower | Ep. #36

Gingernut Marketing ·

2019/06/09

LinkedIn is set to become the new super-power in the social media world. Many people are predicting that 2019 will be year that LinkedIn finally catches up with the goliaths of Facebook and Instagram. Phil meets LinkedIn experts Andy Nelson and Antony Bonney from InSurge to learn the hidden secrets of LinkedIn and their insight into how the platform is set to evolve over the next 12 months and fundamentally change the way we see professional networking. KEY TAKEAWAYS What is LinkedIn? [2:08] How

17:03

Creating an events and training strategy for your...

Gingernut Marketing ·

2019/05/30

Hosting your own training and insight event is a fantastic way to meet your ideal customers, share your knowledge and build a long-term pipeline of new business opportunities. Businesses of all shapes and sizes should consider creating and delivering a training strategy. It is much simple than perhaps you first thought, and once refined, it can be a fantastic brand building and lead generation tool for your business or organisation. Step-by-step Phil explains how to launch a training course, build a

07:06

Creating a better work-life balance (LIVE) | Ep. #34

Gingernut Marketing ·

2019/05/28

Finding a happy medium between working hard to build a career and enjoying the fruits of your labour today is a tricky balancing act we all face during our working lives. Phil shares his thoughts and ideas on how to conserve energy during the working week and give you the power you need to smash your work targets. If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments section below.

15:00

Social Media: Get your core campaign right! | Ep. #33

Gingernut Marketing ·

2019/05/22

Creating a powerful social media strategy consists of three core steps which cannot be missed out if you are aiming to move on to more advanced techniques and tactics on your campaign. In this podcast Phil shares has 12 years of experience in planning, creating and launching winning social media campaigns for businesses and organisations. The secret sauce for this process is to ensure that you follow Phil's simple three-step process of Content, Engagement and Grow Your Following. If you enjoyed the

14:42

How much does a website cost? | Ep. #32

Gingernut Marketing ·

2019/05/16

One of the main questions business owners and marketers ask is 'How much does a website cost? Although this is a difficult question to answer, Phil explains the basic principles of pricing a website project. Phil discusses how the purchase of a website is much like buying a car or buying a home. There are many different options available to you, and the standard of website you end up with will be determined by your requirements for the platform, and by your budget. Phil explains that choosing

06:44

Resilience in Business (Facebook LIVE) | Ep. #31

Gingernut Marketing ·

2019/05/06

How do you stay resilient in business? How do you find the mental strength to overcome the daily challenges of the working world and build a positive and rewarding career? LIVE from Bidston Hill (UK), Phil talks candidly about his recent goal setting challenges and how he is working to overcome them. Part of Phil's mission is to help entrepreneurs become better equipped to handle stress, find balance in their lives and have an enjoyable and rewarding working life. Remember to check out Phil's

13:33

Making an Entrepreneur (Recorded LIVE at ScinCity...

Gingernut Marketing ·

2019/05/03

How do you make an entrepreneur? What is the secret recipe for creating someone who is happy to take risks and solve the problems in the world? Phil talks live from the ScinCity seminar, organised by an ambitious group of students from the University of Liverpool. Discussing the importance of entrepreneurs in driving the economy forward and innovating for success, Phil's leads us on an emotional and inspiring journey championing a brave new world of thinking. If you enjoyed the podcast then please

05:11

Experience vs Qualifications (Facebook LIVE) | Ep. #29

Gingernut Marketing ·

2019/05/01

How do you supercharge your career? Professional qualifications or commercial experience? In this podcast Phil discusses his career journey so far and his thoughts on how to develop a successful career. This podcast was recorded LIVE from the gardens of Phil's gym/spa on the Wirral. Watch the full video on the Gingernut Marketing Facebook channel. If you enjoyed the podcast then please spread the word! Comments and feedback are welcome via Phil's LinkedIn or Twitter pages, or via the comments

16:49

Seven Business Growth Lessons for 2019 (Facebook...

Gingernut Marketing ·

2019/04/30

Are you struggling to grow your business in 2019? Are you frustrated by the mistakes you are making? On this podcast Phil explores his top 7 hard-learnt lessons for the 2018/19 financial year. Record LIVE on Facebook, Phil discusses launching a YouTube channel, experimenting with your marketing, developing client relationship much deeper, exploring new technologies, choosing your partners wisely, putting the customer at the heart of your business and the importance of building your personal brand in

04:42

How to get x10 Return on Content (Facebook LIVE) |...

Gingernut Marketing ·

2019/04/24

How can you can get x10 Return on Content? By creating a single piece of 'anchor' content you can quickly and simply extract and expand this out to become x10 pieces of highly valuable content. In this new style of podcast, Phil demonstrates the simplicity of x10 process by talking LIVE to his audience on Facebook, recording the audio for use on this podcast all in one session. Phil then uses an audio online transcript tool, such as Sonix.ai to extract the text from the audio for use as a blog and,

18:22

How to build two brands (...in the same household) |...

Gingernut Marketing ·

2019/04/22

Building a single brand is challenging enough, but what happens when you have two people (in the same household) trying to build their respective brands, especially when there is a fundamental conflict over time, space and energy!? This week, we welcome back the dulcet tones of Jo Vickers, Phil's business partner at their digital creative agency, Elephant Digital in Liverpool. Jo joins the podcast today in her new role as entrepreneur of her own, separate business - Jo Vickers Art. Jo has been

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