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PODCAST

The Ryan Sullivan Show

Ryan R. Sullivan

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

business marketing

All Episodes

12:02

How to Find and Hire Your First Podcast Producer on...

The Ryan Sullivan Show ·

2025/06/02

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptAs podcasting has grown, so too have the production teams that make the podcast happen.You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.The question is: how do

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45:49

The Podcast Producers Guide to Hiring Podcast Editors...

The Ryan Sullivan Show ·

2025/05/26

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptIt’s a question that many podcasters will travel far and wide to find the answer to:Should I get a VA, or a dedicated podcast producer for my show?At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the pros and cons of both and what they bring to the table!Whether you’re just starting out or scaling up, this

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16:59

[Throwback] This Podcast Strategy Works 100% of the...

The Ryan Sullivan Show ·

2025/05/19

It’s one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money’.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let’s sort this all out!More Content Strategy ↘ How to Post Shorts on LinkedIn ➜

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01:31:40

Behind the Scenes of Podcast Principles → How We...

The Ryan Sullivan Show ·

2025/05/12

In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher!Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months.We also zoom in on some of the benefits we’ve seen from both minimal and maximal outsourcing, what managing and running a podcast looks

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36:21

We Replaced All of Our Marketing With 1 Podcast | The...

The Ryan Sullivan Show ·

2025/05/05

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptYou can market your ENTIRE business with just one podcast.Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day.This system is designed to streamline not only your marketing, but also simplify your strategy.__________________________________________________📌 Jump In Here:0:00 - Introduction1:47 - Making marketing

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20:23

The 10 LinkedIn Shorts Hacks That Changed Everything

The Ryan Sullivan Show ·

2025/04/28

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverLinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere..And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode.Are you ready to skip the trial-and-error phase and get closer to results? This episode will arm you with all of the information

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47:18

The $15,000 Lesson that Changed My Business

The Ryan Sullivan Show ·

2025/04/21

Notes

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13:49

How to Convert Anybody into a Paying Client Using...

The Ryan Sullivan Show ·

2025/04/14

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverSo your content is bringing in prospects, now what?The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless.In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion where people are considering buying, but need that extra push, or shift in mindset to get them to the other

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04:39

The Best [Free] Video Editing Apps, Tools and Tricks...

The Ryan Sullivan Show ·

2025/04/07

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s 2025 and everyone is telling you that you need to use video to market your business.However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different.In this week’s short video, I’m sharing a moment from one of my webinars where I hit some broad, big steps you can take towards getting started on

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18:33

Simple Formula to Generate Video Content for Any...

The Ryan Sullivan Show ·

2025/03/31

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverEveryone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results.In this week’s episode, I’m giving you an exclusive sneak peek into a recent webinar where I break down my proven content ecosystem—a strategic

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08:51

Is This the Death of LinkedIn Video?

The Ryan Sullivan Show ·

2025/03/24

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverLinkedIn video is slowly dying.Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying).If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn.But with more players in the game, it takes more to stand out. Content that performs well will have to have a

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11:52

LinkedIn's New Video Feed + New Algorithm Broken Down...

The Ryan Sullivan Show ·

2025/03/17

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoveLinkedIn has once again made some big changes to their platform..For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.The difference?They’re making it easier to consume and

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55:28

The State of B2B Podcasting w/ Chris Walker and Ryan...

The Ryan Sullivan Show ·

2025/03/10

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space. Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.Chris

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30:58

Only Listen to This If You Might Start a Podcast in...

The Ryan Sullivan Show ·

2025/03/03

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhat do an investor and a podcaster have in common?In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan!I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketing ship more and more.We also cover what Philip is currently doing to stay up with this trend, what got him

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06:55

The Wild Underworld of Podcasts Charging Their Guests...

The Ryan Sullivan Show ·

2025/02/24

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverYou’ve heard me talk about the ‘holy grail’ before – making money from podcasting.For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests.Now it’s not common – and it’s (for sure) controversial as a media practice. So much so, that it is now being regulated by the FTC.Whether this is how you want to make your bones in the

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09:06

The 3X Framework That Will Change How You Compete in...

The Ryan Sullivan Show ·

2025/02/17

Content creators, business owners, founders – anyone who is interested or involved in marketing – is looking to do one thing:Stand out.And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks. In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how we’ve done it for our clients. These are podcasts that started from scratch and have built themselves into

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04:48

Should I Start a Livestream or a Podcast?

The Ryan Sullivan Show ·

2025/02/10

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s the red-headed step child of video.. The livestream.Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn.In this week’s short video I explore the live vs. pre-recorded

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21:12

4 Ways to Get Clients with a Podcast, Even if You...

The Ryan Sullivan Show ·

2025/02/03

One of the most common questions I hear is: "How do I actually make money from my podcast?"And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return.The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach.In this episode, I break down real, actionable strategies successful podcasters use to generate revenue. From landing sponsorships and

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10:27

Our Formula for Closing 88 Clients From LinkedIn

The Ryan Sullivan Show ·

2025/01/27

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhat’s the best part of making a sale?Closing the deal.But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing.In this week’s episode, I’m breaking it all down—whiteboard in hand—to show you exactly how to approach your bottom-of-the-funnel content.So

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10:48

The Middle of the Funnel is Actually Killing Your...

The Ryan Sullivan Show ·

2025/01/20

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode!In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales.In this week’s episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it – but more importantly, I’ll be showing you the type of the

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