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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

22:59

2025 Market Predictions: What Building Product...

Smarter Building Materials Marketing ·

2024/12/16

As 2025 approaches, building product companies face a year of uncertainty and opportunity, from shifts in the commercial market to heightened competition. In this episode of Smarter Building Materials Marketing, Zach Williams and Beth PopNikolov sit down with Jim Wueste, VP of Carlisle Waterproofing, to offer their insights into what the future holds for the industry. The conversation delves into market trends, the impact of tariffs and interest rates, and what companies must do to thrive in the

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16:21

The Future of Building Materials Marketing:...

Smarter Building Materials Marketing ·

2024/12/09

In this episode of Smarter Building Materials Marketing, Zach Williams and Beth PopNikolov sit down with Jim Wueste, VP of Carlisle Waterproofing, to discuss the challenges, opportunities, and critical shifts shaping the building materials industry. Discover why focusing on execution over market fluctuations matters, the untapped potential of platforms like Reddit, how generational shifts are reshaping consumer trust, the underutilized power of influencer marketing in our industry, and how companies

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27:26

How to Add Value & Win Customers in Today’s Economy

Smarter Building Materials Marketing ·

2024/11/11

In this episode of Smarter Building Materials Marketing, Beth and Zach explore some key insights into giving customers and clients the kind of experience that will not only bring them to the table, but will build loyalty that will keep them there. Director of B2B Marketing for Techo-Bloc, Alex Cadieux, talks about how they moved from just building great products, to the next level of supporting their customers through education on the way to build things properly. Entering a new phase, they have now

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12:57

Digital Transformation Strategies for Building Materials

Smarter Building Materials Marketing ·

2024/10/28

In this episode Zach talks with Matt Nichols, the founder and owner of Digiwise, about digital transformation. Matt breaks the process down into how to achieve and sell the strategies to digitally transform as a manufacturer as well as how to implement those strategies and hold to the milestones. Zach asks Matt to give the listeners some ideas about how organizations go wrong in this area. They end the episode with talking about what can happen after you achieve the basic steps.

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44:27

2025 Sales And Marketing Outlook

Smarter Building Materials Marketing ·

2024/10/21

In this episode Beth and Zach are joined by Grant Farnsworth to talk about the main questions they get asked about the sales and marketing outlook for 2025. They share stats as well as some of their own thoughts to help the listener understand the trends from the past few years following the pandemic, to what they see that will drive decisions in 2025. The three are joined by Dave King and Sophia Wedeen, experts in the area of marketing research in the industry. From earning contractor loyalty, to

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21:49

Product Launch Strategies & Finding Product Market Fit

Smarter Building Materials Marketing ·

2024/10/14

In this episode hosts Zach Williams and Beth PopNikolov dive into the world of innovation and market disruption with Michael Rigney, the CEO and co-founder of Cala Systems. Cala Systems is introducing the first intelligent heat pump water heater for residential use. They are revolutionizing water heating with advanced sensors, software, and hardware to optimize energy efficiency, integrate with solar systems, and much more. Michael shares his 20+ years of experience in energy and climate startups to

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30:19

Building Materials Talent Recruitment: How to Hire...

Smarter Building Materials Marketing ·

2024/08/05

The CEO of SnapDragon, Mark Barnard, and host Beth PopNikolov sit down and talk about the labor market from multiple perspectives. As a recruiting firm, SnapDragon sees the side of both the people being recruited and the company looking for the right candidate. Mark gives some insights into the importance of candidates being introspective about what kind of position they are looking for, as well as doing good research about the company they are interviewing with. He and Beth also discuss the key

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9:34

AI Applications in Building Materials Industry:...

Smarter Building Materials Marketing ·

2024/05/27

You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against competitors

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24:21

How One Manufacturer is Integrating AI to Gain...

Smarter Building Materials Marketing ·

2024/05/27

AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov discuss some exciting applications of AI with Fran Walker, the Director of Marketing at Trim-Tex.

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18:51

The Biggest Missing Piece in B2B Sales Training

Smarter Building Materials Marketing ·

2024/05/20

Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.

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10:09

The Biggest Missing Piece in B2B Sales Training:...

Smarter Building Materials Marketing ·

2024/05/20

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.

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21:01

Effective Scale and Growth Tactics in Uncertain...

Smarter Building Materials Marketing ·

2024/05/13

Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.

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22:50

Trends, Threats and Opportunities in the Building...

Smarter Building Materials Marketing ·

2024/04/15

As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.

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15:39

Email Marketing Updates: Navigating New Regulations

Smarter Building Materials Marketing ·

2024/04/01

Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.

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21:01

Embracing Innovation: How Distributors Can Enhance...

Smarter Building Materials Marketing ·

2024/03/18

The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.

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14:20

How Manufacturers Can Be Better Partners For Contractors

Smarter Building Materials Marketing ·

2024/03/11

Discover how building materials manufacturers can become better partners with contractors by understanding their financial needs. Learn how to connect with and support contractors in their financial and business growth, to build trust, improve product adoption and ultimately increase sales.

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23:49

IBS 2024: Takeaways and Follow-Up Strategies

Smarter Building Materials Marketing ·

2024/03/08

2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to elevate your brand and drive meaningful connections with your trade show leads.

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13:24

Industry Acquisitions + America is Getting Smaller

Smarter Building Materials Marketing ·

2024/02/19

Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.

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11:39

Impacts of Market Trends on The Building Industry

Smarter Building Materials Marketing ·

2024/02/12

Uncover the latest market trends and insights in the building products industry, and learn how they could impact your manufacturing business and product categories in the coming years. Stay ahead of the curve and make strategic decisions based on expert analysis and predictions.

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17:46

A Serial Entrepreneur’s Success: Benefits of Selling...

Smarter Building Materials Marketing ·

2024/01/30

Explore how a leader in the building materials industry revolutionized service and product development, and learn how prioritizing client experience over volume can transform your business success and brand reputation.

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