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PODCAST

Subcultural

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Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

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All Episodes

31:08

The Real Emily in Paris: Rebecca Leffler on Europecore

Subcultural ·

2024/08/13

Why are we fascinated by France? Rebecca Leffler, expat, film journalist, and the real Emily in Paris, explores how on-screen perceptions have fueled our fascination with the country off-screen.

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33:03

Olympic Enthusiasts: Following the Journeys of...

Subcultural ·

2024/08/06

Why do Olympics fans globetrot for multiple Games? Meet Rachel Tobias, a devoted Olympics enthusiast who shares her commitment to spectating, pin collecting, and staying connected with the global games.

en

38:20

Beyond Human: Meet a Virtual Influencer

Subcultural ·

2024/07/29

Interested in the future of A.I. and virtual influencers? Japanese icon Imma, known for her pink bob and fashion collabs was once named Forbes Poland Woman of the Year. Imma and "manager" Sara discuss storytelling and celebrity.

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30:36

Into the Whisker-Wild with Kodiak the Travel Cat

Subcultural ·

2024/07/22

Ever wished your cat could be your adventure buddy? Caleb and Kodiak the Travel Cat did just that - trading corporate life for remote entrepreneurship. Listen to how Caleb’s Tik Tok videos of their thrilling outdoor journeys has captured the hearts of millions online (175 characters)

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33:04

Cyborgs Among Us: The DIY Body Hacking Community

Subcultural ·

2024/07/15

What drives the evolving world of cyborgs, biohackers and grinders? Alexis speaks to Lepht Anonym, a key figure engaged in discussions on accessibility, bodily autonomy, and human enhancement (229 characters)

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34:15

Ctrl+Alt+Empower: Amplifying Black Girl Voices in Gaming

Subcultural ·

2024/07/08

How did a Facebook group reshape gaming? Jay-Ann Lopez, the trailblazing founder of Black Girl Gamers, discusses how her humble community blossomed into a multi-platform network of over 8,000 black female gamers (212 characters)

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32:55

Dual Heritage, Singular Story: Life as a Hafu

Subcultural ·

2024/07/01

Can identity be discussed tactfully and humorously? Absolutely! Pele Voncujovi uses comedy and TikTok to explore his Ghanaian-Japanese experience.

en

32:38

Y’all Means Y’all: LGBTQ+ Country Dancing

Subcultural ·

2024/07/01

Dean Imhoff and Jenna John two-step through the vibrant intersection of LGBTQ+ identity and country dancing – celebrating the welcoming, intergenerational community focused on self-expression, belonging, and joy.

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30:06

Beyond Counting Sheep: How to Hack Your Sleep

Subcultural ·

2024/07/01

Charlotte M. Ellett’s unique approach to sleep – taking 1.5-hour naps in blocked increments throughout the day – is a method that defies convention in pursuit of personal transformation and growth. Join the conversation as Alexis and Charlotte meditate on the joys, challenges and benefits of an alternative sleep pattern.

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34:06

Dressing for Joy: Maximalism with Saracampz

Subcultural ·

2024/07/01

What makes maximalism magnetic? SaraCampz, a sustainable maximalist, has captivated a loyal audience through her eclectic wardrobe of bold colors, patterns, and silhouettes. We meet the woman inspiring millions with her style.

en

2:52

Trailer - Subcultural

Subcultural ·

2024/06/20

Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences.

en

31 results

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