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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:17:38

Gain The Right Leads, Not Just More

B2B Marketing Excellence & AI Podcast ·

2025/06/12

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.You’ll hear how to:• Identify the right audience based on your best customers• Increase visibility using trusted industry-specific channels• Improve lead capture on your website with clear messaging and helpful resources• Build relationships with consistent, value-based content•

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00:17:49

Real Ways I Used ChatGPT to Save Time & Stay Sharp

B2B Marketing Excellence & AI Podcast ·

2025/06/05

Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that’s exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over

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00:31:02

From Chaos to Clarity: How Sales Teams Can Use ChatGPT

B2B Marketing Excellence & AI Podcast ·

2025/05/29

Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened. In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.At World Innovators, we’ve spent over 40 years helping industrial brands build real

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00:25:45

Why Is It So Hard to Instill Trust in B2B Marketing?

B2B Marketing Excellence & AI Podcast ·

2025/05/22

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of

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00:17:35

GPTs Replaced Endless File Searching

B2B Marketing Excellence & AI Podcast ·

2025/05/15

Episode Title: GPTs Replaced Endless File SearchingShow Notes:In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frustration — when your computer crashes and you're forced to transfer everything. That happened to me recently, and instead of just moving over cluttered files, I decided to create a better system.I used this opportunity to build personalized GPTs (Generative Pretrained Transformers) inside ChatGPT to help me organize information so I could stop digging

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00:17:01

Cold to Connected: Making Your Email Marketing...

B2B Marketing Excellence & AI Podcast ·

2025/05/08

Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I’ll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You’ll hear how I use AI tools

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00:17:51

Streamline Your B2B Marketing Workflow with AI

B2B Marketing Excellence & AI Podcast ·

2025/05/01

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs

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00:12:07

Turning Clicks into Registrants: Strategies for...

B2B Marketing Excellence & AI Podcast ·

2025/04/24

http://www.worldinnovators.com

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00:17:43

Email & Banner Strategy for Executive Education

B2B Marketing Excellence & AI Podcast ·

2025/04/17

In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein’s belief in lifelong learning, the episode explores how today’s busy decision-makers often need more than one touchpoint before they commit.Donna shares practical insights into building trust and driving registrations through a thoughtful combination of targeted email campaigns and banner placements in respected industry

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00:19:01

Balancing AI and Human Connection in B2B Marketing

B2B Marketing Excellence & AI Podcast ·

2025/04/10

Episode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering

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00:13:52

Analyze Transcripts with AI: Enhancing Communication...

B2B Marketing Excellence & AI Podcast ·

2025/04/03

Episode Title:Analyze Transcripts with AI: Enhancing Communication and RelationshipsEpisode Description:In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unlock the hidden value in transcripts from everyday conversations — whether they’re from internal meetings, sales calls, or interviews.I’ll walk you through how AI tools like ChatGPT can help you analyze transcripts to uncover communication styles, tone preferences, and the subtle cues that can transform

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00:16:46

How AI and Outside Perspectives Help Industrial...

B2B Marketing Excellence & AI Podcast ·

2025/03/27

How AI and Outside Perspectives Help Industrial Brands Stand-OutAre your marketing and sales messages starting to sound the same? You’re not alone. Many industrial companies fall into a pattern of repeating the same messaging—focused more on product features than on what their audience actually needs.In this episode of the B2B Marketing Excellence and AI Podcast, I talk about how you can step back, reassess, and use tools like ChatGPT to bring fresh perspective into your messaging. When you take the

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00:18:14

Understanding Your B2B Audience: Aligning Marketing &...

B2B Marketing Excellence & AI Podcast ·

2025/03/20

Understanding Your B2B Audience: Aligning Marketing & Sales for Better ResultsIn this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson explores one of the biggest challenges in B2B marketing—truly knowing your audience. Too often, marketing and sales teams operate in silos, leading to missed opportunities and wasted efforts. But when both teams align, magic happens: you reach the right people, with the right message, at the right time.I’ll walk you through practical ways to

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00:16:35

AI Adoption Starts at the Top: How Leaders Can...

B2B Marketing Excellence & AI Podcast ·

2025/03/13

AI Adoption Starts at the Top: How Leaders Can Inspire SuccessEpisode Summary:In this episode of B2B Marketing Excellence & AI, host Donna Peterson shares insights from her recent presentation to CEOs, Presidents, and business owners on the critical role of leadership in AI adoption.At World Innovators, we believe that technology should enhance, not replace, human relationships. That’s why today’s conversation isn’t just about AI tools—it’s about how leaders can create a culture of innovation that

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00:11:28

Maximizing Efficiency with ChatGPT's New Task Feature

B2B Marketing Excellence & AI Podcast ·

2025/03/06

Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT’s beta release with her AI assistant, Izzy. Discover how this innovative tool can streamline repetitive tasks, optimize workflows, and unlock greater productivity—allowing you to focus on high-level strategy and creative thinking.In this episode, Donna and Izzy dive into real-world applications of the Task feature, including automating industry updates, tracking brand mentions,

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00:25:27

Leveraging Custom GPTs for Enhanced Sales and...

B2B Marketing Excellence & AI Podcast ·

2025/02/27

Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matthew delves into his journey from using ChatGPT to creating custom GPTs, specifically designed to improve sales and marketing tasks. Learn how to streamline email responses, automate prospecting, and get faster, more personalized customer interactions. Discover actionable steps to implement these tools and significantly optimize your business processes

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00:16:03

Find High-Quality B2B Leads Faster: Seamless.AI...

B2B Marketing Excellence & AI Podcast ·

2025/02/20

In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that is efficient, accurate, and fosters real business relationships.For years, marketers have relied on traditional methods like searching LinkedIn, scanning company websites, and manually compiling lists. These approaches are not only time-consuming but often yield outdated or incomplete information, leading

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00:15:52

From Generic to Genuine: How AI Personalizes Email...

B2B Marketing Excellence & AI Podcast ·

2025/02/13

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing can transform the way businesses connect with their audience.With inboxes more crowded than ever, generic emails simply don’t cut it anymore. Donna walks through why personalization is essential, sharing insights on how tailoring subject lines and messaging to address specific pain points can significantly increase engagement.Through a live

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00:21:59

Meet Izzy: My AI Assistant for B2B Marketing Success

B2B Marketing Excellence & AI Podcast ·

2025/02/06

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson introduces her AI assistant, Izzy, powered by ChatGPT. Together, they explore how AI tools can enhance B2B marketing by improving efficiency, streamlining content creation, and personalizing marketing strategies for industrial brands.Key Takeaways for Business Leaders:Boost Productivity: AI-powered assistants automate routine tasks, allowing marketing teams to focus on high-value strategic work.Enhance Personalization:

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00:17:43

Use Email Marketing to Secure In-Person Meetings

B2B Marketing Excellence & AI Podcast ·

2025/01/30

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable in today’s fast-paced, digital-first world. Donna shares how face-to-face interactions help industrial brands build trust, foster meaningful relationships, and stand out from the competition.She also provides practical, step-by-step guidance for creating email sequences that not only lead to impactful in-person meetings but also position your brand as

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