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PODCAST

Operations Unfiltered

Zuryna | Live More Agency

Join Zuryna on "Operations Unfiltered" as she takes you behind the scenes of influencer, talent, and sports management. Each week, she shares her invaluable insights and interviews industry professionals, from solo-preneur talent managers to directors at top talent agencies. Expect deep dives into the operational side of content creation, candid conversations, and practical advice on succeeding behind the scenes. Whether you"re an aspiring manager or just curious about the industry, this podcast

business management

All Episodes

4:35

The Marketing Power of Mom

Operations Unfiltered ·

2025/05/07

The Today Show tried it with a TV mom bracket (Claire Huxtable vs. Carol Brady? Be serious), but it sparked something deeper—moms have always been the blueprint for marketing. No PR team. No big budget. Just strategy, vibes, and unmatched relatability.In this episode of Operations Unfiltered, we take a walk down memory lane and a scroll through today’s feed to explore how mom creators like @jalisaevaughn, @carmenreneeblog, and @jaylabrenae are carrying that legacy forward—turning everyday

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9:38

Tariffs, TikToks and The Creator Economy

Operations Unfiltered ·

2025/05/02

This week we are talking all about the dollars behind the dupe deals.In this episode, we’re diving into the ripple effect of increased tariffs on Chinese imports and what that really means for content creators, small business owners, and marketing teams alike. With recent announcement from Shein and Temu about upcoming price hikes, pending shifts in packaging costs and vendor timelines, this conversation is less about panic—and more about preparation.We’ll talk project management moves,

en

31:28

Fell's Point Fun Festival Unfiltered (with Jeff...

Operations Unfiltered ·

2025/04/23

Let’s talk about the logistics behind the legacy.In this episode, we’re diving into the behind-the-scenes of one of Baltimore’s most iconic events—The Fells Point Fun Festival. Now in its 59th year, this historic neighborhood celebration draws thousands each fall with live music, local vendors, and waterfront vibes—but what does it really take to pull it off?From coordinating 300+ vendors to going completely self-funded (yes, zero coins from the city), we chat with volunteer festival chair

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4:54

Celebrating Agent Nicole Lynn

Operations Unfiltered ·

2025/04/15

In this episode, we’re showing love to the woman who’s quietly making major moves in the world of sports—Nicole Lynn. If her name doesn’t ring a bell yet, don’t worry... it will.Nicole isn’t just in the room, she’s running it. As the first Black woman to represent a top NFL draft pick and the current President of Football Operations at Klutch Sports (yes, the same Klutch that reps LeBron, Jalen Hurts, and Miles Garrett), her resume speaks loudly. I did my research, and let’s just say—I’m a

en

6:57

Signed, Sealed, Sponsored: The NIL Era is Here

Operations Unfiltered ·

2025/04/10

Let’s talk about the money behind the highlights. In this episode, we're getting into the world of NIL (Name, Image, and Likeness) deals and how student-athletes are turning their influence into income. From beauty brand sponsorships to social media game plans, we’re unpacking what it means to market yourself while still running drills and midterms.This isn’t just about sports—it’s about strategy, storytelling, and securing the bag before you even go pro.Connect with ZurynaZuryna is a

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37:27

Charm City Table Unfiltered (with Simone Phillips)

Operations Unfiltered ·

2025/04/02

In this special episode of Operations Unfiltered, we're back with Simone Phillips, aka Charm City Table, a prominent influencer in Baltimore and the DMV. We discuss upcoming plans for Charm City Table, she shares some candid social media experiences with business owners, and offers invaluable advice on thriving as a content creator or collaborating with influencers as a business owner. Tune in for practical tips and engaging stories!Connect with Zuryna Zuryna is a marketing project manager

en

5:22

Malls, Marketing & Throwback Fashion—The 90s Are...

Operations Unfiltered ·

2025/03/24

90s fashion is officially back, and it’s not just about the clothes—it’s about the culture shift bringing malls back to life. On this episode of Operations Unfiltered, we're breaking down the resurgence of brands like Levi’s, GAP, and Old Navy while questioning how Forever 21 fell off so hard. Is this all thanks to influencer marketing? Are shopping malls really making a comeback? And what can brands learn from this revival? Tune in as we analyze the marketing project management behind the

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17:38

Likes and Local Government (with Councilman David Marks)

Operations Unfiltered ·

2025/03/17

Ever wondered how social media plays a role in local government? In this episode of Operations Unfiltered, Zuryna sits down with Baltimore County Councilman David Marks to break down the intersection of digital engagement and civic service. From improving community spaces to tackling food deserts and traffic safety, Councilman Marks shares how he’s using creative solutions to keep District 5 thriving. Plus, we get the inside scoop on upcoming projects—including a new library and potential

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4:12

Seat at the Table - The Aha! Moment

Operations Unfiltered ·

2025/03/12

This week, I’m diving into my second week of the Board Member Pipeline Leadership Program with Associated Black Charities, and let me tell you—this is not just a seat at the table, it’s a masterclass in what it actually means to serve on a board.From breaking down the roles of board members (yes, everyone and their mama has a job to do) to case studies that had my inner professional student thriving, this session was packed. Oh, and did you know board members can get sued? Yeah… neither did

en

9:40

Crisis Management in The Age of Cancel Culture

Operations Unfiltered ·

2025/03/10

In this episode of Operations Unfiltered, we’re tackling crisis management in the digital age—where one viral moment can make or break a brand. From Diddy’s lawsuits to Jay-Z’s legal battle with Buzbee, we break down how high-profile figures handle public scrutiny and what businesses can learn from their strategies (or mistakes).Then, in Behind the Briefcase, I share a real-world challenge I’m facing: securing media placements for a multi-city tour. From organizing tasks in Google Sheets to

en

7:32

Seat at the Table - Navigating Week 1 of Board Training

Operations Unfiltered ·

2025/03/05

Welcome to another episode of Operations Unfiltered! Today, I’m bringing you inside my personal journey as I embark on the six-week Board Member Pipeline Leadership Program with Associated Black Charities in Baltimore. It’s been years in the making, and I’m taking you along for the ride!In this episode, I’ll dive into my vision board dream of serving on nonprofit boards, the inspiration behind this new chapter, and the important work of Associated Black Charities.Join me as I reflect on

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7:31

Immigration Impact, WNBA Shakeup & DEI Rollback Fallout

Operations Unfiltered ·

2025/01/27

In this episode of Operations Unfiltered, we delve into significant cultural moments from the past week. Topics include the rise in immigration arrests under the new administration and its impact on the cultural landscape, major roster changes in the Las Vegas Aces WNBA team, and the backlash against Target's rollback of diversity, equity, and inclusion initiatives. Join us as we explore how these developments affect the influencer and talent management world, and discuss the importance of

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10:35

2025 Has Entered The Chat!

Operations Unfiltered ·

2025/01/10

In this episode, we’re unpacking:🔥 The LA Wildfires: Reflecting on the devastation, the importance of empathy, and ways content creators can navigate posting during sensitive times. 📱 The Looming TikTok Ban: What does the potential ban mean for creators? We're talking practical advice for diversifying your platforms, building an email list, and staying connected with your audience.💌 The Newsletter Advantage: A deep dive into how newsletters can become a creator's secret weapon.

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24:58

Bmore Collaborative (with Teauna Frazier - CEO of...

Operations Unfiltered ·

2024/10/29

In this episode of Operations Unfiltered, we’re joined by Teauna Frazier, founder of *Be More Girly*, a thriving Baltimore-based community for women in the DMV area. Hosted by Zuryna, this conversation dives deep into the behind-the-scenes of building a brand that’s grown to over 16,000 followers in less than a year, all while Teauna juggles multiple roles.We explore Teauna's inspiring journey, from her Norfolk roots to creating an inclusive space for women in Baltimore—a mission fueled by

en

8:04

From Iconic to Unnoticed: Can BET Reclaim Its Magic?

Operations Unfiltered ·

2024/10/23

In this episode of Operations Unfiltered, we dive into the fascinating journey of BET, from its cultural dominance to its quiet decline, and explore how project management could be the key to reviving its magic. Join your host, Zuryna as she breaks down the iconic moments that made BET a staple of Black entertainment and the strategic missteps that have led to its current struggles.We examine the missed marketing opportunities, the lack of promotion for major events like the BET Hip Hop

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6:10

Lemme Lose It: The Marketing Behind GLP-1

Operations Unfiltered ·

2024/09/19

In this episode of Operations Unfiltered, we are talking about the intricate marketing strategies behind the latest wellness craze. With GLP-1 receptor agonists making waves in the health and weight-loss industry, we break down how Kourtney Kardashian Barker’s Lemme GLP-1 daily supplements are shaking up the space. We dive into the pros and cons of promoting over-the-counter supplements versus FDA-approved treatments. You’ll hear insights on leveraging celebrity endorsements, navigating

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36:00

Taste of Influence (with Simone Phillips -...

Operations Unfiltered ·

2024/08/23

Welcome to Operations Unfiltered, the podcast that takes you behind the scenes of influencer and talent management. In this episode, host Zuryna speaks with award-winning content creator and influencer Simone Phillips, also known as Charm City Table. They discuss Simone's journey into content creation, her influence on the Baltimore food scene, her team, and the challenges and achievements along the way. Simone shares valuable insights into her content creation process, the tools she uses,

en

25:54

Divine Timing (with Jannay McIver)

Operations Unfiltered ·

2024/08/06

This week, host Zuryna welcomes Jannay McIver, owner of the Asili Haircare Center. Jannay specializes in educating her clients on the crucial connection between health, nutrition, and hair care. Her salon, Asili Haircare Center, has become an epicenter for black women's hair restoration, offering holistic services provided by her skilled and dedicated team. Join us as we dive into the world of natural hair care and explore the operations behind Jannay's successful business.Episode

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18:36

Tech Fatigue (with Dwight Foote)

Operations Unfiltered ·

2024/07/23

This week, host Zuryna reunites with fellow Stevenson University alum Dwight to discuss tech fatigue, the state of AI, and advice for small business owners. They reminisce about college days and share insights for new freshmen. Dwight also looks into his role at Litera and his side hustle, TechFluent Creative. Tune in for an engaging discussion filled with tech tips and fond memories.00:00 Introduction to Operations Unfiltered00:41 Meet Dwight: Tech Consultant and Stevenson Alum01:18

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26:10

Passion Project (with Alaina Maracotta)

Operations Unfiltered ·

2024/07/16

This week, we're having a Mustang Meetup with a fellow alumni from Stevenson University, Alaina Maracotta (BS, Business Communications - Class of 2016). We'll talk about our times in the admissions office, explore the operations side of Alaina's career in health tech and brand strategy, and end with some advice for future Mustangs.00:00 Introduction to Operations Unfiltered00:09 Mustang Memories with Alaina03:34 Career Journey and Current Role05:43 Side Hustles and Passion Projects06:39

en

42 results

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