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PODCAST

Marketing Your Business - Marketing Strategies for Business Owners

Marketing Your Business is a podcast dedicated to all things marketing. It"s a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life. Each episode is packed with takeaways to help you get what you have in front of a lot more people. It"s about leveraging your marketing to build a business that"s high in profit, low in stress, and one that gives you the ability to have the

business marketing

All Episodes

15:07

273: She Had a 35% Show-Up Rate. One Change Fixed It

Marketing Your Business - Marketing Strategies for... ·

2026/07/01

Your campaign isn't broken. There's just one spot quietly leaking your results. After 24 years of building and fixing campaigns, here's what I've learned: when something underperforms, it's almost never the whole thing that's broken. It's one weak conversion point. And most of us do the exact wrong thing. We tear everything down and start from scratch. In this episode, I walk you through the exact method I use to find that one leak, and I'm going to use a real client story to show you how this

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33:05

272: From Bankruptcy to $1 Million With Her Piggy...

Marketing Your Business - Marketing Strategies for... ·

2026/06/29

Lou Clarke's biggest client fired her when they found out she was pregnant with her third child, dropping her household from $5,000 to $1,000 a month. Then she rebuilt everything with a piggy bank. In this episode she breaks down the comeback, the $4 million she sold through Instagram DMs, and why she walked away from a thriving one-on-one business to chase a hundred-million-dollar mission. Lou is a third-generation bookkeeper who helps female entrepreneurs manage their money so they can keep more

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14:18

271: The Shortcut to Customers Nobody Talks About

Marketing Your Business - Marketing Strategies for... ·

2026/06/26

What if the fastest way to grow your audience isn't building one at all — but partnering with someone who already has the exact customers you're trying to reach? In this episode, Stu takes you inside a real coaching call with one of his members — a photo-book membership owner whose #1 problem is traffic. Instead of prescribing ads or more content, Stu asks one question that changes everything: "Who already has your ideal customers?" What follows is a live mapping session — seven partner types, a

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12:48

270: How To Find the One Story That Sells Your Offer

Marketing Your Business - Marketing Strategies for... ·

2026/06/24

Russell Brunson stood up at a charity mastermind in Nashville — $5,000 a seat, 100% to charity, 30 people in the room — and he never pitched a single thing. He just told a story. By the time he sat down, people were lining up to be part of it. That moment taught Stu three lessons about selling that most creators never figure out. Nobody wakes up wanting to buy your thing. They want to become someone different. And the fastest way to show them that's possible? Not a feature list. Not a price

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51:58

270: Why He Sells His Most Expensive Program First...

Marketing Your Business - Marketing Strategies for... ·

2026/06/22

Victor Damásio left law in Brazil, built a beloved marketing community, then flipped his entire value ladder and went from 20K to 200K a month. In this episode he breaks down the high-ticket-first move, the audio message he sends every new follower, the four questions that sold over 20 million, and the honest mistake he made along the way. Victor is a Brazilian marketer and educator who helps people get paid for what they know instead of what they do. His path: a lawyer who hated his job, then a top

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14:06

268: 3 Skills That Separate Great Communicators From...

Marketing Your Business - Marketing Strategies for... ·

2026/06/17

Most communicators think they need to be better speakers. They don't. They need to practice three skills that almost nobody ever talks about or works on. In this solo episode, Stu breaks down the real difference between communicators who land their message and those who leave audiences quietly tuning out. The key isn't confidence or charisma. It's three distinct skills: Expand (the long form), Condense (the short form), and Connect (clarity at any length). Most people have only ever practiced one

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50:04

267: Courses As We Know Them Are Over (Here's What...

Marketing Your Business - Marketing Strategies for... ·

2026/06/15

Michelle Falzon has been building courses and online programs since 1999, and she says the old model is finished: it's not changing, it's changed. In this episode she breaks down the shift from delivering information to delivering outcomes, the method she calls a guided journey, and why a client once cried when they finally got their result. Michelle has worked behind the scenes on courses, memberships, and coaching programs for more than two decades. Her thesis: the job of a creator has moved

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43:43

266: He Saw 15,000 Leads a Week. So He Tore...

Marketing Your Business - Marketing Strategies for... ·

2026/06/08

Ricardo Teixeira ran 5 to 6 launches a year in Portugal (about 45 days each), then tore the whole model down and went evergreen. The surprise: his show-up rate went UP. In this episode he breaks down the evergreen pivot, the AI that calls every registrant the morning of day one, the sales team that turns a no into a 12K yes, and the mindset shift behind all of it. Ricardo built a business in Portugal around education and software and says he has helped thousands of entrepreneurs there. He ran a

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12:25

265: If You Hate Selling, Let Your Clients Do It For You

Marketing Your Business - Marketing Strategies for... ·

2026/06/05

Most people don't love selling. You avoid talking about your offer because you don't want to come across as that pushy, cheesy salesperson. So you stay quiet. And your best offers stay invisible. Here's the good news: the most powerful way to sell barely involves you at all. In this solo episode, Stu shares the moment that proved it. At a recent mastermind he co-hosted, a long-time client named Emily had one honest conversation about her experience. People leaned in, a little circle formed, and

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18:43

264: Four Small Experiments That Made Our Funnel...

Marketing Your Business - Marketing Strategies for... ·

2026/06/03

Do you ever feel like you're getting punched in the gut when you look at how much you're spending on ads? Same here. And those costs just keep climbing. So our team sat down and asked a different question: how could we actually get paid to generate leads? In this solo episode, Stu walks through the four small experiments his team ran on an AI workshop funnel, the kind of tweaks that feel almost too simple to matter. Together, they took the funnel from covering 70 to 80% of ad spend to becoming

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44:30

263: She Closes 44% of Her Webinars Here's the...

Marketing Your Business - Marketing Strategies for... ·

2026/06/01

Emelie Bernborg closes 44% of her live webinars and her lowest show-up rate is 60-plus percent. Both numbers are unicorn territory. In this episode she breaks down the exact system: the 10-day promotion window, the ManyChat reminder sequence, the four-pillar messaging framework, the contest that drives the chat, the bonus that disappears at the end of the call, and the four-angle ad strategy that turned $3,000 in ad spend into more than $50,000 in revenue. Emelie is a Swedish course creator who

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30:51

262: She Built a 7,000-Member Empire by Throwing...

Marketing Your Business - Marketing Strategies for... ·

2026/05/25

Ashley Alderson spent 14 years building The Boutique Hub into a 7,000-plus member empire by doing something almost no one else does in the membership space: she names her enemies and throws rocks at them. In this episode, she breaks down the multi-tier membership model, the 30-ads-a-week Meta Andromeda playbook, the 500-opt-ins-a-week opt-in machine, and the radical-honesty content rhythm that turned her members into her best advocates. Ashley is the founder and CEO of The Boutique Hub, a membership

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18:25

261: The 3 Reasons Your Audience Isn't Growing

Marketing Your Business - Marketing Strategies for... ·

2026/05/22

You've built something great. World-class quality, loyal customers, and yet you're roughly the same size you were last year. If that's you, this episode is for you. This week I'm taking you behind the scenes of my son's Canadian National Jump Rope Championships, where I watched world-class athletes do things that take hundreds of hours of practice, in front of an audience that's far too small for how good they are. As I watched, I kept thinking like a business owner, and I saw three clear ways the

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12:53

260: The Audience You Don't Actually Own

Marketing Your Business - Marketing Strategies for... ·

2026/05/20

You wake up tomorrow, grab your phone, and your Instagram account is locked. Or the app is down. Or the algorithm just decided to stop showing your stuff. What happens to your business? Stu got reminded of this exact question this week after a conversation with Jeff Walker, the creator of Product Launch Formula. Jeff mentioned a few customers who had been on his email list for ten years before they ever bought anything. That one comment is the heart of this episode: most creators are obsessing over

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45:26

259: She Got 1,400 Members in 5 Days (43% Conversion...

Marketing Your Business - Marketing Strategies for... ·

2026/05/18

Sarah Williams went from running a brick-and-mortar gift shop to 80% recurring revenue, then invented a 5-day launch model that converted at 43% and pulled in 1,400 paid members in a single week. In this episode, she breaks down Coaching Week, the day-one sell strategy, and the paid ad shift that's now driving 3 to 8 new subscribers per day on autopilot. Sarah is the founder of Framed (a women's monogrammed subscription box business doing thousands of subscribers a month) and Launcher Box (a

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21:05

258: 3 Lessons That Flipped How I Think About Content

Marketing Your Business - Marketing Strategies for... ·

2026/05/15

You're posting consistently, but the followers aren't coming. You're running webinars, but barely anyone shows up. Or you're creating lead magnets, but the list isn't growing. Last week, Stu sat in a room with some of the smartest business owners he knows, and he walked out with three things that flipped how he thinks about content, lead generation, and webinars. In this episode, he unpacks all three so you can start using them in your business right now. First, a gardener with 1.6 million followers

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30:23

257: He Sells $5K Programs Without a Sales Page...

Marketing Your Business - Marketing Strategies for... ·

2026/05/11

Olivier Roland has been selling online for 16 years. After two years of declining launches, he flipped his model and beat his previous launch for the first time. In this episode, he breaks down the $5K offer, the hybrid launch sequence, and why most creators are one algorithm change away from losing everything. Olivier Roland is one of the biggest French-speaking online educators on the planet. He has been blogging, building email lists, and running launches since 2010. He has sold the same

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40:47

256: She Closed the Doors and Added 3,000 Members in...

Marketing Your Business - Marketing Strategies for... ·

2026/05/04

Ali Kay closed the doors on her membership and added 3,000 new members in a single week. In this episode, she breaks down the exact 5-day workshop launch, the $10 coupon that fills day one, and the charity day that turns cart close into her biggest sales moment. Ali Kay is a working artist who built a 6,300-member painting community by doing the opposite of what most online creators do. She closed the doors. She picked up the phone instead of running ads. She gave away her cart-close day to charity

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20:33

255: 5 AI Shifts Changing How You Run Your Business

Marketing Your Business - Marketing Strategies for... ·

2026/05/01

The AI world is moving fast, and it is hard to keep up. New tools, new studies, new shifts in how people are buying, searching, and consuming. So Stu started keeping a running list of the things that kept grabbing his attention, and this week five of them stood out. In this episode, Stu walks through the five shifts he believes will change how you and he run our businesses moving forward. Some are practical. Some are still being figured out in real time. All of them are worth paying attention to

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18:39

254: The STICK Test - Why Your Students Aren't...

Marketing Your Business - Marketing Strategies for... ·

2026/04/29

If you teach for a living and your students keep telling you your content is amazing, but six months later nothing's changed in their business... this episode might rattle you a little bit. And that's a good thing. A conversation with Scott Paley inside our Impact Mastermind cracked something open for me. Scott consumed all of our Summit content, but didn't show up live, didn't watch a single video. Instead, he ran the transcripts through Claude. And it made me ask a bigger question: what's actually

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