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PODCAST

Daring Dreams: Heart & Strategy in Small-Business Marketing

"Daring Dreams" is a podcast uniquely designed for small business owners and solopreneurs who are passionate about making a mark in their respective markets. Hosted by Hayley Bohan, a seasoned brand strategist, this podcast dives deep into the transformative world of branding and marketing. Each episode unpacks the essentials of building a compelling brand and developing effective marketing strategies that resonate in today"s competitive landscape. This series is more than just a business

business entrepreneurship

All Episodes

00:39:06

Marketing the Unexpected: How Cathy Nesbitt Turned...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/07/08

Would you ever believe that worms and laughter could be the foundation of a successful business—and a killer marketing strategy? In this episode, Hayley Bohan sits down with Cathy Nesbitt, founder of Cathy’s Crawly Composters, to dig into the dirt (literally!) on unconventional marketing, media magnetism, and how staying rooted in purpose can power your brand visibility. Guest Introduction: Cathy Nesbitt is a health and sustainability advocate, a

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43:06

How Brand Clarity Helps You Beat Imposter Syndrome...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/06/24

Feeling like you’re making it up as you go? Wondering if you're "qualified" enough to build your business? You’re not alone — and you don’t have to stay stuck there.Guest Intro: In this episode, Hayley Bohan sits down with Patricia Regier, founder of Regier Education Inc. Patricia is a learner-focused educator, entrepreneur, and speaker who helps people create engaging and inclusive online learning experiences. With over 20 years of experience in adult education, a Master’s degree, and a

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00:36:37

From Zero to Funded: The Marketing Behind Storyay’s...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/06/10

Have a brilliant business idea but unsure how to bring it to market? This episode is your blueprint. Marketing isn’t just part of the launch—it IS the launch. Guest Introduction: Sara Furlong-Warren, Chief Content Officer and Co-Founder of Storyay, joins Hayley Bohan to share how her team successfully launched an innovative children's product using a highly strategic marketing approach. With 20 years of experience in kids’ entertainment and publishing,

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36:36

From Zero to Funded: The Marketing Behind Storyay’s...

Daring Dreams: Heart & Strategy in Small-Business... ·

2025/06/10

Have a brilliant business idea but unsure how to bring it to market? This episode is your blueprint. Marketing isn’t just part of the launch—it IS the launch.Guest Introduction: Sara Furlong-Warren, Chief Content Officer and Co-Founder of Storyay, joins Hayley Bohan to share how her team successfully launched an innovative children's product using a highly strategic marketing approach. With 20 years of experience in kids’ entertainment and publishing, Sara brings deep insight into what it

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73:36

Resilience and Reinvention: Justin & Judith Sweeney...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/12/13

Judith and Justin Sweeney, the founders of Bubbles and Balms, share their inspiring journey of building a values-driven skincare business over the past 10 years. From battling imposter syndrome to navigating major pivots during the pandemic, they’ve learned how to turn challenges into opportunities.🎯 What You’ll Learn in This Episode: How to build confidence and push past imposter syndrome. Why simplifying your product offerings can lead to greater success. The importance of mental

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01:13:37

Resilience and Reinvention: Justin & Judith Sweeney...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/12/13

Judith and Justin Sweeney, the founders of Bubbles and Balms, share their inspiring journey of building a values-driven skincare business over the past 10 years. From battling imposter syndrome to navigating major pivots during the pandemic, they’ve learned how to turn challenges into opportunities. What You’ll Learn in This Episode: How to build confidence and push past imposter syndrome. Why simplifying your product offerings can lead to greater

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45:38

From Small Town to the Emmys: How Vero Arseneault...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/11/28

In this episode of Daring Dreams, host Hayley Bohan sits down with Vero Arseneault, the creative mind behind Ava Rose and Sail Away jewelry. Vero shares her journey from crafting jewelry in a small rural town to seeing her designs worn by celebrities at the Emmys and featured in Vogue. 🎉While her jewelry was already turning heads, Vero realized that her brand needed a transformation to match her bold, artistic vision. That’s where Hayley came in. In this conversation, they dive deep into

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00:45:39

From Small Town to the Emmys: How Vero Arseneault...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/11/28

In this episode of Daring Dreams, host Hayley Bohan sits down with Vero Arseneault, the creative mind behind Ava Rose and Sail Away jewelry. Vero shares her journey from crafting jewelry in a small rural town to seeing her designs worn by celebrities at the Emmys and featured in Vogue. While her jewelry was already turning heads, Vero realized that her brand needed a transformation to match her bold, artistic vision. That’s where Hayley came in. In this

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54:59

Building a Dream Quilt by Quilt: Lisa Mosher on...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/11/13

Welcome back to Daring Dreams: Heart & Strategy in Small Business Marketing! This episode features Lisa Moser, a former parole officer turned passionate quilt shop owner. Host Hayley Bohan dives into Lisa’s inspiring journey, from her first custom quilts to KP Quilting Studio’s expansion as a beloved local hub. Lisa opens up about her courageous leap from a stable career to fulfilling her entrepreneurial dream, the strategic pivots she made during COVID-19, and how embracing change

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00:55:00

Building a Dream Quilt by Quilt: Lisa Mosher on...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/11/13

Welcome back to Daring Dreams: Heart & Strategy in Small Business Marketing! This episode features Lisa Moser, a former parole officer turned passionate quilt shop owner. Host Hayley Bohan dives into Lisa’s inspiring journey, from her first custom quilts to KP Quilting Studio’s expansion as a beloved local hub. Lisa opens up about her courageous leap from a stable career to fulfilling her entrepreneurial dream, the strategic pivots she made during

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00:23:14

The 3-2-1 on Niching Down for Better Results

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/10/29

In today’s episode, host Hayley Bohan dives into one of the most powerful strategies small business owners can adopt: niching down. If you’ve ever felt hesitant about narrowing your target audience, this episode will help you reframe that fear into opportunity. Hayley outlines why reaching everyone actually means reaching no one, and shares inspiring examples, from GoPro to Bubbles and Bombs, demonstrating how businesses thrive by targeting a specific

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23:13

The 3-2-1 on Niching Down for Better Results

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/10/29

In today’s episode, host Hayley Bohan dives into one of the most powerful strategies small business owners can adopt: niching down. If you’ve ever felt hesitant about narrowing your target audience, this episode will help you reframe that fear into opportunity. Hayley outlines why reaching everyone actually means reaching no one, and shares inspiring examples, from GoPro to Bubbles and Bombs, demonstrating how businesses thrive by targeting a specific audience.This episode’s 3-2-1

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41:25

Pam Pastrik on Growing a Nonprofit That Heals

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/10/16

In this powerful episode of Daring Dreams, host Hayley Bohan sits down with Pam Pastrik, founder of NB Copes, a nonprofit that provides creative, holistic grief support to families navigating the loss of a loved one. Pam’s journey began with personal tragedy, but she transformed her pain into a purpose-driven organization that’s helping others heal. Along the way, she has faced the unique marketing challenges of building a nonprofit—crafting a message that’s not just compelling, but deeply

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00:41:26

Pam Pastrik on Growing a Nonprofit That Heals

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/10/16

In this powerful episode of Daring Dreams, host Hayley Bohan sits down with Pam Pastrik, founder of NB Copes, a nonprofit that provides creative, holistic grief support to families navigating the loss of a loved one. Pam’s journey began with personal tragedy, but she transformed her pain into a purpose-driven organization that’s helping others heal. Along the way, she has faced the unique marketing challenges of building a nonprofit—crafting a message

en

37:39

Marketing with Heart: World Hope International...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/10/03

In this episode of Daring Dreams, Hayley Bohan sits down with Tanya Nace, CEO of World Hope International Canada, to reveal the marketing strategies and bold moves that led to life-changing results.Tanya explains how their shift to a virtual model, creation of a clear donor persona, and use of short-form video content transformed both their brand and the communities they serve. From drilling wells that provided clean water and safety to building schools that stopped girls from being

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00:37:40

Marketing with Heart: World Hope International...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/10/03

In this episode of Daring Dreams, Hayley Bohan sits down with Tanya Nace, CEO of World Hope International Canada, to reveal the marketing strategies and bold moves that led to life-changing results. Tanya explains how their shift to a virtual model, creation of a clear donor persona, and use of short-form video content transformed both their brand and the communities they serve. From drilling wells that provided clean water and safety to building schools

en

00:49:07

From Burnout to Breakthrough: The Business Pivot That...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/09/16

Welcome to Daring Dreams: Heart & Strategy in Small Business Marketing! In today’s episode, host Hayley Bohan sits down with Gilles Essiembre, founder and head coach of O2Max, a company that helps clients improve longevity and athletic performance through metabolic and respiratory training. If you’re an entrepreneur who’s struggled with finding the right market, balancing personal priorities with business, or staying persistent in the face of

en

49:06

From Burnout to Breakthrough: The Business Pivot That...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/09/16

Welcome to Daring Dreams: Heart & Strategy in Small Business Marketing! In today’s episode, host Hayley Bohan sits down with Gilles Essiembre, founder and head coach of O2Max, a company that helps clients improve longevity and athletic performance through metabolic and respiratory training. If you’re an entrepreneur who’s struggled with finding the right market, balancing personal priorities with business, or staying persistent in the face of setbacks, this episode is packed with

en

00:53:58

Taking the Plunge: Sean Casey's Leap into Golf...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/09/03

Welcome to another episode of Daring Dreams: Heart & Strategy in Small Business Marketing. In this episode, Hayley Bohan sits down with Sean Casey, a seasoned entrepreneur and Professional Golf Association of Canada coach, who shares his journey of building BurlOak Indoor Golf—an innovative, full-service golf facility catering to golfers year-round. Key Takeaways: The Power of Taking the Plunge: Sean emphasizes the importance of committing fully to

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53:57

Taking the Plunge: Sean Casey's Leap into Golf...

Daring Dreams: Heart & Strategy in Small-Business... ·

2024/09/03

Welcome to another episode of Daring Dreams: Heart & Strategy in Small Business Marketing. In this episode, Hayley Bohan sits down with Sean Casey, a seasoned entrepreneur and Professional Golf Association of Canada coach, who shares his journey of building BurlOak Indoor Golf—an innovative, full-service golf facility catering to golfers year-round.Key Takeaways: The Power of Taking the Plunge: Sean emphasizes the importance of committing fully to your vision, even when the path is

en

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