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PODCAST

Smarter Marketer

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

business marketing

All Episodes

44:45

84. State of the Pitch 2025 w. Darren Woolley

Smarter Marketer ·

2025/04/08

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3.Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and

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34:27

83. Emails with Mailchimp: The Power of First-Party...

Smarter Marketer ·

2025/03/25

Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better.Host James Lawrence sits down with Anthony Capano, Regional Director at Intuit Mailchimp, to talk about how email is thriving in Australia, how personalisation and AI are changing the game, and what

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51:27

82. Rethinking Search: Google vs ChatGPT,...

Smarter Marketer ·

2025/03/11

Digital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first marketing to future-proof your digital strategy.Key Takeaways:Zero-click searches and AI Search tools - Where is traffic going?The AI hype cycle - Why most

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41:15

81. The Power of Account-Based Marketing w. Paola...

Smarter Marketer ·

2025/02/25

Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program?Host James Lawrence sits down with seasoned ABM strategist Paola Piccinno to unpack the nuances of this powerful marketing approach. Whether you’re considering ABM for the first time

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56:21

80. Marketing Under Pressure: Managing Stress, Sleep...

Smarter Marketer ·

2025/02/11

In marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance.Having worked with elite organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, Dr.King shares science-backed insights on managing burnout,

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48:52

79. Persuasion, Manipulation and Behavioural...

Smarter Marketer ·

2025/01/28

In marketing, there exists a fine line between influencing decisions and crossing into manipulation. The difference? One builds trust while the other erodes it.Host James Lawrence chats with Dan Monheit, Chief CX Thinker at Thinkerbell and former CEO of creative behavioural science agency HardHat, about applying behavioural science principles like default bias and anchoring to your marketing, related ethical considerations and how to draw the line between persuasion and manipulation.Key

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55:10

78. Answering Your Marketing Questions for 2025 w....

Smarter Marketer ·

2025/01/14

Rocket Agency’s top experts and Host James Lawrence discuss what will work in digital marketing in 2025 and how to set yourself up for success with the latest on SEO, digital and creative.Key Takeaways:How to navigate AI Overviews and the impact on paid search and SEOWill ChatGPT replace search engines?How to adapt SEO practices to align with AI-driven algorithms in 2025How digital marketing roles will remain relevant as we enter the age of AIHow to improve the impact of digital ad creativeThe

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42:24

From the Archives: How to Build Your Personal Brand...

Smarter Marketer ·

2024/12/31

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry.Key Takeaways:The importance of marketing yourself

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42:52

From the Archives: Career Advice From a Global CMO w....

Smarter Marketer ·

2024/12/17

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.Key Takeaways:What are the benefits of working for a company that is growing quickly?The importance of owning a number/region to develop your careerHow to gain mentorship and advice from your connectionsKnowing your worth as you move through your careerWhen is the right time to

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45:57

77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox

Smarter Marketer ·

2024/12/03

AJ Wilcox, Founder of B2Linked,has worked with 5 of LinkedIn’s top 10 spending accounts and managed over $150 million in LinkedIn ad spend. Host James Lawrence chats with AJ as they delve into key strategies for maximising the output of LinkedIn ads in 2025, the significance of Thought Leader ads, lead-generation tactics that actually work and more.Key Takeaways:The evolution of LinkedIn ads over the yearsEffective LinkedIn ads strategies and funnelsLead generation and conversion tacticsThought

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38:27

76. Marketing Metrics That Matter: A Conversation w....

Smarter Marketer ·

2024/11/19

For marketers in industries with longer or more complex purchase cycles, demonstrating the value of their efforts can be a constant challenge that often impacts budget approvals. In this episode of the Smarter Marketer Podcast, host James Lawrence welcomes back Fractional CMO Taz Bareham for an insightful discussion on marketing measurement, the struggles many marketers face, and practical ways in-house teams can improve their approach to marketing metrics.Key Takeaways:How to understand and

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36:58

75. The Future of Experiential Marketing: Trends and...

Smarter Marketer ·

2024/11/05

Great marketing is built on creating memorable experiences, whether through digital advertising or offline interactions. Laura Roberts, MD APAC at global experiential marketing agency INVNT joins Host James Lawrence to talk about how brands can craft comprehensive 360-degree campaigns, leverage social media and influencer events, and develop strategies to engage everyone from Boomers to Gen Alpha.Key Takeaways:Laura’s journey - from Sydney to NYC and into experiential marketingWhat is experiential

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44:07

74. How to Target Your Audience Online w. David Roberts

Smarter Marketer ·

2024/10/22

The way that we can target our perfect customers has changed radically, and what worked a few years back is likely to not work today. Large platforms like Google and Meta have changed how they collect audience data, significantly affecting how you reach and engage with your audience. In this episode, Host James Lawrence talks with Rocket Agency's Commercial Director, David Roberts about the recent changes in digital audience targeting and how to connect with your target market effectively.Key

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44:04

73. The Future of SEO: Why Google’s Here to Stay w....

Smarter Marketer ·

2024/10/08

Despite the buzz around AI search engines, Google isn’t going away anytime soon. Joe Alder, Head of SEO at Rocket Agency, joins Host James Lawrence to discuss how SEO is likely to change over the next few years, why Google remains relevant today and how in-house marketers can stay ahead of the curve.Key Takeaways:The importance of SEO in 2025 and beyondThe latest SEO trends and data insights in AustraliaWhy “the days of manipulating search engines are gone”Key SEO strategies and best practicesWhat

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36:43

72. PR in The Digital Age: From Newsrooms to...

Smarter Marketer ·

2024/09/24

Newsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024.Key Takeaways:The current trends in PRHow to ideate creative PR campaignsThe hallmarks of effective PR articlesHow PR differs for B2B vs B2C companiesThe impact of AI on PRAffiliate PR

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32:42

71. Signs Your Agency is the Right or Wrong Fit w....

Smarter Marketer ·

2024/09/10

“It’s not about finding the best agency - it’s about finding the best agency for you.”With the thousands of agencies in Australia finding the right partner for your needs is becoming trickier each year. Host James Lawrence and Co-Founder of Rocket Agency, David Lawrence discuss critical signs that indicate whether a client and agency is the right fit.Key Takeaways:What ‘the right fit’ means, and why it’s importantSigns for evaluating a marketing agencyAchieving results: what to (realistically)

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36:05

70. Countdown to 2025: What Marketers Need to...

Smarter Marketer ·

2024/08/27

2024 has been a whirlwind for the marketing landscape - privacy laws are changing, paid media targeting has become more challenging, and measurement and attribution are getting increasingly complex by the day. Host James Lawrence and Director of Client Services at Rocket Agency, Sachin Rajah discuss what marketers must do now to set themselves up for success in 2025.Key Takeaways:Why first-party data is still important, and how to collect and manage itWhy SEO and organic still matter in the wake of

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56:39

69. How Marketers Can Run Better Pitches w. Darren...

Smarter Marketer ·

2024/08/13

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the importance of clear objectives and effective feedback.Read the report: The State of the PitchGuest:Darren Woolley is considered a thought leader on all

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51:36

68. Content Marketing in the Age of AI w. Marcus...

Smarter Marketer ·

2024/07/30

The latest AI tools have made it easier than ever to generate content; however, it’s often at the risk of mediocrity. To stand out, your content needs to resonate with your audience and make them feel heard and understood. Host James Lawrence revisits his discussion with Marcus Sheridan, author of New York Times best-seller, 'They Ask, You Answer,' about how addressing customer concerns and creating relevant content can build trust and drive tangible marketing results.Guest:Described as a “web

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34:35

67. Building Brand Identity Through Sound w. Ralph...

Smarter Marketer ·

2024/07/16

Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even smaller businesses can benefit from defining their brand's sound essence.Guests:Ralph van Dijk and Ramesh Sathiah are the Founders of Resonance Sonic Branding,

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110 results

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