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PODCAST

The Art of the Brand

Third Eye Insights

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the

business marketing

All Episodes

01:11:38

How Melissa Andre Became the Name in Luxury Weddings....

The Art of the Brand ·

2025/05/20

In this episode of The Art of the Brand, Camille Moore is joined by Melissa Andre of Madco, one of the most sought-after luxury event and wedding planners, known for her work with top-tier clients including Drake, The Weeknd, and some of the most discreet names in fashion and finance.But her rise to the top didn’t happen by chance — it was built through intentional personal branding, a bold point of view, and knowing how to position herself as the only choice for elite events.In this episode, you’ll

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00:56:51

Your Brand’s Too Polite: Why Being Neutral Is Costing...

The Art of the Brand ·

2025/05/16

In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR.We break down:Why most legacy TV ads are pure virtue signaling (and why they’re failing)The rise of AI avatars, media manipulation, and what it means for foundersHow Blake Lively’s brand collapsed—and what CEOs can learn from her lawsuit misstepWhat antifragile branding actually looks likeAnd how

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01:03:18

Branding in the Age of Algorithms: Why Strategy Over...

The Art of the Brand ·

2025/05/13

This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you

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01:24:03

Dr. Linda’s Ultimate Wellness Routine: Peptides, Skin...

The Art of the Brand ·

2025/05/13

In this episode of Art of the Brand, Camille sits down with Dr. Linda Nyugen—medical aesthetician, wellness expert, and founder of 1Clinic—to unpack the science behind modern beauty. From red light therapy and skin cycling to GLP-1s, exosomes, and her favorite peptide protocols, Dr. Linda shares the exact wellness rituals and biohacking tools she uses to stay energized, ageless, and in demand.This isn’t just another beauty chat—it’s a deep dive into what’s actually working in the longevity space,

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01:05:46

Why Playing It Safe Is Killing Your Brand: Google,...

The Art of the Brand ·

2025/05/05

In this episode of Art of the Brand, Camille and Phillip dissect the crisis of creativity across tech, entertainment, and politics—from Google’s slow collapse into mediocrity, to AI’s branding revolution, to how Black Mirror outplayed everyone with a viral campaign. They also unpack the branding disaster of the Canadian election and explain why founders and marketers playing it safe are losing by default.If you're building a brand, launching content, or trying to stand out in a noisy world, this

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01:12:19

Why Most Influencers Will Fail | Anthony DeLuca on...

The Art of the Brand ·

2025/04/30

In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal

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00:59:21

How Hally Leadbetter Is Changing the Game in Sports...

The Art of the Brand ·

2025/04/23

In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally

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01:27:29

From Augusta to AliExpress: What Golf, Luxury, and...

The Art of the Brand ·

2025/04/22

In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity,

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00:13:49

Why Your Podcast Isn’t Making Money—And What To Do...

The Art of the Brand ·

2025/04/17

Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the real reason longform content still matters in 2025.You’ll learn:The hidden data on who actually makes money from podcastsHow to build a brand platform instead of chasing ad revenueWhy your opinions matter more than trying to please everyoneThe top content mistake that’s costing women

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01:14:00

How White Lotus Mastered Branding and Marketing Strategy

The Art of the Brand ·

2025/04/15

From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation builds obsession, and what every business needs to know about new platforms like WhatsApp and Snapchat. Plus, we call out the biggest marketing mistakes with our hilarious "Tariff List" you won’t want to miss. Subscribe for weekly breakdowns on branding, marketing, and how to

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00:34:23

The Secret Weapon for Branding? It’s Your Font (Not...

The Art of the Brand ·

2025/04/11

Most brands pick the wrong fonts—and it’s costing them. In this episode, we break down why fonts are more powerful than your logo, how the brain actually processes words, and the biggest mistakes businesses make when choosing typography.Learn the psychology behind great brand fonts, how to pick fonts that feel right, and why the best brands today are investing in custom typefaces. Whether you're building a personal brand, a startup, or scaling to a household name, this is the branding deep dive

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01:19:00

Why Playing It Safe Is Killing Your Brand — Lessons...

The Art of the Brand ·

2025/04/08

In this episode of Art of the Brand, Camille Moore and Phillip Millar break down why Four Seasons’ unofficial partnership with White Lotus is a masterclass in modern branding — and why most brands would have been too scared to let it happen.They also dive into why Samsung’s brand strategy is missing the mark against Apple, the psychology of indirect selling, the power of risk-taking in branding, and the real difference between visionary founders and passive CEOs.Plus:How Jacquemus turned iPhone

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01:19:23

The Algorithm Doesn’t Make Mistakes — How to Take...

The Art of the Brand ·

2025/04/07

In this episode of Art of the Brand, we break down why the algorithm isn’t the enemy — it’s your secret weapon. Learn how to shape your feed, build the brand you want, and stop blaming the system when it's your own habits holding you back.We also cover:Why documenting your journey (the highs and the lows) creates raving fansHow to use AI tools like ChatGPT properly (most people are doing it wrong)Big brand moves from Four Seasons, Puma, Coors Light, Pretty Little Thing, Doc Martens x Bratz, and

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00:44:17

They Tried to Silence Me — Here’s What Happened in Court

The Art of the Brand ·

2025/04/02

When a client refused to pay and tried to bully me out of $5,000, I did something most small business owners never do — I took them to court. This episode breaks down how one of the biggest law firms in the country tried to intimidate, manipulate, and gaslight me, and how I turned the tables in court. From red flags you should never ignore to the power plays big corporations use to silence small business owners — this story is equal parts entertaining and educational.

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01:43:33

Why Brands Are Dying | The Fall of Forever 21,...

The Art of the Brand ·

2025/03/31

In this episode of The Art of the Brand, hosts Camille Moore and Phillip Millar are calling it like it is. Brands are crumbling because they’ve stopped listening to their customers and started chasing trends that don’t scale. We unpack how Disney’s woke Snow White flop, Forever 21’s second bankruptcy, and big-box retailers’ lack of innovation are proof of this shift. Plus, we break down why founder-driven brands like Liquid Death win and why outdated marketing tactics (hello, $500k influencer

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01:12:02

Personal Branding Strategies: Athlete Marketing,...

The Art of the Brand ·

2025/03/28

Join Camille and Phillip for another packed episode of Art of the Brand where we explore:Athletes & Personal Brands - why building your personal brand is more critical than everOur exclusive 4 Quadrant Matrix for evaluating brand positioning and strategyThe viral Beis Claw controversy taking over everyone's feedsOur signature Hot or Not segment rating this week's boldest brand movesRange Rover's unexpected expansion into clothing and what it means for luxury crossoversPeroni's

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01:33:19

The Super Bowl's Branding Controversy: Taylor Swift,...

The Art of the Brand ·

2025/03/10

The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the biggest stage in America. Why was Taylor Swift really booed? Did Kendrick Lamar’s halftime show miss the mark? Super Bowl ads are shifting back to what works—here’s what you can learn.We also dive into the TikTok vs. Instagram battle—is TikTok dying, and should businesses double

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00:45:17

From Zero to $1M: Lori Harder’s Guide to Building a...

The Art of the Brand ·

2025/02/26

In this inspiring episode,Lori Harder—best-selling author, speaker, and creator of the daily beauty supplementGlossy—reveals how she went from rock bottom to running multiple successful ventures. Hear how personal development, network marketing, and consistent storytelling helped her cultivate a devoted audience. Lori also explains why she pivoted from launching a wine-spritz brand to focusing on a subscription-based wellness product. If you’re looking to future-proof your brand, tune in for Lori’s

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01:06:16

The Branding of Music with Walter Rudoza

The Art of the Brand ·

2025/02/19

MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.

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01:27:13

Is Your Brand Getting Bad Advice? New Growth...

The Art of the Brand ·

2025/02/18

Feeling buried by everyone’s “expert” opinions? This week, we reveal how getting the wrong advice or perspective can actually hold back your brand. We share a fresh framework for social media growth—complete with real-world tactics, from trial Reels to principles journals—and why filtering your feedback is more vital than ever. Plus, we drop stories from our Oman adventure (yes, it was epic) and cap off with a rapid-fire “Hot or Not” collab showdown. If you’re ready for a streamlined approach to

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123 results

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