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PODCAST

Valor Coffee Podcast

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

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All Episodes

01:11:59

SEO for Coffee Companies | Website Changes You Need...

Valor Coffee Podcast ·

2025/04/14

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win on

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01:23:26

How to Make Excellent Coffee Cocktails at Your Coffee...

Valor Coffee Podcast ·

2025/03/25

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu,

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00:53:08

Q&A: Should I Buy a Turn Key Cafe, Scheduling Apps...

Valor Coffee Podcast ·

2025/03/20

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor Coffee podcast! We dive into the realities of taking over an

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00:59:29

How Many Hours per Week Do Coffee Shop Owners Work? –...

Valor Coffee Podcast ·

2025/03/17

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!How much do coffee shop owners actually work? If you’re thinking about opening a cafe, you might be wondering: Is this a part-time gig? A 9-to-5? Or a full-on, life-consuming endeavor? In this episode, we break down what

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52:03

Douglas Weber of Weber Workshops – 02/19/2024

Valor Coffee Podcast ·

2025/02/27

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind behind Weber Workshops, a brand known for designing some of the most beautiful and well-engineered coffee equipment out there. From the EG-1 grinde...

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62:27

Coffee Prices Just Hit Record Highs Here’s What You...

Valor Coffee Podcast ·

2025/02/17

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all down. We cover: ☕️ Why the coffee market just surpassed a staggering $4/lb 🌍 Historical price

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75:19

Everything Wrong with Your Business is Your Fault –...

Valor Coffee Podcast ·

2025/02/12

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership and how it can completely change the way you lead your business. Inspired by the principles from Extreme Ownership by Jocko Willink and Leif Babin,...

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77:57

This Coffee Cart Business Booked Over 3,000 Events in...

Valor Coffee Podcast ·

2025/02/05

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking over 3,000 coffee catering events in 2024 sounds impossible—until you hear from Justin Goodhart of Goodhart Coffee and Flash Quotes. With 44

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85:37

Software We Use To Run a Coffee Company – 01/15/2025

Valor Coffee Podcast ·

2025/01/21

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the nitty-gritty of running a coffee business by breaking down the software and tools we use daily. From managing our books and financials with QuickBooks, automating workflows with Zapier...

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70:23

Essential Barista Tools for Your Coffee Shop –...

Valor Coffee Podcast ·

2025/01/14

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into essential barista tools for coffee shop owners and enthusiasts. From must-have milk pitchers to overlooked items like knock boxes and jiggers, we cover the gear that keeps your bar flowing...

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57:15

Conical vs Flat Burr Grinders for Coffee Shops –...

Valor Coffee Podcast ·

2024/12/30

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive deep into the great debate: conical vs. flat burr grinders. We share our experiences with different grinders, like the Mazzer Robur S and the Mahlkönig E80 Supreme, testing their performance wi...

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63:44

Don’t Start a Coffee Shop, Grow a Coffee Catering...

Valor Coffee Podcast ·

2024/12/17

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’ve all dreamed of starting a cafe, but what if we told you that growing a coffee catering business could be a smarter move in 2025? In this episode, we break down why coffee catering might be the future of specialty...

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77:59

The Most Overlooked Aspect of Specialty Coffee: Water...

Valor Coffee Podcast ·

2024/12/09

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we sit down with Taylor and Charles from Third Wave Water to dive deep into one of the most overlooked aspects of specialty coffee—water. They break down how water composition impacts coffee extraction...

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65:15

We Tier Listed Every Coffee Drink – 11/20/2024

Valor Coffee Podcast ·

2024/12/02

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this oh-so-serious episode, we take on the ultimate challenge: tier-ranking every coffee drink we could think of! From the cappuccino and espresso to Japanese iced pour-over and espresso tonic, no drink is safe from...

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60:48

Designing a Cafe When You Can’t Afford an Interior...

Valor Coffee Podcast ·

2024/11/18

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we share practical tips and lessons learned from building out two cafes without the help of designers; fr...

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57:04

Q&A: Competition in Coffee, Steps to Opening a Coffee...

Valor Coffee Podcast ·

2024/11/11

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe to deciding when to add staff as sales increase. We dive into a variety of listener questions from ...

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69:40

We Threw Out Our Core Values... – 10/30/2024

Valor Coffee Podcast ·

2024/11/06

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We just had a big moment at Valor Coffee: we changed our core values! In this episode, we talk about how and why we went from five to three core values, breaking down how we landed on these core pillars and what they m...

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56:40

Q&A with Valor’s Cafe GM – 10/23/2024

Valor Coffee Podcast ·

2024/10/28

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Valor's GM in Dunwoody, for a Q&A filled with honest insights on team culture, leadership, and running a specialty coffee shop. Savvi and the team ...

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50:55

Three Changes That Will Take Your Mobile Coffee Cart...

Valor Coffee Podcast ·

2024/10/21

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This ep we dive into carts, sharing lessons learned from years of catering experience. From undercharging and overcharging to dealing with equipment malfunctions, we've seen... a lot. Today we focus on three game-chang...

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93:45

The Story of Valor Part 3: Opening Our Cafes and...

Valor Coffee Podcast ·

2024/10/14

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!In this episode, we dive into the third and final part of the story behind Valor. Join us as we discuss opening our first cafe, launching our roastery, and expanding to a second location, all while navigating challenge...

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173 results

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