PODCAST

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

Johnny Dwinell and Brent Baxter

Helping Singers, Songwriters, and Indie Artists Create Leverage In the Music Business.

music music commentary

All Episodes

51:03

Ep 491: So What? Nobody Cares About Your Song

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/09/02

CLIMBer, if your song doesn't make me feel something, I'm out. Doesn't matter how clever your rhyme is or how perfect your structure is; if I'm not moved, I'm not staying. So that's where the "So What" test comes in. Today, we're showing you how to spot the lines and ideas that fall flat, how to fix them, and write songs that people actually care about. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want

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44:49

Song Title Challenge #197: "Second Hand Songs" w/ Ken...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/29

Brent & Johnny welcome pro songwriter, Ken Hart, to The Challenge. Ken is a true multi-hyphenate; he's a songwriter, author, certified life coach, keynote speaker, and entrepreneur. His songs have been recorded by Lee Bryce, For King and Country, Jake Worthington, Leah Blevins, and the legendary Marshall Tucker Band. With the book titled, Jesus is Cool, But Christians Creep Me Out, he's not afraid to ask bold questions and have honest conversations. Together, they work up 5-6 different

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51:37

Ep 490: Spotify Myths

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/26

CLIMBers, I keep hearing artists talk about choosing this streaming platform over that streaming platform because it "pays" better. There is no set streaming rate for any streaming service. What the hell does that mean? Today, we're going to dive into why Spotify pays the least per stream, but you'd better be on there. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the

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15:15

Songwriting Pro's J.A.M. Session: Songplugging...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/22

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com!The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business."

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46:28

Ep 489: The Rule Of One

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/19

CLIMBer! If your song tries to say five things, the listener remembers zero things. So, the best songs, though, hit one emotion, one idea, and they hit it hard. Today, I'm going to show you why The Rule of One might be the most powerful songwriting tool you aren't using yet. But you will be after this!Learn more about your ad choices. Visit megaphone.fm/adchoices

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33:12

Song Title Challenge #196: "Water Marks" with Craig...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/15

Brent & Johnny welcome a hit country artist, entrepreneur, and three-time CLIMBer, Craig Campbell, back to The Challenge. Craig is known for heartfelt hits like "Family Man" and the powerful fan favorite, "Outskirts of Heaven". The voice is country as cornbread, and a catalog full of soul and sincerity. He's back with a brand new single, "Missing You", which is at radio now. Craig is also CRUSHING IT with content on TikTok so go there for some inspiration. Together, they conjure up 5-6 different

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48:02

Ep 488: Is Broadcast Failing?

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/12

CLIMBers, what's happening with broadcast? It's not just terrestrial radio that's failing; broadcast/linear television is also struggling. What does this mean for your artist promotion decisions? Stick around and find out.The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday Morning

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20:16

Songwriting Pro's J.A.M. Session: Patience In Artist...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/08

This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at SongwritingPro.com! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business."

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46:29

Ep 487: The 1st AI Music Star imoliver-Suno-And The...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/05

CLIMBer, an AI creator just signed a record deal. Not a producer, not a band- a guy with prompts and a laptop. His name is imoliver, and he's already racked up millions of streams using Suno. So where does this lead, and where does this leave us? If you're a songwriter, an artist, or just curious about where music is heading, you want to hear this.The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want

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35:56

Song Title Challenge #195: "Not Gonna Miss A Chance"...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/08/01

Brent & Johnny welcome back two-time CLIMBer, Brett Sheroky, who is a staff songwriter for Seagayle Music with cuts by Blake Shelton, Jake Owen, Tucker Wetmore, Randall King, Cody Jinks, and more. He's also a powerful artist in his own right. Brent is officially "Impressed Off!" with some of the songwriting on Sheroky's latest release. Together, they cook up 5-6 different conceptual angles for writing a song titled "Not Gonna Miss A Chance," sent in by CLIMBer, Adrena Sjodahl. Connect With Brett

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69:44

Ep 486: Interview w/ Jenna LoMonaco, Head of...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/29

CLIMBers, you don't want to miss today's episode! Our guest is going to upgrade your marketing game. She knows what she's talking about- she's worked with artists like Mumford & Sons, New Kids on the Block, and Elton John. What has she got to share with you? Stick around & find out!Connect with Jenna LoMonaco Here: ONErpm Website: https://onerpm.com/ Instagram: @ONErpm Facebook: @ONErpm TikTok: @ONErpmus The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists

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19:17

Songwriting Pro's J.A.M. Session: Story Development

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/25

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27:48

Ep 485: Five Qualities To Look For In A Co-Writer

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/22

CLIMBer, you might be looking for co-writers, but what are you looking for IN co-writers? That can make all the difference between having a profitable relationship or a toxic one. And I'm sure which one we want you to have, so listen up! The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson (“Monday

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42:19

Song Title Challenge #194: "Truth Is A Crime" w/ Eric...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/18

Johnny & Brent welcome back hit songwriter Eric Erdman, who has been named Songwriter of the Year and Male Vocalist of the Year at the Trop Rock Music Awards. He's behind hundreds of songs, including "Stone's Throw," recorded by breakout band The Red Clay Strays. They just finished a tour with The Rolling Stones. He's a master of blending heart, hook, and honesty. We craft 5-6 different concepts for writing a song called "Truth Is A Crime". The C.L.I.M.B. Show is dedicated to helping singers,

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54:18

Ep 484: Is The End Of Labels?

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/15

CLIMBers, a value shift is underway in the marketplace with artists moving equity and income away from traditional music companies (i.e., labels) and keeping it with the creators and their teams. Merck Mercuriatis, the founder of Hipgnosis, is behind this movement with a new venture that is all about artists and managers making the majority of the money rather than the labels. Mercuriadis has hundreds of millions of investment capital behind him. What does this mean for the labels? What does

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14:41

Songwriting Pro's J.A.M. Session: Upgrading Your Titles

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/11

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36:28

CLIMB Show Classics: Your Song Will NEVER Be Heard...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/08

CLIMBer, it's not enough to write your song. You need to resolve your song, or it's never going to get heard. What's that mean, and why is it hugely important for your songwriting career? We're going to tell you today on The CLIMB, so listen up!The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros "Create Leverage In The Music Business." We want you to win! About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jackson

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37:46

Song Title Challenge #193: "Slow News Day" w/ Bill...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/04

Johnny & Brent welcome songwriter, Bill DiLuigi, who has hit songs recorded in Country, Christian Americana, and film and TV, with cuts by everyone from rock icon Bonnie Tyler to Lonestar's Richie McDonald. Together, they tackle the title, "Slow News Day," sent in by CLIMBer, Joe Bigalke. CONNECT WITH Bill DiLuigi HERE: Facebook: @BillDiluigi Instagram: @BillDiLuigi YouTube: @billdiluigi9662 Website: BillDiLuigi.com The C.L.I.M.B. Show is dedicated to helping singers,

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72:20

Ep 482: Interview w/ Hit Songwriter & Author Sandy Knox

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/07/01

Johnny & Brent welcome hit songwriter, Sandy Knox, who has written songs for icons from Reba McEntire and Dolly Parton to Neil Diamond to Kelly Clarkson, Carrie Underwood, and Martine McBride, among others. She served on the board of NERIS, NSAI, which we love, and the Music Health Alliance, which we love. Sandy has created the first audiobook/musical called Weighting, which we'll be discussing!The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie artists and industry pros

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16:36

Songwriting Pro's J.A.M. Session: Sleeping Your Way...

The C.L.I.M.B. with Johnny Dwinell and Brent Baxter ·

2025/06/27

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The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

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