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PODCAST

Two by Two

The Two by Two podcast is a premium business podcast from The Ken that investigates, discusses and breaks down the most important business stories around you. Hosted from The Ken"s newsroom by business journalists Rohin Dharmakumar and Praveen Gopal Krishnan, Two by Two will feature guests and experts from across the industry and academia to talk about issues no one else is talking about.

business business news

All Episodes

115:14

India's AI program is unlikely to create unicorns

Two by Two ·

2025/06/12

This episode of Two by Two was first published on 15 May 2025.Premium subscribers of The Ken have full access to ALL our premium audio. They are available exclusively via The Ken’s subscriber apps. If you don’t have them, just download one and log in to unlock everything. Get your premium subscription using this link.Not a Premium subscriber? You can subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel includes ALL our premium podcasts.-The

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98:45

Coffee versus cafe? India is poised at an inflection...

Two by Two ·

2025/06/05

This episode of Two by Two was first published on 08 May 2025.Premium subscribers of The Ken have full access to ALL our premium audio. They are available exclusively via The Ken’s subscriber apps. If you don’t have them, just download one and log in to unlock everything. Get your premium subscription using this link.Not a Premium subscriber? You can subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel includes ALL our premium podcasts.-The

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98:02

Who will be the next Blusmart?

Two by Two ·

2025/05/29

This episode of Two by Two was first published on 01 May 2025.Premium subscribers of The Ken have full access to ALL our premium audio. They are available exclusively via The Ken’s subscriber apps. If you don’t have them, just download one and log in to unlock everything. Get your premium subscription using this link.Not a Premium subscriber? You can subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel includes ALL our premium

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83:57

Can Stage become the Netflix for Bharat?

Two by Two ·

2025/05/22

This episode of Two by Two was first published on 24th April 2025.Premium subscribers of The Ken have full access to ALL our premium audio. They are available exclusively via The Ken’s subscriber apps. If you don’t have them, just download one and log in to unlock everything. Get your premium subscription using this link.Not a Premium subscriber? You can subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel includes ALL our premium

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88:41

Why build when you can buy and then build? Here come...

Two by Two ·

2025/05/15

This episode of Two by Two was first published on 17th April 2025.Premium subscribers of The Ken have full access to ALL our premium audio. They are available exclusively via The Ken’s subscriber apps. If you don’t have them, just download one and log in to unlock everything. Get your premium subscription using this link.Not a Premium subscriber? You can subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel includes ALL our premium

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102:43

Are Trump's tariffs a crisis or an opportunity for...

Two by Two ·

2025/05/08

This episode of Two by Two was first published on 10th April 2025.Premium subscribers of The Ken have full access to ALL our premium audio. They are available exclusively via The Ken’s subscriber apps. If you don’t have them, just download one and log in to unlock everything. Get your premium subscription using this link.You can also subscribe to The Ken Premium on Apple Podcasts for an easy monthly price (Rs 299 in India). The channel includes ALL our premium podcasts. -US President Donald

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97:55

Are we in the "enshittification" phase of Indian...

Two by Two ·

2025/05/02

You’ve surely heard of the term of the term enshittification? In case you haven’t, it was coined by blogger and journalist Cory Doctorow. He defined it as the pattern in which online products and services decline in quality over time.This decline or decay has started to show in Indian Consumer tech products as well, resulting in an experience for customers that is much worse than what was promised. From seemingly unharmful dark patterns to unnecessary cross-selling, the spectrum lies wide

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90:58

Should you invest the first two years of your career...

Two by Two ·

2025/04/25

“The future of consultants is intricately linked to the future of consulting”That’s what one of the guests had to say about the future of consultants and the promise of consulting careers.Being a consultant at any of the big three consulting firms—McKinsey & Company, Bain & Company, and Boston Consulting Group(BCG)—meant one thing: The opportunity to work on cutting-edge projects with big, innovative companies. It allowed the people who worked at these companies to have career

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102:52

Ultrahuman and Kuku FM have broken out

Two by Two ·

2025/04/18

You could, in many ways, picture India’s tech businesses venturing into the global stage in waves. First, there were the services companies. Your Wipros and Infosys and the like. Then, startups such as Zomato, Oyo, and Ola took their shot. The third wave was headlined by SaaS companies like Zoho and Freshworks. What does the fourth wave look like? What does the future hold for companies making the jump? This week’s episode of Two by Two was our attempt to answer some of those questions. Our

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103:34

How big is the market for treating farmed animals...

Two by Two ·

2025/04/11

Free-range eggs and chicken have been gaining popularity for a while. The practices involved in producing and raising them are considered more humane. The market for humane meat has been growing slowly but steadily. Reports suggest that a majority of the country eats eggs, chicken, or meat. Shouldn’t we care about how the animals that reach our plates are raised and killed? It’s not a question with easy answers.Today, consumers are becoming more aware of the conditions in which the eggs and

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33:14

Who'll become new television? Youtube or streaming...

Two by Two ·

2025/04/07

There's a war for succession going on. Who gets to become the new television?There are two challengers. The first challenger is Youtube.According to Neal Mohan, YouTube CEO, TV screens have officially overtaken mobile as the quote, primary device for YouTube viewing in the US.It is, as Mohan writes in his annual letter from the CEO, an indication that YouTube is the new television.It's interactive and includes things like shorts, podcasts, and live streams alongside sports, sitcoms, and

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17:36

Are we in the "enshittification" phase of Indian...

Two by Two ·

2025/04/03

You’ve surely heard of the term of the term enshittification? In case you haven’t, it was coined by blogger and journalist Cory Doctorow. He defined it as the pattern in which online products and services decline in quality over time.This decline or decay has started to show in Indian Consumer tech products as well, resulting in an experience for customers that is much worse than what was promised. From seemingly unharmful dark patterns to unnecessary cross-selling, the spectrum lies wide

en

31:40

Airtel fights spammers. And Truecaller's business...

Two by Two ·

2025/03/31

Everyone’s lives would be better if we were rid of spam calls and messages, but we don’t live in that reality. So most people rely on caller-ID apps or services to save themselves from the ordeal. In September last year, Bharti Airtel launched a spam fighting network free of cost to all users who have a VoLTE-enabled smartphone.Airtel says its AI-powered systems come across a call or message that seems sketchy based on call patterns, frequency, duration and other parameters to flag them as

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11:44

Should you invest the first two years of your career...

Two by Two ·

2025/03/27

“The future of consultants is intricately linked to the future of consulting”That’s what one of the guests had to say about the future of consultants and the promise of consulting careers.Being a consultant at any of the big three consulting firms—McKinsey & Company, Bain & Company, and Boston Consulting Group(BCG)—meant one thing: The opportunity to work on cutting-edge projects with big, innovative companies. It allowed the people who worked at these companies to have career

en

29:30

What is stopping 10-minute alcohol delivery?...

Two by Two ·

2025/03/24

The consumer need for 10-minute deliveries wasn't demanded, but it was created.Multiple startups went into an arms race to deliver products faster and faster to users who never really asked for them.This expanded into category after category, starting from groceries to FMCG products, then to apparel, electronics, PS5s, iPhones, and later food. The 10-minute monster demands to be fed and is eating category after category, forcing consumers to change long-established patterns so they can get

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16:20

Ultrahuman and Kuku FM have broken out (10-minute...

Two by Two ·

2025/03/20

Two founders lay down their journey so far of going global.You could, in many ways, picture India’s tech businesses venturing into the global stage in waves. First, there were the services companies. Your Wipros and Infosys and the like. Then, startups such as Zomato, Oyo, and Ola took their shot. The third wave was headlined by SaaS companies like Zoho and Freshworks. What does the fourth wave look like? What does the future hold for companies making the jump? This week’s episode of Two by

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30:46

Going out of India is easier than going out in India...

Two by Two ·

2025/03/17

Have you made a trip abroad to attend a live event in 2023 or 2024?Did you have the option of attending the same (or equivalent) event in India?Why did you choose not to attend the same event in India?These were the three main questions we posed to listeners of Two by Two in a recent survey to understand the biggest problems with hosting events—big or small—in India.Then we took all the people who said yes and looked at the events that they said they went outside India to attend even though

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15:44

How big is the market for treating farmed animals...

Two by Two ·

2025/03/13

Free-range eggs and chicken have been gaining popularity for a while. The practices involved in producing and raising them are considered more humane. The market for humane meat has been growing slowly but steadily. Reports suggest that a majority of the country eats eggs, chicken, or meat. Shouldn’t we care about how the animals that reach our plates are raised and killed? It’s not a question with easy answers.Today, consumers are becoming more aware of the conditions in which the eggs and

en

28:57

Razorpay, Phonepe, and others confront Juspay’s...

Two by Two ·

2025/03/10

On January 20th, the online publication The Head and Tale broke the news that two of India's largest payment aggregators and gateways, Razorpay and Cashfree, were severing ties with India's largest payment orchestrator or router, Juspay.Payment gateways are the simplest. They simply facilitate a payment transaction between a merchant's website and a bank. But because these days, we have so many ways to pay. Cards, UPI, net banking, wallets, etc. Many payment gateways also aggregate these

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10:10

Who'll become new television? Youtube or streaming...

Two by Two ·

2025/03/06

There's a war for succession going on. Who gets to become the new television?There are two challengers. The first challenger is Youtube.According to Neal Mohan, YouTube CEO, TV screens have officially overtaken mobile as the quote, primary device for YouTube viewing in the US.It is, as Mohan writes in his annual letter from the CEO, an indication that YouTube is the new television.It's interactive and includes things like shorts, podcasts, and live streams alongside sports, sitcoms, and

en

98 results

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