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PODCAST

Marketing Tips for Photographers | The Tog Republic Podcast

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

business marketing

All Episodes

00:16:14

243: Outside of Social Media What's The Best...

Marketing Tips for Photographers | The Tog Republic... ·

2024/02/06

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael Mann and Francisco Estarda they asked about the best Tool/Place For Marketing outside social media and trends for wedding photography and video in

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00:37:22

242: Portfolio Building and Curation With David Abel

Marketing Tips for Photographers | The Tog Republic... ·

2024/01/30

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding photographer based in Virginia. He took matters into his own hands with exquisite editorial work that bridged the gap between his portfolio and his dream

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00:49:13

241: How to get started with SEO With Brianna Parks

Marketing Tips for Photographers | The Tog Republic... ·

2024/01/23

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In today's episode, we discuss her blogging approach, what she's done, and the timeline it took her to reach page one for over 10 different

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00:09:18

240: Five Ways to Show Gratitude in the Wedding...

Marketing Tips for Photographers | The Tog Republic... ·

2023/11/29

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: ⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠ Purchase The Art of

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00:46:05

239: How To Use ChatGPT To Write Better Content With...

Marketing Tips for Photographers | The Tog Republic... ·

2023/11/09

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers who want to blog more often and feel very intimidated not only by writing articles but also by the content creation process. You can find more

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00:48:36

238: How to Market Your Photography Business When You...

Marketing Tips for Photographers | The Tog Republic... ·

2023/11/07

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My Wedding Season - The Podcast! In addition to running two businesses, she’s also renovating her home and taking care of her family. You can find more about

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01:04:02

237: How To Shoot Better Candids So You Can Book More...

Marketing Tips for Photographers | The Tog Republic... ·

2023/10/19

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authentically. Whether you're a seasoned documentary photographer or looking to add a new dimension to your portfolio, this chat is for you! You can find

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00:10:01

236: A New Quarter, a Fresh Start: Dive into Data...

Marketing Tips for Photographers | The Tog Republic... ·

2023/10/05

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge. Here’s an episode to dive deeper into this topic: 214: TRACKING YOUR DATA TO MAKE BETTER MARKETING CHOICES ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY

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00:20:02

235: Don't Do This To Your Prospects

Marketing Tips for Photographers | The Tog Republic... ·

2023/09/28

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art of

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00:19:23

234: Mastering the Blogging Process: My Pre, During,...

Marketing Tips for Photographers | The Tog Republic... ·

2023/09/21

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I'll share with you my process before, during, and after writing a blog post. ARE YOU READY TO LEVEL UP YOUR

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00:23:45

233: Marketing Insights from A Michelin Star Dining...

Marketing Tips for Photographers | The Tog Republic... ·

2023/09/14

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers who haven’t been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren’t

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00:21:09

232: Q&A: How To Use A Podcast To Market Your...

Marketing Tips for Photographers | The Tog Republic... ·

2023/09/07

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edits with this code: https://imagen-ai.com/?ref=carolinaguzik -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING

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00:14:36

231: What Posting on Instagram Every Day For 30 Days...

Marketing Tips for Photographers | The Tog Republic... ·

2023/08/01

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you to get out of your comfort zone, take a look at your data, and draw your own conclusions. Let me know what you think, and if you are planning on taking

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01:02:48

230: Marketing Your Photography Business on Pinterest...

Marketing Tips for Photographers | The Tog Republic... ·

2023/07/27

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND MORE ABOUT DANIEL HERE: DANIEL MOYER PHOTOGRAPHY THE FOCUSED PHOTOGRAPHERS PODCAST -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT

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00:46:26

229: lessons learned from 100 business dates in 100...

Marketing Tips for Photographers | The Tog Republic... ·

2023/07/18

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coffee business dates to hear about other people’s journeys. What she didn’t know is that she was going to rediscover her purpose by listening to others’

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00:51:51

228: Going Viral on TikTok with Oak & Iron

Marketing Tips for Photographers | The Tog Republic... ·

2023/07/13

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business. What started as a fun account to explore their creativity and have fun soon turned into experimenting with different ideas and pouring their heart and soul into creating content that resonated with their audience. In this episode, we talk about how they

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00:32:58

227: Mastering Instagram Reels With Michelle Gifford

Marketing Tips for Photographers | The Tog Republic... ·

2023/07/05

Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford. If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of straight talk and tough love, Michelle teaches Social Media Marketing and Strategy to thousands of followers on Instagram every day. In today’s episode, we

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00:24:35

226: To Get Verified, Or Not To Get Verified:That's...

Marketing Tips for Photographers | The Tog Republic... ·

2023/04/13

This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so today’s episode is juicy! I want to hear from you, are you verified? Or are you going to wait and see? -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY

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00:18:01

225: How To Write A Blog Post To Maximize its Impact

Marketing Tips for Photographers | The Tog Republic... ·

2023/04/06

Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand. But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to page 1 and blogging had a great deal on this move. In this episode, I share with you the structure of a blog post that will be evergreen and therefore,

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00:09:38

224: 3 Pasos Que Debes Tomar Despues De Hacer Una...

Marketing Tips for Photographers | The Tog Republic... ·

2023/03/30

Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho. En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!

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