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PODCAST

Lets Run Facebook Ads: The Podcast

Nick Boddington

Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick shares his knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts.Ready to explode your ad campaign results but don"t know how

business marketing

All Episodes

8:38

Funnels Demystified: How to Simplify Your Meta Ad...

Lets Run Facebook Ads: The Podcast ·

2025/08/04

In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you. Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targetin...

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7:39

Crack the Code: Facebook Ad Objectives Explained

Lets Run Facebook Ads: The Podcast ·

2025/07/21

In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and conversions, this episode gives you practical insights to optimise performance and understand what your ...

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27:19

Retargeting Ads 101: How to Make Them Work For You

Lets Run Facebook Ads: The Podcast ·

2025/07/14

We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you. BUT ...

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9:14

Why You SHOULDN'T Listen to Meta's Ad Advice

Lets Run Facebook Ads: The Podcast ·

2025/07/07

In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you should be following, including his own Skool community where you can learn how to build and optimise your ads for free. BUT THERE'S MORE... If you need help with your Face...

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11:54

Fix Your Funnel: Choosing the Right Meta Ad Objective

Lets Run Facebook Ads: The Podcast ·

2025/06/30

In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issues, avoiding wasted ad spend, and optimising Facebook Ads Manager for better results. If your Meta...

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10:08

Why You Should Be Using AI Tools in Meta Ads Manager

Lets Run Facebook Ads: The Podcast ·

2025/06/23

In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to...

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7:05

You’re Using the Wrong Objective (But It’s Not Your...

Lets Run Facebook Ads: The Podcast ·

2025/06/16

In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance. Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead g...

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7:54

Facebook Ad Budgets: What Should You Actually Spend?

Lets Run Facebook Ads: The Podcast ·

2025/06/09

In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success. Nick breaks down the core principles behind Facebook Ads budgeting, helping you determine the optimal daily or campaign-level spend based on your business size, g...

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18:21

16 Quick Wins for Higher-Quality Leads

Lets Run Facebook Ads: The Podcast ·

2025/06/02

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial. Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting an...

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12:44

We Tested Instant vs Website Forms — Here’s What We...

Lets Run Facebook Ads: The Podcast ·

2025/05/26

In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with CRMs, and emphasises the importance of testing both formats due to Meta's ongoing changes. BUT THE...

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13:26

Creative First: The Real Driver of Facebook Ad Results

Lets Run Facebook Ads: The Podcast ·

2025/05/19

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad strategies. Whether you're just starting out with advertising or a seasoned veteran, this episode pr...

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13:42

Stop Guessing: Test Your Hooks Like This

Lets Run Facebook Ads: The Podcast ·

2025/05/13

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns. Learn why traffic campaigns are ideal for testing, how to gauge audience engagement, and why understanding your ad hooks can dramatically improve your Facebook ad performance. Whether you're running e-commerce, lead generation, or email marketing funnels, this e...

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34:17

AI Image Generation: How Will AI Affect Advertising?

Lets Run Facebook Ads: The Podcast ·

2025/04/15

In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your businesses and the wider landscape of advertising. AI is here to stay so learning how to best utilise it for your business will make you more efficient and help you reimagine and revitalise your ad accounts. BUT THERE'S MORE... If you need help with your Facebook ads, then join The ...

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14:55

How to AVOID Making Mistakes When Running Meta Ads

Lets Run Facebook Ads: The Podcast ·

2025/04/07

Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns closely, and key strategies to ensure your budget is spent wisely. BUT THERE'S MORE... If you ...

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17:58

Major Meta Updates – What’s Changing for Advertisers?

Lets Run Facebook Ads: The Podcast ·

2025/03/17

Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta?, covering the latest platform updates. Tune in to stay ahead of the game and keep your Facebook ad campaigns...

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10:25

Hold Rate: The Most Important Metric You're NOT Using...

Lets Run Facebook Ads: The Podcast ·

2025/03/03

In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how to structure your Meta ad campaigns for success. If you're looking to enhance your video ad strategy ...

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17:44

How To Test Headlines on a Low Budget

Lets Run Facebook Ads: The Podcast ·

2025/02/24

In this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling successful campaigns efficiently. Whether you’re managing e-commerce ads or lead generation campa...

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17:04

Can I Run A Facebook Ad On A Low Budget?

Lets Run Facebook Ads: The Podcast ·

2025/02/17

In this episode of Let’s Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scaling your ad spend for maximum ROI, Nick provides actionable insights to help you manage your Meta Ads budget effectively. Tune in for expert advice on ad spend allocation, budget testing, and strategies to optimise your campaigns without overspending. BUT THERE'S MORE... If y...

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10:21

The Hidden Facebook Ad Feature Transforming Campaigns...

Lets Run Facebook Ads: The Podcast ·

2025/02/06

In this episode, we’re diving into a game-changing new feature from Meta that helps advertisers give Facebook even more intelligence—boosting performance and lowering costs. 🚀 We’ll walk you through: ✅ How to set up audience segments for more precise targeting ✅ A real-life case study where ad spend was cut by 50% while maintaining results ✅ The importance of Meta verification and how it saved a business from major downtime ✅ A step-by-step guide to refining your custom audiences for maximum

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45:28

'Drop In Clinic' - Answering Your Facebook Ads...

Lets Run Facebook Ads: The Podcast ·

2025/02/03

In this episode of Let's Run Facebook Ads, host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whether you're looking to scale your business or fine-tune your ad performance, this episode is packed with actionable tips to help you maximise your results. Tune in now! BUT THERE'S MORE... If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here...

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222 results

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