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PODCAST

Content Marketing, Engineered Podcast | TREW Marketing

TREW Marketing & Wendy Covey

If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You"ll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast

business marketing

All Episodes

35:25

From Burnout to Buy-In: Practical Tips for Managing...

Content Marketing, Engineered Podcast | TREW Marketing ·

2025/01/16

Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if not introduced thoughtfully. Today we're talking about change prioritization and how to implement change. In this episode we talk to Jenny Magic, a change management expert and author of the book "Change Fatigue: Flip Teams From Burnout to Buy‑In." We discuss the evolution of change management, the challenges organizations face with c...

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38:06

The Power of Qualitative Research to Level Up Your Brand

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/12/12

Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company. In this episode, David Schneer, a body language expert and CEO of Merrill Research, discusses the significance of qualitative research in today's changing landscape. He emphasizes the importance of understanding body language in research, the shift to virtual methodologies post-pandemic, and the intersec...

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38:36

The State of AI: Chatbots, Reasoning Models, and Agents

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/12/05

Haven't figured out what your New Year's Resolution will be? Consider leaning in to AI adoption in 2025. Stave Cunningham shares how you can become the Hero of AI adoption at your company. n this episode, Wendy Covey interviews Steve Cunningham, co-founder of Simple Academy, discussing the evolving landscape of AI adoption in businesses. They explore the changing attitudes of business leaders and employees towards AI, the stages of AI transformation, and the importance of creativit...

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33:04

Differentiate Your B2B Marketing in 2025: Strategies...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/11/21

Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how we're updating our marketing strategy in 2025. In this episode, Wendy Covey and Lee Chapman discuss the evolving landscape of marketing as they prepare for 2025. They reflect on the significant changes in inbound marketing, the importance of having a solid strategy, and the role of AI in enhancing marketing efficiency. The conversation also d...

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27:00

Getting Personal: When Authenticity is a Winning...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/11/14

Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional essays. His online presence inspires trust which ultimately makes his sales strategy a success. In this episode of Content Marketing Engineered, Rob Brunson, Vice President of Marketing and Sales for Wallace Electronic Sales, shares insights on the importance of authenticity in social media, particularly on LinkedIn. He discusses his appro...

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43:20

Marketing Insights from Gardner's Industrial Buying...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/11/07

As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of suppliers, and when they're ready to talk to sales. Gardner Business Media recently published their Industrial Buying Influence Report to help us answer these questions. Dave Necessary, Executive Vice President of Product Development at Gardner Business Media stopped by the show this week to reveal the findings of Gardner's Industrial Buying ...

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27:41

Recapping Our Time at Content Marketing World 2024

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/10/31

The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned and what we'll be applying to our own marketing practice. Join me as Lee Chapman and Morgan Norris share their insights from the mentorship program, the manufacturing master class, and the countless inspiring sessions they attended. We'll discuss the latest AI innovations, the power of personal branding, and the evolving landscape of vi...

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28:23

Find Your People at the Industrial Marketing Summit

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/10/24

Calling all industrial marketers! The Industrial Marketing Summit is BACK!On this week's episode, we're sharing all the details on what to expect from the second annual Industrial Marketing Summit, the go-to event tailored specifically to the challenges of marketers in the B2B manufacturing, engineering, and technical industries.Joe Sullivan, co-founder of Gorilla76, is my partner in crime! Together, our agencies are hosting the Industrial Marketing Summit, which will take place Wednesday, Fe...

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36:21

Breaking Into New Markets: Prototyping, Messaging,...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/10/17

If you're a well-established industrial brand in a specific vertical, it can be tempting to launch your products in a completely different sector. But there is a lot that goes into making the decision to launch into a new market and even when you do make the decision, it can take years and many trial and errors to gain market share. That's why I had John Schober, founder of Sorian, on the podcast this week. John has decades of experience consulting for businesses who are interested in launchi...

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35:03

How to Leverage Clean Data and AI for Effective Email...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/10/10

Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should review your email list, when to delete inactive recipients, and how AI plays a role. In this episode of Content Marketing Engineered, I talk to Shelly Alvarez, the Vice President of Marketing Services at Ragnarok. We discuss the evolution of email marketing, the impact of AI, and the importance of maintaining a clean database. Shelly share...

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32:51

Sales vs. Marketing: How to Bridge the Divide

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/10/03

How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the common misunderstandings between teams and how to work together.Mark Hunter is a best selling author, professional speaker, and founder of The Sales Hunter, an organization that trains companies and salespeople to achieve better sales and retain customers.This episode is all about the age-old battle (or more, "misunderstanding") between sales and...

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31:46

The Eight Pillars of ROI-Driven Marketing for...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/09/26

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all eight pillars and share what he thinks the most important are for industrial marketers. We talk about how to structure marketing operations for success and how to get in front of leadership with the right data that is meaningful to grow your influence within the organization and demonstrate the impact marketing can have.We also talk about the ne...

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39:24

AI Strategies and Tools for Industrial Marketers

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/09/19

In this episode, VP of Account Service, Jennifer Dawkins, talks about her experiences at MAICON, the Marketing Artificial Intelligence Conference. Jennifer shares the high-level timeline of how AI is expect to evolve over the next decade and how marketers can keep up. They discuss the rapid advancements in AI, the importance of AI literacy for organizations, and the evolving landscape of content marketing in the age of AI, including the broader copyright implications. As AI chat continue...

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45:52

Building a Career Marketing for B2B Tech Startups

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/09/12

Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the challenges and opportunities of startup marketing. From building strong customer relationships to balancing sales and marketing, Mary Anne provides actionable insights to help marketers thrive in an ever-evolving environment.Drawing from her 25+ years of experience, Mary Anne highlights the importance of adaptability in startup environments, understandi...

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26:40

Overcoming Recruitment Challenges with Strategic...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/09/05

If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing can play a critical role in recruitment initiatives and community engagement.Batesville Products Inc., an aluminum casting manufacturer, was facing a problem that plagues many modern manufacturers - they couldn't find or retain talent to fill their vacant production roles. Even when they did fill these positions, there was a high turnover. Mary ...

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23:00

What to Expect at the Marketing AI Conference...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/08/22

Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI. We are lucky to have Cathy McPhillips, Chief Growth Officer for the Marketing AI Institute, join us on the podcast to discuss her seasoned marketing career and all Marketing AI Institute including their upcoming Marketing AI Conference (MAICON).Cathy shared the institute's mission to to make AI appr...

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38:24

How We're Using AI Tools for Content Marketing

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/08/08

Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and how to construct prompts and chat threads to get a better result.Jamie Tokarz, Senior Content Strategist, and Julia Holliday, Senior Inbound Marketing Specialist, both use AI chat tools to take their projects up a notch. We discuss how they're using AI tools for research, ideation, content mapping, and editing as well as how these tools ...

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36:45

SEO Series: Is Inbound Marketing Still Working?

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/08/01

Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate this new SEO environment successfully.As we continue our SEO series, Wendy and Dale Bertrand delve into the evolving landscape of Google’s search results due to changing algorithms and the integration of generative AI. Dale emphasizes the need to plan proactively for upcoming uncertainties. He advises marketers to pivot their focus towards middle-o...

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33:48

SEO Series: What the Heck is Going on at Google?!

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/07/25

Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase in discussion sites like Reddit and Quora appearing in search results. This is due to Google's emphasis on first-person experience (EEAT) and combating misinformation. However, the results often include outdated information and unreliable advice.Additionally, Google's AI overviews, formerly known as Search Generative Experience (SGE), have been qu...

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24:13

How B2B PR Should Fit into Your Integrated Marketing...

Content Marketing, Engineered Podcast | TREW Marketing ·

2024/07/18

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy.Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk...

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206 results

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