x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Paleo Ad Tech

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

business management & marketing

All Episodes

30:00

47. Larry Braitman – fishing for dot-com dollars with...

Paleo Ad Tech ·

2023/12/10

Larry co-founded Flycast in 1996 as an early remnant-focused ad network with user-friendly ad and publisher tools to minimize CPMs for reach on 'long tail' publishersMore

en-US

29:19

46. Jay Schwedelson – was WebConnect the first ad...

Paleo Ad Tech ·

2023/12/10

Jay Schwedelson founded one of the first ad networks in 1995, called WebConnect, and took an ethical stance against cookies that ultimately ceded the market to DoubleClick and othersMore

en-US

40:04

45. Jim Jorgensen – the amazing dot-com adventure of...

Paleo Ad Tech ·

2023/12/10

Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. The company paid people to surf the web as part of a multi-level marketing program. Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in…More

en-US

27:28

44. Shawn Riegsecker – getting to the Basis...

Paleo Ad Tech ·

2023/12/10

Shawn started in digital publishing and worked at Real Media before founding Centro aka Basis Technologies in 2001 as a digital workflow solutionMore

en-US

29:34

43. Matt Spiegel – making a Resolution (Media) for...

Paleo Ad Tech ·

2023/12/10

Matt worked at ad network L90 and in DRTV before founding pioneering search agency Resolution Media in Chicago in 2003More

en-US

31:25

42. Joseph Zito – the logic of Datalogix and Oracle

Paleo Ad Tech ·

2023/12/10

Joseph moved from Experian to Datalogix and was at the company through its explosive growth and acquisition into the Oracle Data Cloud in 2012More

en-US

35:49

41. Lynda Clarizio – making the case for AOL, Nielsen...

Paleo Ad Tech ·

2023/12/10

Lynda left a legal career to guide AOL through acquisitions such as Ad.com, later joined Nielsen and now helps women founders in technologyMore

en-US

30:58

40. Brian O’Kelley (part 2) – the Right Media experience

Paleo Ad Tech ·

2023/12/10

Brian tells the seminal story of Right Media and the first user-level auction-based exchange for ad networksMore

en-US

26:37

39. Brian O’Kelley (part 1) – from LA2Nite to Right...

Paleo Ad Tech ·

2023/12/10

Brian O'Kelley started businesses in high school and Princeton and then helped launch a ticket-selling website before moving back east in 1999More

en-US

38:23

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo Ad Tech ·

2023/12/10

Brian ignited his digital media rocket at 24/7 in the early 00s and rose to be CEO of WPP's Xaxis and GroupM before leaving to lead what became ATT's Xandr division from 2017-2020More

en-US

26:31

37. Blagica Bottigliero – going into Orbitz, social...

Paleo Ad Tech ·

2023/12/10

Blagica was a media planner at Orbitz in the legendary days of playable interactive pop-ups and pop-unders and went on to work across social and affiliates at Edelman and elsewhereMore

en-US

24:47

36. Ben Barokas – real-timing the supply side at...

Paleo Ad Tech ·

2023/12/10

Ben Barokas co-founded AdMeld, an innovative SSP that formed the basis for Google's market-leading publisher platform GAM, after learning the business on the product side at AOL and JumpTV.More

en-US

30:51

35. Michael Katz – double-clicking on InterCLICK and...

Paleo Ad Tech ·

2023/12/10

Michael is co-founder and CEO of mParticle, a customer data platform (CDP) that launched in 2013, after he sold his ad network InterCLICK to Yahoo and worked there for (almost) a yearMore

en-US

34. Andrew Casale – from Casale Media to Index Exchange

Paleo Ad Tech ·

2023/12/10

Andrew founded the Casale Media ad network in Toronto as a teenager and transformed it into an SSP and exchange for publishers in the programmatic era, championing transparency and header biddingMore

en-US

33. Nancy Marzouk – taking a DrivePM through L90 and...

Paleo Ad Tech ·

2023/12/10

Nancy is founder of MediaWallah and was present at many seminal moments in ad tech history, including L90's acquisition of DoubleClick Media and DrivePM's crash into MicrosoftMore

en-US

31:41

32. John Ferber – putting the dot-com in Advertising.com

Paleo Ad Tech ·

2023/12/10

John co-founded Advertising.com with his brother Scott in 1998 and sold it to AOL in 2004. For years it was the largest digital ad network and perfected CPM to CPC arbitrage and retargeting.More

en-US

27:42

31. Steve Latham – taking an Encore at Flashtalking

Paleo Ad Tech ·

2023/12/10

Steve was Director of Analytics at Flashtalking which acquired his measurement company Encore in 2015 and was itself acquired by Mediaocean for a reported $500 million in 2020More

en-US

32:23

30. Dave Zinman – on the first ad server, BlueLithium...

Paleo Ad Tech ·

2023/12/10

Dave co-founded the company that built the first - albeit not by much - ad server called AdKnowledge and later worked at BlueLithium, Yahoo and Drawbridge among othersMore

en-US

29. Bill Urschel – the captain of Ad:ECN, the first...

Paleo Ad Tech ·

2023/12/10

Bill Urschel was the founder and CEO of early ad exchange Ad:ECN, acquired by Microsoft in 2007; it also launched Jeff Green onto his Trade Desk trajectoryMore

en-US

38:14

28. Bill Wise – accounting for the rise of Right...

Paleo Ad Tech ·

2023/12/10

Bill was an accountant at DoubleClick through the IPO and a member of the Right Media team when they sold to Yahoo in 2007 - he's now the CEO of MediaOceanMore

en-US

70 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...