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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

33:11

How Metcash is Redefining Loyalty with the Relaunched...

Let"s Talk Loyalty ·

2025/09/02

In this episode of Let’s Talk Loyalty and Loyalty TV, Carly Neubauer speaks with Claudia van de Tonnekreek, Head of the relaunched IGA Rewards program at Metcash. With over a decade of experience leading the American Express rewards program, Claudia brings deep expertise in creating customer-centric loyalty strategies. She shares how IGA is focusing on targeted offers and cashback rewards while ensuring customers feel seen, heard, and understood. From her early inspiration with cereal box promotions

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48:58

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs,...

Let"s Talk Loyalty ·

2025/08/28

This episode is also available on Loyalty TV.In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA.Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands and partnerships for Visa clients, focusing on every aspect from new business development to existing portfolio enhancement.Andy brings

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48:19

Fidelización a escala global en hotelería: el caso...

Let"s Talk Loyalty ·

2025/08/26

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el nuevo episodio de Let’s Talk Loyalty en Español conversé con María Romero Panizo, de MeliáRewards (Hoteles Meliá). Hablamos de cómo está diseñado el programa, cómo se opera en la red global de hoteles, y del rol de la data y del apoyo C-level para convertir la lealtad en una verdadera palanca de negocio. En este episodio:·La estructura de MeliáRewards y sus pilares.·Cómo escalar la operación del programa a nivel mundial sin

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38:11

Amtrak’s Embarking on its New Ambition (#697)

Let"s Talk Loyalty ·

2025/08/21

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In today's episode Aaron Dauphinee, from the Wise Marketer Group speaks withLisaCopeland who is theVP of Loyalty and Customer Engagement forAmtrak.Amtrakis the national passenger railroad company for the United States with more than 32 million passengers stepping aboardAmtrak’s trains in 2024 and the rail line also sees 87Krides on300+ trains daily.Prior toLisa's career she held a balance

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40:43

Loyalty Lessons ex Starbucks USA – Joy Das Gupta (#696)

Let"s Talk Loyalty ·

2025/08/19

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. Our guest Joy Das Gupta has built an incredible career in loyalty, spending over thirteen years shaping many of the most exciting and innovative propositions at Starbucks in the US market.Now an independent loyalty consultant, Joy works with clients such as Brooks Running and has previously supported global brands including Coca-Cola, Stanley Black & Decker, Cisco

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44:59

Head of Myer One Shows Why It’s the World’s Best...

Let"s Talk Loyalty ·

2025/08/14

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.The most decorated loyalty brand in global awards isMyer One. Rob Pope, GM Customer atMyertalks us through the turnaround. Myerhas been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2ndlargest apparel retailer. There is no question that data is at the heart of the transformation which creates a customer-first success story.Hosted by Amanda

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41:24

Lisa Brightwell from Bright Insights Consulting Joins...

Let"s Talk Loyalty ·

2025/08/12

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE.Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for some of the best known and most respected brands in this region.In

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47:33

Loyalty That Saves Lives: How Blood Donation Programs...

Let"s Talk Loyalty ·

2025/08/07

In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation. We discuss how Lifeblood balances humor, advocacy, and intrinsic motivation to create a compelling donor experience, applying loyalty

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52:12

Forjando Lealtad Duradera: Estrategia y Gestión...

Let"s Talk Loyalty ·

2025/08/05

This episode of Let's Talk Loyalty and Loyalty TV is in Spanish. ¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de "Let's Talk Loyalty en Español", contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico nos revela cómo diseñar programas de lealtad que ofrezcan mucho más que solo puntos, la receta para lograr un desarrollo exitoso y cómo asegurar

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53:41

Accelerating AI Adoption for Customer Loyalty -...

Let"s Talk Loyalty ·

2025/07/31

In thisepisode, Shannon Miller from IBM and Tom Bockholt from Salesforce discuss how they are enabling clients to accelerate the adoption of AI to transform and elevate customer loyalty strategies and the end to end customer experience.They explore how innovative companies are using AI to drive hyper-personalization, respond to evolving customer expectations, and embed loyalty across the customer journey.The conversation touches on navigating investment risks, overcoming legacy system challenges,

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34:11

Sandals Resorts: Redefining Loyalty Through...

Let"s Talk Loyalty ·

2025/07/29

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TVThe Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results.In this episode Bill Hanifin speaks with recognized industry figure Peter Menges, SVP Customer Engagement and Loyalty with Sandals

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33:32

Flying Blue Loyalty Program Going from Strength to...

Let"s Talk Loyalty ·

2025/07/24

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares a fascinating look into the evolution of airline loyalty.Originally recorded at a time when Flying Blue had just surpassed 22 million members, Ben talks through their bold program updates,

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20:51

The Ford Motor Company Celebrates 120 Years of Loyal...

Let"s Talk Loyalty ·

2025/07/22

Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates120 years of innovation, we’re bringing back one of our standout conversations — this time withBeth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company.Originally recorded after the Comarch User Group conference in Poland, this episode dives into what it takes to build customer loyalty for a global giant that operates

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39:32

American Airlines C-Suite Insights: Loyalty &...

Let"s Talk Loyalty ·

2025/07/17

Join us as Heather Garbodin, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and truly seamless across the OneWorld alliance.Discover how small operational changes—like improved boarding processes and reduced

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46:35

ebucks Rewards Celebrates 25 Years as a World Leader...

Let"s Talk Loyalty ·

2025/07/15

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guestOwned and operated by First National Bank, it is one of South Africa's leading rewards programmes which has now been rewarding banking customers for 25 years!Pieter today explains how members can earn eBucks while doing

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49:29

Fueling Loyalty: How ADNOC Is Redefining Convenience...

Let"s Talk Loyalty ·

2025/07/10

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution.This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state of the art at ADNOC is incredible.Listen as we dig into how ADNOC is

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39:41

Developing a game changing, zero liability points...

Let"s Talk Loyalty ·

2025/07/08

Matt Zimmerman, a loyalty professional with years of experience across hospitality, gamingand travel.Matt’sloyalty journey began for with sheer persistence—after two years of consistentlycalling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent ofWoolworths). From there, the moved into the fast-paced world of Caesars casinos, followedby several loyalty consulting roles that honed their strategic expertise. A move to Australiaopened new opportunities, including

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52:10

Cadillac Fairview Is A Curator Of Mall Moments That...

Let"s Talk Loyalty ·

2025/07/03

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode of the Wiser Loyalty podcast series,AaronDauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan.Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into curating customer experiences at Canada's premier commercial real estateagent

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31:02

The Four Dimensions of Loyalty: Insights from Ogilvy...

Let"s Talk Loyalty ·

2025/07/01

In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.The conversation explores his favourite book and loyalty programmes, key highlights and learnings from the initiatives he has led, and an in-depth look at Ogilvy

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34:28

Scooter’s Coffee: Brewing Success in the US Coffee...

Let"s Talk Loyalty ·

2025/06/26

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US.Mitch is responsible for driving success for digital, loyalty, customer activation and owned social media strategies

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203 results

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