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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

03:52

Forced Networking (for content creators)

Content Inc. - The Podcast ·

2025/08/11

Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things). So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it: Quarterly in-person events Monthly small-group meetings One-on-one planned coffee meetings This process has been instrumental in my creator success. It will be for

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06:51

Six Rules Top Creators Break to Win Big

Content Inc. - The Podcast ·

2025/08/04

Most creators are following the rules...and that’s exactly the problem. They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics. But the truly successful creators do things a bit differently. Here are six rules the top creators break...and what they do instead. They Don’t Chase Platforms—They Build Homes They Start Tiny They Monetize Early They’re Long-Term Obsessed They Create Signature Content They Treat It Like a Business

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07:32

How to Make Live Events Your Secret Creator Growth...

Content Inc. - The Podcast ·

2025/07/28

If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network. But just showing up isn’t enough. You need to be strategic about it. Let me walk you through exactly how to make live events your secret growth engine. 1. Pick the Right Events Don’t just go to every conference in your industry. Be selective. Ask yourself: Will my ideal audience or customers be there? Will the people I want to

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07:33

No More Excuses: Take the Misogi Challenge

Content Inc. - The Podcast ·

2025/07/21

Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind. 2025 was the first year I tried Jesse’s challenge. My Misogi Challenge was to focus on optimum brain health. And I have to admit…focusing on

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05:09

The Big Beautiful Bill's Silver Lining for Creators

Content Inc. - The Podcast ·

2025/07/14

For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should. There is a silver lining for creators. Congress has just passed one of the biggest tax packages in recent history, billions in adjustments. And there are four key areas that are critically important for content creators. 20% Qualified Business Income Deduction (QBI) No Tax on Tips (up to $25,000) No Tax on Overtime (within limits) 100%

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04:09

Make Plan B Your Plan A

Content Inc. - The Podcast ·

2025/07/07

If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that. If you want to build IP for someone else, go do that…but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don’t actually

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02:33

Hey Creator: You’re Not Repeating Yourself Enough (502)

Content Inc. - The Podcast ·

2025/06/30

We think we need to keep reinventing the wheel. New idea. New angle. New take. But the truth is… if you’re doing it right, you’ll feel like a broken record. Repeating yourself as a creator is a necessary strategy for success. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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02:32

The Most Powerful Creator Strategy: Silence (501)

Content Inc. - The Podcast ·

2025/06/23

When we talk about creator content strategy, we usually cover audience building, monetization, consistency. But today, I want to talk about something rarely discussed in the creator world: silence. Not the dramatic kind. Not the “quitting social media forever” kind, although that has merits for sure. I mean intentional, strategic silence. Creative whitespace if you will. Here’s a question for you: when was the last time you sat in a room without a screen, a podcast, or a notification... and just let

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15:18

The 500 - Takeaways from 499 Episodes [Special Episode]

Content Inc. - The Podcast ·

2025/06/16

A very special episode of Content Inc. - #500. In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020. Joe goes into detail about two key issues: Four key thoughts from the previous 499 episodes. What went right and what went wrong. Four additional areas about content creation that changed Joe's thinking. This is an important listen for any podcaster or content creator. You don't want to miss this very special episode

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09:38

If I Had to Start Over, Here's the Plan (499)

Content Inc. - The Podcast ·

2025/06/09

If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing. Step 1: Cry I’d spend at least a week screaming into the void. “Why me Oh Lord, why me?” Then I would get down to business. I’d remind myself: “There’s never been a better time to start over

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05:06

You Can Be Greater: Belief As a Strategy (498)

Content Inc. - The Podcast ·

2025/06/02

As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make. If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls. What you are about to undertake is hard. This is good news. If it was easy, everyone would do it. And it’s the journey you’ll remember in the end. “Whatever the mind can

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04:15

Become a Great Creator with These Five Types of...

Content Inc. - The Podcast ·

2025/05/26

You don’t build a business alone. You can try. And for a while, it might work. But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition. Who you surround yourself with is one of the biggest factors in whether you grow, or burn out. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my

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02:45

No Tilt? Here's How to Find One (496)

Content Inc. - The Podcast ·

2025/05/19

Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begin to realize your true purpose. Once you accept this, you’ll be more open to who you can and will become. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free

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05:09

Singular Focus Wins Every Time (495)

Content Inc. - The Podcast ·

2025/05/12

Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions. Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower. Creators, especially content entrepreneurs fall into a trap. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my

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02:40

Do You Have the Wrong Side Hustle? (494)

Content Inc. - The Podcast ·

2025/05/05

We've been doing side hustles wrong since they were first invented. Most people are in a job they hate, and do a side hustle they love. Time to flip the script. Immediately. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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05:13

Career Longevity Is the New Retirement Plan (493)

Content Inc. - The Podcast ·

2025/04/28

The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose. If you’re a content creator, this is actually great news. You already have the tools to build real leverage. Here’s how: 1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a

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02:57

What If You're Building the Wrong Business? (492)

Content Inc. - The Podcast ·

2025/04/21

If it succeeded exactly as it’s going now, would you be happy with where it takes you? If not, change it. You’re not too far down the road. You’re not locked in. The beauty of being a creator is you get to rewrite the rules. You don’t need to scale. You need to align. And that’s the difference between being busy and being free. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and

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03:38

The Greatest Example of Content Marketing in History...

Content Inc. - The Podcast ·

2025/04/14

For over 80 years, VOA has helped to build support (and fandom) for America. It's been one of our silver bullets for freedom and democracy that no one ever really talked about. Simply put, the Voice of America has been one of the greatest marketing vehicles for the United States ever created...and...perhaps... the best ever. Three weeks ago all funding for Voice of America was discontinued. Sadly, Voice of America no longer exists. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google

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03:26

You Have No Competition (490)

Content Inc. - The Podcast ·

2025/04/07

Everyone has goals. I’m sure you have a few right now you are working on. But if goal setting were a skill, most Americans are failing…significantly failing. When you look at all the math, those who have goals and stick with them have NO competition. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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03:27

How to Create SMART Goals (489)

Content Inc. - The Podcast ·

2025/03/31

I learned about SMART Goals from Brian Tracy almost 30 years ago. SMART goals are specific, measurable, actionable, relevant and time-bound. How's your goal-setting going? Some background on Brian Tracy's method. My methodology on Record - Review - Remove. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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